Production Pool

What Production Pool does

Production Pool d.o.o. is a Serbia-headquartered, full-service creative and event production agency founded in 2014, operating from a registered headquarters and equipment warehouse in Ruma and a client-facing office in Belgrade. The company delivers end-to-end event production for enterprise clients, spanning creative concept development, event planning with 3D visualization and modeling, comprehensive design (graphic, stage, scenography, branding, interior, lighting, and sound), on-site production and management, and technical equipment rental covering audio, lighting, video, staging, rigging, trussing, LED screens, projectors, cameras, and media servers. Its client base is predominantly enterprise and includes Volvo Trucks, AVON, MTS, JCDecaux/Alma Quattro, Tupperware, VIP Mobile, Nordeus, SAGA, Heapcon, WordCamp Europe, and the Counter-Strike World Championship, with delivered events ranging in scale from corporate conferences to multi-venue international gatherings of 2,500+ attendees.

The agency's technology stack centers on physical production equipment (LED installations, pixel-mapped projection systems, media servers, PA and lighting rigs) combined with 2D/3D rendering pipelines used for pre-event visualization, and broadcast/streaming infrastructure for online and hybrid events. The stated operating philosophy is "keeping everything in house," meaning the company self-delivers creative, technical, and logistics workstreams rather than outsourcing to subcontractors, supported by an owned equipment inventory that enables rapid deployment across venue types.

Commercially, Production Pool generates revenue through project-based professional services engagements and equipment rentals, priced by quote per event rather than via disclosed rates. Distribution is primarily direct-to-enterprise via a relationship-led, portfolio-driven sales motion, with the company website functioning as the main showcase for past work. Operating geographies span the Balkan region plus at least nine additional countries across Western Europe, the Middle East (UAE), and North America (USA). The company is privately held, with no disclosed institutional investment, no funding rounds on record, and a small management team of three named executives (Project Director, General Manager, and Production Manager).

Name

Production Pool

Legal name

Production Pool d.o.o

Website

https://productionpool.rs

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Production Pool d.o.o. is a Serbia-based, full-service creative and event production agency serving enterprise clients across the Balkans and internationally with end-to-end event design, audiovisual staging, technical equipment rental, and live streaming.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

akta.pro secondary industries

Animation Pipeline, Asset & Render Services (MPADACAM), Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ)

Keywords

• Event production services
• Audiovisual event production
• Live event management
• Technical equipment rental
• Online event streaming

Headquarters

HQ city

Ruma

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Full-service event production including creative development, planning, execution, and technical support. Revenue is generated through project-based engagements for corporate events, conferences, festivals, and celebrations.
2. Equipment Rental: Rental of technical equipment including audio, lighting, video, staging, set props, decorations, and furniture for events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Production Pool is a full-service creative and production agency that delivers end-to-end event production for live and online events. Its offering spans creative development and consulting, event planning with 3D modeling and visualization, comprehensive design (graphic, stage, scenography, branding, interior, light, sound), event production and on-site management, technical equipment rental and support, video production and animation, and online event / broadcast / live streaming services. Revenue is generated through project-based service engagements and equipment rentals for corporate, conference, festival, esports, and hybrid events.

Product overview

Production Pool is a full-service creative and production agency offering an integrated suite of event production services. The core offerings include Creative Development & Consulting, Event Planning with 3D Modeling & Visualization, comprehensive Design Services (graphic, stage, scenography, branding, interior, light, sound), Event Production & Management, Technical Equipment Rental & Support, Video Production & Animation, and Online Events, Broadcast & Live Streaming. These services work together to provide end-to-end event production from concept development through execution, covering both physical events and digital/hybrid experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Development & Consulting Strategic creative consultation and concept development services, helping enterprise clients develop event concepts from scratch or refine existing ideas to inspire audiences across corporate, conference, and branded events.
• Event Planning, 3D Modeling & Visualization Event planning service delivering full 3D visualization and mockups of key event elements (concept, design, budgeting, timelines, activities) so enterprise clients can preview their event before production begins.
• Design Services (graphic, stage, scenography, branding, interior, light, sound) Comprehensive design offering covering graphic, stage, scenography, branding, interior, light, and sound design for events, either created from scratch or built around existing client materials.
• Event Production & Management Full event organization, production, and on-site management covering equipment load-in, setup, rehearsals, show execution, and last-minute changes, freeing enterprise clients to focus on their guests and objectives.
• Technical Equipment Rental & Support Rental and full technical support featuring world-class PA and speaker systems, intelligent and conventional lighting, staging, rigging, trussing, LED screens, projectors, cameras, media servers, scenography, furniture, and miscellaneous items, adjustable to diverse venue types.
• Video Production & Animation Filming, video editing, content creation, and 2D/3D animation production for promotional videos, corporate content, webinars, events, presentations, social media, and commercials, delivered cost-effectively by the in-house video department.
• Online Events, Broadcast & Live Streaming Online event platform service covering classical broadcasts, live streams, webinars, and tailor-made online event platforms, providing enterprise clients with technical support for digital and hybrid event channels.

Quantifiable outcome

• Produced largest esports event in Serbia to date (CS World Championship in Belgrade Arena)
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GL Events: GL Events is a major international event-services group providing venue management, exhibition services, and event production across more than 90 countries. It competes with Production Pool in the broader corporate event and exhibition production market, with significantly larger scale and a multi-vertical service portfolio.
• NEP Group: NEP Group is a global leader in broadcast and live event production services, offering outside broadcasting, LED displays, and event technology solutions. It is comparable to Production Pool's broadcast, streaming, and LED/projection mapping capabilities, particularly relevant given Production Pool's esports tournament production experience (CS World Championship).
• PRG (Production Resource Group): PRG is the world's largest provider of event production and AV equipment rental services, offering lighting, video, audio, and rigging for live events globally. It is comparable to Production Pool as a broad incumbent with deeper equipment inventory and geographic footprint in the same event-production value chain.
• Freeman Company: Freeman is one of the largest brand-experience and event-production companies in the world, producing trade shows, corporate events, and experiential activations. It is comparable to Production Pool as an end-to-end event production agency serving enterprise clients, with substantially greater scale and geographic reach.
• MCI Group: MCI Group is a global events, association management, and marketing agency serving enterprise clients worldwide. It overlaps with Production Pool's enterprise event-production and conference management offering, though MCI operates at significantly larger scale and a broader geographic footprint.
• Encore Global: Encore Global is a major provider of event technology, AV production, and venue services for hotels, conferences, and corporate meetings globally. It competes with Production Pool for corporate event production work, particularly in the AV/technical equipment and staging layer.

Emerging players

• Hubilo: Hubilo is an emerging virtual and hybrid event platform serving enterprise marketing and event teams globally. It overlaps with Production Pool's online event platform and live streaming offering as an alternative for clients seeking SaaS-based event solutions rather than agency-produced hybrid events.

Regional players

• BrandNew Media: BrandNew Media is a Serbia-based creative and event production agency serving corporate clients in the Balkans. It is a regional peer to Production Pool, with overlapping services in event organization, scenography, and creative production within the same Serbian/SEE market.
• AVL Projekt: AVL Projekt is a Slovenia-based event production, AV rental, and stage design company serving corporate events across the Adriatic and Balkans region. It is a direct regional competitor to Production Pool with a similar full-service profile (AV rental, scenography, technical production) but operating from Slovenia rather than Serbia.

Direct peers

• ESL (ESL Gaming / Turtle Entertainment): ESL is one of the world's largest esports tournament organizers and production companies, operating leagues, events, and broadcast infrastructure. It is directly comparable to Production Pool's esports tournament production work, including the Counter-Strike World Championship delivery at Belgrade Arena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProductionPoolRS
• LinkedInlinkedin.com/company/production-pool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production Pool