Standard Sales Co.

What Standard Sales Co. does

Standard Sales Co. is a privately held, bootstrapped sales training and consulting firm founded in 2018 and headquartered in Jackson, Wisconsin. The company is operated by sole founder Mark Evans, who has been selling since age 13 and has maintained six-figure income in sales and sales management since age 25. With a headcount of 1-10 employees and no external funding, the firm targets entrepreneurs and business owners who currently drive all sales in their company and want to build a sales organization that is not dependent on them, as well as sales leaders, salespeople (new and veteran), and CEOs who want consistent team performance. The customer base is exclusively US-based, and named testimonial clients include Delta Defense LLC (a 7x Inc. 5000 company), OTech Group, and Early to Rise.

The company's core offering is the "New Standards of Sales System," a four-pillar methodology covering Mindset, Prep Work, Selling, and Follow Up, delivered through three service packages: Team Training (a one-day in-person or virtual "Standards of Sales Program" for sales teams), Individual Coaching (recurring weekly coaching calls and action plans for individuals), and Built to Scale (a three-step program for business owners covering sales strategy, candidate identification, and onboarding of new salespeople). The flagship book "Raise Your Standards: The Definitive Guide to Seven Figure Sales" by Mark Evans is sold through Amazon, Barnes & Noble, and Audible and also functions as a lead-generation asset, paired with a free eBook distributed on the website. The technology footprint is minimal: the company uses HubSpot for meeting scheduling, Squarespace for its website, and email (eepurl.com) for its weekly newsletter; there is no proprietary technology, no app, and no API.

The revenue model combines one-time professional services engagements (Team Training, Built to Scale), recurring subscription-style coaching (Individual Coaching), and book/eBook sales, with pricing that is not publicly disclosed and is quote-based via a "Book Now" CTA. Go-to-market is sales-led and content-driven: weekly blog posts, a weekly two-minute video email newsletter, organic social media, peer testimonials from figures such as Craig Ballantyne and Shep Hyken, and direct consultation calls scheduled through HubSpot. There are no reported funding rounds, acquisitions, subsidiaries, geographic expansion outside the US, partnerships, patents, or awards in the available data.

Name

Standard Sales Co.

Legal name

Standard Sales Company

Website

https://standardsalesco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Standard Sales Co. is a privately held, bootstrapped US sales training and consulting firm in Jackson, Wisconsin, founded by Mark Evans. It delivers Team Training, Individual Coaching, Built to Scale programs, and a published book to help entrepreneurs, sales leaders, and salespeople build scalable, system-driven sales functions.

Ownership category

akta.pro rank

Product category

Sales Training and Consulting

akta.pro primary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

akta.pro secondary industries

Sales Leadership & Revenue Executive Coaching (EDABANAL), Solution Selling & Value-Based Selling (EDABABAD), Sales Onboarding & Ramp Programs (EDABABAA), Sales & Customer Service Training (EDAGANAC)

Keywords

• Sales training services
• Sales coaching programs
• Sales team consulting
• Sales methodology training
• Business growth consulting

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Book Sales: Free eBook distributed as lead generation; physical book (Raise Your Standards: The Definitive Guide to Seven Figure Sales) available for purchase with bonus companion workbook delivered digitally.
2. Team Training: One-day transformation program ('Standards of Sales Program') covering the New Standards of Sales System, includes team workbooks and action plans. Sold as one-time engagement.
3. Individual Coaching: Personalized coaching for entrepreneurs or salespeople including initial consult with customized plan, weekly coaching calls, and weekly action plans. Ongoing engagement model.
4. Built to Scale Program: Three-step process for entrepreneurs wanting to build a business bigger than themselves. Includes sales strategy development, hiring assistance, and onboarding of new salespeople. Comprehensive engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Standard Sales Co. delivers sales training and consulting services to help entrepreneurs and sales teams build scalable sales systems. Core offerings include a one-day Team Training program (Standards of Sales Program), ongoing Individual Coaching for salespeople and entrepreneurs, and the Built to Scale program for business owners seeking to delegate the sales function. The company also publishes the book 'Raise Your Standards: The Definitive Guide to Seven Figure Sales' and offers a free eBook as a lead generation tool.

Product overview

Standard Sales Co. is a sales training and consulting company founded by Mark Evans. The company offers a portfolio of services including Team Training (one-day Standards of Sales Program), Individual Coaching, and Built to Scale programs. They also publish the book 'Raise Your Standards: The Definitive Guide to Seven Figure Sales' and offer a free eBook resource. The company's mission is to help entrepreneurs and sales teams raise their standards to increase sales, with a focus on systems, processes, and structure for sales departments.

Differentiator

Problem solved

Functional benefit

Brands

• Raise Your Standards: A book by Mark Evans titled 'Raise Your Standards: The Definitive Guide to Seven Figure Sales' - a step-by-step playbook to build a seven figure sales team.

Products and services

• Team Training (Standards of Sales Program) One-day team training program called the Standards of Sales Program that provides structure to sales team processes and results. Includes strategies teams can implement immediately, team workbooks, and action plans. Designed for sales leaders and business owners managing sales teams.
• Individual Coaching Personalized coaching for entrepreneurs or salespeople including an initial consultation with customized plans, weekly coaching calls for accountability, and weekly action plans for immediate implementation. Sold as an ongoing subscription/recurring engagement.
• Built to Scale Program A three-step program for business owners currently driving all sales who want to grow. Focuses on building replicable sales strategy, identifying sales candidates, and onboarding new salespeople for quick revenue generation. Sold as a comprehensive professional services engagement.
• Raise Your Standards (Book) A book titled 'Raise Your Standards: The Definitive Guide to Seven Figure Sales' by Mark Evans. A step-by-step playbook for CEOs, entrepreneurs, and sales leaders to build seven-figure sales teams. The book covers four key standards: Mindset, Prep Work, Selling, and Follow Up.

Quantifiable outcome

• Companies can build seven-figure sales teams using the methodology
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Sandler Training: Long-established global sales training franchise offering structured sales methodology, team training, and individual coaching. Closest direct competitor to Standard Sales Co. in methodology-based sales training delivered to SMB and mid-market clients.
• Anthony Iannarino: Author, sales trainer, and consultant offering sales coaching and workshops for B2B sales professionals. Comparable to Standard Sales Co. as a solo-practitioner sales training business built on thought leadership and content.
• Mike Weinberg (author and consulting): Sales consulting, training, and author services for sales leaders and teams, including books such as 'Sales Management. Simplified.' Independent founder-led sales consultancy highly comparable to Standard Sales Co.'s model.
• Chet Holmes International: Sales training and business growth consultancy built on Chet Holmes' methodologies (e.g., Ultimate Sales Machine). Highly comparable to Standard Sales Co.'s combination of authored playbooks, team training, and entrepreneur coaching.
• Sales Gravy (Jeb Blount): Sales training and consulting firm built around founder Jeb Blount's books, training programs, and coaching for sales professionals and leaders. Direct peer in the author-led sales training and coaching category.
• Grant Cardone Enterprises: Personal-brand sales training, coaching, and content company built around founder authorship of sales books, online programs, and live events. Highly comparable to Standard Sales Co.'s book-led, founder-led sales training model.

Others

• Pavilion (formerly Revenue Collective): Membership and community platform for revenue leaders and sales executives offering peer learning, training content, and benchmarking. Adjacent to Standard Sales Co.'s sales leader and CEO training segment rather than a direct competitor.

Broad incumbents

• Dale Carnegie Training: Global, broad-based corporate training provider whose curriculum includes sales, leadership, and communication courses. A larger incumbent that overlaps with Standard Sales Co.'s sales training but serves a much wider corporate training footprint.
• Tony Robbins Business Mastery: Large-scale business and personal development programs that include sales training for entrepreneurs and business owners. Operates at much greater scale than Standard Sales Co. but competes for the same entrepreneur/coaching buyer.

Emerging players

• Sales Hacker: Online community and event/conference business for B2B sales professionals with training content and resources. Partial overlap with Standard Sales Co.'s content-driven sales training approach but distributed digitally rather than via live coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Sales Co.