Turnpike Information
Turnpike Information operates TurnpikeInfo.com, a free web platform aggregating toll calculators, maps, traffic cameras, weather, and Priceline-integrated hotel booking for toll roads across 21 U.S. states, serving commuters, road-trip travelers, and commercial truckers.
- Company typePrivate
- Founded2009
- HeadquartersWest Palm Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Turnpike Information does
Turnpike Information Company, operating as TurnpikeInfo.com and branded "The Turnpike Authority," is a privately held West Palm Beach, Florida corporation that runs a free, ad- and affiliate-supported web platform aggregating toll road travel information across 21 U.S. states. Founded in 2008-2009 by broadcast journalist Danny Pryor and spun off from parent Rodan Media in 2012, the company operates with a 1-10 person team and no institutional funding. The platform serves individual commuters, long-distance road-trip travelers, commercial truckers, and occasional toll-road users, providing point-to-point toll calculators, toll payment and transponder compatibility guides, interactive exit-level maps, service plaza directories, live traffic camera feeds, travel weather, and integrated hotel booking. Underlying technology is a responsive web platform that integrates third-party APIs (TomTom for mapping, AccuWeather for weather since 2018, TrafficLand for traffic cameras since 2017, Priceline for hotel booking since 2012) atop proprietary, manually curated toll-rate content and first-hand road photography maintained by the founders. The business model is a freemium consumer play with two revenue streams: display advertising and Priceline affiliate hotel commissions; the company describes its toll-road-plus-hotel integration as unique in the U.S. market. Distribution is entirely web-based (no mobile app, no API productization), relying on organic SEO, content marketing, and a YouTube video library for top-of-funnel acquisition, with no app-store dependency and no enterprise sales motion.
Turnpike Information firmographics
Firmographics- Name
- Turnpike Information
- Legal name
- Turnpike Information Company
- Website
- https://turnpikeinfo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turnpike Information operates TurnpikeInfo.com, a free web platform aggregating toll calculators, maps, traffic cameras, weather, and Priceline-integrated hotel booking for toll roads across 21 U.S. states, serving commuters, road-trip travelers, and commercial truckers.
- Ownership category
- akta.pro rank
Turnpike Information industry classification
Industry- Product category
- Toll Road Travel Information Services
- akta.pro primary industry
- Highway Service Plaza & Turnpike Lodging (THAGAFAF)
- akta.pro secondary industries
- Electronic Toll Collection (ETC) & Transponder/Tag Systems (RFID/DSRC) (TLAJABAA), Traffic & Transit News Channels (MPABAIAK)
Keywords
Where Turnpike Information is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turnpike Information business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hotel Affiliate Commissions: Partnership with Priceline enables TurnpikeInfo.com to earn affiliate commissions when users book hotels through the platform. The hotel booking feature is fully integrated sitewide and remains the only site of its kind with this offering.
- Advertising Revenue: Display advertising on the website generates revenue from visitors accessing toll road information, travel resources, and related content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all core services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Turnpike Information product offering
Product offeringCore offering
Turnpike Information Company operates TurnpikeInfo.com, a free online information portal that aggregates toll road data, point-to-point toll calculators, transponder compatibility guides, payment information, exit and service plaza maps, live traffic cameras, and travel weather for more than 100 toll roads, bridges, and tunnels across 21 U.S. states. The site is monetized via display advertising and Priceline hotel booking affiliate commissions rather than direct user fees.
Product overview
TurnpikeInfo.com is a single, unified informational website providing comprehensive toll road travel resources. The site functions as a toll road directory with interconnected tools: toll calculators for computing toll costs by road and vehicle class, toll payment guides, transponder compatibility information, interactive maps with exit data, traffic cameras, travel weather from AccuWeather, and hotel booking through Priceline. All services are provided free of charge to users.
Differentiator
Problem solved
Functional benefit
Products and services
- Toll Calculators Interactive toll calculators allowing users to compute toll costs for any vehicle class on specific toll roads, bridges, and tunnels across 21 U.S. states. Free to use by individual drivers.
- Toll Payment Information Comprehensive guides explaining how to pay tolls online, by license plate, via transponder, or with cash, plus toll agency information and violation handling. Free to use by individual drivers.
- Toll Pass / Transponder Guides Complete guides for toll transponders including E-ZPass, SunPass, TxTag, I-Pass, PikePass, K-Tag, and regional systems, with ordering information and road compatibility lists. Free to use by individual drivers.
- Road and Exit Maps Interactive TomTom-based maps covering toll roads, tunnels, and bridges across the United States, with exit lists, service information, and regional navigation aids. Free to use by individual drivers.
- Travel Plazas Directory Service plaza information on toll roads including available food, gas, diesel, EV charging, trucker amenities, and hours of operation. Free to use by individual drivers and truckers.
- Traffic Cameras Live traffic camera feeds from TrafficLand partnership showing current travel conditions on toll roads and near airports. Free to use by individual drivers.
- Travel Weather Weather conditions and forecasts from AccuWeather including current local weather, visibility, satellite and radar imagery, and hour-by-hour and extended forecasts for toll road exits. Free to use by individual drivers.
- Hotel Lodging Search and Booking Hotel search and booking integration through Priceline affiliate partnership, allowing users to find and reserve hotels near toll road exits and destinations. The site earns affiliate commissions on bookings.
Quantifiable outcome
- Covers toll roads in 21 U.S. states with over 100 major toll roads, bridges, and tunnels
- +1 more outcomes
Companies that use Turnpike Information
Customer profileSegments4 records
Ideal customer profiles4 records
Turnpike Information technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Turnpike Information partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AccuWeathercorePartnership established in early 2018 making AccuWeather the primary weather and forecasting provider for the platform, enabling consistent and accurate weather conditions for roads traveled.
- TrafficLand, Inc.corePartnership with TrafficLand provides TurnpikeInfo.com with access to traffic cameras across markets throughout the United States. The relationship dates to founder Danny Pryor's broadcast media connections.
- Turnpikes.comminorTurnpikeInfo.com acquired the Turnpikes.com domain name in April 2014. The original owner never put a website on the domain property, so only the domain name was purchased. The company has since developed a new site at Turnpikes.com for travel conditions and road information.
- PricelinecoreAffiliate partnership established in 2012 enabling TurnpikeInfo.com to list hotels and provide travel reservations. This partnership allows the site to earn commissions when users book hotels through the platform, making TurnpikeInfo.com the only toll road resource site with integrated hotel booking.
- Rodan MediacoreParent company of Turnpike Information Company. The website was originally operated as a division of Rodan Media before being spun off into a subsidiary in 2012. General Counsel Donnie Goodwin joined via Rodan Media in mid-2009.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Turnpike Information competitors and assessment
Company assessmentDirect peers
- iExit: iExit aggregates services (gas, food, lodging, EV charging) at every U.S. interstate exit, directly overlapping with TurnpikeInfo.com's exit-, plaza-, and amenity-level travel planning functionality.
- Roadtrippers: Roadtrippers is a road-trip planning platform combining routing, stops, and lodging — directly comparable to TurnpikeInfo.com's travel-planning use case for long-distance toll-road travelers.
- Trucker Path: Trucker Path serves commercial truckers with truck-specific routing, parking, fuel, and toll information — closely aligned with TurnpikeInfo.com's trucker segment, which needs axle/weight-class tolls and trucker amenities.
Broad incumbents
- Waze: Waze is a community-driven navigation app with live traffic and increasingly detailed toll information — competing with TurnpikeInfo.com's traffic camera and toll information offerings within a far broader navigation product.
- TripAdvisor: TripAdvisor provides trip planning, lodging reviews, and travel content overlapping with TurnpikeInfo.com's lodging and travel-planning functionality, but at much greater scale and scope.
- Google Maps: Google Maps offers route planning, traffic, and increasingly detailed toll cost information — the largest incumbent threatening the standalone aggregator niche TurnpikeInfo.com occupies.
- AAA (American Automobile Association): AAA provides trip planning, maps, and travel services to members and overlaps with TurnpikeInfo.com's travel-planning and toll-information use case, but as a much broader membership and insurance organization.
Others
- AccuWeather: AccuWeather is TurnpikeInfo.com's primary weather data partner; relevant as an enabling data provider rather than a competitor in the toll-road travel planning space.
- Priceline: Priceline is TurnpikeInfo.com's hotel affiliate partner and the platform through which the site monetizes its lodging integration — a distribution and revenue relationship rather than a direct competitor.
Emerging players
- GasBuddy: GasBuddy aggregates fuel prices and station information along travel routes, partially overlapping with TurnpikeInfo.com's service-plaza and gas-pricing content for travelers and commuters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Turnpike Information social profiles
Digital presenceTurnpike Information financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turnpike Information leadership team
Management profileNumber of profiles
Profiles2 records
Turnpike Information funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turnpike Information M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turnpike Information
What does Turnpike Information do?
Turnpike Information Company operates TurnpikeInfo.com, a free online information portal that aggregates toll road data, point-to-point toll calculators, transponder compatibility guides, payment information, exit and service plaza maps, live traffic cameras, and travel weather for more than 100 toll roads, bridges, and tunnels across 21 U.S. states. The site is monetized via display advertising and Priceline hotel booking affiliate commissions rather than direct user fees.
Is Turnpike Information a public or private company?
Turnpike Information is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turnpike Information founded?
Turnpike Information was founded in 2009. It employs 1 to 10 people.
Where is Turnpike Information based?
Turnpike Information is headquartered in West Palm Beach, United States, in the North America region.
How does Turnpike Information make money?
Two revenue lines are on record. Hotel Affiliate Commissions are the primary driver. The others are advertising Revenue.
Who are Turnpike Information's main competitors?
Direct peers on record are iExit, Roadtrippers and Trucker Path. Broad incumbents are Waze, TripAdvisor, Google Maps and AAA (American Automobile Association). Others are AccuWeather and Priceline. GasBuddy is listed as an emerging player.
Does Turnpike Information have an API?
No public API is recorded for Turnpike Information.
What industry is Turnpike Information in?
Turnpike Information's product category is Toll Road Travel Information Services. Its primary akta.pro industry code is THAGAFAF, Highway Service Plaza & Turnpike Lodging, with a secondary code of TLAJABAA, Electronic Toll Collection (ETC) & Transponder/Tag Systems (RFID/DSRC).