Taylor & Taylor Financial Planning

What Taylor & Taylor Financial Planning does

Taylor & Taylor Financial Planning is an FCA-regulated (FRN 448774), family-owned independent financial advisory firm headquartered in Bolton, North West England, providing comprehensive financial planning services to UK-based individuals, families, and business owners. Founded by Chris Taylor in 1993, with financial-services roots extending back to 1977, the firm operates as Taylor & Taylor Financial Services Ltd and transitioned ownership to Ross Taylor (Chartered Accountant background, formerly at EY) in May 2020. The firm employs approximately 10–11 team members across two active financial planners (Ross Taylor and Lucas Gaynor), client services, paraplanning, compliance, and administration, with face-to-face meetings at its Bolton headquarters at 94 Chorley New Road supplemented by Zoom/Teams video and phone support for clients across the UK.

The firm's core offering follows a structured six-stage financial planning process covering investment advice, pension advisory, inheritance tax and estate planning, protection insurance (life, critical illness, income protection), ISA advisory, and cashflow planning built on CashCalc software. Underlying technology comprises a client-facing portal for valuations and plan access, the VouchedFor independent review platform, and an active content ecosystem branded 'Taylored Money' (monthly newsletter, blog, video library, and downloadable guides). The firm serves five defined client segments — business owners, professionals, high earners, individuals approaching retirement, and bereaved clients — with a minimum investable asset threshold of approximately £250,000.

Revenue is generated through a tiered fee model: an initial planning fee of approximately £3,000 per comprehensive review, implementation fees of 2% on the first £500,000 and 1% above, and recurring ongoing advisory fees of 0.75% of assets under advice (minimum £2,250 per annum), supplemented by insurance commissions. Go-to-market is relationship-led, beginning with a complimentary discovery meeting and supported by content marketing, community involvement (Bolton Lads & Girls Club, Bolton School bursaries, Octagon Theatre), client referrals, and VouchedFor-driven credibility. Client survey results from 2023 (94 respondents) indicate 100% goal-attainment satisfaction, 98% recommendation intent, and 81% active referral behaviour.

Name

Taylor & Taylor Financial Planning

Legal name

Taylor & Taylor Financial Services Ltd

Website

https://taylortaylor.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Taylor & Taylor Financial Planning is an FCA-regulated, family-owned independent financial advisory firm in Bolton, UK, delivering comprehensive financial planning, investment, pension, and protection advice to high-net-worth business owners, professionals, retirees, and bereaved clients.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAAAA

Comprehensive Financial Planning

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

• Independent financial advice
• Financial planning services
• Retirement planning
• Investment advisory
• Pension advisory

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial planning fees: Initial fee for comprehensive financial planning review starting from £3,000, covering meetings, administration, bespoke financial plan construction, and implementation guidance.
2. Implementation fees: Charged when implementing advice: 2% on first £500,000 of assets, 1% on amounts above £500,000. Can be paid directly from investments or by invoice.
3. Ongoing advisory fees: Annual fee of 0.75% of assets under advice, subject to minimum of £2,250 per annum. Covers regular reviews, tax planning, portfolio monitoring, and ongoing access to advisers.
4. Insurance commission: For non-investment insurance products (life, critical illness, income protection), fees may be settled by commission from product providers through policy premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Taylor & Taylor Financial Planning is an independent financial advisory firm that delivers comprehensive, fee-based financial planning services to individuals. Their core offering includes a six-stage financial planning process, investment advice (covering ISAs and retail investment products), pension advisory services, protection insurance, inheritance tax and estate planning, and cashflow modeling using CashCalc software. They serve clients primarily in Bolton and across the UK via face-to-face meetings, video calls, and a client portal.

Product overview

Taylor & Taylor Financial Planning is an independent financial advisory firm offering a unified suite of financial planning services. The core offering centers on comprehensive financial planning, investment advice, pension advisory, and protection insurance, delivered through a six-stage planning process. Supporting this core are supplementary offerings including the Taylored Money newsletter and resources hub, financial guides library, and a client portal for accessing valuations and plan information. The firm uses CashCalc for cashflow modeling and planning. Services are provided on an ongoing basis with annual reviews, rather than one-off transactional advice.

Differentiator

Problem solved

Functional benefit

Brands

• Taylored Money: The company's resources hub containing blog articles, videos, and practical guides for clients.

Quantifiable outcome

• 100% of clients believe working with T&T has helped or will help them achieve their financial goals
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Plan First WealthminorOthersRelated firm in Greenwich, Connecticut founded by Chris Taylor's son Richard Taylor (Ross's brother). Both firms are completely separate entities with no shared ownership. Do not routinely refer leads or clients except in infrequent cases of T&T UK clients expatriating to USA or Plan First Wealth clients returning to UK. Family connection only.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ascot Lloyd: UK independent financial adviser group providing holistic financial planning to high-net-worth and mass-affluent clients across the country. Closely comparable in offering comprehensive financial planning (pensions, investments, IHT, protection) with a recurring fee model and similar Chartered-led adviser profile.
• Charles Stanley: UK wealth manager providing discretionary investment management, financial planning, and advice to private clients across the country. Similar holistic financial planning and investment philosophy targeting affluent retirees and professionals, with comparable fee structures.
• Tilney Investment Management: UK wealth manager providing investment management and financial planning to private clients, professionals, and business owners. Comparable holistic offering across investments, pensions, and IHT planning, with similar target client segments and fee structures.
• Evelyn Partners: UK wealth management and professional services firm (formerly Tilney Smith Williams) offering financial planning, investment management, and tax advice to private clients and business owners. Highly comparable holistic financial planning focus on business owners and high earners, with similar fee models and pension/IHT specialisms.

Broad incumbents

• Brewin Dolphin: UK wealth manager offering investment management, financial planning, and advice to private clients and intermediaries. Comparable in providing comprehensive financial planning and investment advice to affluent individuals, though operating nationally with substantially larger AUM and headcount.
• Quilter: UK wealth manager with a national adviser network serving mass-affluent and HNW clients through the Quilter Financial Planning network. Comparable independent advice model and holistic financial planning remit, but operating as a major listed wealth platform with significant scale advantages.
• St. James's Place: Largest UK wealth management group with a national Partnership network of advisers serving mass-affluent and HNW clients. Comparable client demographic and holistic financial planning remit, but with a much larger restricted product range and significantly greater scale and brand recognition.
• Rathbones: UK-listed wealth manager with discretionary investment management and financial planning for individuals, charities, and trustees. Overlapping client base and broad investment philosophy but operating at national scale with a much larger balance sheet and broader service offering.

Others

• Plan First Wealth: Family-affiliated independent financial advisory firm in Greenwich, Connecticut, founded by Richard Taylor (Ross Taylor's brother). Operates in a separate US market with no shared ownership and only occasional cross-border referrals, but is closely connected by family and similar holistic financial planning focus.

Emerging players

• Lighthouse Financial Planning: Smaller UK independent financial planning firm providing fee-based advice on investments, pensions, and IHT to individuals and business owners. Comparable holistic planning philosophy and target segments (professionals, business owners, retirees), though typically smaller scale and earlier-stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/taylorandtaylor

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor & Taylor Financial Planning