Olo

What Olo does

Olo Space Oy is a Finland-headquartered private wellness technology company founded in 2015 by composer Markus Pesonen and somatic therapist Catarina Brazão. The company's core product is a mobile application that delivers immersive spatial audio 'sound journeys' ranging from 5 to 30 minutes, combining field recordings from remote high-biodiversity locations (over 1,000 hours captured, including in São Tomé and Príncipe) with original musical compositions. The technology is positioned as 'somatic sound medicine' — designed to regulate the autonomic nervous system and reduce stress, with the company citing peer-reviewed research showing a 60% reduction in anxiety, 55% increase in creativity, and 30% increase in heart rate variability.

Olo monetizes primarily through a freemium mobile app subscription distributed via the Apple App Store and Google Play Store, with an additional revenue stream from sales of the Olo Invision eye mask hardware accessory through a Shopify storefront. The company also generates modest revenue from paid in-person workshops, retreats, and live events (typically $10-15 per guest ticket) held across community spaces in San Francisco, New York, Los Angeles, Finland, and Portugal. In 2024, the company launched a Family Plan subscription tier and secured EU co-financing for new feature development through the Olo Insight Project.

The company operates as a bootstrapped entity with no disclosed institutional venture capital or private equity investment. Customer segments are horizontal and consumer-led, targeting individual wellness seekers (primary), families, corporate wellness programs, and therapists/coaches who integrate Olo into their practices. The go-to-market motion blends product-led growth via the app with a community-driven model of certified Olo guides, live events, content marketing through the Ripple blog, and organic social channels. Third-party AI services (Anthropic and OpenAI) are used for anonymized journal entry processing, but AI is not central to the product.

Name

Olo

Legal name

Olo Space Oy

Website

https://olo.app

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Olo is a Finland-based wellness technology company offering a mobile app delivering immersive spatial audio sound journeys that combine nature recordings with original music for nervous system regulation, serving individual wellness seekers, families, therapists, and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Wellness Mobile Application

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Spatial audio wellness
• Sound therapy app
• Somatic wellness experiences
• Meditation alternative app
• Nervous system regulation

Headquarters

HQ city

Enonkoski

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium App Subscription: The app is free to download with multiple free soundscapes available. Premium subscription unlocks the full library of spatial audio experiences. Family plan available for up to 5 members under a single subscription.
2. Olo Invision Eye Mask Sales: Sale of the Olo Invision eye mask accessory through the Shopify storefront, available in black and rose colors.
3. Live Events and Workshops: Revenue from in-person somatic sound journey events, workshops, and retreats. Free for app subscribers, with paid guest options for early-bird ($10) and regular ($15) attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Olo develops and sells a mobile wellness application that delivers immersive spatial audio sound journeys combining nature field recordings with original musical compositions. The app is designed to regulate the nervous system and reduce stress in sessions of 5 to 30 minutes, positioning itself as easier than traditional meditation. The company also sells a companion hardware eye mask (Olo Invision) and runs live workshops, retreats, and a guide certification program across multiple community spaces.

Product overview

Olo is a wellness technology company offering a mobile application centered around immersive spatial audio sound journeys that combine nature recordings with original musical compositions. The core product is the Olo App, which delivers somatic wellness experiences through audio sessions designed to regulate the nervous system and reduce stress. Supporting offerings include the Olo Invision Eye Mask (a physical blackout mask accessory), the Olo Family Plan subscription tier, the Olo Insight Project for new feature development, and the Olo Center retreat facility. The company also maintains community spaces in San Francisco, New York, Los Angeles, Finland, and Portugal where certified Olo guides facilitate live sessions and workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Olo Invision Eye Mask: A 100% blackout, machine washable eye mask designed to enhance the Olo sound journey experience.
• Olo Circle
• Ripple
• Olo Insight Project

Products and services

• Olo App Mobile wellness application delivering immersive spatial audio sound journeys that combine nature recordings with original musical compositions for nervous system regulation and stress reduction. Sessions range from 5 to 30 minutes and are designed for individual consumers seeking an alternative to meditation.
• Olo Invision Eye Mask 100% blackout, machine-washable eye mask designed to enhance the immersive Olo sound journey experience by eliminating visual distractions. Available in black and rose colors.

Quantifiable outcome

• 60% reduction in anxiety
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Nia TerocoreStrategic or Co-development Partner · 1 September 2024Olo partnered with Nia Tero during Climate Week NYC. Nia Tero works in solidarity with Indigenous Peoples supporting their role as guardians of the Earth. Olo participated in an event alongside Nia Tero and Goals House, conducting an immersive sound journey in Central Park. Both organizations share the goal of fostering harmonious relationships between humanity and nature.
• Goals HouseminorStrategic or Co-development PartnerOlo participated in an immersive sound journey event at Central Park during Climate Week NYC alongside Nia Tero and Goals House.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform, connecting users to licensed therapists via subscription. Comparable to Olo as a player in the broader digital mental wellness space addressing the same stress/anxiety needs, though via human practitioners rather than audio content.
• BetterUp: BetterUp is a leading enterprise coaching and mental wellness platform serving employers and employees. Comparable to Olo's corporate wellness ambitions (workplace and hospital testing) and the broader market for employer-funded mental wellness benefits.

Direct peers

• Endel: Endel generates personalized, real-time soundscapes for focus, relaxation, and sleep, using proprietary audio technology. Directly comparable to Olo in the spatial/ambient audio wellness category and reliance on novel audio IP as the core differentiator.
• Headspace: Headspace is one of the largest mindfulness and mental health apps, offering guided meditation, sleep, and focus content through a subscription model with both consumer and B2B (employer) channels. Directly comparable to Olo in core use cases (stress, sleep, focus), freemium model, and B2B wellness ambitions.
• Calm: Calm is the leading consumer meditation and wellness app, offering sleep stories, guided meditations, and masterclasses via a freemium subscription model. Directly comparable to Olo in target audience, product category, and distribution through the Apple App Store and Google Play.
• Simple Habit: Simple Habit offers 5-minute guided meditations and wellness content aimed at busy professionals, with a freemium subscription model. Comparable to Olo in its short-session, "easy wellness" positioning and target persona of high-achieving time-constrained users.
• Breethe: Breethe is a wellness and sleep app offering guided meditation, sleep stories, and breathwork via subscription. Comparable to Olo as a consumer wellness subscription app targeting stress reduction, better sleep, and improved focus.
• Insight Timer: Insight Timer is the world's largest free meditation library, monetizing via premium subscriptions and live events. Directly comparable to Olo's free-tier-led model, library-first approach, and combination of digital content with in-person/online community gatherings.
• 10% Happier: 10% Happier offers meditation and wellness content targeting skeptics of traditional mindfulness, with a subscription app and live coaching. Comparable to Olo in positioning wellness for users who reject conventional meditation and prefer simpler, more accessible practices.

Emerging players

• MUDWTR: MUDWTR is a mushroom-based coffee alternative brand that has built a wellness lifestyle community through content, events, and gatherings. Comparable to Olo as a values-driven wellness brand that combines physical products with community events and lifestyle positioning (Olo even hosted a MUDWTR gather).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/olo_space
• LinkedInlinkedin.com/company/olospace
• Instagraminstagram.com/olo.space
• TikToktiktok.com/@olospace
• Facebookfacebook.com/olo.space

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olo