ProPics Canada Media

What ProPics Canada Media does

ProPics Canada Media Ltd. is a privately held, founder-led Canadian media and technology company headquartered in Surrey, British Columbia, operating across four service divisions. The core media production business delivers photography, video, audio/podcast production, and a stock content library distributed through tier-1 global marketplaces including Getty Images, iStock, Shutterstock, Pond5, Stringr, StringersHub, and WireStock, with social media management, e-commerce merchandise, and public relations extending the service suite.

The company's technology layer centers on a proprietary AI2025-ID platform designed for AI-powered early detection of livestock diseases (avian influenza H5N1 and other epizootics), combining 8K 3D video, infrared thermal imaging (0.02mm metrology-grade accuracy), RF leg band tracking, weight/movement scanners, feed/water consumption sensors, and a multimodal machine learning analytics layer. The AgTech division is currently in R&D, with Phase 2 plans for a SaaS subscription model requiring $25M USD of additional funding for market readiness within 12–18 months. A second AI application optimizes sustainable deconstruction through the PPCM Services division, using algorithms to match reusable building materials with international markets experiencing shortages; a third application supports AI consulting and training for corporates, SMEs, and government/law enforcement clients.

Commercialization is fragmented across revenue streams: professional services (production, consulting, deconstruction), stock content licensing/royalties, branded e-commerce merchandise, and pre-revenue AgTech SaaS. The customer base spans media organizations and corporate clients (global stock and production), agricultural producers and government agencies (AgTech target), film studios (PPCM Services), and SMEs/government buyers of AI consulting. Distribution is direct-to-client plus marketplace and platform-mediated channels. Founder/President James Cousineau leads the company and has filed a January 2026 petition with the Inter-American Commission on Human Rights regarding journalist safety, signaling the company's activist positioning alongside its commercial operations.

Name

ProPics Canada Media

Legal name

ProPics Canada Media Ltd.

Website

https://propicscanada.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ProPics Canada Media Ltd. is a Surrey, BC-based private media company offering photography, video, stock content licensing, podcasting, AI consulting, sustainable deconstruction services, and AgTech R&D in AI-powered livestock disease detection.

Ownership category

akta.pro rank

Product category

Media Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro industry

PRIMARYMPAHALAG

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Rights, Metadata & Content Supply Chain (Avails, Scheduling, DRM/Watermarking)

SECONDARYMPAJAMAJ

Digital Archives, Libraries & Institutional Access Platforms

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

Keywords

• Media production services
• Stock photography licensing
• AI consulting services
• Deconstruction recycling
• Agtech animal monitoring

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Photography and Video Production Services: Full-service photography and video production for media and corporate clients globally, including commercial shoots, studio work, and backlot production.
2. Stock Photo and Video Licensing: Original stock photo and video library distributed through major platforms including Getty Images, Shutterstock, Pond5, and iStock, generating licensing revenue.
3. AI Consulting and Training Services: Corporate, SME, government, and industry-specific AI consulting and training services for ethical and responsible AI implementation.
4. Social Media Management: Social media management and monitoring division helping clients build and maintain strong online presence.
5. Podcasting and Audiobook Production: Production services for podcasts and audiobooks distributed through major platforms including Amazon, Spotify, and Apple Podcasts.
6. E-commerce Merchandise Store: Online storefront selling merchandise including canvas prints, clothing, home decor, phone cases, and various branded products with worldwide shipping.
7. Deconstruction and Recycling Services: Sustainable deconstruction services for film sets, backlots, residential, commercial, and industrial buildings, with materials sorted for reuse and resale.
8. AgTech Technology Licensing (Phase 2): Plans for SaaS platform providing real-time updates and recurring revenue through AI-powered animal health monitoring technology. Currently seeking $25M funding for market readiness.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels16 records

Core offering

ProPics Canada Media Ltd. is a full-service media production company offering professional photography, video production, and original stock photo and video licensing through major platforms such as Getty Images, Shutterstock, Pond5, and iStock. The company also provides AI consulting and training, social media management, podcast and audiobook production, music/jingle composition, an e-commerce merchandise storefront, and a PPCM Services division performing sustainable deconstruction and recycling. Its AgTech R&D division is developing the proprietary AI2025-ID platform for early, non-invasive detection of animal diseases such as avian influenza.

Product overview

ProPics Canada Media Ltd. is a full-service media company offering photography and video production, stock content licensing through major platforms (Getty, Shutterstock, Pond5, iStock), podcast/audiobook production, audio editing, AI consulting and training, public relations, and deconstruction/recycling services. The company operates multiple content brands including ProPics TV, True Crime & Justice TV, and ProPics Music. Its AgTech R&D division develops AI-powered disease detection systems for livestock. The portfolio spans media production services, technology solutions, and sustainability-focused construction recycling.

Differentiator

Problem solved

Functional benefit

Brands

• ProPics TV: Podcast production and streaming TV services available on Amazon, Spotify, and Apple Podcasts.
• ProPics Music
• ProPics AI & Technology Solutions
• PPCM Services
• PPCM AgTech R&D
• True Crime & Justice TV
• End Youth Violence
• PPCM Fund For Good

Products and services

• Media Production Services Full-service photography and video production offered to media organizations and corporate clients globally, including commercial shoots, studio work, and backlot production.
• Stock Photography & Video Library Original stock photo and video footage licensed globally through Getty Images, iStock, Shutterstock, Pond5, WireStock, and the Stringr/StringersHub news footage network for media buyers, agencies, and enterprise content users.
• ProPics TV Podcast & Streaming Channel Original podcast and streaming TV programming produced in-house and distributed through Amazon Music/Podcasts, Spotify, Apple Podcasts, and a dedicated ProPics TV YouTube channel.
• True Crime & Justice TV Specialized true crime and justice-themed streaming TV sub-brand, operated as a dedicated channel within ProPics Canada Media's content portfolio.
• ProPics Music Music production division producing brand and product jingles, bespoke production theme songs, and artist-specific compositions, with original releases on Apple Music, Spotify, SoundCloud, and ReverbNation.
• Audio Production and Editing Professional audio production and editing through ProPics Creative Studios, including podcast production and audiobook creation for clients distributing via Amazon, Spotify, and Apple Podcasts.
• AI Consulting and Training Consulting and training services covering ethical and responsible AI implementation for corporate, SME, government, and industry-specific clients, including law enforcement.
• AI Solutions

Quantifiable outcome

• Reduce landfill waste by up to 95% through deconstruction and materials reuse
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Getty Images / iStockcoreChannel Partner/ Reseller/ DistributorStock photography and video footage licensing through Getty Images and iStock platforms, representing primary distribution channel for content library.
• ShutterstockcoreChannel Partner/ Reseller/ DistributorStock photography and video licensing distribution through Shutterstock platform, one of the world's largest stock media marketplaces.
• Pond5coreChannel Partner/ Reseller/ DistributorVideo footage licensing through Pond5, providing access to global market for original stock video content.
• Stringr / StringersHubminorChannel Partner/ Reseller/ DistributorNews and video footage licensing through Stringr network, connecting freelance videographers with media buyers.
• WireStockminorChannel Partner/ Reseller/ DistributorStock content distribution through WireStock.io platform, expanding reach to additional media buyers.
• End Youth ViolenceminorStrategic or Co-development PartnerCollaborative initiative supporting youth violence prevention through media production and awareness campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Shutterstock: One of the largest global stock photography and video marketplaces. Direct comparable because ProPics distributes its stock library through Shutterstock among other platforms, competing for the same licensing buyers and creator supply.
• Getty Images: Global premium stock photography and video licensing platform. Direct comparable because ProPics distributes via Getty Images and iStock, the same primary channels that aggregate the global supply of stock imagery ProPics competes within.
• Stringr: Marketplace connecting freelance videographers with media buyers for news footage. Direct comparable because ProPics has a partnership with Stringr/StringersHub, operating in the same contributor-and-buyer news footage licensing model.
• Storyblocks: Subscription-based stock video and audio marketplace for creators and brands. Direct comparable to ProPics' stock video distribution and licensing royalty revenue stream through competing for the same creator and SMB buyer segments.
• Pond5: Leading stock video footage marketplace with global contributor and buyer base. Direct comparable because ProPics licenses stock video footage through Pond5, mirroring its contributor-and-marketplace model.

Emerging players

• Cainthus: Computer vision livestock monitoring company focused on cattle health and productivity using image-based AI. Emerging-player comparable to the AI2025-ID platform's computer vision and infrared imaging approach to non-invasive animal health monitoring.
• Connecterra: Dutch AgTech company using AI and sensors to monitor dairy cow health and behavior, sold as a SaaS subscription to farmers. Emerging-player comparable to ProPics' AI2025-ID animal disease detection platform, which similarly combines sensors, computer vision, and ML for livestock health.

Broad incumbents

• Adobe Stock: Stock photo and video marketplace inside the Adobe Creative Cloud ecosystem. Broad incumbent in the same licensing category ProPics addresses, but bundled with a much larger creative software suite.
• Merck Animal Health: One of the largest global animal health and livestock monitoring businesses, offering diagnostics, vaccines and increasingly digital biosecurity tools. Broad incumbent overlapping with the agricultural biosecurity and disease-detection use case ProPics targets with AI2025-ID.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SoundmaxDJlive
• YouTubeyoutube.com/@propicscanadamedialtd623
• Facebookfacebook.com/ProPicsCanadaMedia
• LinkedInlinkedin.com/company/propics-canada-media-ltd
• Instagraminstagram.com/propicscanada
• TikToktiktok.com/@propicscanadamedia
• Pinterestpinterest.ca/propicscanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProPics Canada Media