The Winery at Manzanita

What The Winery at Manzanita does

The Winery at Manzanita is a small-batch winery and tasting room operating on the Oregon Coast in Manzanita, a town of fewer than 700 residents roughly two and a half blocks from the beach. Founded in 2015 and operating with 1-10 employees, the company produces and sells Pinot noir, whites, sparkling, rosé, and Big Red varietals, supplemented by beer and cider. The production program is partly supplied by the company's Black Dog Vineyard in Carlton, Oregon, providing estate fruit for the wine portfolio.

The business is built around a direct-to-consumer model with three revenue channels: on-site tasting room pours and bottle sales, online direct shipping through the company's wine shop, and recurring revenue through the Woof Pack wine club. The tasting room also functions as an event venue for private rentals such as weddings, and the company sells branded merchandise including candles made from recycled wine bottles. Brand identity is anchored by a dog theme, centered on a Pinot mascot and the dog-themed wine club.

The company is a privately held for-profit small business with no disclosed funding history, leadership team, or financial metrics. Its operations are entirely Oregon-based, with a single retail location and a single estate vineyard, and there is no evidence of wholesale distribution, multi-state retail expansion, or institutional investment.

Name

The Winery at Manzanita

Legal name

The Winery at Manzanita

Website

https://thewineryatmanzanita.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Winery at Manzanita is a small-batch Oregon Coast winery founded in 2015 that operates a tasting room, direct-to-consumer online shop, and Woof Pack wine club from a single Manzanita location, serving tourists, locals, and event clients.

Ownership category

akta.pro rank

Product category

Winery & Tasting Room

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Small-batch winemaking
• Wine tasting room
• Estate wine production
• Wine club subscription
• Private event venue

Headquarters

HQ city

Manzanita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: On-site sales of wine flights, glasses, and bottles for consumption at the tasting room and to-go purchases. Also includes online direct-to-consumer wine shipments through the website shop.
2. Wine Club Membership (Woof Pack): Recurring membership program offering regular wine shipments to members, featuring exclusive wines and member benefits. Dog-themed branding targeting pet owners.
3. Event Rental: Private event rental of the tasting room, rooftop deck, and patio spaces for celebrations and gatherings. Booked via email inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Winery at Manzanita is a small-batch winery and coastal tasting room that produces and sells handcrafted wines from locally-sourced Oregon and Washington grapes, including its estate-grown fruit from the Black Dog Vineyard in Carlton. The Manzanita, Oregon tasting room offers daily flights, glasses, and bottles of 20+ wines spanning Pinot noirs, whites, sparkling, rosé, and Big Reds. Complementary offerings include a recurring wine club (Woof Pack), online wine shipping, a light food menu of house-made appetizers, and private event rental of the tasting room, rooftop deck, and patio.

Product overview

The Winery at Manzanita is a small-batch Oregon Coast winery and tasting room offering 20 different wines. The core offering consists of a tasting room experience with wine flights, glasses, and bottles available daily. The portfolio includes the Black Dog Vineyard brand for their estate wines, a wine club (Woof Pack) for members, event rental services for private gatherings, and an online wine sales platform for shipping wines from Oregon and Washington. Additional offerings include a food menu with house-made appetizers and local artisan merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Black Dog Vineyard: The winery's own vineyard sourcing grapes grown in Carlton, Oregon for their small-batch wines.

Products and services

• Wine Tasting Room Walk-in tasting room in Manzanita, Oregon offering 20+ wines including Pinot noir, whites, sparkling, rosé, and Big Reds (Cabernet franc, Merlot, Cabernet Sauvignon, Malbec, Syrah) by the flight, glass, and bottle for on-site or to-go consumption. Features ocean-view rooftop deck, fire pits, and dog-friendly outdoor spaces. First come, first served; no reservations except for event rental.
• Online Wine Shop Direct-to-consumer e-commerce storefront for purchasing PNW wines from Oregon and Washington online, with shipping available to customers nationwide. Offers bottles for in-home consumption independent of a tasting room visit.
• Woof Pack Wine Club Recurring subscription membership program offering regular wine shipments to members, with exclusive wines, member benefits, and dog-themed branding featuring mascot 'Pinot.' Targets repeat customers and dog owners seeking a community-oriented wine experience.
• Event Rental Private event rental of the tasting room, rooftop deck, and patio spaces (with fire pits) for celebrations and gatherings. Booked by email inquiry; the only offering requiring reservations. Includes the dog-friendly, scenic Oregon Coast setting.
• Food Menu House-made small-batch appetizers and light food offerings served in the tasting room, including a Mezze board with dolmas, Castelvetrano olives, hummus with red peppers and za'atar spices, and rosemary crackers. Pairs with the wine flight and glass program.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Black Dog VineyardcoreStrategic or Co-development PartnerCompany-owned estate vineyard located in Carlton, Oregon. Provides proprietary grapes for the winery's small-batch winemaking. The vineyard's fruit forms the foundation of The Winery at Manzanita's product line, enabling quality control and unique terroir-driven wines.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Domaine Serene: Well-known Oregon Pinot noir producer with a flagship tasting room and wine club. Overlaps in varietal focus, DTC tasting-room hospitality, and subscription revenue, but at a premium, larger scale.
• Lingua Franca: Willamette Valley Pinot noir-focused winery with a tasting room and DTC channels. Comparable varietal focus and DTC tasting/hospitality model, but at a larger production scale.
• Sokol Blosser Winery: Established Willamette Valley winery with a hospitality-focused tasting room and DTC/wine club model. Comparable wine, tasting room, and subscription offerings, but at a much larger and more distributed scale.
• Willamette Valley Vineyards: Larger Oregon winery with a network of tasting rooms, wine clubs, and DTC distribution. Compares on Oregon varietal mix, tasting-room hospitality, and wine club revenue model, but at a multi-location scale.
• Adelsheim Vineyard: Pioneering Willamette Valley winery with a tasting room, wine club, and DTC sales. Closely comparable DTC, varietal, and tasting-room structure, but with significantly broader regional recognition.
• Penner-Ash Wine Cellars: Willamette Valley Pinot noir specialist with a tasting room and DTC/wine club distribution. Comparable varietal mix, hospitality model, and DTC emphasis, but with broader brand reach.
• Eyrie Vineyards: Historic Oregon Pinot noir and white wine producer with a tasting room in the Willamette Valley. Comparable small-lot, terroir-driven winemaking and DTC emphasis, though larger and more established.

Direct peers

• Brick House Vineyards: Boutique Oregon winery with estate-grown fruit and a small-batch, terroir-driven positioning. Comparable in scale, estate-grown supply, and DTC emphasis, though based in the Willamette Valley.
• Winderlea Vineyards & Winery: Boutique Willamette Valley winery with an appointment-based tasting room and DTC wine club. Closely comparable in size, hospitality-driven model, and DTC focus, though in a different sub-region.
• Nehalem Bay Winery: Small Oregon Coast winery with a tasting room near Manzanita, producing estate and sourced PNW wines. Direct competitor for the same coastal tourism and DTC wine customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/manzanitawinery
• Facebookfacebook.com/thewineryatmanzanita
• LinkedInlinkedin.com/company/the-winery-at-manzanita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Winery at Manzanita