PEX

What PEX does

PEX is a digital vehicle payment wallet and electronic toll collection service operated by VINCI Highways Peru as the exclusive electronic payment provider for the Lima Expresa concession, which covers the Vía de Evitamiento and Vía Expresa Línea Amarilla toll roads in Lima. The service uses RFID electronic tags installed on vehicle windshields to enable automatic, contactless toll passage without stopping, with vehicles transiting at speeds up to 30 km/h and 30-meter spacing. The company serves two primary customer segments: individual commuters (the larger base) and corporate fleet operators, distributed through a mobile-first omnichannel model including iOS, Android, and Huawei AppGallery apps, the pex.com.pe web portal, 24/7 self-service kiosks (Tótems) at toll plazas, two physical points of sale (Palmeras and Quechuas), a call center, WhatsApp chatbot, and a dedicated B2B sales team at [email protected].

The product portfolio consists of two consumer offerings and two enterprise offerings. PEX Plus, launched in October 2023, is the postpaid automatic-payment product linked to a registered credit or debit card, eliminating manual balance recharging. PEX Frecuente is the prepaid product requiring manual balance top-ups and carrying a S/5.90 monthly maintenance fee that is charged only in months when the service is used. PEX Control Empresarial serves fleet customers with consolidated prepaid management, while PEX Post Pago adds postpaid fleet billing with consolidated weekly invoicing and a credit line of up to 15 days. The legacy PEX Flexible product (per-recharge maintenance fee of S/1.90 per S/20 recharge) was discontinued on November 30, 2023, with users migrated to PEX Frecuente or PEX Plus. Underlying payment processing for PEX Plus migrated from Izipay to Niubiz effective November 2025, requiring all cardholders to re-affiliate by March 31, 2026.

Revenue derives from toll transaction flow on the two concession roads plus recurring maintenance fees on the PEX Frecuente tier; the company states there is no additional cost to the user beyond the standard toll fee. PEX Plus and PEX Frecuente tag units carry a nominal S/0.10 price. Strategic partnerships include Interbank (2023) for co-marketing on PEX Plus adoption, Repsol (February 2025) for fuel-discount cross-promotion valid through July 2026, and Niubiz as the card-processing rail. The company is privately held as a wholly-owned subsidiary of VINCI Highways Peru within the broader VINCI Highways network of 14 countries and over 3,500 km of roadways.

Name

PEX

Legal name

PEX

Website

https://pex.com.pe

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PEX is the exclusive electronic toll payment provider for Lima's Lima Expresa concession (Vía de Evitamiento and Línea Amarilla), operated by VINCI Highways Peru. It delivers RFID-based prepaid and postpaid products to commuters and fleet operators via mobile app and physical points of sale.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection Services

akta.pro primary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

akta.pro secondary industries

Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC), Mobility Payments & Wallets (Transit + Mobility) (THADALAD)

Keywords

• Electronic toll collection
• RFID toll payment
• Contactless transit
• Fleet toll management
• Vehicle payment wallet

Headquarters

HQ city

Santiago De Surco

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Toll Transaction Fees: Revenue generated from toll passage fees collected at Vía de Evitamiento and Vía Expresa Línea Amarilla toll plazas operated by Lima Expresa concession
2. Monthly Maintenance Fee (PEX Frecuente): S/ 5.90 monthly maintenance fee charged only in months when the service is used. No fee charged in months without usage
3. Credit/Debit Card Linked Payments (PEX Plus): Automatic payment mechanism where toll charges are billed directly to registered credit or debit card, eliminating the need for prepaid balance management

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

PEX is a digital vehicle payment wallet that enables automatic, contactless electronic toll payment using RFID technology for vehicles traveling on the Vía de Evitamiento and Vía Expresa Línea Amarilla in Lima, Peru. It offers consumer products (PEX Plus for automatic card-linked payments and PEX Frecuente for prepaid recharge) as well as corporate fleet management solutions (PEX Control Empresarial and PEX Post Pago) with consolidated billing and reporting. The service is operated by VINCI Highways Perú and serves as the exclusive electronic payment medium for the Lima Expresa toll road concession.

Product overview

PEX is a digital vehicle payment wallet and electronic toll collection system operated by VINCI Highways Perú. The portfolio consists of two consumer-facing products: PEX Plus (automatic postpaid linked to credit/debit cards) and PEX Frecuente (prepaid with manual recharging), plus two corporate offerings: PEX Control Empresarial (prepaid fleet management) and PEX Post Pago (postpaid fleet billing with credit terms). All products use RFID technology for contactless toll passage on the Vía de Evitamiento and Vía Expresa Línea Amarilla in Lima, Peru.

Differentiator

Problem solved

Functional benefit

Brands

• PEX Plus: Automatic toll payment product linked to credit/debit card - no recharging needed
• PEX Frecuente
• PEX Flexible
• PEX Empresas
• Pex Control Empresarial
• Pex Post Pago

Products and services

• PEX Plus Automatic toll payment product for individual vehicle owners that links to a registered credit or debit card for seamless, contactless toll transactions without the need to manually recharge balance. No monthly maintenance fee.
• PEX Frecuente Prepaid electronic toll tag product for individual vehicle owners requiring manual balance recharge before use through app, website, or self-service kiosks. Includes a monthly maintenance fee of S/ 5.90 charged only in months when service is used.
• PEX Control Empresarial Corporate prepaid fleet management product enabling businesses to monitor and control vehicle toll usage with consolidated reporting, spending limits, and manual balance recharging for fleet vehicles.
• PEX Post Pago Postpaid corporate toll payment solution with consolidated weekly invoicing, credit line up to 15 days, and detailed consumption reports in Excel and PDF formats. Eliminates cash handling for drivers.

Quantifiable outcome

• Transit speed through toll plazas maintained at 30 km/h with 30m vehicle spacing
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NiubizcoreTechnology or Integration · 6 November 2025Payment processing platform migration from Izipay to Niubiz for PEX Plus automatic payment functionality. Required all existing PEX Plus users to re-affiliate their cards by March 31, 2026 to maintain service continuity.
• RepsolcoreGTM or Marketing Partner · 19 February 2025Fuel discount partnership offering PEX customers savings on gasoline and diesel at Repsol direct management stations. Discounts: S/ 2.50 per gallon on Repsol G (Premium and Regular), S/ 0.50 on Diesel e+, S/ 0.20 on Auto Gas (GLP). Valid through July 31, 2026. Customers must register via provided link and present DNI at participating stations.
• InterbankcoreGTM or Marketing Partner · 9 November 2023Exclusive banking partnership for PEX Plus customers. Interbank cardholders receive 9 months of free monthly maintenance fee and 50% cashback on toll consumption up to S/ 15 cap. Partnership designed to incentivize adoption of automatic payment product.
• IRBINminorStrategic or Co-development Partner · 3 January 2023Ecological robot partnership for plastic bottle recycling at PEX point of sale. Users earn S/ 0.10 PEX credit per PET bottle deposited. Bottles up to 1.5 liters accepted. Promotional campaign discontinued after September 2023 for robot maintenance.
• VINCI HighwayscoreOthersPEX is a subsidiary of VINCI Highways Perú, which operates under the VINCI Highways global network active in 14 countries managing over 3,500 km of roadways. Provides international expertise in toll road operations and technology.
• Lima ExpresacoreStrategic or Co-development PartnerConcessionaire operating Vía de Evitamiento and Vía Expresa Línea Amarilla toll roads. PEX serves as the exclusive electronic payment medium for Lima Expresa toll plazas.
• YámbolyminorGTM or Marketing PartnerPromotional partnership offering ice cream rewards to PEX customers. Summer campaign featuring sweepstakes for Yámboly ice cream boxes (40 units each) for new PEX Plus purchases via app, call center, or physical points of sale.
• CineplanetminorGTM or Marketing PartnerEntertainment partnership offering double movie tickets as promotional prizes. Campaign awarded 25 pairs of tickets to PEX customers who purchased during promotional period.
• EVA AyllónminorGTM or Marketing PartnerCultural partnership celebrating 50th anniversary of Peruvian singer EVA Ayllón. Sweepstakes offering 25 concert tickets (10 in 'Enamorada' zone, 15 in 'Contigo Perú' zone) to social media followers.
• Philip Chu JoyminorGTM or Marketing PartnerInfluencer partnership offering 4 Lenovo tablets as prizes to social media followers. Joint promotion with Peruvian influencer Philip Chu Joy on Facebook and Instagram.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• emovis (Abertis mobility services): Provider of electronic tolling and mobility payment solutions (formerly part of Abertis), serving concession operators globally. Comparable to PEX as a toll ETC operator in the same industry vertical with similar technology and concession-based deployments.
• Kapsch TrafficCom: Global provider of intelligent transportation systems, including electronic toll collection (ETC) infrastructure and back-office platforms for road operators. Comparable to PEX as a toll technology ecosystem participant and likely vendor/competitor to similar concession deployments in Latin America.

Broad incumbents

• SunPass: Florida's statewide electronic toll payment system using RFID transponders with prepaid and auto-replenishment options. Comparable to PEX in product (RFID tags), pricing (prepaid + auto-payment plans), and B2B fleet accounts, but operates at much larger scale.
• E-ZPass (Interagency Group): Largest US electronic toll collection network spanning multiple state toll agencies with RFID tags interoperable across 19 states. Operates at significantly larger scale than PEX but shares the same core product (RFID toll tags), concession-based deployment, and B2B account management for fleets.

Direct peers

• AutoPASS: Norway's national electronic toll collection system operated under government mandate using RFID tags and auto-debit. Comparable to PEX in concession-driven deployment, RFID-based identification, and automatic payment via linked accounts.
• Telepass: Italy's leading electronic toll payment service providing RFID-based toll tags, mobile app, and B2B fleet solutions. Directly comparable to PEX in core product, technology (RFID), customer segments (commuters and fleets), and revenue model (toll transaction fees and subscriptions).
• Bip&Drive: Spain's electronic toll payment provider offering RFID tags accepted across Spanish toll roads, with linked card auto-payment and fleet management solutions. Directly comparable to PEX in product set (prepaid + auto-pay), toll-road exclusivity, and consumer/fleet dual focus.
• Via Verde: Portugal's electronic toll payment system operated under concession, offering RFID tags for motorway tolls, parking, and other mobility services. Highly comparable to PEX in business model (RFID tags + prepaid/automatic payment), geographic exclusivity on toll roads, and B2B fleet offerings.

Regional players

• Sem Parar: Brazil's electronic toll and parking payment service using RFID tags, offering prepaid and postpaid options for individual and fleet customers. Comparable to PEX in Latin American market context, technology stack, and consumer/fleet dual segments, though serving a different country.

Emerging players

• FastTag (NETC): India's national electronic toll collection system using RFID tags interoperable across national highways. Comparable in core technology (RFID) and consumer/fleet use cases, but government-mandated and at vastly larger scale than PEX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pexperu1118/videos
• Facebookfacebook.com/PEXPeru.oficial
• LinkedInlinkedin.com/company/pexperu
• Instagraminstagram.com/pex.peru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEX