What UNIQ does

UNIQ is a digital license reseller specializing in Microsoft software products, operating as a self-serve e-commerce storefront under the trading name of Fabio Cesar Moreno Lopez, a sole trader established in England in 2013. The company sells perpetual license keys for Windows operating systems (spanning Windows XP through Windows 11, plus Windows Server editions from 2003 through 2022), Microsoft Office productivity suites (Office 2007 through Office 2021 for PC and Mac), Microsoft Project, Microsoft Visio, and Microsoft SQL Server (including CALs and RDS CALs). All products are delivered as digital license keys via email immediately after purchase, with no physical inventory or shipping.

The business model is a self-serve, product-led growth motion: customers browse the online catalog, complete transactions in one of 19 supported currencies, and receive keys instantly, with 24/7 multilingual customer support handling installation and activation issues. Pricing is positioned at roughly 50% off listed Microsoft retail prices, supported by a global sourcing network of Microsoft partners and volume purchasing. The company maintains a headquarters correspondence address in Covent Garden, London, supports English and Spanish storefronts, and publishes country-specific phone lines across Europe, North America, Oceania, and South America. The DBA "Always Software" appears to be an associated support channel.

Revenue mechanics are entirely transactional one-time license sales, with no subscription, no SaaS component, and no recurring revenue stream. The business has no disclosed headcount, no external funding, no institutional investors, and no parent company; ownership rests entirely with the sole proprietor. There are no proprietary technology assets, patents, or AI/ML capabilities — UNIQ is a distribution and arbitrage business on top of Microsoft products rather than a software company.

Name

UNIQ

Legal name

Fabio Cesar Moreno Lopez

Website

https://uniq.software

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UNIQ is a UK sole-trader e-commerce reseller selling perpetual Microsoft software license keys (Windows, Office, Project, Visio, SQL Server) at roughly half Microsoft retail price, delivering digitally to individual consumers and SMBs across 15+ countries.

Ownership category

akta.pro rank

Product category

Software License Resale

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Software license resale
• Microsoft software licenses
• Digital license distribution
• Perpetual software licensing
• Software license ecommerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Software License Sales: UNIQ generates revenue by selling Microsoft software license keys (Windows, Office, Project, Visio, SQL Server) as digital downloads. Customers purchase perpetual licenses which do not expire. Revenue is generated through one-time transaction fees on each license sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UNIQ is a digital license reseller that sells genuine Microsoft software license keys (Windows desktop and Server operating systems, Office productivity suites, Microsoft Project, Visio, and SQL Server including associated CALs). Customers purchase perpetual licenses via the self-serve website and receive license keys immediately via email, with online or telephone activation through Microsoft. Distributed globally with multi-currency support and 24/7 multilingual customer assistance.

Product overview

UNIQ is a digital license reseller specializing in Microsoft software licenses, not a software platform provider. Their product portfolio consists of resold Microsoft products organized into four main categories: Windows operating systems (spanning Windows XP through Windows 11, including Home, Pro, Enterprise, Education, and Pro for Workstations editions for PCs, plus various Server editions from 2003 R2 through 2022), Microsoft Office productivity suites (including Office 2021, 2019, 2016, 2013, 2010, and 2007 in various editions for PC and Mac), Microsoft Project project management software (versions 2007 through 2021, Professional and Standard editions), and Microsoft Visio diagramming tools (versions 2007 through 2021, Professional, Standard, and Premium editions). Additionally, they offer SQL Server database products (versions 2012 through 2019 in Standard editions) along with related CALs. All products are digital licenses delivered immediately via email after purchase, offering permanent access without expiration dates.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows Desktop Operating Systems Perpetual Microsoft Windows desktop OS license keys (Windows XP, Vista, 7, 8, 8.1, 10, 11 in Home, Pro, Enterprise, Education, and Pro for Workstations editions) sold as digital downloads for individual and business PC users.
• Windows Server Operating Systems Perpetual Microsoft Windows Server license keys (2003, 2003 R2, 2008, 2008 R2, 2012, 2012 R2, 2016, 2019, 2022 in Datacenter, Standard, Enterprise, Essentials, and Foundation editions) plus Remote Desktop Services CALs for server deployments.
• Microsoft Office Productivity Suites Perpetual Microsoft Office license keys (Office 2007, 2010, 2013, 2016, 2019, 2021 for PC in Professional Plus, Standard, Enterprise, Ultimate, and Home & Student editions, plus Office 2021 Home & Business for Mac) and standalone Outlook licenses (2016, 2019, 2021).
• Microsoft Project Perpetual Microsoft Project license keys (Project 2007, 2010, 2013, 2016, 2019, 2021 in Professional and Standard editions) for project planning, scheduling, and resource management.
• Microsoft Visio Perpetual Microsoft Visio license keys (Visio 2007, 2010, 2013, 2016, 2019, 2021 in Professional, Standard, and Premium editions) for creating diagrams, flowcharts, and visualizations.
• Microsoft SQL Server Perpetual Microsoft SQL Server Standard license keys (SQL Server 2012, 2014, 2016, 2017, 2019 in 2-core packs) and SQL Server Client Access Licenses (CALs) for database management and user/device access.

Quantifiable outcome

• Licenses do not expire and provide permanent access to Microsoft products
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Microsoft CorporationcoreTechnology or IntegrationUNIQ operates as an authorized Microsoft partner with access to special pricing on Microsoft products across different regions. As official Microsoft partners, they have access to special prices and can purchase large quantities at reduced costs, enabling competitive pricing for customers. The company is an independent reseller of Microsoft software, not affiliated with, sponsored or endorsed by Microsoft Corporation.
• Global Network of Microsoft Partners and DistributorscoreTechnology or IntegrationUNIQ maintains a specialized team constantly exploring global opportunities with Microsoft partners worldwide. This worldwide network allows access to exclusive offers and the ability to purchase products in large volumes. Strategic sourcing across global markets enables competitive pricing advantages passed on to customers.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Newegg: Large online retailer of computer hardware and software (including Microsoft Windows/Office license keys). Overlaps with UNIQ's product set as part of a much broader electronics retail catalog.
• G2A: Major global marketplace for game and software license keys including Microsoft Windows/Office. Operates the same license-resale category as UNIQ but at substantially larger scale and with a third-party seller model.
• Kinguin: Large global digital marketplace for software and game license keys, including Microsoft product keys. Comparable digital-license resale category but operates a broader multi-seller marketplace model with significantly more scale than UNIQ.
• CDKeys: Established global digital retailer of game and software license keys (including Microsoft product keys) with a self-serve storefront and instant delivery — operates in the same software-key resale category at larger scale than UNIQ.
• Microsoft Store (Official): Microsoft's official direct channel for selling its own software (now primarily Microsoft 365 subscriptions and OEM). Not a direct competitor for perpetual-license resellers but represents the upstream source and strategic alternative UNIQ's model is positioned against.

Direct peers

• SoftwareKeep: UK-based online reseller of Microsoft software licenses (Windows, Office, Server, SQL Server) sold as perpetual digital keys with promotional pricing — directly comparable model, geography, and product set to UNIQ.
• Software Licence (software-licence.com): Online reseller specializing in Microsoft perpetual software licenses (Windows, Office, Server) with promotional pricing and digital delivery — directly competing on the same product set and customer segment as UNIQ.
• Lizengo: European online retailer specializing in Microsoft and antivirus software licenses sold at promotional prices — comparable product mix, customer base, and digital-delivery model to UNIQ.
• Mr. Key Shop: European-based reseller of Microsoft license keys (Windows, Office) at discounted prices via a self-serve e-commerce storefront with multi-country, multi-currency support — near-identical operating model to UNIQ.
• SCDKey: Global e-commerce reseller of Microsoft Windows and Office license keys at discounted prices with instant digital delivery — closely mirrors UNIQ's value proposition and self-serve PLG motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UniqSoftware
• LinkedInlinkedin.com/company/uniqsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIQ