Rushing Financial Group

What Rushing Financial Group does

Rushing Financial Group is a privately held advanced insurance planning organization founded in 1976 and headquartered in Indianapolis, Indiana, with satellite offices in southwest Ohio and Georgia. The firm operates as an insurance brokerage serving financial advisors, insurance agents, and the institutional clients of those advisors, with a specialization in ultra-high-net-worth wealth preservation, wealth transfer, and business succession planning. Its service portfolio spans life insurance, disability income, annuities, long-term care, and investment-related products, supported by Advanced Planning, Best-in-Class Underwriting (50+ years of combined team experience), and the Capitas Private Wealth offering for the Uber HNW market.

The company monetizes through carrier commissions on placed cases (transaction-fee model), with securities offered through The Leaders Group, Inc. (FINRA/SIPC). It is a founding partner of Capitas Financial, a national life insurance brokerage firm, which gives Rushing Financial Group channel access to 25 regional processing centers, 120+ point-of-sale professionals, and a network of more than 20 insurance carriers and financial institution partners including Morgan Stanley, UBS, Wells Fargo, Robert W. Baird, RBC Wealth Management, and Raymond James.

Technology is delivered primarily through third-party integrations: iPipeline powers online quoting, field underwriting, and the iGO E-Application for straight-through processing, while SuranceBay supports online carrier contracting. Rushing Financial Group's own branded tools include E-Issue (electronic policy delivery saving 1-2 weeks), RFG Go (online quoting portal), Fast Track Licensing, and a three-step Policy Audit service. The firm employs roughly 13 professionals across the Our Team page, including the President/Managing Partner, Directors of Private Wealth, Wealth Planning Consultants, Underwriting and Case Management, Marketing/Internal Sales Support, and Operations functions.

Name

Rushing Financial Group

Legal name

Rushing Financial Group

Website

https://rushingfinancialgroup.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Rushing Financial Group is a privately held, Indianapolis-based advanced insurance planning organization founded in 1976 that provides wealth preservation, wealth transfer, and business succession planning services to financial advisors, institutions, and ultra-high-net-worth clients across the Midwest and Southeast.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Life insurance brokerage
• Wealth preservation planning
• Estate planning services
• Advanced insurance planning
• Multi-carrier insurance distribution

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Rushing Financial Group operates as an insurance brokerage firm, earning commissions from insurance carriers for placing life insurance, disability income, annuities, long-term care and investment related products. Securities are offered through The Leaders Group, Inc., Member FINRA/SIPC.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Rushing Financial Group operates as an Advanced Insurance Planning Organization and insurance brokerage. It distributes life insurance, disability income, annuities, long-term care, and investment products through a multi-carrier platform to financial advisors and institutions. The firm delivers advanced planning services (estate planning, wealth transfer, business succession, executive benefits) and underwriting/case management support to professional partners across Indiana, southwest Ohio, and Georgia.

Product overview

Rushing Financial Group is an Advanced Insurance Planning Organization offering a unified service platform combining multiple insurance products and support services. The core portfolio includes life insurance, disability income, annuities, long-term care, and investment products, supported by Advanced Planning (estate planning, retirement planning, executive benefits, business continuation, charitable giving) and Best in Class Underwriting (50+ years combined experience, case management). Subsidiary services include E-Issue (electronic policy delivery with 5 carrier integrations), Policy Audit (3-step policy review process), Fast Track Licensing (online contracting via SuranceBay), and RFG Go as an access portal. The firm specializes in the ultra-high net worth market through Capitas Private Wealth partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• RFG Go: Insurance quoting and policy management platform featuring online quoting engine for Term and Guaranteed UL products with Needs Analysis tool and field underwriting capabilities.
• Capitas Private Wealth
• E-Issue

Products and services

• Advanced Planning Consultative planning service assisting financial advisors and clients with estate planning, wealth transfer, retirement planning, executive benefits, business continuation, charitable giving, family foundations, dynasty trusts, IDGT, GRAT, CRUT, CRT, ILITs, asset protection, and legacy planning.
• Best in Class Underwriting Life insurance underwriting support service providing pre-sale underwriting questionnaires, impaired risk case review, product and pricing advice, case presentation to carriers, and case management to ensure applications are processed, underwritten, and issued accurately.
• E-Issue Electronic policy delivery solution that emails PDF copies of full policies and delivery requirements to agents. Saves 1-2 weeks compared to traditional USPS mailed documents.
• Policy Audit Three-step life insurance policy review service helping financial advisors and agents analyze clients' in-force policies, including authorization form collection, carrier ledger analysis with recommendations, and a comprehensive final analysis.
• Fast Track Licensing Online contracting system using the SuranceBay platform to submit carrier contracts faster, easier and more accurately through a streamlined 4-step process with a downloadable setup packet.
• Capitas Private Wealth Sophisticated, unbiased insurance solutions for Uber High Net Worth clients covering Wealth Transfer and Estate Planning, Business Planning and Executive Benefits, High Limit Disability, Private Placement, Sports and Entertainment, Foreign National Capabilities, and Premium Finance.

Quantifiable outcome

• E-Issue solution can save up to 1-2 weeks from printing, assembling and mailing compared to traditional USPS document delivery
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Capitas Financial, Inc.coreStrategic or Co-development Partner · 1 January 2001Rushing Financial Group is a founding partner of Capitas Financial, a national life insurance brokerage firm. Capitas Financial has 25 regional processing centers, 120+ point-of-sale professionals, and 150+ back office support specialists. Capitas forms strategic alliances with leading insurance carriers and financial institutions across the United States.
• The Leaders Group, Inc.coreChannel Partner/ Reseller/ DistributorSecurities are offered through The Leaders Group, Inc., Member FINRA/SIPC, located in Summit, NJ. Rushing Financial Group is not affiliated with The Leaders Group, Inc.
• American GeneralminorChannel Partner/ Reseller/ DistributorInsurance carrier partner available through E-Issue solution for electronic policy delivery
• BannerminorChannel Partner/ Reseller/ DistributorInsurance carrier partner available through E-Issue solution for electronic policy delivery
• LincolnminorChannel Partner/ Reseller/ DistributorInsurance carrier partner available through E-Issue solution for electronic policy delivery
• ProtectiveminorChannel Partner/ Reseller/ DistributorInsurance carrier partner available through E-Issue solution for electronic policy delivery
• PrudentialminorChannel Partner/ Reseller/ DistributorInsurance carrier partner available through E-Issue solution for electronic policy delivery
• AIGminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• Lincoln Financial GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• Mutual of OmahaminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• AXAminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• MetLifeminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• NationwideminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• John HancockminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• Pacific LifeminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• SymetraminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• LG AmericaminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• SecurianminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• PrincipalminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• TransamericaminorChannel Partner/ Reseller/ DistributorInsurance carrier partner representing leading life, long-term care and disability income insurance carriers
• Robert W. BairdminorChannel Partner/ Reseller/ DistributorFinancial institution partner - national wire house firm where Rushing Financial Group supports life insurance sales
• Morgan StanleyminorChannel Partner/ Reseller/ DistributorFinancial institution partner - national wire house firm where Rushing Financial Group supports life insurance sales
• OppenheimerminorChannel Partner/ Reseller/ DistributorFinancial institution partner where Rushing Financial Group supports life insurance sales
• RBC Wealth ManagementminorChannel Partner/ Reseller/ DistributorFinancial institution partner where Rushing Financial Group supports life insurance sales
• StifelminorChannel Partner/ Reseller/ DistributorFinancial institution partner where Rushing Financial Group supports life insurance sales
• Raymond JamesminorChannel Partner/ Reseller/ DistributorFinancial institution partner where Rushing Financial Group supports life insurance sales
• UBSminorChannel Partner/ Reseller/ DistributorFinancial institution partner - national wire house firm where Rushing Financial Group supports life insurance sales
• U.S. BankminorChannel Partner/ Reseller/ DistributorFinancial institution partner - bank where Rushing Financial Group supports life insurance sales
• Wells FargominorChannel Partner/ Reseller/ DistributorFinancial institution partner - bank where Rushing Financial Group supports life insurance sales
• iPipelinecoreTechnology or IntegrationTechnology partner providing online quoting engine for Term and Guaranteed UL products, field underwriting tools, and iGO E-Application intelligent fillable form solution for straight-through processing

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Highland Capital Brokerage: Insurance brokerage specializing in advanced planning for advisors serving high-net-worth clients. D. Lee Beall previously worked at Highland Capital, evidencing direct talent and operational overlap with Rushing's UHNW planning model.
• Ash Brokerage: Large multi-carrier life insurance brokerage serving independent advisors, financial institutions, and broker-dealers with case design, underwriting, and advanced planning—closely aligned with Rushing's value proposition.
• Crump Life Insurance Services: Wholesale life insurance brokerage serving independent advisors with multi-carrier access, advanced underwriting, and case design—directly comparable to Rushing's product set and advisor-customer base.
• Insurance Design Administrators: Boutique life insurance brokerage providing advanced case design, underwriting, and back-office support to financial advisors—overlapping with Rushing's core operational offering.
• M Financial Group: Member-owned consortium of insurance brokerage firms serving UHNW clients with exclusive carrier arrangements and reinsurance capabilities—analogous to Rushing's Capitas Private Wealth positioning but at substantially greater scale.
• Capitas Financial, Inc. National life insurance brokerage and Rushing's founding partner. Operates with 25 regional processing centers and 120+ point-of-sale professionals, providing multi-carrier access to advisors at wirehouses and banks—directly comparable to Rushing's model and customer base.
• AIM Systems: Insurance marketing organization serving the financial institution side of the business with life insurance brokerage support. Dax Pataki previously spent 12 years at AIM Systems, evidencing close operational overlap with Rushing's institutional channel.
• Partners Financial (Concorde Financial Group): Insurance brokerage focused on advanced planning and estate strategies for financial advisors serving affluent clients—same core service mix and customer profile as Rushing.

Others

• iPipeline: Technology vendor whose quoting, e-application, and illustration platform powers Rushing's RFG Go product. While not a direct peer, it is a critical infrastructure dependency and a key enabler of the brokerage workflow.

Broad incumbents

• AmeriLife Group: Large diversified insurance distribution platform with broad multi-product, multi-channel reach across senior market, life, and annuity products. Represents the consolidator playbook that smaller brokerages like Rushing are vulnerable to or may eventually join.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInil.linkedin.com/company/rushing-financial-group-capitas

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rushing Financial Group