Stringr
Stringr is a media technology platform providing AI-powered video generation (VidGen), media asset management, and a network of 160,000+ on-demand videographers to broadcast news organizations and digital publishers across the U.S., Canada, and the U.K.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stringr does
Stringr is a media technology company founded in 2013 and headquartered in New York, operating a three-product platform that combines a UGC video marketplace, a media asset management system, and a generative AI video creation tool. The company's flagship offerings are Capture, an on-demand network of over 160,000 videographers across the U.S., Canada, and the U.K. providing 24/7 live-desk-supported content capture with built-in licensing; Media Management, an end-to-end asset management platform with AI-powered search, transcription, editing, and publishing; and VidGen, a GenAI product that converts article URLs into voiceover-narrated video with licensed imagery from Getty Images, publishable directly to any platform in multiple aspect ratios. The platform is built around a browser-based web application (app.stringr.com) plus a mobile contributor app for videographers, with PayPal as the payment rail for contributors.
The company generates revenue through two primary streams: marketplace commissions on video content licensed between contributors and media customers, with fixed per-download rates set by country (e.g., $40 USD, 25 GBP, 40 CAD, 50 AUD); and transaction fees on in-demand content requests, where Stringr pays contributors fixed rates and charges customers differentiated licensing fees. Customer-facing pricing is not publicly disclosed. Go-to-market is hybrid, combining a self-serve product-led web platform with direct enterprise sales for larger media organizations, supported by industry conference presence (NAB Show, Adobe Summit) and a strong referral base from blue-chip broadcast and digital news customers including The Associated Press, Reuters, ABC News, CBS, Sinclair Broadcast Group, Scripps Networks, Spectrum News, Cox Media Group, Graham Media Group, and the Las Vegas Review Journal. AP and Reuters are also equity investors from the 2020 funding round. The company has raised approximately $15.45M across five funding rounds from 2015 through 2024, with co-founders Lindsay Stewart (CEO) and Brian McNeill (CPO) leading the business.
Stringr firmographics
Firmographics- Name
- Stringr
- Legal name
- Stringr Inc.
- Website
- https://stringr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stringr is a media technology platform providing AI-powered video generation (VidGen), media asset management, and a network of 160,000+ on-demand videographers to broadcast news organizations and digital publishers across the U.S., Canada, and the U.K.
- Ownership category
- akta.pro rank
Stringr industry classification
Industry- Product category
- Video Production Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Security, Access Control & Forensic Audit for Collaboration (zero-trust, session logging) (MPAHANAI), News Streaming Platforms (MPACAAAF)
Keywords
Where Stringr is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stringr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Marketplace Commission on Video Content: Stringr operates an online marketplace connecting video content contributors with media organizations. Contributors upload video content which is then licensed to customers. Stringr earns revenue through commissions on transactions between contributors and customers. The contributor agreement shows detailed per-download payment rates by country, indicating a transaction-fee model where Stringr takes a cut of each content license/sale.
- In-Demand Content Licensing: Customers can make specific content requests through the platform. Contributors respond by creating requested content (In-Demand Content) with rates determined at time of request based on factors including geography, time of day, and request type. Stringr pays contributors fixed rates while charging customers potentially different licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Contributor payment rates by country |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Stringr product offering
Product offeringCore offering
Stringr is a media technology platform offering AI-powered tools to capture, generate, and publish video content. Its portfolio consists of three interconnected products: VidGen (AI-powered video generation that converts article URLs to video with voiceover and licensed imagery), Media Management (end-to-end media asset management with AI search, transcription, editing, and publishing), and Capture (an on-demand network of 160,000+ videographers across the U.S., Canada, and the U.K. with 24/7 live desk support and built-in licensing). The platform serves broadcast news organizations, digital publishers, and other media enterprises that need scalable video content production and distribution.
Product overview
Stringr is a media technology platform offering AI-powered tools for capturing, generating, and publishing video content. The product portfolio consists of three interconnected solutions: VidGen (AI-powered video generation from article URLs), Media Management (end-to-end asset management with AI search and transcription), and Capture (on-demand network of 160,000+ videographers). Together, these enable media organizations to produce, manage, and distribute video at scale across multiple platforms and formats.
Differentiator
Problem solved
Functional benefit
Brands
- VidGen: AI-powered solution that transforms article copy to video by converting URLs to voiceover scripts, accessing licensed images from Getty Images, and publishing to any platform.
- Media Management
- Capture
Products and services
- VidGen AI-powered video generation solution that transforms article copy into professional video content by converting a URL into a voiceover script, accessing fully licensed still and video images from Getty Images and other partners, and publishing directly to any platform or social channel in every aspect ratio. Scales video production for publishers that lack in-house video expertise.
- Media Management End-to-end media asset management platform for organizing, storing, retrieving, and managing videos, images, audio, and other digital content in one secure location. Features AI-powered search, transcription, editing, and direct publishing capabilities for media organizations.
- Capture Proprietary on-demand network of over 160,000 skilled videographers across the U.S., Canada, and the U.K., offering 24/7 live desk support, built-in licensing, and a single streamlined payment for capturing corporate events, promotional videos, and newsworthy content.
Companies that use Stringr
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Stringr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
Stringr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Getty ImagescoreGetty Images partnership provides fully licensed still and video images accessible within VidGen for supplementing AI-generated video content. This enables Stringr to offer legally compliant visual assets to publishers using the platform.
- NAB ShowminorTechnology demonstration partnership at NAB Show (National Association of Broadcasters) where Stringr showcased AI video repurposing technology alongside Google and Amagi. Platform for visibility among broadcast industry decision-makers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stringr competitors and assessment
Company assessmentDirect peers
- Wibbitz: AI-powered video creation platform originally focused on helping publishers and brands turn text articles into short videos. Direct competitor in URL-to-video for news publishers, later acquired by Vimeo but historically a key benchmark for Stringr's VidGen product.
- Wochit: Cloud-based video creation platform for newsrooms and brands that enables editors to produce social videos from text content and licensed media libraries. Closely overlaps with Stringr's VidGen product positioning toward newsroom and digital publisher workflows.
- InVideo: AI-driven online video creation platform that converts scripts, articles, and prompts into publishable videos for creators and businesses. Comparable as a text-to-video creator tool competing for the same digital publisher and content marketing budgets.
- Lumen5: AI video creation platform that turns text content (blog posts, articles, scripts) into social videos with stock media. Direct functional competitor to Stringr's VidGen in the text-to-video-for-publishers category.
- Pictory: AI video generation tool that converts articles, scripts, and long-form content into short branded videos using stock footage and AI voiceovers. Overlaps with Stringr's VidGen use case for publishers and content marketers.
Emerging players
- Synthesia: AI video generation platform focused on avatar-led video from text scripts, primarily for corporate training, marketing, and communications. Adjacent AI-video competitor with overlapping text-to-video capability but a different primary use case.
- Veed.io: Browser-based AI video editor and creation platform for creators, marketers, and teams. Comparable as an AI-powered video creation/editing suite targeting digital content workflows.
- Storyblocks: Subscription-based stock video, audio, and image marketplace commonly used by video creators and newsrooms. Comparable as a content-licensing layer relevant to Stringr's marketplace and Getty-style asset offering.
Broad incumbents
- Frame.io: Cloud-based video collaboration, review, and asset management platform for media and entertainment teams, now part of Adobe. Overlaps with Stringr's Media Management product in MAM and workflow tooling for professional video teams.
Others
- Contently: Content marketing platform with a freelancer marketplace and editorial workflow tools for branded content. Adjacent in operating a creator/editor network monetized through enterprise customers, similar in shape to Stringr's Capture marketplace model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stringr social profiles
Digital presenceStringr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stringr leadership team
Management profileNumber of profiles
Profiles2 records
Stringr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stringr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stringr
What does Stringr do?
Stringr is a media technology platform offering AI-powered tools to capture, generate, and publish video content. Its portfolio consists of three interconnected products: VidGen (AI-powered video generation that converts article URLs to video with voiceover and licensed imagery), Media Management (end-to-end media asset management with AI search, transcription, editing, and publishing), and Capture (an on-demand network of 160,000+ videographers across the U.S., Canada, and the U.K. with 24/7 live desk support and built-in licensing). The platform serves broadcast news organizations, digital publishers, and other media enterprises that need scalable video content production and distribution.
Is Stringr a public or private company?
Stringr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stringr founded?
Stringr was founded in 2013. It employs 11 to 50 people.
Where is Stringr based?
Stringr is headquartered in New York, United States, in the North America region.
How does Stringr make money?
Two revenue lines are on record. Marketplace Commission on Video Content is the primary driver. The others are in-Demand Content Licensing.
Who are Stringr's main competitors?
Direct peers on record are Wibbitz, Wochit, InVideo, Lumen5 and Pictory. Emerging players are Synthesia, Veed.io and Storyblocks. Frame.io is listed as a broad incumbent. Contently is listed as an others.
Does Stringr have an API?
No public API is recorded for Stringr.
What industry is Stringr in?
Stringr's product category is Video Production Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPAHANAI, Security, Access Control & Forensic Audit for Collaboration (zero-trust, session logging). Its NAICS code is 51219 and its SIC code is 7812.