What HBF does

HBF, s.r.o. is a privately-held Slovak digital agency headquartered in Bratislava (Kutlíkova 5, 851 02), founded in 2011 as a focused Drupal web development firm and operating with an 11–50-person team. The company delivers three integrated service lines: web development (front-end and back-end engineering, e-commerce, CMS implementation across Drupal and WordPress, and site optimization), online marketing (SEO, SEM, social, email, content marketing, and performance analytics), and graphic design (branding, UI/UX, logo, illustrations, and print). Its technology stack spans Angular, React, Vue.js, PHP, Java, and Node.js, with Drupal specialization since 2011 cited as its core technical differentiator.

The business model is professional services: quote-based, project- or retainer-style engagements sold directly to clients via website form, email, and phone. HBF serves a horizontally diversified mix of enterprise, SME, startup, nonprofit, and government clients across Central Europe — references include Kurier.at and Kleine Zeitung (Austrian media), Glashütte-Original (German luxury watches), Ingenico (French fintech), SPP Storage, Nafta, and Pozagas (Central European energy), Hitka and Webglobe (Slovak SMEs), Jobiqo (HR tech), and Paměť národa, EEN, and BIC Bratislava (nonprofit/government). Marketing and distribution are direct; the firm maintains a corporate website, a LinkedIn presence, and a Drupal/tech blog as its primary channels, with Google Analytics used for measurement. There is no evidence of institutional investment, M&A activity, or proprietary software products.

Name

HBF

Legal name

HBF, s.r.o.

Website

https://hbf.sk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HBF, s.r.o. is a privately-held Bratislava-based digital agency that delivers Drupal-focused web development, online marketing, and graphic design services to enterprise, SME, nonprofit, and government clients across Slovakia, Austria, the Czech Republic, and Germany.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Web development services
• Drupal CMS implementation
• Online marketing services
• Graphic design services
• E-commerce solutions

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Development Services: Custom web design, development, e-commerce solutions, CMS implementation, website optimization, and ongoing maintenance and hosting services. Projects are tailored to client specifications and delivered as professional services engagements.
2. Online Marketing Services: Digital marketing services including SEO, SEM, social media marketing, email marketing, content marketing, performance analytics, and conversion rate optimization. Offered as ongoing service retainers or project-based engagements.
3. Graphic Design Services: Visual design services including logo design, branding, UI/UX design, web graphic design, custom illustrations and animations, and print design materials.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HBF, s.r.o. is a Bratislava-based digital agency delivering web development, online marketing, and graphic design services as a one-stop shop. Core offerings include custom front-end and back-end web development with Drupal and WordPress CMS implementation, e-commerce solutions, and website optimization, complemented by digital marketing (SEO, SEM, social media, email, content marketing, analytics) and brand/UI/UX/print graphic design. The firm also provides ongoing website maintenance, hosting, digital transformation consulting, and outsourcing services tailored to client specifications.

Product overview

HBF is a digital agency offering comprehensive services including web development, online marketing, and graphic design. The company provides a one-stop-shop approach with three primary service categories: (1) Web Development — covering front-end and back-end development, e-commerce solutions, CMS implementation (Drupal, WordPress), and website optimization; (2) Online Marketing — including SEO, SEM, social media marketing, email marketing, content marketing, and performance analytics; and (3) Graphics and Design — offering logo design, branding, UI/UX design, web graphic design, and custom illustrations and animations. Additional services include website maintenance, hosting, digital transformation consulting, and outsourcing solutions. No proprietary named software products or modules were identified — all offerings are service-based engagements tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• 1xINTERNET: Slovak/Czech digital agency and leading Drupal enterprise partner with comparable Central European footprint. Most direct competitor — same Drupal specialization, similar SMB-to-enterprise client mix, and overlapping geography.
• CTI Digital: UK-based Drupal and digital transformation agency serving enterprise and public-sector clients. Same technology specialization and project-based engagement model, though larger scale and UK geography.
• Promet Source: Large Drupal web development agency with enterprise focus across multiple verticals. Direct peer — same core technology stack (Drupal), similar professional services model, and comparable end-market exposure to publishing and corporate clients.
• PreviousNext: Australia-based Drupal agency with strong enterprise and government client base. Same niche Drupal-specialist business model, similar professional services delivery, and comparable content + development integration.
• Lullabot: Long-established US-based Drupal strategy, design, and development agency. Comparable in Drupal-first positioning, content strategy + development bundling, and enterprise CMS migration focus — though US-centric versus HBF's Central European base.
• ui42: Bratislava-based digital agency offering web development, online marketing, and design — a near-twin of HBF's service portfolio and home market. Strongest geographic and offering overlap in the peer set.
• Lemonweb: Slovak/Czech digital agency focused on web development, e-commerce, and online marketing for SMEs and mid-market clients. Same regional base and comparable bundled service offering, though with less Drupal specialization.

Regional players

• Webglobe (Yegon): Slovak web hosting and digital services group (an HBF client itself). Provides web presence, hosting, and online marketing — overlapping offerings with HBF, though more hosting-centric and serving the same Slovak/Central European market.

Broad incumbents

• DEPT®: Large global digital agency offering web development, marketing, and design at scale. Overlaps with HBF across all three service lines but serves much larger enterprise clients and lacks the pure-play Drupal positioning.
• Acquia (Drupal services partners): Commercial Drupal platform vendor with global partner ecosystem of implementation agencies. Adjacent incumbent — defines the standards HBF's developers work against and competes indirectly for Drupal implementation work via its certified partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hbf-s-r-o-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBF