Wisconsin Homes

What Wisconsin Homes does

Wisconsin Homes Inc. is a custom modular home manufacturer founded in 1965 and headquartered in Marshfield, Wisconsin. The company designs and builds factory-constructed modular homes in a climate-controlled manufacturing facility, offering 60+ floor plans across multiple home series including Cottage (570-1,344 sq ft), Ranch (1,120-2,856 sq ft), Colonial (1,568-2,871 sq ft), Chalet (1,641-2,818 sq ft), Cape Cod, Duplex, and Starter Series. Per-home pricing ranges from approximately $225,000 for entry-level units to over $700,000 for premium models. A distinctive in-house cabinet shop provides custom cabinetry with multiple wood species and finishes, a capability the company states is uncommon among modular builders.

The company's core technology centers on factory-built modular construction, where wall-set crews, drywallers, electricians, and plumbers work side-by-side in a single climate-controlled environment, with in-house and third-party inspections throughout the build process. Wisconsin Homes does not sell directly to consumers; instead, it operates an asset-light distribution model through a network of 50+ independent local builder partners across Wisconsin, Minnesota, Iowa, Michigan, and South Dakota. Customers select floor plans, customize options via the Home Design Center and Color Visualizer, and are connected with a regional builder who handles site preparation, foundation, delivery coordination, and final finishing.

The business model is one-time sale of modular home packages (manufacturing plus delivery), with builders handling downstream site work and finishing under separate arrangements. Revenue is fragmented across the long-tail of individual residential homebuyers and the multi-generational family segment, with no enterprise or institutional customer concentration. The company maintains a multi-channel digital presence (website, YouTube, Facebook, LinkedIn, Instagram, Google Business Profile with 4.4 stars / 81+ reviews, and Matterport virtual tours) to support top-of-funnel demand generation, while model home tours and builder relationships drive bottom-of-funnel conversion. The company is privately held with no disclosed investors, funding rounds, or executive team bios in the public record.

Name

Wisconsin Homes

Legal name

Wisconsin Homes Inc.

Website

https://wisconsinhomesinc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Wisconsin Homes Inc. is a privately held custom modular home manufacturer founded in 1965, building 60+ floor plans in a Marshfield, Wisconsin factory and distributing through 50+ independent builder partners across the Midwest (Wisconsin, Minnesota, Iowa, Michigan, South Dakota).

Ownership category

akta.pro rank

Product category

Modular Home Construction

NAICS

Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

Keywords

• Modular home construction
• Factory-built homes
• Custom home design
• Residential modular builders
• Energy-efficient homes

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Modular Home Sales: Sale of custom factory-built modular homes to homeowners through a network of local builder partners. Homes are sold as complete packages including manufacturing and delivery, with builders handling site work and finishing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Wisconsin Homes designs and manufactures custom modular homes in a climate-controlled factory in Marshfield, Wisconsin. The company offers seven distinct home series (Cottage, Ranch, Colonial, Chalet, Cape Cod, Duplex, and Starter Series) with 60+ floor plans ranging from 570 to 2,871 square feet. Homes are sold through a network of 50+ independent local builder partners across the Midwest who handle site preparation, delivery, and final finishing on the customer's lot.

Product overview

Wisconsin Homes is a custom modular home builder established in 1965, offering a portfolio of seven distinct home series: Cottage (single-story, 570-1,344 sq ft), Ranch (single-story with garages, 1,120-2,856 sq ft), Colonial (two-story, 1,568-2,871 sq ft), Chalet (A-frame with lofts, 1,641-2,818 sq ft), Cape Cod (steep rooflines with half stories), Duplex (multi-family), and Starter Series (entry-level). The company operates an in-house cabinet shop for custom cabinetry and provides complementary design tools including a Color Visualizer, Home Design Center, and Mortgage Calculator. Homes are built in a climate-controlled factory and completed by a network of regional builder partners across the Midwest (Wisconsin, Minnesota, Iowa, Michigan).

Differentiator

Problem solved

Functional benefit

Products and services

• Cottage Series Single-story cottage-style modular homes available in multiple floor plan sizes ranging from 570 to 1,344 square feet, typically featuring 1-3 bedrooms with covered porches and compact designs. Targeted at entry-level buyers seeking affordable custom housing.
• Ranch Series Single-story ranch-style modular homes with attached garages, ranging from 1,120 to 2,856 square feet, offering 2-4 bedrooms with spacious living areas. Designed for families and individuals seeking single-level living.
• Colonial Series Two-story colonial-style modular homes ranging from 1,568 to 2,871 square feet, featuring 4-5 bedrooms with formal dining areas and luxurious primary suites. Premium offering for buyers seeking larger traditional-style homes.
• Chalet Series A-frame chalet-style modular homes with steep rooflines and large windows, ranging from 1,641 to 2,818 square feet, featuring vaulted ceilings and loft areas. Targeted at lake country, wooded, and vacation property buyers.
• Cape Cod Series Cape Cod-style modular homes featuring steep rooflines and asymmetrical profiles, typically with upper-level half stories and covered front porches. Appeals to buyers seeking traditional Northeast architectural style in the Midwest.
• Duplex Series Multi-family duplex modular homes designed for dual-unit living with separate entrances and configurations for each unit. Suited for multi-generational families, rental investors, or buyers wanting shared property.
• Starter Series Entry-level modular homes designed for first-time buyers or those seeking affordable housing options with essential features and customizable options.
• Single Section Single-section modular homes designed for narrow lots and accessible layouts. Listed among Wisconsin Homes' floor plan options.
• In-House Cabinet Shop Custom cabinet manufacturing capability unique to Wisconsin Homes, allowing buyers to personalize cabinetry with various wood species, styles, finishes, and organizational features like spice racks, Lazy Susan kits, tip-outs, broom closets, and lockers.
• Builder Partner Network Network of 50+ vetted, multi-generational independent local builders across Wisconsin, Minnesota, Iowa, Michigan, and South Dakota who partner with Wisconsin Homes to complete site preparation, foundation work, delivery coordination, and final finishing on customer lots.

Quantifiable outcome

• 18+ year homes remain in excellent condition with no settling cracks
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Anderson HomescoreChannel Partner/ Reseller/ DistributorMulti-location builder partner servicing Bemidji MN, Brainerd MN, Fargo ND, Grand Forks ND, Jamestown ND, St Cloud MN, and Thief River Falls MN. Long-standing builder relationship.
• Centerville HomescoreChannel Partner/ Reseller/ DistributorBuilder partner located in Trempealeau, WI. Mentioned in customer testimonials for excellent service and quick professional responses.
• Dowling ConstructioncoreChannel Partner/ Reseller/ DistributorBuilder partner with long-standing relationship. Testimonial from Teri Dowling praising high-quality homes, exceptional customer service, and pleasant employees.
• Far North BuilderscoreChannel Partner/ Reseller/ DistributorMulti-location builder servicing Ashland WI, Hayward WI, Hurley WI, Ladysmith WI, and Prentice WI. Serves northern Wisconsin lake country areas.
• Green Acres HomescoreChannel Partner/ Reseller/ DistributorMulti-location builder servicing Albert Lea MN, Ames IA, Carroll IA, Clear Lake IA, Mankato MN, Marshall MN, Missouri Valley IA, Sioux City IA, and Sioux Falls SD. Regional reach across multiple states.
• Kelly Building SystemscoreChannel Partner/ Reseller/ DistributorMulti-location builder servicing Charles City IA, Guttenberg IA, Oelwein IA, Platteville WI, Prairie du Chein WI, and Preston MN. Serves Iowa, Wisconsin, and Minnesota.
• Legacy HomescoreChannel Partner/ Reseller/ DistributorRegional builder partner in the Wisconsin Homes network.
• North Wisconsin HomescoreChannel Partner/ Reseller/ DistributorRegional builder partner specializing in Wisconsin markets.
• Bay Area HomesminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Castle HomesminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• A New Look In ConstructionminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Beaber Construction LLCminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Glaus Brothers ContractingminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Highway Lumber CominorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Hopewell 360minorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• James Sankovitch BuildersminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Jeneva ConstructionminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Miller & Associates RealtyminorChannel Partner/ Reseller/ DistributorBuilder partner with additional location servicing Watersmeet MI.
• Quality HomesminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• River Valley Real EstateminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Schieler Quality Builders LLCminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Siteworx LLCminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Smart BuildminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Sunrise HousingminorChannel Partner/ Reseller/ DistributorBuilder partner servicing Des Moines area.
• Timberlake HomesminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Town and Country HousingminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.
• Vieregge Construction IncminorChannel Partner/ Reseller/ DistributorBuilder partner in the Wisconsin Homes network.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Method Homes: Architecturally focused modular home builder in the Pacific Northwest producing premium prefab single-family and accessory dwelling units. Comparable as a custom modular producer, but at a smaller scale, in a different geography, and with a more design-forward, sustainability-led positioning.
• Plant Prefab: California-based custom prefab home manufacturer producing sustainable factory-built single-family homes and ADUs. Comparable in offering factory-built, customized residential homes, but with a West Coast focus and a sustainability-and-design premium positioning rather than the regional Midwest builder-dealer model.

Direct peers

• Clayton Homes: Berkshire Hathaway-owned national leader in off-site built housing, including manufactured and modular homes, with the largest builder-partner and retailer network in the U.S. Highly comparable business model combining factory production with an independent retailer/builder channel, but at vastly greater scale and capital depth.
• Skyline Champion: Largest publicly traded modular and manufactured home manufacturer in North America, with extensive factory-built housing product lines serving single-family and multi-family buyers. Directly comparable as a modular home producer, though with national scale, public-company capital, and broader product standardization than Wisconsin Homes.
• Deer Valley Homebuilders: Manufactured home producer focused on affordable, energy-efficient factory-built homes sold through independent retailers in the South and Midwest. Comparable as a factory-built housing manufacturer targeting the entry-level and mid-range price band that overlaps with Wisconsin Homes' Starter and Cottage series.
• Cavco Industries: Public manufactured and modular home builder producing factory-built residential structures through multiple subsidiaries and a national dealer network. Comparable as a modular/manufactured housing producer with similar builder/dealer-driven distribution and similar product lines (single-section, multi-section, modular).
• Legacy Housing: Public manufactured and modular home manufacturer serving value-oriented buyers through a dealer network across the South and Midwest. Comparable in producing factory-built homes delivered through independent dealers/builders and in targeting the affordable and mid-range price points that overlap with Wisconsin Homes' Cottage and Ranch lines.
• Ritz-Craft Homes: Family-owned modular home manufacturer based in Pennsylvania, producing custom modular homes through a builder network across the Mid-Atlantic and Midwest. Highly comparable as a privately held, custom-focused modular builder with a similar builder-distributed model and similar product breadth.
• Kropf Industries: Family-owned modular and park-model home manufacturer based in Michigan producing custom modular homes and cabins through a builder network in the Midwest. Closely comparable in size, family ownership, custom modular focus, and Midwest dealer/builder distribution.
• Palm Harbor Homes: Modular and manufactured home brand with a national network of company-owned and independent retail centers producing factory-built homes. Comparable in modular product offering, builder/retailer-led sales, and customization of factory-built housing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkLPvjgGeMgbuIT3qKvoGfQ
• Facebookfacebook.com/Wisconsin-Homes-Inc-422046574620953
• LinkedInlinkedin.com/company/wisconsin-homes-inc
• Instagraminstagram.com/wisco_homes
• Xx.com/WI_Homes_Inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Homes