Vegans&Veggie

What Vegans&Veggie does

Vegans&Veggie is an Argentine private startup founded in 2020 and headquartered in Mar del Plata that operates a direct-to-consumer e-commerce platform for vegan and vegetarian food products, supplemented by loyalty, community, content, and delivery features. The company positions itself as the first Latin American startup representing a healthy, sustainable, and inclusive community, targeting health-conscious consumers, vegans, vegetarians, and individuals interested in plant-based and environmentally sustainable lifestyles.

The product surface is organized into four pillars: a 'Tienda' storefront for product sales; a 'Conectar' layer comprising the Puntos V&V loyalty program, the Comunidad V&V community platform, and a Partner and Delivery offering; an 'Informar' content hub covering Nutrición, InfoVeg, and Medioambiente (with Reciclar and Compostar sub-pages); and an 'Inspirar' section featuring ONG's, Vida Saludable, and Líderes content series. The underlying technology stack is not disclosed, the site is operated by an in-house team labeled 'Vegans&Veggie Developers,' no mobile app or public API is offered, and no integrations with third-party platforms are documented.

Vegans&Veggie generates revenue through one-time online product sales via its DTC storefront, with supporting distribution channels including partner collaborations and home delivery. No pricing tiers, subscription plans, or transaction volumes are publicly disclosed. The company employs between 11 and 50 people, has no disclosed institutional investors or funding rounds, and operates under the legal entity Grupo Vegans&Veggie. Its go-to-market is community-led, using social media (Instagram, Facebook, Twitter, YouTube), content marketing, and the loyalty program as its primary acquisition and retention mechanisms.

Name

Vegans&Veggie

Legal name

Grupo Vegans&Veggie

Website

https://vegansandveggie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegans&Veggie is an Argentine DTC startup that sells vegan and vegetarian food products through an online store, pairing e-commerce with a loyalty program, community platform, and educational content on plant-based and sustainable living for health-conscious Latin American consumers.

Ownership category

akta.pro rank

Product category

Plant-Based Food Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Ethnic & International Online Food Marketplaces (AFAIAMAH)

Keywords

• Vegan food products
• Plant-based e-commerce
• Healthy lifestyle retail
• Sustainable living community
• Vegan snacks online

Headquarters

HQ city

Mar Del Plata

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Online store (Tienda) selling vegan and vegetarian products, likely generating product sales revenue through direct-to-consumer e-commerce.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Vegans&Veggie creates and promotes vegan food items and snacks through its own direct-to-consumer e-commerce store (Tienda), serving health-conscious consumers in Latin America. The offering is centered on retailing plant-based food products online, supported by a home delivery service, a loyalty program (Puntos V&V), and a community platform (Comunidad V&V) that connects users interested in healthy, sustainable, and inclusive living.

Product overview

Vegans&Veggie is a platform-based startup operating as the first Argentine and Latin American company dedicated to representing a healthy, sustainable, and inclusive community. The offering consists of an e-commerce store (Tienda) integrated with a loyalty program (Puntos V&V) and community features (Comunidad V&V). The platform also provides educational content through its Informar section covering nutrition (Nutrición), vegan information (InfoVeg), and environmental topics (Medioambiente, Reciclar, Compostar). The Inspirar section features content about NGOs, healthy living, and community leaders. Additional offerings include a Partner program for business collaborations and a Delivery service for product fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Tienda (Online Store) Direct-to-consumer e-commerce storefront where customers can purchase vegan and vegetarian food items and snacks. Targeted at individual health-conscious consumers across Latin America.
• Delivery Home delivery service that fulfills orders of vegan and vegetarian products purchased through the Vegans&Veggie online store.
• Puntos V&V

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sunbasket: Online specialty food/meal-kit retailer focused on healthy, often organic and plant-forward, offerings delivered direct to consumer. Comparable to Vegans&Veggie in DTC online specialty food model with a health-forward, dietary-lifestyle value proposition.
• Thrive Market: US-based online membership retailer of natural and organic specialty foods with a strong mission-driven and sustainability positioning. Closely comparable to Vegans&Veggie in its DTC e-commerce model, curated specialty assortment, content-led engagement, and loyalty/community features targeting health- and values-conscious consumers.
• Daily Harvest: US-based DTC e-commerce brand offering plant-based frozen and prepared foods direct to consumers via online ordering and delivery. Comparable to Vegans&Veggie in centering the assortment on plant-based/vegan products and selling through an online storefront with mission-aligned branding.
• Misfits Market: Online specialty grocery retailer delivering curated food assortments on a subscription basis with a mission-driven (anti-food-waste) angle. Comparable to Vegans&Veggie in operating a DTC e-commerce grocery model, building a values-aligned brand, and using content/community to drive retention in a specialty food niche.

Broad incumbents

• Mercado Libre: Dominant Latin American e-commerce marketplace and ecosystem including Mercado Pago, Mercado Envios, and Mercado Shops. Comparable to Vegans&Veggie as the principal online retail channel across LatAm and a likely indirect competitor/destination for vegan specialty food purchases, plus a potential distribution and logistics partner.
• Whole Foods Market: Large US-based specialty/organic grocery retailer with strong plant-based assortment, mission-aligned branding, and content/educational programming. Comparable to Vegans&Veggie in operating a curated natural/vegan-friendly food retail concept with a values-led consumer base, although at vastly greater scale and as a brick-and-mortar incumbent.

Emerging players

• NotCo: Chile-based plant-based food brand using proprietary AI to develop dairy and meat alternatives distributed across Latin America and beyond. Comparable to Vegans&Veggie as a Latin American plant-based player, though NotCo is primarily a CPG/manufacturer rather than a retailer; both serve the same vegan/plant-based consumer in LatAm.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Vegansandveggie
• YouTubeyoutube.com/channel/UCVPmZmVuP-881VD02SbpQmA
• Facebookfacebook.com/Vegansandveggie
• Instagraminstagram.com/vegansandveggie
• LinkedInlinkedin.com/company/vegansandveggie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegans&Veggie