Just Move It
Just Move It is a veteran-owned, privately-held moving company in Ocoee, Florida, founded in 2016 by Marine Corps veteran Brian Green. It provides full-service local, long-distance, apartment, and commercial moving across 11+ Central Florida cities via in-house crews and company-owned trucks.
- Company typePrivate
- Founded2016
- HeadquartersOcoee, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Just Move It does
Just Move It is a privately-held, veteran-owned moving company headquartered in Ocoee, Florida, founded in 2016 by Brian Green, a U.S. Marine Corps veteran with eight years of active-duty logistics experience. The company delivers full-service residential and commercial moving across Central Florida, covering Orange, Seminole, Lake, and Osceola counties with service-area-specific operations in cities including Orlando, Winter Garden, Clermont, Kissimmee, Lake Mary, Oviedo, and Altamonte Springs. Its service portfolio spans local moves (hourly-priced, under 50 miles), long-distance interstate and intrastate relocations (flat-rate by weight and distance), specialized apartment moves, commercial/office relocations, packing and unpacking, labor-only loading/unloading, and ancillary junk removal.
The business operates with no proprietary technology platform; the underlying 'technology' is operational logistics, in-house crews, and company-owned trucks, supplemented by a website, Google Business Profile, Facebook, and Instagram for customer acquisition. Pricing is quote-based for each move (hourly for local, weight-and-distance for long-distance), with $0-down financing available through an Afterpay partnership. Customer acquisition is driven by local SEO, service-area landing pages, content marketing through a moving-tips blog, and a strong base of over 250 five-star Google reviews (4.8 stars across 270 reviews).
The company is bootstrapped, founder-owned, and operated without external equity capital or institutional investors. It is licensed, bonded, and insured through the U.S. Department of Transportation for interstate moves and registered with the Florida Department of Agriculture and Consumer Services for intrastate moves. Revenue is not publicly disclosed, and headcount is not reported, consistent with a small, locally-operated service business.
Just Move It firmographics
Firmographics- Name
- Just Move It
- Legal name
- Just Move It
- Website
- https://justmoveitnow.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Just Move It is a veteran-owned, privately-held moving company in Ocoee, Florida, founded in 2016 by Marine Corps veteran Brian Green. It provides full-service local, long-distance, apartment, and commercial moving across 11+ Central Florida cities via in-house crews and company-owned trucks.
- Ownership category
- akta.pro rank
Just Move It industry classification
Industry- Product category
- Household Goods Moving Services
- NAICS
- Used Household and Office Goods Moving (48421), Used Household and Office Goods Moving (484210)
- SIC
- Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)
- akta.pro primary industry
- Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)
- akta.pro secondary industries
- Apartment & Condo Local Moving (HSAKAAAB), Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Dedicated/Exclusive-Use Interstate Moves (HSAKABAF)
Keywords
Where Just Move It is headquartered
LocationHeadquarters
- HQ city
- Ocoee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just Move It business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Local Moving Services: Hourly-based pricing for local moves within Central Florida (under 50 miles). Rate depends on number of movers needed (2-4 crew members) and truck size. Studio/1-bedroom typically 2-3 hours with 2-man crew; larger homes require more time and crew members.
- Long Distance Moving Services: Flat-rate pricing based on shipment weight and distance traveled. Binding quotes provided after in-home or virtual walkthrough. One crew handles loading, transport, and unloading from door to door.
- Packing and Unpacking Services: Optional add-on services where professional packers handle full packing or partial packing of fragile items. Provides packing materials including boxes, tape, bubble wrap. Adds to total move cost.
- Financing Services: Partnership with Afterpay to offer $0-down financing options for customers, enabling larger purchases and converting price-sensitive customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Local moves charged by hour based on crew size and truck |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Just Move It product offering
Product offeringCore offering
Just Move It is a veteran-owned, licensed and insured moving company that provides full-service residential and commercial relocation across Central Florida. Core services include local moving (under 50 miles), long-distance interstate moving, apartment moving, commercial office moving, and add-on packing/unpacking, loading/unloading labor, and junk removal. Pricing is hourly for local moves and flat-rate by weight and distance for long-distance moves, with optional Afterpay financing.
Product overview
Just Move It is a veteran-owned moving company offering a unified full-service moving platform that combines core relocation services with ancillary labor and packing services. The core portfolio includes Local Moving (relocations under 50 miles within Central Florida), Long Distance Moving (interstate and intrastate moves over 50 miles), Apartment Moving (specialized services for rental units with complex access challenges), and Commercial Moving (office relocations for small to mid-size businesses). These core services are supported by add-on offerings including Professional Packing Services (full or partial), Loading and Unloading labor, and Junk Removal. All services are delivered by the same in-house crew using the company's own trucks, with pricing based on hourly rates for local moves and weight/distance for long-distance moves.
Differentiator
Problem solved
Functional benefit
Products and services
- Local Moving
Quantifiable outcome
- 250+ five-star Google reviews with 4.8 rating based on 270 reviews
- +2 more outcomes
Companies that use Just Move It
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Just Move It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Just Move It partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Just Move It competitors and assessment
Company assessmentBroad incumbents
- U-Haul: The dominant consumer truck and trailer rental brand in North America, with deep penetration in Orlando and Florida. Functions as the primary DIY-moving alternative and adjacent competitor that captures budget-conscious customers before they consider hiring a full-service mover.
- United Van Lines: One of the largest interstate household goods carriers in the U.S., operating through an agent network. Represents the broad incumbent long-distance competitor that Just Move It's interstate offering competes against on cross-country moves.
- Mayflower Transit: Major interstate household goods carrier with nationwide agent network. Comparable as a long-distance moving incumbent; competes in the same interstate residential segment but at much larger scale and broader geographic reach.
Emerging players
- PODS Moving & Storage: Portable storage container company that lets customers pack at their own pace and have containers transported. Represents a different delivery model for the same relocation need and competes for price-sensitive customers who would otherwise hire a full-service mover.
- Dolly: App-based on-demand marketplace connecting consumers with drivers and helpers for small moves, furniture delivery, and single-item transport. Represents the tech-enabled emerging alternative that targets smaller and intra-city moves Just Move It also serves.
Direct peers
- College HUNKS Hauling Junk & Moving: Franchise-based moving and junk removal company that combines full-service moving with junk hauling as a core offering. The combined moving-plus-junk-removal model mirrors Just Move It's service portfolio, including same-day junk pickup add-ons.
- All My Sons Moving & Storage: Established regional franchise moving company with strong presence in Florida, offering local and long-distance residential moving, packing, and storage. Directly comparable business model targeting the same SMB and residential customer segments in Central Florida.
- Two Men and a Truck: National franchise moving company offering local and long-distance residential and commercial moving services. Operates in the Orlando market and competes directly for the same homeowner and renter customer base, with similar hourly-based local pricing and add-on packing services.
- 1-800-GOT-JUNK?: National junk removal franchise that competes directly with Just Move It's junk removal add-on service. While focused on hauling rather than full-service moves, it captures part of the same customer need around move-out cleanup and decluttering.
Regional players
- Penske Truck Rental: One of the largest commercial and consumer truck rental operators in the U.S., serving Orlando and the broader Florida market. Competes indirectly as the primary DIY alternative for customers choosing not to hire full-service movers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Just Move It social profiles
Digital presenceJust Move It compliance and trust
Trust signalCompliance2 records
Just Move It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Move It leadership team
Management profileNumber of profiles
Profiles1 record
Just Move It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Move It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Move It
What does Just Move It do?
Just Move It is a veteran-owned, licensed and insured moving company that provides full-service residential and commercial relocation across Central Florida. Core services include local moving (under 50 miles), long-distance interstate moving, apartment moving, commercial office moving, and add-on packing/unpacking, loading/unloading labor, and junk removal. Pricing is hourly for local moves and flat-rate by weight and distance for long-distance moves, with optional Afterpay financing.
Is Just Move It a public or private company?
Just Move It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Move It founded?
Just Move It was founded in 2016.
Where is Just Move It based?
Just Move It is headquartered in Ocoee, United States, in the North America region.
How does Just Move It make money?
Four revenue lines are on record. Local Moving Services are the primary driver. The others are long Distance Moving Services, packing and Unpacking Services and financing Services.
Who are Just Move It's main competitors?
Broad incumbents on record are U-Haul, United Van Lines and Mayflower Transit. Emerging players are PODS Moving & Storage and Dolly. Direct peers are College HUNKS Hauling Junk & Moving, All My Sons Moving & Storage, Two Men and a Truck and 1-800-GOT-JUNK?. Penske Truck Rental is listed as a regional player.
Does Just Move It have an API?
No public API is recorded for Just Move It.
What industry is Just Move It in?
Just Move It's product category is Household Goods Moving Services. Its primary akta.pro industry code is HSAKAAAC, Local Moving for Homes (Single-Family, Townhome), with a secondary code of HSAKAAAB, Apartment & Condo Local Moving. Its NAICS code is 48421 and its SIC code is 4210.