Spinn

What Spinn does

Spinn is a privately held Norwegian e-commerce retailer headquartered in Sandnes, founded in 1982, that sells bicycle parts, accessories, maintenance consumables, and workshop tools to individual cyclists across Norway. The company operates a single direct-to-consumer channel at spinn.no, presenting a curated catalog of premium international cycling brands — including CeramicSpeed, Muc-Off, Mavic, BBB, Brompton, Campagnolo, Bontrager, KMC, Maxxis, Challenge, and DSALT — with deep Norwegian-language product content, stock-status indicators, and bundle merchandising (for example, CeramicSpeed Ultimate Clean, Wet Weather, and UFO Hot Wax Starter kits).

The storefront is powered by Multicase Norge AS's integrated business system and e-commerce solution, which handles the shopping cart, customer accounts, order history, delivery-date selection, and NOK-denominated pricing inclusive of Norwegian VAT (MVA). Pricing spans 89 NOK to 4,499 NOK per SKU with free shipping triggered above 1,000 NOK, and the cart flow also surfaces a leasing/affordability option for higher-ticket items. The product offering is dominated by drivetrain-care consumables (chain wax, ceramic lubricants, cleaners) and workshop tools (torque wrenches, multitools, brushes, mini air blowers), positioning Spinn as a specialist retailer for self-maintaining road, gravel, mountain, e-bike, and indoor-training cyclists rather than a generalist bike shop.

Commercially, Spinn runs a single-geography, pure-play DTC model with no disclosed B2B, wholesale, or international channels and no disclosed funding, M&A, or leadership transitions. Customer acquisition is dependent on organic search and direct visits to spinn.no; there is no app, no public API, and no disclosed AI/ML capability. Headcount is reported in the 51–100 range, consistent with a niche specialist retailer handling its own fulfillment, customer service, and content.

Name

Spinn

Website

https://spinn.no

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Spinn is a privately held Norwegian e-commerce retailer, founded in 1982 and based in Sandnes, that sells curated cycling parts, drivetrain maintenance consumables, and workshop tools from premium brands to individual cyclists across Norway via its spinn.no storefront.

Ownership category

akta.pro rank

Product category

Bicycle Parts and Maintenance Retail

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Cycling retail
• Bicycle parts
• Bike maintenance
• Cycling accessories
• Cycling e-commerce

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Revenue is generated through direct online sales of bicycle parts, accessories, and maintenance products to consumers. The e-commerce platform sells items from multiple cycling brands including CeramicSpeed, Muc-Off, Mavic, BBB, Brompton, Campagnolo, Bontrager, KMC, Maxxis, Challenge, and DSALT. Products include chain wax, lubricants, cleaners, tools, bike care products, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Spinn operates a Norwegian e-commerce store (spinn.no) that sells bicycle parts, drivetrain maintenance products (chain wax, lubricants, cleaners), workshop tools, and cycling accessories from premium third-party brands such as CeramicSpeed, Muc-Off, BBB, Mavic, Campagnolo, Brompton, Bontrager, KMC, and Maxxis. The retailer serves individual cycling enthusiasts across Norway with direct home delivery and a free-shipping threshold of 1,000 NOK.

Product overview

Spinn.no is a Norwegian e-commerce retailer specializing in bicycle parts, tools, and maintenance products. The company operates as an online store offering a curated selection of cycling components and workshop supplies. Their product portfolio centers on third-party brands rather than proprietary products, with a strong focus on bicycle drivetrain maintenance solutions (chain wax, lubricants, cleaners) and professional workshop tools. Key brand partners include CeramicSpeed, Muc-Off, BBB, Mavic, Campagnolo, Brompton, Bontrager, KMC, and Maxxis. The store features a customer center for order management, order history, and terms access, powered by Multicase e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• CeramicSpeed UFO DRIP Indoor (100 ml) Liquid chain wax developed specifically for indoor cycling on smart trainers, spin bikes, or indoor velodromes, providing highly efficient power transfer without dirtying the floor.
• CeramicSpeed UFO Drip All Conditions (100 ml) Advanced liquid chain wax for cyclists demanding speed, efficiency, and a clean drivetrain. 100% biodegradable and PFAS-free; provides up to 300 km of clean drivetrain performance per application.
• CeramicSpeed UFO Drip Wet Conditions (100 ml) Liquid chain wax formulated for wet and demanding weather conditions with a strong water-repellent film. 100% biodegradable and PFAS-free.
• CeramicSpeed UFO WAX Ultra Endurance 750 gram Hot-melt wax for bicycle chains with extreme durability of over 1000 km per application. 100% biodegradable and PFAS-free.
• CeramicSpeed UFO Clean Drivetrain 500 mL Effective, non-toxic, and biodegradable cleaner for bicycle chains and drivetrains, removing grease, dirt, and wax from chain, cassette, pulleys, and chainrings.
• CeramicSpeed UFO Bike Wash 500 mL Eco-friendly, non-toxic, and highly effective bike wash for removing dirt, mud, and traffic film from the entire bicycle without damaging paint or matte surfaces.
• Muc-Off C3 Ceramic Dry Lube 120ml Chain oil with nano ceramic particles and synthetic polymers for ultimate performance in dry and dusty conditions, providing up to 10 times better performance than conventional chain oils.
• Muc-Off C3 Ceramic Wet Lube 120ml Chain oil with unique ceramic coating for wear resistance and long-distance performance in wet conditions. Contains Boron Nitride and Fluoro Polymers.
• Muc-Off Dark Energy Kjedevoks 50ml Next-generation drop-on high-performance wax lubrication designed for riders requiring extremely quiet, fast, and clean drivetrain operation. PFAS and PTFE free. Priced at 229 NOK per unit.
• BBB PrecisionTorque BTL-174 Torque Wrench Adjustable torque wrench with high accuracy from 1-10 Nm, including 9 bits (hex 2-6mm, Torx T15/T20) and click mechanism.
• BBB MaxiFold BTL-141L Multi-tool Multi-tool with 18 functions including chain breaker, tire levers, hex keys, Torx, flathead and Phillips screwdrivers, and spoke wrenches.
• Muc-Off Blow It - Mini Air Blower Compact rechargeable air blower with 100,000 rpm for precision drying of the bicycle. CNC-machined aluminum construction with USB-C charging. Priced at 1,749 NOK per unit.
• Mavic Universal Bearing Press Tool Box V2840101 Professional-grade Mavic universal bearing press tool for servicing Mavic wheel bearings. Priced at 4,499 NOK per unit.
• Brompton Toolkit Multi-tool Bicycle toolkit containing everything needed to work on Brompton bicycles. Fits inside the frame both unfolded and folded.
• CeramicSpeed Ultimate Clean Bundle Complete cleaning kit containing UFO Drivetrain Cleaner 500 mL, UFO Bike Wash 500 mL, UFO Bike Wash brush, UFO Drip All Conditions 100 mL, and UFO microfiber cloth.

Quantifiable outcome

• CeramicSpeed UFO Drip provides up to 300 km of clean, efficient drivetrain performance per application
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multicase™ Norge AScoreTechnology or IntegrationMulticase™ Norge AS provides the business system (forretningssystem) and e-commerce solution (nettbutikkløsning) powering spinn.no. This is the core technology infrastructure enabling the online retail operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bikeinn: European online cycling retailer operating under the Tradeinn multi-specialist e-commerce group, offering components, maintenance, accessories, and apparel — comparable assortment structure to Spinn.
• Wiggle: Major UK-based online cycling and tri-sport retailer with a multi-brand catalog of parts, accessories, maintenance consumables, and apparel. Closest analog to Spinn's curated premium-brand DTC e-commerce model.
• Merlin Cycles: UK-based online cycling retailer specializing in components, accessories, and apparel at competitive prices, with a multi-brand catalog similar to Spinn's premium-brand positioning.
• Probikeshop: French online cycling retailer (part of SAGEC group) selling components, accessories, and maintenance products from leading brands. Directly comparable to Spinn in product mix and DTC e-commerce distribution model.
• Bike24: German-headquartered online cycling retailer with deep assortment across components, maintenance, accessories, and apparel from premium brands. Operates the same multi-brand DTC e-commerce playbook as Spinn across continental Europe.
• Chain Reaction Cycles: One of the world's largest online cycling retailers, selling parts, accessories, maintenance products, and apparel across multiple premium brands. Directly comparable to Spinn as a multi-brand e-commerce bike parts and accessories specialist, though at materially larger scale and global reach.

Regional players

• XXL ASA: Nordic sporting goods retailer with stores and online presence across Norway, Sweden, Finland, and Denmark. Comparable as a regional cycling-anchored retailer but with a much broader multi-sport assortment and physical footprint.
• Sport1 Norge: Norwegian sporting goods chain with both stores and e-commerce, stocking cycling components and accessories. A regional multi-sport incumbent against whom Spinn competes on cycling-specialist depth.

Others

• CeramicSpeed: Danish premium manufacturer of ceramic bearings, chain wax systems, and drivetrain maintenance products — a key Spinn supplier (visible across the product catalog). Relevant peer because it is both a critical brand partner and a direct competitor via its own DTC channel.

Broad incumbents

• Decathlon: Global sporting goods retailer with a strong cycling category spanning components, accessories, apparel, and maintenance, plus private-label brands. Represents a broad incumbent threat to specialist cycling e-tailers like Spinn through scale and price competitiveness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpinnSykkelshopHaugesund
• LinkedInlinkedin.com/company/spinn-sykkelshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinn