Name

Attach2

Legal name

Attach2 Limited

Website

https://attach2.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Excavator Attachments

NAICS

Construction Machinery Manufacturing (33312), Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM)

Keywords

• Excavator attachments manufacturing
• Hydraulic tilt couplers
• Quick hitch systems
• Earthmoving bucket attachments
• Construction equipment parts

Headquarters

HQ city

Masterton

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Excavator Attachment Hardware Sales: Attach2 generates revenue primarily from the manufacture and sale of excavator attachments — couplers, buckets, grabs, and specialty attachments. Products are sold directly to dealers, hire companies, and contractors. Revenue is primarily one-time hardware sales with potential for repeat purchases driven by fleet expansion and replacement cycles. The company also sells custom design and build services for excavator attachments following the Robur acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Attach2 manufactures and distributes excavator attachments—primarily hydraulic tilting quick couplers (Heli-Tilt, Ram-Tilt, Sure-Grip), digging buckets (Wide, GP, Mud, trenching), Multi-Grab buckets and specialty tools (Rippers, Compaction Wheels)—sold as individual items or bundled Performance Packages combining matched couplers and buckets. The company supplies excavator dealers, civil contractors and equipment hire companies across New Zealand, Australia, the UK, the USA and India, supported by its A2Connect B2B portal and direct regional field sales teams.

Product overview

Attach2 is an excavator attachment specialist offering a unified product portfolio of mechanical attachments organized into four main categories: Couplers (Heli-Tilt, Ram-Tilt, Ram-Tilt Compact, Mini-Tilt, Sure-Grip), Buckets (Wide, GP, Mud, Elite Tilt, Single Ram Tilt, All-in-One), Grabs (Multi-Grab Bucket), and other Attachments (Ripper, Compaction Wheels). Products are sold individually or as bundled Performance Packages combining couplers with matched bucket sets for optimized excavator integration. The company also operates the A2Connect customer portal for sales, stock availability, and order management. In 2024, Attach2 acquired SnowWolf, expanding into snow equipment under Attach2 LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Heli-Tilt Coupler Hydraulic tilting quick coupler offering up to 180° of tilt (90° each way). Built on the Sure-Grip coupler base with an Australian-manufactured helical motor, S690/BIS80 high-wear steel construction, integrated manifold (on models under 10T) and GPS-ready bracket for larger machines (11T+). Marketed as Attach2's flagship coupler and a key element of the Performance Package.
• Ram-Tilt Coupler Twin cylinder quick coupler design using Attach2's cylinder tilting technology, delivering one of the lowest heights in the twin-cylinder quick hitch category. Sold as a standalone coupler for excavators and as part of Performance Packages.
• Ram-Tilt Compact Compact tilt coupler designed for utility excavators in the 2.5–6.9 tonne range. The curved ram tower tops allow the cylinders to roll within the tower like a joint, eliminating side load, with twin vertical single-acting cylinders providing constant downward pressure. Provides 90° of tilt (45° each way).
• Mini-Tilt Coupler Simple and efficient tilt coupler designed for mini-excavators, allowing all attachments to be tilted in a compact package. Universal compatibility means it fits any bucket, simplifying equipment inventory for landscaping and small residential contractors.
• Sure-Grip Coupler Best-in-class coupler system that locks and holds attachments fast in a single step, with no tilt hoses to swap. Fabricated from milled high-wear steel for tough Australian conditions and compliant with ISO13031 safety standards. Used as the base for the Heli-Tilt.
• Multi-Grab Bucket Pioneer grab bucket combining bucket and thumb functionality with full jaw range and consistent grip. Features HB500 wear faces, premium hydraulic components, replaceable heavy-duty teeth, oversized ram with integrated check valve, and ram protection guards. Attach2 was first to launch this product concept in the excavator attachment market.
• All-in-One Bucket Multipurpose digging bucket with full digging bucket capability and an extendable front edge, enabling operators to transition from digging to picking up items without changing attachments. Designed as a single bucket for multiple jobs, reducing need for attachment swaps on site.
• Elite Tilt Bucket Mk3 Premium tilting bucket with advanced design for optimal performance and durability. Part of Attach2's tilting bucket range sold primarily through the UK and broader dealer network.
• Single Ram Tilt Bucket Tilting bucket designed for smaller excavators using a single ram mechanism, providing tilt functionality in a compact package suited to compact machines.
• Wide Bucket Excavator bucket designed for shifting material faster with optimised geometry for improved filling and productivity. Used for cleanup and bulk material movement as part of Performance Packages.
• Narrow Trench Bucket Precision trenching bucket designed for narrow trenching applications in drainage and service installation work, commonly paired with Mini-Tilt and Ram-Tilt Compact couplers for plumbing, gas and drainage contractors.
• General Purpose (GP) Buckets Standard digging buckets available in multiple widths (including 1200mm, 900mm and 600mm) for general excavation work. Feature twin tapered sides and double radius curve design for improved cycle time, breakout force and filling performance; engineered as part of Attach2's Performance Package matched bucket sets.
• Mud Buckets Heavy-duty buckets engineered for wet or muddy conditions with enhanced capacity and durability. Sized up to 1800mm as part of the Performance Package system.
• Ripper Heavy-duty ground-breaking attachment for breaking hard surfaces and compacted material, sold as part of Attach2's specialty attachments range and bundled into Performance Packages for civil contractors.
• Compaction Wheels Compaction attachment for compacting soil and aggregate in trench backfill and site preparation applications, used by civil contractors as part of an Attach2-equipped excavator fleet (e.g., Vast Earthworks runs compaction wheels across its fleet).
• A2Connect B2B Portal Customer-facing B2B e-commerce platform (products.attach2.com) granting dealers and direct customers instant access to live stock availability and pricing for the Attach2 range. Supports quote generation, invoice copies, freight tracking, shipment planning and self-service account management via a mobile-friendly interface.
• SnowWolf Snow Equipment Snow equipment brand acquired from Stonebrooke Equipment Inc. in 2024, operating under Attach2 LLC and combining SnowWolf's innovation with Attach2's established reputation for quality and reliability in snow removal equipment.

Quantifiable outcome

• Warranty extended to 3 years or 3,000 hours (whichever comes first) for hydraulic parts — tripled from 1 year, effective June 2024
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Stonebrooke Equipment Inc. (SnowWolf)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2024Attach2 acquired the SnowWolf snow equipment brand from Stonebrooke Equipment Inc. in 2024. SnowWolf operates under Attach2 LLC and enables Attach2 to extend its product range into snow equipment, leveraging Stonebrooke's existing brand reputation and Minnesota-based operations.
• Robur AttachmentscoreStrategic or Co-development Partner · 1 September 2023In December 2023, Attach2 completed the acquisition of Robur Attachments' assets, staff, and attachment sales operations. The consolidation streamlines operations and optimizes the product line by avoiding duplicate costs across two brands. Attach2 also sold the Robur Hire brand back to original owner Clem Simpkin for use in his attachment hire business. Robur customers before September 15, 2023 are covered by Clem Simpkin's warranty; post-September 15, 2023 products are backed by Attach2 warranty.
• WesTraccoreChannel Partner/ Reseller/ Distributor · 1 January 2019WesTrac is a major Kubota dealer in Australia. Recommended Attach2 products to Vast Earthworks after previous attachment failures with other manufacturers, leading to Attach2 becoming standard equipment across Vast Earthworks' entire excavator fleet. This is a key dealer relationship driving Attach2 sales in the Australian market.
• Sure-Grip and Heli-Tilt IP / Design OwnerscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Attach2 acquired the Sure-Grip and Heli-Tilt intellectual property and designs in 2019. This acquisition provided Attach2 with ownership of core tilt coupler technologies and established the company as a leading provider of hydraulic tilt couplers in ANZ and global markets.
• Norwood (Kubota Dealership)coreChannel Partner/ Reseller/ DistributorNorwood is a Kubota dealer in New Zealand. Sponsorship/equipment partnership with Remy Morton (Flux Trail) and provided Kubota excavators kitted out with Attach2 Heli-Tilt Performance Packages. Works with Attach2 to support customers requiring Kubota + Attach2 combinations.
• TDX (Yanmar Dealer)coreChannel Partner/ Reseller/ DistributorTDX is the Yanmar dealer through which Northland Plumbing, Gas & Drainage purchased their Yanmar ViO25 excavators equipped with Attach2 Performance Packages. This dealer relationship facilitates bundled machine + attachment sales.
• RRT (Rapid Relief Team)minorOthersAttach2 supports RRT (Rapid Relief Team), a charitable organisation inspired by community spirit and volunteer efforts. RRT provides emergency support at events and community situations. Attach2's support is part of its corporate social responsibility programme.
• OneSchool GlobalminorOthersAttach2 supports OneSchool Global, a charitably supported school with a global education system focused on preparing students for life using cutting-edge technologies. Part of Attach2's community support initiatives.
• Life FlightminorOthersAttach2 supports Life Flight, a charity providing emergency air services including Westpac Rescue Helicopter and Air Ambulances. Life Flight helps someone every 6 hours, with over 30,000 people helped to date. Attach2's support helps fund these emergency services.
• Wairarapa Boxing AcademyminorOthersAttach2 supports the Wairarapa Boxing Academy, which aims to turn youth into healthy, respectful young adults by motivating them to be their best. Based in Masterton, New Zealand (Attach2's home region).

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Kinshofer: German manufacturer of excavator attachments including quick couplers, buckets, and tilt systems — directly competing with Attach2 across global markets. Both companies serve OEM dealer channels and offer integrated attachment performance packages for civil and demolition contractors.
• Werk-Brau: US-based manufacturer of excavator buckets, thumbs, rippers, and quick couplers — directly overlapping with Attach2's bucket and coupler lines. Particularly relevant for Attach2's US market expansion given Werk-Brau's established North American dealer footprint.
• Engcon: Swedish manufacturer specializing in hydraulic tilt couplers (tiltrotators) for excavators — directly competing with Attach2's Heli-Tilt and Ram-Tilt lines. Both companies engineer tilt coupler systems as integrated performance packages with OEM-specific brackets and sell through dealer networks into civil construction and equipment hire customers.
• Rockland Manufacturing: US-based excavator attachment manufacturer producing buckets, couplers, and specialty attachments. Directly competes with Attach2 in the North American construction attachment market, with established distribution and brand recognition among US contractors.
• Rototilt: Swedish maker of hydraulic tilt couplers and tiltrotators, directly competing with Attach2 in the tilt-coupler segment across European and global markets. Both companies emphasize single-step coupling, hydraulic tilt, and performance integration with excavator OEMs.
• Miller UK (Miller Attachments): UK manufacturer of excavator buckets, quick couplers, and attachments. Directly competes with Attach2's UK operations and shares the same dealer-led B2B GTM targeting civil contractors and equipment hire companies.
• Steelwrist: Swedish tilt coupler and tiltrotator manufacturer offering a directly overlapping product portfolio to Attach2's Heli-Tilt and Sure-Grip couplers. Both target excavator operators in civil, demolition, and utility segments with quick-change hydraulic tilt systems.
• Strickland Tracks: UK manufacturer of excavator attachments and components. Directly comparable to Attach2 in UK/European markets, offering buckets, couplers, and track components to similar contractor and hire-company customers.

Broad incumbents

• Bobcat (Doosan Bobcat): Broader incumbent: Bobcat, owned by Doosan, manufactures compact excavators and a wide range of attachments including buckets and couplers. Competes with Attach2 in the mini-excavator attachment segment (1-6 tonne) where Attach2's Mini-Tilt is positioned, often as an OEM-bundled solution.
• Caterpillar Work Tools: Broader incumbent: Caterpillar's Work Tools division offers excavator buckets, couplers, and specialty attachments as part of its full equipment portfolio. Competes with Attach2 via OEM-bundled attachment sales and proprietary coupler ecosystems, particularly in ANZ and North American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_Wj0cW0ee1ncyeRxDmRnqg
• Facebookweb.facebook.com/Attach2US
• LinkedInlinkedin.com/company/attach2-equipment-ltd
• Instagraminstagram.com/attach2_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attach2