TREA - The Real Estate Agency

What TREA - The Real Estate Agency does

TREA - The Real Estate Agency operates as the first Multiple Listing Service (MLS) in Colombia, structured as a two-entity ecosystem: TREA S.A.S., which owns the intellectual property, platforms, software, and algorithms, and TREA, which operates as a licensed brokerage and platform user. The company serves four interconnected customer segments — individual property buyers and renters, property owners, individual brokers, and constituted real estate agencies — and connects them through a shared inventory and commission-distribution protocol that includes a 50/50 split for cross-agency deals and a 3% suggested minimum commission on sales. Its core technology is an AI-driven MLS platform featuring automated client profiling (thousands of clients per week), recommendation-based property matching, predictive market studies, and WhatsApp-integrated contact automation, supplemented by a public AI playground (TREA Tools) and dedicated portals for owners (propietarios.trea.pro), agencies, agents, and a referral program (Club Referidores TREA). TREA monetizes primarily through transaction-based brokerage commissions on buying, selling, and renting facilitated through its allied broker network, with secondary revenue from a referral/affiliate program and free-to-publish property listings supported by channel distribution across partners including Bancolombia, BRIKSS, Habi, Lahaus, and Homi. The company states a strategic intent to become the epicenter of real estate transactions across Latin America, though operations are currently domestic to Colombia and the firm remains at an early stage with 1-10 employees and no disclosed revenue or funding.

Name

TREA - The Real Estate Agency

Legal name

TREA S.A.S.

Website

https://trea.pro

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

TREA operates Colombia's first AI-powered Multiple Listing Service, connecting brokers, agencies, property owners, buyers, and renters through a shared inventory platform with automated client profiling, commission-split protocols, and WhatsApp-integrated matching. It earns transaction-based brokerage commissions and referral fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brokerage Commission (Corretaje): TREA operates as a digital brokerage intermediary. The platform facilitates buying, selling, and renting of properties through its network of affiliated brokers and agencies. Commission protocols are established with minimum suggested rates of 3% for sales or 100% of rental commission for brokerage services. Commissions are paid within 5 business days after closing or signing.
2. Referral Program (Club Referidores): Referrers can refer clients to TREA and earn commissions. Users can refer clients through the referidos.trea.pro platform and earn money when referred clients transact.
3. Property Listing Services: TREA offers property listing services for owners, with free publication options available. The platform markets properties across MLS, social networks, and other portals for maximum visibility.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

TREA operates as the first Multiple Listing Service (MLS) in Colombia, connecting real estate agencies, brokers, buyers, renters, and property owners in a single ecosystem. The platform uses AI to profile clients weekly, match them with suitable properties, automatically assign prospects to allied brokers, and distribute commissions via clear protocols (e.g., 3% for sales, 50/50 splits for cross-agency deals). The commercial unit TREA Agencia provides active property acquisition and personalized brokerage services.

Product overview

TREA operates as a dual-entity ecosystem: TREA S.A.S. (TREA Agencia) is the commercial unit providing active property acquisition and brokerage services, while TREA is the MLS technology platform connecting buyers, renters, sellers, brokers, and agencies. The core TREA Platform serves as the Multiple Listing Service with AI-powered matching and contact automation. Supporting products include TREA Tools (AI playground), Propietarios TREA (property owner portal), Agencias TREA (agency portal), Agentes TREA (broker portal), Club Referidores TREA (referral program), plus value-added modules for market studies and mortgage calculation. The ecosystem is built on proprietary AI technology for client profiling, prospect assignment, and automated communications, with WhatsApp integration for client outreach.

Differentiator

Problem solved

Functional benefit

Brands

• TREA MLS: The Multiple Listing Service platform connecting agencies, brokers, buyers, renters, and property owners in Colombia.

Products and services

• TREA Platform (MLS) The main MLS platform connecting agencies, brokers, buyers, renters, and property owners, with AI-powered property matching, automated prospect assignment, and shared inventory across the network. Sold to affiliated brokers, agencies, and used by end consumers to search for properties.
• TREA Agencia The commercial unit of the TREA ecosystem providing active property acquisition, personalized strategies, direct broker connections, and digital tools to accelerate real estate transactions. Targets property owners and buyers who want hands-on brokerage support.
• TREA Tools (AI Playground)

Quantifiable outcome

• Hundreds of brokers already transforming the real estate market
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• BRIKSScoreStrategic or Co-development PartnerBRIKSS is a strategic real estate ally of TREA. The CEO Laura Camargo highlights the incredible technology and successful shared business outcomes. BRIKSS collaborates on deals within the TREA MLS ecosystem.
• BancolombiacoreChannel Partner/ Reseller/ DistributorBancolombia is a major financial partner appearing in TREA's partner section. As Colombia's largest bank, this partnership likely enables mortgage financing integration and access to banking clients interested in real estate.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tuhabi: Mexican/LatAm proptech focused on home buying, selling and financing. Comparable to TREA on the AI-powered brokerage model but operates primarily in Mexico, providing a regional benchmark rather than direct Colombia competition.
• VivaReal / ZAP: Major Brazilian real estate portals operated under the OLX Brasil group. Comparable MLS-like marketplace model but in Brazil rather than Colombia, making it a regional rather than direct competitor for TREA.

Direct peers

• Habi: Colombian proptech that buys, renovates, and resells homes using a tech-driven process. Operates in the same Colombian real estate market as TREA and is also a listed TREA 'partner,' making it a direct competitor for broker relationships and end-buyer demand.
• Finca Raíz: One of the largest Colombian real estate classifieds platforms. Targets the same buyers, sellers, and brokers as TREA's Propietarios portal and competes for online property discovery traffic in Colombia.
• Metrocuadrado: Leading Colombian real estate listings portal aggregating properties from agencies and brokers. Competes for the same property-owner listings and broker audience that TREA targets, with a more established brand but less structured commission and lead-routing capability.
• La Haus: Mexico-founded, Colombia-active real estate platform connecting buyers, sellers, and brokers with tech-enabled services. Directly comparable to TREA on geography (Colombia), customer base (brokers and end consumers), and MLS-like shared inventory model.
• Properati: LatAm-focused real estate marketplace active in Colombia, Mexico, Peru, Ecuador and Brazil. Comparable to TREA as a digital property listing and broker-intermediation platform, with a broader geographic footprint but less emphasis on AI-driven client profiling.

Emerging players

• Homi: Colombian proptech offering instant-buy and broker services. Listed as a TREA 'partner' on the site but overlaps with TREA on broker and property acquisition services in the same Colombian market.

Broad incumbents

• Zillow: U.S. incumbent that pioneered consumer-facing MLS aggregation, broker tools, and AI-powered home search. Not a Colombia competitor but a strategic benchmark for the MLS-plus-AI business model TREA is building at smaller scale.
• RE/MAX: Global real estate franchise network with MLS-like shared inventory and standardized commission protocols across countries. Comparable to TREA on the broker-network and commission-protocol dimension, though at vastly larger scale and as a franchise rather than tech platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Trea-TheRealEstateAgency
• Facebookfacebook.com/TREATheRealEstateAgency
• LinkedInlinkedin.com/company/trea-the-real-estate-agency
• Instagraminstagram.com/trea_realestate
• TikToktiktok.com/@trea_realestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREA - The Real Estate Agency