ETV

What ETV does

ETV (legally SAS ETV GLOBAL) is a privately-held local television broadcaster founded in 2013 and headquartered in Baie-Mahault, Guadeloupe. The company produces and distributes French-Caribbean news, cultural programming, investigative reports, weather forecasting, and entertainment aimed primarily at Guadeloupe residents, the wider Caribbean diaspora, and viewers in mainland France. Its core offering is a free ad-supported linear channel with live streaming (direct.etv.gp) and an on-demand replay library; around this it has layered subscription VOD (ETV MAX for youth content), transactional VOD (ETV VOD rentals and purchases), breaking-news alerting via WhatsApp, and a branded classifieds platform (Les Annonces ETV), alongside dedicated programs such as Le Club T.E.G, ETV En Commune, and ETV CINÉ FEEL.

The underlying technology stack is conventional for a regional OTT broadcaster: a WordPress-based CMS, Stripe payment processing for VOD and e-commerce transactions, standard social login (Facebook/Google), and direct streaming. The platform claims AI-driven content recommendations that adjust based on terminal type and operating system, though there is no disclosure of proprietary models or training infrastructure. Distribution is multi-channel: carriage agreements with Canal+, Orange, SFR Caraïbe, and Free provide pay-TV reach across Guadeloupe, St-Martin, Martinique, and France, while the company maintains direct-to-consumer streaming via its own websites and apps and a broad social-media footprint.

Monetization is diversified across five streams: (1) advertising — the primary revenue source, including personalized ads during live/replay viewing, banners, and sponsored content ("Les Bons Plans ETV" publi-reportage), (2) recurring subscription via ETV MAX, (3) transactional fees from ETV VOD rentals and purchases, (4) direct e-commerce product sales (e.g., massage eye glasses at 249€), and (5) production/agency services to local businesses. ETV is led by Jean-Yves Frixon as Director of Publication, operates without disclosed institutional investors, and carries no parent-company or acquisition history.

Name

ETV

Legal name

SAS ETV GLOBAL

Website

https://etv.gp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ETV (SAS ETV GLOBAL) is a privately-held Guadeloupe-based local television broadcaster founded in 2013, producing French-Caribbean news, cultural programming, and entertainment distributed via Canal+, Orange, SFR Caraïbe, Free, and direct streaming to audiences across Guadeloupe, St-Martin, Martinique, and mainland France.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA)

Keywords

• Local television broadcasting
• Video on demand
• Subscription streaming
• Digital news coverage
• Advertising sales

Headquarters

HQ city

Machault

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: The primary revenue source is online advertising, including personalized ads during live and replay viewing, banner advertisements, and sponsored content. The station explicitly states that personalized advertising (requiring user consent) and general advertising insertions are the main funding mechanism for free services.
2. ETV MAX Subscription: Subscription-based video-on-demand service for youth content, providing recurring revenue from subscribers.
3. ETV VOD Transactions: Video-on-demand rentals and purchases for one-time access to specific content.
4. E-commerce Product Sales: Direct sales of products such as massage eye glasses (249€) through the ETV platform, featuring online payment via Stripe and QR code mobile payments.
5. Sponsored Content / Publi-Reportage: Paid promotional content segments branded as 'Les Bons Plans ETV' featuring local businesses and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

ETV is a Guadeloupe-based local television channel that produces and broadcasts news, cultural programming, investigative reports, and entertainment for Caribbean audiences. It distributes this content via its own digital streaming sites (direct.etv.gp, etv.gp), pay-TV operator partnerships, and offers paid transactional video-on-demand (ETV VOD), subscription VOD for youth content (ETV MAX), and breaking news alert services. The company also sells advertising placements and produces sponsored content segments for local businesses.

Product overview

ETV is a local Caribbean television company offering a multi-platform media ecosystem. The core offering includes ETV (free live TV streaming), ETV VOD (rental/purchase video-on-demand), ETV MAX (subscription youth content), and ETV NEWS (news alerts). Content is distributed via the company's own websites and apps, as well as through pay-TV operators including Canal+, Orange, SFR Caraïbe, Free, and cable in St-Martin. The platform also includes advertising services (Régie Publicitaire) and professional production services (ETV Services), with branded programming such as Le Club T.E.G (entrepreneurship), ETV En Commune (municipal affairs), and ETV CINÉ FEEL (cinema).

Differentiator

Problem solved

Functional benefit

Products and services

• ETV Live TV Channel Free ad-supported live linear television streaming of the ETV Guadeloupe channel, available via the ETV website and apps and through pay-TV operator partnerships.
• ETV VOD Transactional video-on-demand service offering content for rental or purchase, available via streaming or download for one-time access to specific titles.
• ETV MAX Subscription-based video-on-demand service providing recurring access to a library of youth-oriented programming.
• ETV News Flash (Breaking News ETV) Real-time breaking news alert and flash information service delivering Caribbean and Guadeloupe news updates, accessible via the ETV website and WhatsApp alerting channel.
• Régie Publicitaire ETV Advertising sales and media buying service offered to businesses and brands seeking to place ads on ETV's television broadcast and digital streaming platforms, including sponsored content segments (Les Bons Plans ETV).
• ETV Services Professional television production and broadcasting services offered by ETV to businesses and organizations for hire.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Canal +coreChannel Partner/ Reseller/ DistributorCanal + distributes ETV content via satellite and cable in Guadeloupe and the wider Caribbean region, providing significant reach to subscribers.
• OrangecoreChannel Partner/ Reseller/ DistributorOrange distributes ETV as part of their television package offerings in the Caribbean.
• SFR CaraïbecoreChannel Partner/ Reseller/ DistributorSFR Caraïbe distributes ETV content via their cable infrastructure in the Caribbean region.
• FreecoreChannel Partner/ Reseller/ DistributorFree distributes ETV via IPTV and cable services, expanding reach to Freebox subscribers.
• Cable St-MartincoreChannel Partner/ Reseller/ DistributorLocal cable operator covering St-Martin, enabling ETV distribution in the northern part of the island.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TV5 Monde: Francophone global television network. Comparable as a French-language broadcaster with Caribbean presence and a similar mandate to serve the francophone diaspora and overseas territories.
• Outre-mer 1ère: Digital platform aggregating France Télévisions' overseas territories programming. Comparable as a destination for French-Caribbean content and a direct competitor for the same audience and ad budgets.
• Canal+: Major French pay-TV operator and content producer. Comparable as a distribution partner and broader market incumbent shaping the Caribbean TV ecosystem, though vastly larger and pan-global.
• Trace: International music and culture-focused broadcaster with Caribbean and African diaspora reach. Comparable as a cultural-channel competitor with similar audience interests but a much broader geographic footprint.

Regional players

• Caribbean Broadcasting Corporation: National broadcaster of Barbados with English-language Caribbean reach. Comparable as a publicly-owned regional broadcaster serving Caribbean audiences with local news and entertainment, though in a different linguistic market.
• RCI (Radio Caraïbes International): Leading French Caribbean radio and digital news outlet. Comparable as a regional audio/digital media company serving the same territories with news and entertainment, competing for local ad budgets.
• NRJ Antilles: Regional radio and digital media brand in the French Antilles. Comparable as a mass-market media brand targeting the same Caribbean francophone audience and competing for local advertising spend.

Direct peers

• ATV (Antilles Télévision): Independent local TV channel in Martinique and the French Antilles. Comparable as a small, privately-held Caribbean broadcaster targeting French-speaking audiences with local news and cultural content.
• Martinique 1ère: France Télévisions' regional channel for Martinique. Directly comparable local TV broadcaster for the adjacent French Caribbean territory, with similar content mix and distribution model.
• Guadeloupe 1ère: France Télévisions' regional channel for Guadeloupe. Direct competitor in the same French Caribbean local TV market, serving the same primary audience with news, cultural, and entertainment programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/etv97
• YouTubeyoutube.com/user/myetv97
• Facebookfacebook.com/myetv
• LinkedInlinkedin.com/company/etv-global
• Instagraminstagram.com/myetv
• TikToktiktok.com/@etvcaraibe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETV