Metro Company
Metro Company s.r.o. is a privately held Czech wholesale distributor, founded 2004 and based in Plzeň, holding official distribution rights for 15 global electronics and lifestyle brands (Marshall, Crosley, Lexon, Steamery, Secrid, Izipizi, KeepCup, Urbanears, OPN Sound, and others) across 18 Central, Eastern European, and Caucasus markets, serving retailers, hospitality businesses, and corporate clients via Distribution, Hospitality, and Customize B2B service pillars.
- Company typePrivate
- Founded2004
- HeadquartersPlzen, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Metro Company does
Metro Company s.r.o. is a privately held Czech wholesale distributor founded in August 2004 and headquartered at V Hliníčku 1318/12, 326 00 Plzeň, Czech Republic. The company holds official distributor or agent rights for 15 global brands in electronics and lifestyle categories, including Marshall (audio), Crosley (turntables), OTL Technologies (licensed consumer electronics with Pokémon, Super Mario, Minecraft and other IP), Lexon (design lifestyle), Steamery (clothing care), EXG Pro (collectibles), Secrid (card wallets), Izipizi (eyewear), Uppercut Deluxe (grooming), KeepCup and memobottle (reusables), Urbanears (audio), Printworks (home décor), and OPN Sound (bone-conduction audio). Coverage spans 18 countries across Central, Eastern, and Southeastern Europe plus the Caucasus.
The business operates through three B2B service pillars: Distribution (wholesale fulfillment to retailers), Hospitality (premium branded product supply to hotels, restaurants, and studios), and Customize (personalization and co-branding of distributed products for corporate promotional use). Revenue is generated through wholesale margins on purchased inventory resold to retailers, supplemented by hospitality supply contracts and customization service fees. The company owns its warehouse facility in Plzeň and partners with leading logistics carriers for fulfillment across the territory.
Metro Company is independently owned with no disclosed institutional investors, parent entities, subsidiaries, or acquisition history (firmographics). The company maintains an 11-50 employee headcount, a bilingual Czech/English corporate website, and active corporate presence on LinkedIn and Instagram. No funding rounds, mergers, leadership changes, regulatory actions, or restructuring events are recorded in the available data, and revenue figures are not publicly disclosed.
Metro Company firmographics
Firmographics- Name
- Metro Company
- Legal name
- Metro Company s.r.o.
- Website
- https://metrocompany.cz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metro Company s.r.o. is a privately held Czech wholesale distributor, founded 2004 and based in Plzeň, holding official distribution rights for 15 global electronics and lifestyle brands (Marshall, Crosley, Lexon, Steamery, Secrid, Izipizi, KeepCup, Urbanears, OPN Sound, and others) across 18 Central, Eastern European, and Caucasus markets, serving retailers, hospitality businesses, and corporate clients via Distribution, Hospitality, and Customize B2B service pillars.
- Ownership category
- akta.pro rank
Metro Company industry classification
Industry- Product category
- Wholesale Distribution Services
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- akta.pro primary industry
- Retail Distribution Centers (Store Replenishment DCs) (TLALAEAA)
Keywords
Where Metro Company is headquartered
LocationHeadquarters
- HQ city
- Plzen
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Metro Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Distribution: Metro Company generates revenue by purchasing products from global brands (Marshall, Crosley, OTL, Lexon, etc.) and reselling them to retailers at wholesale margins. The company acts as official distributor or agent for these brands across multiple European countries, earning margin on the difference between wholesale purchase price and resale price to retailers.
- Hospitality B2B: Supply of branded products (Marshall speakers, Crosley turntables, Steamery garment care) to hospitality businesses including hotels, restaurants, and studios seeking premium brand ambiance.
- Customize/Corporate Merchandise: Personalization services for B2B clients who use distributed products as promotional items. Products like KeepCup, Lexon, memobottle, and Secrid can be customized with corporate branding through printing, engraving, or co-branding.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Metro Company product offering
Product offeringCore offering
Metro Company s.r.o. is a Czech wholesale distributor that purchases electronics and lifestyle products from global brand owners (Marshall, Crosley, OTL, Lexon, Steamery, Secrid, Izipizi, Uppercut Deluxe, KeepCup, memobottle, Urbanears, Printworks, EXG Pro, OPN Sound) and resells them at wholesale margins to retailers, hospitality businesses, and corporate clients across 18 Central, Eastern, and Southeastern European countries. The company operates its own warehouse in Plzeň and partners with logistics carriers to fulfill orders to retailers' warehouses.
Product overview
Metro Company is a distribution company (Metro Company s.r.o.) that specializes in wholesale and distribution of leading global brands in electronics and lifestyle products. Established in August 2004 and headquartered in Plzeň, Czech Republic, the company serves retailers across Central and Eastern Europe. Their portfolio spans multiple categories including audio equipment (Marshall, Urbanears, Crosley, OPN Sound, Lexon), licensed consumer electronics (OTL Technologies with Pokémon, Super Mario, Minecraft brands), fashion accessories (Izipizi eyewear, Secrid wallets), grooming products (Uppercut Deluxe), sustainable lifestyle products (KeepCup, memobottle), clothing care (Steamery), collectibles (EXG Pro with Cable Guys figures), and home décor (Printworks). The company operates B2B services including distribution, hospitality (supplying hotels and restaurants), and product customization for promotional purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution (Wholesale Distribution Pillar) Wholesale distribution of branded electronics and lifestyle products purchased from global brand owners and resold to retailers across 18 countries in Central, Eastern, and Southeastern Europe and the Caucasus; fulfillment is supported by the company's own warehouse in Plzeň and logistics carrier partnerships.
- Hospitality Supply Pillar B2B supply of premium branded products (Marshall speakers, Crosley turntables, Steamery garment care, Lexon design items) to hospitality businesses including hotels, restaurants, and studios seeking to differentiate their environments.
- Customize (Branded Merchandise Pillar) Personalization and customization services for corporate B2B clients using distributed brand products (KeepCup, Lexon, memobottle, Secrid) as branded merchandise, with options for printing, engraving, and co-branding for promotional items and corporate gifts.
Companies that use Metro Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Metro Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metro Company partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- MarshallcoreMetro Company is official distributor of Marshall audio products (headphones, speakers) for Czechia, Slovakia, Hungary, Slovenia, Croatia, Montenegro, Bosnia and Herzegovina, Serbia, and North Macedonia. Marshall, founded in 1962, is a legendary amplifier and speaker brand that expanded into lifestyle audio products in 2010.
- OTL TechnologiescoreOfficial distributor of OTL Technologies audio accessories and consumer electronics featuring licensed products from Pokémon, Super Mario, Minecraft, Call of Duty, Bluey, L.O.L. Surprise!, PAW Patrol, Harry Potter, Peppa Pig, Hello Kitty, and DC Comics. Coverage includes Czechia, Slovakia, Hungary, Estonia, Lithuania, Latvia, Austria, and Poland.
- LexoncoreOfficial distributor of Lexon design lifestyle products since 1991. Lexon creates functional and aesthetic products for home, wellness, office, and travel. Distribution covers Czechia, Slovakia, Lithuania, Latvia, Estonia, and Georgia.
- CrosleycoreOfficial distributor of Crosley turntables and vinyl furniture. Founded in 1992, Crosley pioneered easy-to-use record players with attractive designs. Distribution spans Czechia, Slovakia, Slovenia, Croatia, Montenegro, Bulgaria, Serbia, Hungary, Bosnia and Herzegovina, Latvia, and Poland.
- SteamerycoreOfficial distributor of Steamery Scandinavian clothing care products including steam irons, fabric shavers, and clothing brushes. Distribution covers Czechia, Slovakia, Hungary, Slovenia, Croatia, Montenegro, Bosnia and Herzegovina, Serbia, North Macedonia, Georgia, and Bulgaria.
- EXG ProcoreOfficial distributor of EXG Pro licensed collectible figures (Cable Guys), holders for smartphones and gaming controllers featuring licenses from Marvel, Lucasfilm, Disney, Activision, Sega, Capcom, Microsoft, Rare, Gearbox, and Warner Brothers. Coverage: Czechia, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Bosnia and Herzegovina, Montenegro, Estonia, Latvia, Lithuania, Georgia, Armenia, Azerbaijan.
- SecridcoreOfficial agent for Secrid Dutch brand specializing in innovative card wallets and holders. The patented Cardprotector, introduced in 2009, has won numerous international awards. Distribution countries not specified in source.
- IzipizicoreOfficial agent for Izipizi eyewear brand offering reading glasses, sunglasses, children's glasses, blue light protection, and sports glasses. Founded with mission to protect eyes of 2.5 billion farsighted people globally. Distribution countries not specified in source.
- Uppercut DeluxecoreOfficial distributor of Uppercut Deluxe Australian men's grooming products inspired by 1950s barbershop style. Products made with premium ingredients for men's hair and body care. Distribution countries not specified in source.
- KeepCupcoreOfficial distributor of KeepCup reusable cups, the most popular reusable cup brand since 2009. Founded by siblings in Melbourne, KeepCup is now sold in 75+ countries. Distribution for Czechia only.
- memobottlecoreOfficial agent for memobottle premium reusable flat water bottles designed for sustainable lifestyle. Distribution countries not specified in source.
- UrbanearscoreOfficial distributor of Urbanears Swedish audio products designed and engineered in Stockholm since 2009. Known for colorful, minimalist headphones. Distribution covers Czechia, Slovakia, Hungary, Slovenia, Croatia, Romania, Montenegro, Bosnia and Herzegovina, and Serbia.
- PrintworkscoreOfficial agent for Printworks Swedish functional decoration brand founded in 2017, offering photo albums, board games, puzzles, portable lamps, and home decor. Distribution for Czechia and Slovakia only.
- OPN SoundcoreOfficial distributor of OPN Sound premium open-ear bone conduction headphones launched in 2020. Combines audio quality with awareness of surroundings. Distribution covers Czechia, Slovakia, Hungary, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Romania, Bulgaria, Georgia, Armenia, Azerbaijan, Montenegro, and North Macedonia.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Metro Company competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global IT and consumer-electronics distributor with broad European operations. Overlaps with Metro in consumer-electronics brand distribution, but operates at vastly larger scale, broader portfolio and serves more enterprise and IT-vertical customers.
- Avnet: Global electronics distributor with European operations serving component makers, OEMs and channel partners. Comparable B2B distribution mechanics and brand relationships at much greater scale and with deeper IT/enterprise weighting than a lifestyle-focused CEE distributor.
- Arrow Electronics: Global electronics distributor with established European presence. Comparable in B2B distribution and multi-brand partnerships, but weighted toward enterprise, components and IT verticals rather than lifestyle-focused consumer brand distribution.
- RS Components: Broadline electronics distributor serving European B2B customers from industrial maintenance to consumer channels. Comparable multi-vendor wholesale distribution model, though more industrial/professional-skewed than Metro's premium lifestyle focus.
Direct peers
- ALSO Group: Pan-European IT and consumer-electronics distributor handling 700+ vendor brands across 30+ countries. Directly comparable in multi-vendor wholesale distribution model, B2B-to-retail motion and brand partnership structure, though at significantly larger scale than Metro Company.
- Conrad Electronic: European multi-category consumer and professional electronics distributor operating across multiple European countries. Comparable in product breadth spanning audio, lifestyle and accessories categories and in serving both retail and B2B customers.
- EET Group: European IT and consumer-electronics wholesale distributor with strong Nordic and CEE presence. Closely comparable multi-vendor B2B distribution model, similar geographic footprint priorities and overlapping end-customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Metro Company social profiles
Digital presenceMetro Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metro Company leadership team
Management profileNumber of profiles
Metro Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metro Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metro Company
What does Metro Company do?
Metro Company s.r.o. is a Czech wholesale distributor that purchases electronics and lifestyle products from global brand owners (Marshall, Crosley, OTL, Lexon, Steamery, Secrid, Izipizi, Uppercut Deluxe, KeepCup, memobottle, Urbanears, Printworks, EXG Pro, OPN Sound) and resells them at wholesale margins to retailers, hospitality businesses, and corporate clients across 18 Central, Eastern, and Southeastern European countries. The company operates its own warehouse in Plzeň and partners with logistics carriers to fulfill orders to retailers' warehouses.
Is Metro Company a public or private company?
Metro Company is a private company. It is classified as unknown and is currently operating.
When was Metro Company founded?
Metro Company was founded in 2004. It employs 11 to 50 people.
Where is Metro Company based?
Metro Company is headquartered in Plzen, Czechia, in the Europe region.
How does Metro Company make money?
Three revenue lines are on record. Wholesale Distribution is the primary driver. The others are hospitality B2B and customize/Corporate Merchandise.
Who are Metro Company's main competitors?
Broad incumbents on record are Ingram Micro, Avnet, Arrow Electronics and RS Components. Direct peers are ALSO Group, Conrad Electronic and EET Group.
Does Metro Company have an API?
No public API is recorded for Metro Company.
What industry is Metro Company in?
Metro Company's product category is Wholesale Distribution Services. Its primary akta.pro industry code is TLALAEAA, Retail Distribution Centers (Store Replenishment DCs). Its NAICS code is 42385.