Sunrise Housing

What Sunrise Housing does

Sunrise Housing Inc. is an Iowa-based, privately held home builder that sells fully customized modular and manufactured homes directly to individual consumers through two physical display locations in Iowa Falls (headquarters) and Des Moines. The company operates as a retailer and customizer rather than a factory owner, sourcing homes from four OEM partner factories — Rochester Homes, Adventure Homes, Wisconsin Homes, and Ritz-Craft — and reselling them with buyer-specified modifications. Its go-to-market centers on walk-in showroom traffic, blog-driven SEO content, Matterport virtual tours, and participation in the annual Louisville Manufactured Home Show, with no paid advertising or third-party dealer channel.

The company's core technical differentiator is an in-house CAD design team supported by 3D rendering, which allows buyers to co-create custom floor plans and visualize the finished home before construction at no added cost and without an initial down payment. Modular homes (basement/crawlspace foundation) base price from roughly $120,000 to $215,500, with options frequently adding $10,000-$65,000; manufactured homes (piers/HUD-code chassis) start near $100,000. Factory construction timelines run approximately three months from order to delivery, materially faster than traditional site-built construction. Sunrise Housing does not act as general contractor, leaving site preparation, foundation, and finishing work to the buyer.

Revenue is generated entirely through one-time home sale transactions, with no recurring or subscription component. Pricing is quote-based per custom order, with display model homes available at discounts for faster move-in. The company is family-owned (Rhodes family) and self-describes as Iowa's #1 modular home builder; it carries BBB accreditation (file #6000064) and operates an active content marketing and trade-show presence, but discloses no revenue, headcount, or external funding.

Name

Sunrise Housing

Legal name

Sunrise Housing Inc.

Website

https://sunrisehousing.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Housing is an Iowa-based, privately held builder that sells fully customized modular and manufactured homes directly to individual homebuyers through two display locations in Iowa Falls and Des Moines, sourcing from four OEM factory partners and offering in-house CAD design with 3D visualization at no extra cost.

Ownership category

akta.pro rank

Product category

Residential Modular Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

Prefabricated Wood Bldgs & Components (2452), Mobile Homes (2451)

akta.pro industry

PRIMARYIMAFABAF

Residential Modular & Prefabricated Home Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Modular home construction
• Manufactured home sales
• Custom home design
• Factory-built housing
• Residential construction services

Headquarters

HQ city

Iowa Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Modular and Manufactured Home Sales: Sunrise Housing builds and sells fully customized modular and manufactured homes. Revenue is generated through one-time home purchase transactions. Pricing varies by model type (modular vs. manufactured), base price, and selected options/upgrades. Display model homes are also sold at discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sunrise Housing designs, sells, and delivers fully customized modular and manufactured homes built through partner factories (Rochester Homes, Adventure Homes, Wisconsin Homes, Ritz-Craft) for individual homeowners. The company provides in-house CAD-based custom floor plan design with 3D rendering visualization at no additional cost, project budgeting via an online estimate tool, display model home sales at discounts, financing assistance through recommended banks, and delivery coordination across Iowa and surrounding states.

Product overview

Sunrise Housing is Iowa's #1 modular home builder offering fully customized modular and manufactured homes with no extra cost for custom design. The company operates as a home builder utilizing multiple partner factories (Rochester Homes, Adventure Homes, Wisconsin Homes, Ritz-Craft) to produce homes ranging from single-wide manufactured units to multi-section modular homes with basement foundations. The product portfolio includes display/model homes for sale at discounts, custom floor plan design using in-house CAD and 3D rendering technology, virtual tours via Matterport, a project estimate tool for budgeting, and financing assistance. Homes are fully customizable from exterior finishes to interior features, with customization options including cabinetry, flooring, countertops, windows, doors, roofing, and structural modifications. The company maintains display locations in Iowa Falls and Des Moines where customers can tour model homes before purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Homes Factory-built modular homes delivered in modules and assembled on-site on a basement or crawlspace foundation. Fully customizable floor plans designed in-house with CAD and 3D rendering. Targeted at individual homebuyers in Iowa.
• Manufactured Homes HUD-code compliant homes built on a permanent chassis and placed on piers rather than a full foundation. Available as single-wide or multi-section layouts. Targeted at individual homebuyers seeking affordable factory-built housing.
• Single Section Homes Single-wide manufactured homes roughly 16 feet wide with compact 2-3 bedroom floor plans delivered in one transportable unit. Targeted at affordable-entry-level individual buyers.
• Display and Model Homes Pre-built display homes at the Iowa Falls and Des Moines locations that can be viewed as inspiration, reproduced identically, or purchased at a discount for faster move-in. Targeted at individual homebuyers who want a quicker purchase path than fully custom orders.
• Custom Home Design Services One-on-one in-house CAD-based custom floor plan design with 3D visualization, included at no additional cost with every Sunrise Housing home purchase. Targeted at individual buyers wanting full customization without paying a design premium.
• Project Estimate Tool Online self-service budgeting tool that produces instant project estimates for modular or manufactured home purchases, including subcontractor costs for foundation, electrical, HVAC, plumbing, and other on-site work. Targeted at individual buyers planning total project budget.
• Financing Assistance Sunrise Housing-curated recommendations of partner banks and tips for securing construction loans and mortgages for new modular or manufactured home purchases. Targeted at individual buyers needing financing guidance.
• Rough Set Option Delivery-only finishing package in which the modular or manufactured home is delivered and set on the foundation but interior finishing is left for the buyer or their contractor, lowering upfront cost. Targeted at budget-sensitive buyers willing to manage finishing.

Quantifiable outcome

• Factory construction timeline of approximately 3 months from order to delivery, compared to 6–12 months or longer for traditional site-built homes.
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rochester HomescoreOEM/ Whitelabel/ Licensing PartnerRochester Homes is a key modular home factory partner. Sunrise Housing offers homes built by Rochester Homes featuring options such as 12/12 roof pitch Cape Cod designs, two-story layouts, and premium trim/cabinet packages. Rochester Homes supplies base models which Sunrise customizes to buyer specifications.
• Adventure HomescoreOEM/ Whitelabel/ Licensing PartnerAdventure Homes is a modular and manufactured home factory partner. Their models (Kalahari, Mojave, Sahara series) are showcased at Sunrise Housing display locations and major trade shows including the Louisville Manufactured Home Show. Adventure Homes continuously updates product offerings including drawer hardware improvements and new option packages.
• Wisconsin HomescoreOEM/ Whitelabel/ Licensing PartnerWisconsin Homes is a modular home factory partner offering models such as the DM Display 5 (28'x56', 1,568 sq ft). Their homes feature premium construction specs including select grade lumber, 21" overhangs, triple rim joists, and foil-backed drywall.
• Ritz-CraftcoreOEM/ Whitelabel/ Licensing PartnerRitz-Craft is a modular home factory partner. Sunrise Housing showcases Ritz-Craft display models including the Leonard floor plan (30'x60', 1,800 sq ft) and other designs. Ritz-Craft offers Homestead series homes with high-quality finishes at various price points.
• LandWatchminorChannel Partner/ Reseller/ DistributorSunrise Housing recommends LandWatch (landwatch.com) as a resource for customers seeking land to purchase for their new home. This is a referral-style partnership to help buyers find suitable building lots in their area based on lot size, price, and other specifications.
• BBB (Better Business Bureau)minorOthersSunrise Housing Inc. is BBB accredited in the Modular Homes category at its Iowa Falls, IA location (BBB file #6000064). BBB accreditation serves as a trust signal for prospective customers evaluating the company's credibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Clayton Homes: Berkshire Hathaway-owned manufactured and modular home builder and retailer; the dominant national incumbent offering off-site-built homes through a large dealer network, comparable to Sunrise's modular/manufactured retail model but at vastly greater scale.
• CAVCO Industries: Public manufactured housing producer with retail and wholesale channels; comparable in factory-built home category but serves national markets through company-owned stores and independent retailers.
• Skyline Champion (Champion Home Builders): Public manufactured and modular home manufacturer selling through retailer networks. Comparable in product category (factory-built homes) but operates as a large-scale OEM and brand portfolio versus Sunrise's regional retail focus.

Emerging players

• Method Homes: Premium modular home builder focused on modern, architect-driven designs; comparable in modular construction category but targets higher-end custom buyers rather than Sunrise's value-oriented segment.
• Plant Prefab: Sustainable prefab home manufacturer using factory-built modular construction; comparable in building category and customization approach but serves a different (California, sustainability-focused) buyer segment than Sunrise.

Others

• Ritz-Craft Custom Homes: Modular home manufacturer that is both a supplier to Sunrise and a peer; comparable because Ritz-Craft sells modular homes through its own dealer network, and its product line (Homestead series, premium finishes) directly overlaps Sunrise's offering.

Direct peers

• Deer Valley Homebuilders: Manufactured home producer and retailer; comparable to Sunrise in product category and direct-to-consumer go-to-market via dealer and company-owned locations.
• Solitaire Homes: Family-built manufactured housing brand sold through regional retailers; comparable to Sunrise as a factory-built home brand targeting value-conscious and entry-level buyers.
• Palm Harbor Homes: Direct-to-consumer manufactured and modular home retailer with showroom locations across multiple states; directly comparable to Sunrise in selling customized factory-built homes through physical display centers.
• Fleetwood Homes: Manufactured home builder and retailer offering modular and HUD-code homes through regional sales centers; directly comparable to Sunrise in retail model, product mix, and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-housing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Housing