The Basic Companies
The Basic Companies is a privately held residential remodeling services provider founded in 2009, offering basement finishing, bathroom and kitchen remodeling, waterproofing, egress installation, and plumbing to homeowners in New Jersey and Eastern Pennsylvania through multiple branded service lines.
- Company typePrivate
- Founded2009
- HeadquartersManalapan, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Basic Companies firmographics
Firmographics- Name
- The Basic Companies
- Legal name
- The Basic Companies
- Website
- https://thebasiccompanies.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Basic Companies is a privately held residential remodeling services provider founded in 2009, offering basement finishing, bathroom and kitchen remodeling, waterproofing, egress installation, and plumbing to homeowners in New Jersey and Eastern Pennsylvania through multiple branded service lines.
- Ownership category
- akta.pro rank
The Basic Companies industry classification
Industry- Product category
- Home Remodeling Services
- NAICS
- Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industries
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Interior Doorways, Pass-Throughs & Opening Modifications (HSAPAFAE)
Keywords
Where The Basic Companies is headquartered
LocationHeadquarters
- HQ city
- Manalapan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Basic Companies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Home Remodeling and Renovation Services: Project-based professional services revenue generated from residential home improvement projects including basement finishing, bathroom remodeling, kitchen renovations, waterproofing, plumbing services, and egress window/door installation. Services are priced as one-time project fees with free in-home consultations as the primary customer acquisition touchpoint.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Kitchen Remodeling Package - $9,999 |
| Other | Pay-as-you-go | Free In-Home Consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Basic Companies product offering
Product offeringCore offering
The Basic Companies provides residential home remodeling, renovation, and installation services for individual homeowners in New Jersey and Eastern Pennsylvania. Core offerings include basement finishing, full and half bathroom remodeling, kitchen renovations, basement waterproofing and water remediation, egress window and door installation, and residential plumbing services, delivered through licensed in-house installation teams supported by free in-home consultations and fixed-price basic packages.
Product overview
The Basic Companies is a home remodeling and renovation services provider offering a portfolio of specialized services through distinct sub-brands. Core offerings include basement finishing, bathroom remodeling, kitchen renovations, waterproofing, egress window/door installation, and plumbing services. The company operates multiple focused sub-brands: The Basic Basement Co. (donefor9999.com) for basement finishing, The Basic Kitchen Co. (basickitchenco.com) for kitchen remodeling, The Basic Bathroom Co. (thebasicbathroom.com) for bathroom work, The Basic Waterproofing Co. for water remediation, Totally Basements for custom projects, and Totally Plumbing for plumbing services. Services are provided throughout New Jersey and Bucks/Montgomery Counties in Pennsylvania.
Differentiator
Problem solved
Functional benefit
Brands
- The Basic Basement Co. Specialized basement finishing and remodeling services, operating at donefor9999.com
- The Basic Bathroom Co.
- The Basic Kitchen Co.
- The Basic Waterproofing Co.
- Totally Basements
- Totally Plumbing
Products and services
- Basement Finishing Services Professional basement finishing and remodeling services for homeowners, including framing, electrical, insulation, sheetrock, and trim installation, with both basic packages and custom options such as bars, home theaters, game rooms, and bathrooms.
- Bathroom Remodeling Services Full and half bathroom remodeling, renovation, and installation services for homeowners, including demolition, plumbing, flooring, and custom finishing options such as rain shower systems and frameless glass.
- Kitchen Renovation Services Kitchen remodeling services for homeowners including cabinet installation, granite countertops, stainless steel sink installation, and custom options such as custom islands, wine racks, and backsplashes.
- Basement Waterproofing Services Water remediation, waterproofing, and humidity control services for homeowners, including French drains, sump pumps, moisture barriers, and exterior excavation services.
- Egress Window and Door Installation Installation of residential egress windows, window wells, and exterior doors including Bilco doors, basement sliding doors, and French doors for building code compliance.
- Plumbing Services Full-service residential plumbing for homeowners including rough and finished plumbing installations, water heater services (tankless, direct vent, power vent, heat pump), drain and sewer services, and gas line services.
Companies that use The Basic Companies
Customer profileSegments1 record
Ideal customer profiles1 record
The Basic Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Basic Companies partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
The Basic Companies competitors and assessment
Company assessmentRegional players
- Long Home Remodeling: Mid-Atlantic-focused home remodeling company offering roofing, windows, baths, and doors. Competes for the same NJ/PA homeowner demographic with a broader but more transactional product mix.
- Window Nation: Regional window and home improvement installer serving the Mid-Atlantic and Midwest. Overlaps with The Basic Companies on egress window/door installation and broader home improvement category.
- Power Home Remodeling: Large Northeast-based exterior and interior home remodeling company serving the Mid-Atlantic. Operates at much larger scale than The Basic Companies with a regional headquarters and broader service portfolio.
Direct peers
- Basement Systems Inc. National basement waterproofing, finishing, and foundation repair company. Directly overlaps with The Basic Waterproofing Co.'s water remediation and basement service lines.
- Total Basement Finishing: Specialized basement finishing and remodeling franchise. Directly competes with The Basic Basement Co. and Totally Basements in the same Northeast homeowner segment.
- Kitchen Tune-Up: National kitchen remodeling franchise with a focus on kitchen-specific renovations and updates. Direct overlap with The Basic Kitchen Co. offering and target homeowner.
- DreamMaker Bath & Kitchen: Franchise network offering full kitchen and bathroom remodeling services with a similar design-build, full-service approach. Comparable customer segment and project scope.
- Bath Fitter: Large-scale bathroom remodeling company specializing in tub and shower liner/replacement installations. Direct overlap with The Basic Bathroom Co.'s service offering and customer base.
- Re-Bath: National bathroom and kitchen remodeling franchise with a similar project-based residential offering and fixed-price approach. Competes with The Basic Bathroom Co. and The Basic Kitchen Co. for the same NJ/PA homeowners.
Broad incumbents
- The Home Depot Home Services: National home improvement retailer offering installation and remodeling services. Provides an alternative fulfillment channel for homeowners researching kitchen, bath, and basement projects in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Basic Companies social profiles
Digital presenceThe Basic Companies compliance and trust
Trust signalCompliance2 records
The Basic Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Basic Companies leadership team
Management profileNumber of profiles
Profiles2 records
The Basic Companies subsidiaries and ownership
Company hierarchySubsidiaries6 records
The Basic Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Basic Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Basic Companies
What does The Basic Companies do?
The Basic Companies provides residential home remodeling, renovation, and installation services for individual homeowners in New Jersey and Eastern Pennsylvania. Core offerings include basement finishing, full and half bathroom remodeling, kitchen renovations, basement waterproofing and water remediation, egress window and door installation, and residential plumbing services, delivered through licensed in-house installation teams supported by free in-home consultations and fixed-price basic packages.
Is The Basic Companies a public or private company?
The Basic Companies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Basic Companies founded?
The Basic Companies was founded in 2009. It employs 11 to 50 people.
Where is The Basic Companies based?
The Basic Companies is headquartered in Manalapan, United States, in the North America region.
How does The Basic Companies make money?
One revenue line is on record: home Remodeling and Renovation Services.
Who are The Basic Companies's main competitors?
Regional players on record are Long Home Remodeling, Window Nation and Power Home Remodeling. Direct peers are Basement Systems Inc., Total Basement Finishing, Kitchen Tune-Up, DreamMaker Bath & Kitchen, Bath Fitter and Re-Bath. The Home Depot Home Services is listed as a broad incumbent.
Does The Basic Companies have an API?
No public API is recorded for The Basic Companies.
What industry is The Basic Companies in?
The Basic Companies's product category is Home Remodeling Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAPAEAC, Whole-Home Interior Renovation (Non-Structural). Its NAICS code is 236118 and its SIC code is 1520.