TrafficLand
- Company typePrivate
- Founded2001
- HeadquartersFairfax, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrafficLand does
TrafficLand, Inc. is a privately held Fairfax, Virginia-based company founded in 2001 that aggregates and distributes live traffic video from U.S. Department of Transportation traffic camera networks. The company holds contractual redistribution agreements with more than 50 state and local Departments of Transportation, giving it authorized access to over 18,000 traffic cameras spanning 200+ cities in the United States, with additional international partnerships in Canada and the United Kingdom. Its core technology is a patent-pending video aggregation platform that normalizes and redistributes CCTV feeds into a unified API and consumer-facing applications.
The product portfolio comprises six interconnected offerings: a free consumer website for driving public access, a Video Management Console (VMC) for command-center monitoring, a Broadcast Service providing on-air traffic video queues to TV stations, a TrafficLand API for developer and device integration, DoT-facing Transportation Services for camera network hosting and integration, and full-scope Network Integration engineering services. Distribution occurs through direct enterprise field sales (including GSA Schedule Contract # GS-35F-0040T for government buyers), broadcast licensing (with Westwood One Metro Traffic as exclusive broadcast representative), API subscriptions, and consumer web traffic monetized via advertising.
The business operates an API-first, multi-channel GTM model targeting four primary segments: state/local Departments of Transportation, broadcast and digital media organizations, first responders and emergency management agencies, and technology integrators building consumer apps and connected devices. Revenue derives from a mix of subscription/API access fees, broadcast content licensing, government professional services, and consumer-site advertising. The company is led by CEO and founder Lawrence Nelson and operates with a headcount of 11-50 employees.
TrafficLand firmographics
Firmographics- Name
- TrafficLand
- Legal name
- TrafficLand, Inc.
- Website
- https://trafficland.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TrafficLand industry classification
Industry- Product category
- Traffic Video Aggregation Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Traffic & Transit News Channels (MPABAIAK)
- akta.pro secondary industries
- Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC), Live Streaming & Webcasting Platforms (BPAMAJAB), Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)
Keywords
Where TrafficLand is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrafficLand business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Advertising: TrafficLand generates revenue through advertising on its public website which receives millions of page views monthly. Ad placements are available nationally, regionally, by market, and hyper-locally by travel route in various sizes and formats including Rich Media.
- Broadcast Licensing: Licensing of live traffic video content to TV stations and broadcasters for on-air traffic reporting, including access to the network of DOT cameras through the Broadcast application.
- API Access and Integration: API access fees for connected device manufacturers, broadcasters, media companies, and public safety agencies to integrate real-time traffic video into their applications and systems.
- Government Services: DOT services including video integration, network design, installation, and distribution services for Departments of Transportation, available through GSA Schedule contract.
- Enterprise Software (VMC): Video Management Console software licensing for agencies to turn PCs into traffic video command centers with catalog management and multi-camera viewing capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free public access to all cameras on the TrafficLand network |
| Subscription | Monthly | API access for developers, device manufacturers, and enterprises |
| Subscription | Multi-year contract | Government services via GSA Schedule |
| Subscription | Annual | Broadcast licensing for TV stations |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels4 records
TrafficLand product offering
Product offeringCore offering
TrafficLand aggregates live traffic video from over 18,000 Department of Transportation cameras spanning 200+ cities under contractual redistribution agreements with 50+ state and local DoTs. It distributes this video through a public website, a real-time API for developers, a Video Management Console, broadcast-quality feeds for TV/radio stations, and DOT network integration services. The platform serves as the largest authorized aggregator and distributor of live traffic video in the U.S.
Product overview
TrafficLand operates as a unified platform aggregating and distributing live traffic video from thousands of DOT traffic cameras. The portfolio consists of six interconnected products: (1) the Consumer/Public Website offering free access to live traffic cameras for drivers; (2) the Video Management Console (VMC) for first responders, traffic reporters, fleet operations and government agencies to monitor live traffic video; (3) the Broadcast Service for TV stations to display live traffic video on-air; (4) the Transportation/DOT Services for departments of transportation to integrate, host and distribute their camera networks; (5) Network Integration providing engineering services for IP-video network design and installation; and (6) the TrafficLand API enabling developers to integrate live traffic camera video into applications. The API serves as the technical integration layer that powers connected devices, media, and public safety applications built on top of the platform.
Differentiator
Problem solved
Functional benefit
Brands
- AirVideo: Trademarked product/service brand for traffic video streaming
- MyRoadsExpress
- Image Engine
Products and services
- TrafficLand API Provides real-time video from thousands of DOT traffic cameras nationwide that can be integrated as a data layer into virtually any environment or application. Used by connected device manufacturers, broadcasters, media companies, and federal/state/local public safety agencies.
- Broadcast Service Enables TV stations to use live, broadcast-quality traffic video from local DOT cameras on-air for reporting traffic, weather and news. Features drag-and-drop interface for finding and queuing traffic cameras for broadcast with control over camera switching effects and timing.
- Video Management Console (VMC) Turns any PC into a video command center with access to real-time video from traffic cameras across a local market or entire U.S. Drag-and-drop customization allows building catalogs of cameras for quick viewing of traffic and weather conditions or emergency situations.
- DOT Services (Transportation Services) Provides State and Local Departments of Transportation and transit systems with cost effective integration, web hosting and distribution of traffic camera network video for enhanced operational control and streamlined approach to sharing video externally with multiple user groups.
- Network Integration Complete range of communication services including IP-video network design, installation, camera acquisition, integration, distribution and maintenance. Services include video integration and upload systems, video distribution, traffic management center integration, website integration, and technical support.
- Consumer/Public Website Free public website providing drivers access to real-time traffic video from thousands of state and local Department of Transportation cameras nationwide. Uses interactive maps to show traffic camera locations and point-and-click navigation to launch real-time video.
Quantifiable outcome
- Over 18,000 traffic cameras across 200+ cities
- +4 more outcomes
Companies that use TrafficLand
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
TrafficLand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TrafficLand partnerships and signals
Strategic signalPartnerships
53 partnerships are on record, tiered core, regional and flagship.
- Arizona Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video to consumers, media, and first responders.
- California Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Colorado Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Connecticut Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- District of Columbia Department of TransportationcorePublic-private partnership including 512x256 CCTV matrix installation uploading 251 traffic video channels including 5 major bridges and tunnels.
- Florida Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Georgia Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Illinois Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Iowa Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Kansas City SCOUTcoreRegional traffic management partnership for traffic camera video distribution.
- Louisiana Department of Transportation and DevelopmentcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Massachusetts Highway DepartmentcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Maryland State Highway AdministrationcorePublic-private partnership including Montgomery County Smart Traffic Center integration.
- Michigan Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Minnesota Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Missouri Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- New Jersey Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- New Jersey Turnpike AuthoritycorePublic-private partnership for contractual redistribution of live traffic camera video.
- New York City Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- New York State Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- New York State Thruway AuthoritycorePublic-private partnership for contractual redistribution of live traffic camera video.
- North Carolina Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Ohio Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Oregon Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Pennsylvania Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- South Carolina Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Tennessee Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Utah Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Virginia Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Washington State Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Wisconsin Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Wyoming Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Idaho Department of TransportationcorePublic-private partnership for contractual redistribution of live traffic camera video.
- Montgomery County Department of Public Works and TransportationcoreCounty-level partnership including Smart Traffic Center integration into regional multi-state network.
- TRIMARCcoreRegional traffic management partnership for traffic camera video distribution.
- Regional Transportation Commission of Southern NevadacoreRegional traffic management partnership including Las Vegas metropolitan area.
- Nova Scotia Department of Transportation & Public WorksregionalInternational partnership for traffic camera video distribution in Canada.
- Ontario Ministry of TransportationregionalInternational partnership for traffic camera video distribution in Canada.
- Transport for LondonregionalInternational partnership for traffic camera video distribution in the UK.
- Westwood One / Metro TrafficflagshipTrafficLand licenses Westwood One's Metro Traffic as the exclusive representative to the broadcast industry for real-time video from its national traffic camera network.
- CNNflagshipCNN uses TrafficLand content for the Situation Room, providing single-point access to over 7,000 traffic cameras in more than 50 cities.
- Washington PostcoreWashington Post website provides access to over 400 local traffic cameras from TrafficLand for traffic information.
- WeatherBugcoreWeatherBug.com uses TrafficLand content to enhance traffic reporting and differentiate as a complete information resource.
- Traffic.comcoreTraffic.com uses TrafficLand content to enhance traffic reporting and differentiate operations.
- 1010 WINScoreLeading news and traffic radio station in New York using TrafficLand live updating traffic video on their website.
- WTOPcoreLeading news and traffic radio station in Washington, DC using TrafficLand live updating traffic video on their website.
- ABC TelevisioncoreABC Television stations (WHSV-TV3, WVEC-TV13) use TrafficLand traffic video content for broadcast.
- CBS TelevisioncoreCBS Television stations (WUSA-TV9, WAFB-TV9) use TrafficLand traffic video content for broadcast.
- Fox TelevisioncoreFox Television stations (WTTG-TV FOX 5, WGMB-TV) use TrafficLand traffic video content for broadcast.
- NBC UniversalcoreNBC Universal stations (WAVY-TV 10, WRC-TV 4, WSLS-TV 10, WVIR-TV 29, WVLA-TV 33) use TrafficLand traffic video content for broadcast.
- Clear ChannelcoreMultiple Clear Channel radio stations use TrafficLand traffic video content.
- CBS RadiocoreCBS Radio stations (WINS-AM, WCBS-AM) use TrafficLand traffic video content.
- Bonneville InternationalcoreBonneville International stations including WTOP-FM use TrafficLand traffic video content.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TrafficLand competitors and assessment
Company assessmentDirect peers
- INRIX: INRIX provides real-time traffic data, analytics, and visualization to governments, broadcasters, and developers. It is a direct peer because, like TrafficLand, it aggregates and distributes traffic information across multiple markets to enterprise and consumer channels, including smart-city and automotive integrations.
- Iteris: Iteris delivers traffic management, video detection (Autoscope), and smart-mobility infrastructure to state DoTs and municipalities. It is a direct peer because both companies monetize traffic-camera video at the intersection of government infrastructure and real-time distribution.
- Total Traffic & Weather Network (TTWN / Westwood One): TTWN provides traffic and weather content to radio and TV broadcasters, with overlapping broadcast-licensing customers. It is a direct peer because it competes with TrafficLand's broadcast service for the same station affiliates and airtime budgets, and is also TrafficLand's exclusive broadcast sales rep.
Emerging players
- Miovision: Miovision offers AI-powered traffic-video analytics and intersection management for cities and DoTs. It is an emerging player with partial overlap because both companies ingest DOT camera feeds and serve traffic-engineering customers, though Miovision focuses more on analytics than redistribution.
Broad incumbents
- Econolite: Econolite is a major traffic-management systems integrator providing signals, sensors, and central control software to DoTs. It is a broad incumbent that intersects with TrafficLand where it integrates and redistributes traffic-camera video across jurisdictions.
- Waze (Google): Waze operates a crowdsourced traffic and navigation platform with deep Google integration. It is a broad incumbent competing for driver attention and OEM traffic-data deals, and could substitute for TrafficLand-style visual feeds in consumer navigation apps.
- HERE Technologies: HERE provides location data, mapping, and traffic services to automotive, enterprise, and government customers globally. It is a broad incumbent with overlapping traffic-data distribution and a comparable enterprise sales motion into the same DoT and OEM buyer base.
- TomTom: TomTom delivers maps, navigation, and real-time traffic services to consumer and automotive customers. It is a broad incumbent with a comparable traffic-data distribution model and similar enterprise and government verticals.
- Verra Mobility: Verra Mobility provides smart-mobility solutions including traffic enforcement, safety, and tolling to government clients. It is a broad incumbent that touches DOT and public-sector buyers with overlapping transportation-technology product categories.
- Cubic Transportation Systems: Cubic Transportation Systems delivers fare collection, traffic management, and real-time passenger information to transit authorities and DoTs. It is a broad incumbent competing for the same government technology budgets that TrafficLand serves through GSA Schedule contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrafficLand social profiles
Digital presenceTrafficLand compliance and trust
Trust signalCompliance1 record
TrafficLand financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrafficLand leadership team
Management profileNumber of profiles
Profiles2 records
TrafficLand funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrafficLand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrafficLand
What does TrafficLand do?
TrafficLand aggregates live traffic video from over 18,000 Department of Transportation cameras spanning 200+ cities under contractual redistribution agreements with 50+ state and local DoTs. It distributes this video through a public website, a real-time API for developers, a Video Management Console, broadcast-quality feeds for TV/radio stations, and DOT network integration services. The platform serves as the largest authorized aggregator and distributor of live traffic video in the U.S.
Is TrafficLand a public or private company?
TrafficLand is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrafficLand founded?
TrafficLand was founded in 2001. It employs 11 to 50 people.
Where is TrafficLand based?
TrafficLand is headquartered in Fairfax, United States, in the North America region.
How does TrafficLand make money?
Five revenue lines are on record. Advertising is the primary driver. The others are broadcast Licensing, API Access and Integration, government Services and enterprise Software (VMC).
Who are TrafficLand's main competitors?
Direct peers on record are INRIX, Iteris and Total Traffic & Weather Network (TTWN / Westwood One). Miovision is listed as an emerging player. Broad incumbents are Econolite, Waze (Google), HERE Technologies, TomTom, Verra Mobility and Cubic Transportation Systems.
Does TrafficLand have an API?
Yes. TrafficLand API provides real-time video from thousands of DOT traffic cameras nationwide that can be integrated as a data layer into virtually any environment or application. The API provides the following metadata for every camera in the network: Camera ID, Camera Name, Camera Status Information, Directional Data, Latitude/Longitude, Video Refresh Rate, DOT Source Credit, City Code, Zip Code, and URL for Video. It is used by connected device manufacturers, broadcasters and other media, and public safety agencies at federal, state and local levels. Developer documentation is at www.trafficland.com/api.html.
What industry is TrafficLand in?
TrafficLand's product category is Traffic Video Aggregation Platform. Its primary akta.pro industry code is MPABAIAK, Traffic & Transit News Channels, with a secondary code of MPABAMAC, Program Distribution to Stations & Affiliates (Domestic). Its NAICS code is 516210 and its SIC code is 7822.