What This Space does

This Space (legal entity: This Space Event Studio Pty Ltd) is a privately-held, founder-led full-service creative events agency headquartered in Stanmore, Sydney, with operational presence across six Australian states (NSW, QLD, TAS, WA, SA, VIC). Founded in 2003 by Creative Director Julia Barnard and now led by CEO Jordana Shawyer, the company delivers end-to-end event experiences for enterprise corporations, nonprofit organizations, and government/tourism bodies. Its core service portfolio spans five integrated offerings: Creative Strategy, Event Design & Delivery, Design & Styling, Digital Creative, and Operations & Logistics. These are deployed across event types including gala dinners, brand activations, conferences, product launches, premium hospitality fit-outs, and large-scale festivals, with project budgets ranging from A$5,000 to A$10 million and guest counts from 10 to 50,000.

The technology stack is built around in-house creative production capabilities rather than a software platform. Notable technical components include water projection systems (used at AGL's 175th anniversary gala on a 20-metre water screen in Sydney Harbour), custom digital content and animated film production, immersive installations, and AI-powered interactive activations where attendee inputs are converted into bespoke digital artwork. The company has no public API, no SDK, and no marketplace offering; revenue is generated exclusively through project-based professional services engagements sold via direct enterprise sales.

The business model is project-based custom pricing with no public rate card. The company engages clients through competitive tenders (e.g., AGL's 175th anniversary), long-term partnerships (8+ year client relationships documented), and referrals. Marquee clients include HSBC, AGL Energy, The Arnott's Group, Opera Australia, Cure Brain Cancer Foundation, leading professional services firms, an international banking client, and Headbox. Flagship standing partnerships with Opera Australia (Handa Opera on Sydney Harbour) and The Arnott's Group anchor recurring revenue, while the partnership with Pinpoint Group for Tasmania's Taste of Summer (since 2022) anchors the government/tourism vertical. The company is bootstrapped with no disclosed funding rounds, no parent company, and no subsidiary structure.

Name

This Space

Legal name

This Space Event Studio Pty Ltd

Website

https://thisspace.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

This Space is a Sydney-based, founder-led full-service creative events agency that designs and delivers brand experiences, galas, conferences, and festivals for enterprise corporations, nonprofits, and government clients across Australia, with project budgets ranging from A$5K to A$10M.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Design, Decor & Styling (HSACAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Exhibition, Retail & Experiential Design (BPAHAKAL), Event Signage, Props & Custom Installations (HSACAOAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Event management services
• Experiential event production
• Event styling design
• Brand activation experiences
• Corporate event planning

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Planning and Management Services: Full-service event planning, management and delivery for corporate events, galas, conferences, product launches, and festivals. Revenue is project-based with fees determined by scope, scale, and complexity of deliverables. Services include creative strategy, event design, styling, digital creative, and operations/logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

This Space is a full-service creative events agency that plans, designs, and executes corporate events, galas, conferences, product launches, brand activations, festivals, and charity fundraisers for enterprise clients. The agency delivers five integrated in-house service categories: Creative Strategy, Event Design & Delivery, Design & Styling, Digital Creative, and Operations & Logistics, leveraging technologies such as water projection, AI activations, VR, and immersive digital content to produce end-to-end branded experiences.

Product overview

This Space is a full-service creative events agency with 23 years of experience, offering a unified portfolio of event services rather than a software product. The core service ecosystem comprises five integrated offerings: Creative Strategy (discovery and ideation), Event Design & Delivery (production and project management), Design & Styling (custom spatial design), Digital Creative (technology-driven brand amplification), and Operations & Logistics (complex site and precinct management). These services are deployed across distinct event types including product activations, gala dinners, conferences, festivals, and brand launches, with each project drawing on multiple service areas to deliver complete end-to-end creative experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy

Quantifiable outcome

• Arnott's Gala raised over $360,000 for charity
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Headbox AustraliacoreStrategic or Co-development PartnerCollaborative partnership for commercial property brand launches and events. Headbox Australia and This Space worked together on the Headbox new brand launch and conference, combining property sector expertise with creative event production capabilities. The partnership enables delivery of immersive brand experiences for commercial property clients.
• Opera AustraliaflagshipStrategic or Co-development PartnerPrincipal creative partnership for Handa Opera on Sydney Harbour events. This Space serves as the creative partner delivering interior fit-outs and premium hospitality styling for the annual opera season. This flagship partnership has delivered multiple seasons including the Guys & Dolls 2025 production with HSBC Platinum Club.
• Pinpoint Group (Taste of Summer)coreStrategic or Co-development PartnerCreative partnership for Tasmania's Taste of Summer festival, one of Tasmania's premier annual food, drink and entertainment events. This Space serves as the creative partner responsible for precinct design, custom installations, and overall event aesthetic. Partnership has continued since 2022.
• The Arnott's GroupflagshipStrategic or Co-development PartnerLong-standing partnership for Arnott's corporate events including the landmark 160th anniversary celebration gala. This Space delivers full event production, creative direction, styling, and fundraising management for Arnott's Group events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lisa & Wren: Australian event styling and design agency focused on premium corporate and private events. Comparable to This Space in event design and styling services for high-end enterprise clients.
• MKG: Creative experience agency producing brand activations, events, and immersive content for enterprise clients. Direct peer to This Space in combining creative strategy, event production, and digital content for premium experiential work.
• Encore Event Technologies: Australasia-focused event technology and production company providing AV, staging, and event services. Comparable to This Space in the Australian enterprise events market, though with a heavier focus on technical production rather than creative styling.
• Midas Events: Australian full-service event management agency producing corporate events, conferences, and brand activations. Direct competitor to This Space in the Australian market with comparable service portfolio and enterprise client focus.
• Sparks: Global experiential marketing agency specializing in brand experiences, events, and digital activations. Directly comparable to This Space in delivering immersive, tech-enabled brand experiences for enterprise clients across industries.
• Showtime Event Group: Australian event production and styling company delivering corporate events, brand activations, and large-scale productions. Comparable to This Space in Australian enterprise event delivery with full-service creative and production capabilities.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency with deep enterprise client base across experiential marketing, events, and digital. Comparable to This Space in offering full-service brand experience production for large corporates, but operates globally with significantly larger scale.
• Wasserman: Global sports, music, and entertainment marketing agency with experiential and event production capabilities. Comparable to This Space in delivering large-scale brand experiences and event activations for premium clients.
• George P. Johnson Experience Marketing: Largest global experiential marketing agency producing events, activations, and immersive brand experiences for enterprise clients. Directly comparable offering to This Space across corporate events, conferences, and brand experiences, but with much larger global footprint and headcount.

Regional players

• Avenue Communications: Australian creative communications agency producing events, brand activations, and creative campaigns. Comparable to This Space in offering integrated creative and event services for enterprise clients in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thisspaceevents
• LinkedInlinkedin.com/company/thisspace
• Instagraminstagram.com/thisspace_creative
• Xx.com/this_space

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Space