TheCAB
TheCAB is Hawaii's largest taxi dispatch company, operating a 24/7 GPS-based taxi service across Oahu via telephone, web, and a mobile app, serving tourists, local residents, corporate accounts, and special-needs passengers with an ADA-accessible van fleet and Cabbux prepaid cards.
- Company typePrivate
- Founded2017
- HeadquartersHonolulu, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What TheCAB does
TheCAB is a private, Honolulu-based taxi dispatch company that operates as the largest centralized taxi dispatcher on the island of Oahu, Hawaii. Founded in 2017, the company runs a 24/7/365 service built on a computerized GPS dispatch system that routes independent-contractor taxi drivers to rides requested by residents and visitors across the entire island, including all major hotels, shopping centers, military bases, hospitals, and Honolulu International Airport. Customers can request rides by telephone (the signature 808-422-2222 number), through a web booker, or via the TheCABHawaii mobile app for iPhone, Android, and iPad; payments are accepted via meter-regulated fares set by the City and County of Honolulu, all major credit cards, or Cabbux — a refillable prepaid taxi card sold in denominations from $5 to $500.
The product surface is a tightly integrated set of consumer-facing channels and operational assets: the GPS dispatch backbone, the cross-platform mobile app, the web booker, a Cabbux prepaid payment product, and a specialized ADA-approved accessible van fleet with rear loading ramps and trained drivers serving wheelchair passengers. The company also offers structured airport products (curb-to-curb and door-to-door) and a Kama'aina promotional rate for local residents, all priced under Honolulu's regulated meter regime with no surge pricing. Driver acquisition is conducted at the Honolulu office, and the business is supported by a long-running television brand campaign featuring local comedian Frank DeLima and a "three Tu-Tu grandmothers" creative tied to the repeating "22" digits in the dispatch number.
Revenue is generated entirely on a per-transaction basis: regulated meter fares for standard rides, structured unit pricing for airport services, and transaction fees on Cabbux card loads/usage across consumer and corporate use cases. Customer segments are horizontally diversified across tourists/visitors, Kama'aina local residents, corporate accounts, and special-needs riders, with no disclosed enterprise concentration. There are no disclosed funding rounds, M&A activity, AI/ML capabilities, or geographic expansion beyond Oahu in the available data.
TheCAB firmographics
Firmographics- Name
- TheCAB
- Legal name
- TheCAB
- Website
- https://thecabhawaii.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TheCAB is Hawaii's largest taxi dispatch company, operating a 24/7 GPS-based taxi service across Oahu via telephone, web, and a mobile app, serving tourists, local residents, corporate accounts, and special-needs passengers with an ADA-accessible van fleet and Cabbux prepaid cards.
- Ownership category
- akta.pro rank
TheCAB industry classification
Industry- Product category
- Taxi Dispatch Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Taxi Dispatch & Fleet Management Operators (Radio/Call Center) (TLAFAHAG)
- akta.pro secondary industries
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where TheCAB is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TheCAB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Meter-Based Taxi Fares: Traditional meter-regulated taxi fares controlled by the City and County of Honolulu. Rates are distance and time-based, with additional charges for baggage, waiting time, and rural area surcharges. All rates are posted in vehicles.
- Cabbux Prepaid Cards: Prepaid taxi cards available in any amount from $5 to $500. Sold to individual consumers and businesses for client transportation. Cards can be refilled and checked for balance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Meter Rates |
| Unit Pricing | Pay-as-you-go | Airport Curb-to-Curb Service |
| Unit Pricing | Pay-as-you-go | Door-to-Door Airport Service |
| Other | Pay-as-you-go | Cabbux Prepaid Cards |
| Transaction based/ take rate | Pay-as-you-go | Kama'aina Promotional Rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
TheCAB product offering
Product offeringCore offering
TheCAB operates the largest taxi dispatch service on Oahu, Hawaii, providing 24/7 on-demand metered cab rides through phone, web, and a proprietary mobile app. Beyond standard taxi service, it operates an ADA-accessible van fleet and offers the Cabbux prepaid card for individuals and corporate accounts to pay for rides.
Product overview
TheCAB is Hawaii's largest taxi dispatch company serving Oahu Island Wide with a fleet of independent contractor drivers. The company operates a unified taxi service platform comprising: TheCAB Hawaii App (mobile booking for iPhone/Android/iPad), Web Booker (online reservation system), Accessible Van Fleet (ADA-compliant vehicles for wheelchair users), Cabbux Prepaid Taxi Card (prepaid payment card system ranging $5-$500), and a Computerized GPS Dispatch System enabling 24/7 island-wide coverage. TheCAB also accepts all major credit cards as payment options.
Differentiator
Problem solved
Functional benefit
Companies that use TheCAB
Customer profileSegments4 records
Ideal customer profiles2 records
TheCAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TheCAB partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
TheCAB competitors and assessment
Company assessmentRegional players
- Cabify: Multi-country ride-hail and taxi aggregator operating in Latin America and Europe; not active in Hawaii but a comparable licensed-taxi-inclusive ridesharing platform from a peer-economics standpoint.
Direct peers
- Curb: App-based taxi hailing and payment platform for licensed taxis across multiple US cities; directly comparable to TheCAB's combination of licensed-taxi dispatch plus app booking.
- Uber: Operates an app-based rideshare and taxi-hail platform on Oahu, directly competing with TheCAB for on-demand ground passenger rides with dynamic pricing and broader driver supply.
- Onde: Provides white-label taxi dispatch and e-hail software platforms for licensed taxi operators; comparable to TheCAB's computerized GPS dispatch technology stack serving a taxi fleet.
- Arro: Mobile taxi e-hail and payment platform built for licensed taxi fleets, comparable to TheCAB's app-based licensed-taxi booking and cashless payment workflow.
- Flywheel: Taxi-hailing app and dispatch technology for licensed taxi fleets in US markets; overlaps with TheCAB's GPS-based dispatch system and licensed-taxi-only model.
- Charley's Taxi: Long-established Honolulu taxi company also serving Oahu with licensed metered taxi service; competes head-to-head with TheCAB for local and tourist rides in the same market.
- Lyft: Operates rideshare service on Oahu, providing the same on-demand, app-based passenger transportation as TheCAB with comparable booking and payment experience.
Broad incumbents
- Gett: Global taxi and ground-transport app aggregator with both consumer and enterprise offerings; overlaps with TheCAB's taxi dispatch plus corporate Cabbux-style prepaid product.
- FreeNow (formerly myTaxi/Hailo): Multi-country taxi and ride-hail aggregator operating across Europe and beyond; broader incumbent with comparable licensed-taxi dispatch and hailing capabilities, but not focused on the US/Hawaii market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TheCAB social profiles
Digital presenceTheCAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheCAB leadership team
Management profileNumber of profiles
Profiles1 record
TheCAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheCAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheCAB
What does TheCAB do?
TheCAB operates the largest taxi dispatch service on Oahu, Hawaii, providing 24/7 on-demand metered cab rides through phone, web, and a proprietary mobile app. Beyond standard taxi service, it operates an ADA-accessible van fleet and offers the Cabbux prepaid card for individuals and corporate accounts to pay for rides.
Is TheCAB a public or private company?
TheCAB is a private company. It is classified as unknown and is currently operating.
When was TheCAB founded?
TheCAB was founded in 2017. It employs 251 to 500 people.
Where is TheCAB based?
TheCAB is headquartered in Honolulu, United States, in the North America region.
How does TheCAB make money?
Two revenue lines are on record. Meter-Based Taxi Fares are the primary driver. The others are cabbux Prepaid Cards.
Who are TheCAB's main competitors?
Cabify is listed as a regional player. Direct peers are Curb, Uber, Onde, Arro, Flywheel, Charley's Taxi and Lyft. Broad incumbents are Gett and FreeNow (formerly myTaxi/Hailo).
Does TheCAB have an API?
No public API is recorded for TheCAB.
What industry is TheCAB in?
TheCAB's product category is Taxi Dispatch Services. Its primary akta.pro industry code is TLAFAHAG, Taxi Dispatch & Fleet Management Operators (Radio/Call Center), with a secondary code of THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms). Its NAICS code is 485310 and its SIC code is 4700.