South Wales Safety

What South Wales Safety does

South Wales Safety Ltd (SWS) is a UK-based, family-owned professional services consultancy headquartered in Beddau, Pontypridd, that delivers health & safety, fire safety compliance, and ISO management-system services to UK and Ireland businesses. The core offering is three streams of chartered consultancy work: (1) H&S consultancy covering risk assessments, RAMS packs, CDM 2015 compliance, SSOW, toolbox talks and competent-person support delivered by CMIOSH practitioners; (2) ISO consultancy across ISO 9001, ISO 14001, ISO 45001 and ISO 27001, including gap analysis, documentation, internal audit, management review and UKAS certification support; and (3) fire safety compliance — fire risk assessments, fire door inspections, fire strategy, evacuation planning and fire training — delivered by IFSM-registered assessors under the Regulatory Reform (Fire Safety) Order 2005. Adjacent service lines include SSIP/scheme support (SafeContractor, CHAS, SMAS, Constructionline, Achilles UVDB, Building Confidence) and H&S training (IOSH, NEBOSH, SMSTS, SSSTS, CSCS, IPAF, PASMA, SHEA, first aid), delivered online via the SWS Training Portal or via classroom partners Alpha Safety and Quinns Training.

The business is operated by a small core team — Managing Director Lee Howells (CMIOSH, ~30 years' experience), his stepson Owen, and a small bench of Associate Consultants — with an active recruitment drive underway to hire H&S Officers, Fire Safety Officers and ISO Auditors across South Wales. Underlying technology is limited: there is no proprietary H&S or ISO software platform; the firm operates a web-based client portal at portal.safety.wales with an iOS-accessible mobile app used for site-inspection tracking, fire-risk-assessment reporting and document management, plus a public SWS Training Portal for online fire safety courses at a fixed £15-per-course unit price.

Revenue mechanics are professional-services based, using fixed project budgets (rather than day rates) for consultancy engagements and recurring annual support contracts for ongoing accreditation maintenance. The primary customer base is UK and Irish SMEs across rail, construction, civil engineering, demolition, manufacturing, recycling, steel, drainage, electrical, financial services and property management, with named logos including Cass Hayward (enterprise-tier, long-standing ISO IMS and Fire Risk Assessment client), Dauson Group, AR Drainage Solutions, Tralex365, Suremark, MacManus Asset Finance, PSR and ECR Concepts. Go-to-market combines a regional South Wales direct-sales/consultancy delivery model, an organic social presence on Facebook, LinkedIn and Instagram, an educational blog on ISO/H&S topics, Trustindex-verified Google reviews, and a referral scheme plus training partnerships (Alpha Safety, Quinns Training, BAFE SP101/SP203 fire partners).

Name

South Wales Safety

Legal name

South Wales Safety Ltd

Website

https://safety.wales

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

South Wales Safety Ltd is a UK-based, family-owned H&S, fire safety and ISO (9001/14001/45001/27001) consultancy serving SMEs and corporates across the UK and Ireland, led by CMIOSH Managing Director Lee Howells with delivery via site visits, a client portal, and training partners.

Ownership category

akta.pro rank

Product category

Health & Safety and Compliance Consulting

NAICS

Building Inspection Services (54135)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Fire Safety Compliance, Risk Assessments & Training (Code Consulting) (IMAIAJAL)

akta.pro secondary industry

Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ)

Keywords

• Health safety consulting
• Fire safety compliance
• Iso certification consultancy
• Risk assessment services
• Construction safety compliance

Headquarters

HQ city

Pontypridd

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Health & Safety Consultancy: Professional consultancy services providing health & safety compliance support, risk assessments, RAMS documentation, CDM compliance, and acting as competent person for clients. Delivered by chartered practitioners with nearly 30 years experience.
2. ISO Consultancy Services: Gap analysis, management system development, implementation support, internal auditing, and management review services for ISO 9001, 14001, 45001, and 27001 certifications. Fixed project pricing with annual support contracts for ongoing maintenance.
3. Fire Safety Compliance Services: Fire Risk Assessments, Fire Door Inspections, Fire Strategy Services, and training. IFSM registered qualified assessors conduct assessments for various premises types.
4. Health & Safety Training: Online training courses via SWS Training Portal, and partnerships with Alpha Safety and Quinns Training for accredited classroom courses. Fixed fee of £15 per course for online fire training.
5. SSIP & Scheme Support: Support for SSIP accreditations (SafeContractor, CHAS, SMAS, Constructionline) and other schemes including Achilles UVDB and Building Confidence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

South Wales Safety Ltd provides Health & Safety, Fire Safety, and ISO management systems consultancy to UK and Ireland businesses. Services include workplace risk assessments, RAMS documentation, CDM compliance support, ISO gap analysis and implementation (9001, 14001, 45001, 27001), fire risk assessments and fire door inspections, SSIP/scheme accreditation support (SafeContractor, CHAS, Achilles UVDB), and accredited Health & Safety training delivered via the SWS Training Portal and partner providers.

Product overview

South Wales Safety Ltd (SWS) is a family-owned consultancy offering a suite of health and safety, ISO certification, and fire safety compliance services. The core offering is Health & Safety Consultancy, underpinned by three ISO consultancy modules (ISO 9001, ISO 14001, ISO 45001) and an additional ISO 27001 information security module. A separate Fire Safety Compliance service provides fire risk assessments, door inspections, and training. Supporting services include SSIP scheme support and online/in-person training via the SWS Training Portal. Clients access the service through a web-based portal and mobile app, supported by qualified IOSH and IFSM-registered consultants across the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Safety Consultancy Services Comprehensive health and safety consultancy including workplace risk assessments, policy development, RAMS pack production, site inspections, toolbox talks, and CDM compliance support, delivered by Chartered Members of IOSH (CMIOSH) for UK and Ireland SMEs and corporate clients.
• ISO 9001 Consultancy Quality Management System (QMS) consultancy guiding organisations through gap analysis, documentation, implementation, internal auditing, management review, and UKAS certification to achieve ISO 9001:2015.
• ISO 14001 Consultancy Environmental Management System (EMS) consultancy including aspects and impacts analysis, legal register creation, carbon reduction plans, internal auditing, and UKAS certification support for ISO 14001:2015.
• ISO 45001 Consultancy Occupational Health and Safety Management System (OHSMS) consultancy including gap analysis, risk assessment, safe working procedures, legal register, accident investigation, and UKAS certification support for ISO 45001:2018.
• ISO 27001 Consultancy Information Security Management System (ISMS) consultancy covering risk assessment, security policies, asset management, access control, incident response, GDPR compliance, and UKAS certification support for ISO 27001.
• Fire Safety Compliance Services Fire risk assessments, fire door inspections, fire strategy consultancy, fire evacuation planning, and fire safety training delivered by IFSM-registered (Tier 1/Tier 2) qualified assessors, supporting premises compliance under the Regulatory Reform (Fire Safety) Order 2005.
• SSIP & Scheme Support Support for obtaining and maintaining SSIP accreditations including SafeContractor, CHAS, SMAS, Constructionline, and Achilles UVDB/Verify and Building Confidence schemes for supply chain pre-qualification.
• Health & Safety Training Online and in-person training courses including IOSH Managing Safely, NEBOSH qualifications, CSCS, IPAF, PASMA, SMSTS, SSSTS, SHEA, and first aid training, delivered via the SWS Training Portal and partner providers Alpha Safety and Quinns Training, with online fire courses priced at £15 per course.
• SWS Client Portal (Mobile App) Web-based client portal and mobile application enabling login access, site inspection tracking, fire risk assessment reporting, and document management for clients, available via iOS Safari installation.

Quantifiable outcome

• 100% pass rate for Achilles UVDB and Building Confidence accreditation schemes
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Alpha SafetycoreChannel Partner/ Reseller/ DistributorStrategic training partner for Construction industry courses including SMSTS, SSSTS, CSCS, IPAF and PASMA training. SWS refers clients to Alpha Safety and receives discounted rates to pass on to clients. Both companies have proven track record of excellence with their own training centres.
• Quinns TrainingcoreChannel Partner/ Reseller/ DistributorStrategic training partner for Utilities sector, SHEA and First Aid training courses. SWS refers clients and ensures industry-leading training that meets regulatory standards. Discounted rates available through partnership.
• AR Drainage Solutions LtdminorGTM or Marketing PartnerDrainage services partner within SWS referral scheme. Services include CCTV Drainage Camera Surveys, Pipe Patching & Lining, Planned Preventative Maintenance, Drain and Sewer Unblocking, Jet/Pressure Washing Services.
• AVA Fire & Security LtdminorGTM or Marketing PartnerFire and Security partner within referral scheme. Services include CCTV Design & Installation, Fire Alarm Systems, Access Control Security Systems, Intruder Alarms, System Takeover.
• Tralex365minorGTM or Marketing PartnerElectrical services partner within referral scheme. Services include Rewires & New Builds, Pat Testing, Inspection & Testing, EV Charging & Residential Solar Panels. NiC EiC Approved Contractor.
• AR Painting & DecoratingminorGTM or Marketing PartnerPainting and decorating services partner within SWS referral scheme offering residential, commercial and redecoration services.
• Starrd SolutionsminorGTM or Marketing PartnerGDPR consulting partner within referral scheme. Services include GDPR Gap Analysis, Health Checks & Annual Audits, Data Protection Officer services, GDPR Training.
• MacManus Asset Finance LtdminorGTM or Marketing PartnerBusiness finance partner within referral scheme. Services include Asset Finance, Business Loans, Tax Loans, Invoice Finance/Factoring.
• SeriouslyminorGTM or Marketing PartnerBrand and marketing strategy partner within referral scheme. Services include Marketing Campaign Planning, Brand & Product Launches, Content Creation & Digital Marketing, Social Media Development.
• Optimo CleaningminorGTM or Marketing PartnerCleaning services partner within referral scheme. Services include Domestic & Commercial Deep Cleaning, Letting Agency Cleaning, End Of Tenancy Cleaning, Construction Site Handover Cleaning.
• 2wish CymruminorGTM or Marketing PartnerCharitable partner providing bereavement support to families affected by sudden death in young people. SWS supports 2wish through fundraising activities including Cardiff Half Marathon.
• SnapitaminorGTM or Marketing PartnerLive hashtag printer service partner within referral scheme for events including weddings, corporate events, award ceremonies and graduations.
• RiskHubminorGTM or Marketing PartnerCommercial insurance partner within referral scheme. Services include Single or Combined Policy Packages, Fleet Vehicle Insurance, Professional Indemnity/Employers Liability.
• Create ITminorGTM or Marketing PartnerIT solutions partner within referral scheme. Services include Fixed Monthly Fee Plans, Virtual IT Director Service, ServiceM8 Smart Job Management.
• Seamount AccountancyminorGTM or Marketing PartnerAccountancy partner within referral scheme. Services include Bookkeeping, Payroll/VAT & CIS Support, Statutory & Management Accounts, Tax services.
• Lucky ValetingminorGTM or Marketing PartnerMobile vehicle valeting partner within referral scheme. Services include Full Vehicle Body Wash, Full Auto Detailing, Car Waxing & Polishing, Full & Mini Valet.
• Fleets AllianceminorGTM or Marketing PartnerVehicle leasing partner within referral scheme. One of UK's largest and oldest vehicle leasing companies with 35k+ vehicles available. Car & Van Leasing, Contract Hire Services.
• Signs Express CardiffminorGTM or Marketing PartnerSignage partner within referral scheme. Services include Design/Manufacture/Supply & Install Signage, Illuminated Signage, POS Displays, Vehicle & Fleet Livery, Window Graphics/Wall Wraps.
• BAFE SP101 Accredited Fire & Security CompaniescoreChannel Partner/ Reseller/ DistributorMultiple BAFE SP101 accredited partners provide Fire Extinguisher Supply & Maintenance Services. Also BAFE SP203-1/3/4 accredited partners for Fire Alarm Systems Supply, Install and Maintenance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WorkNest: UK H&S, HR, and ISO consultancy serving SMEs and mid-market clients with a regional/UK focus. Closely comparable to SWS in service mix, target customer (compliance-focused SMEs), and bundled H&S + ISO delivery model.
• Sypol: UK H&S consultancy specializing in chemical and process safety risk management. Comparable to SWS as a specialist UK H&S advisory, but with a deeper focus on COSHH and process safety rather than generalist SME compliance.
• Cardinus Risk Management: UK-based H&S, ergonomics, and fire risk consultancy providing risk assessments, training, and compliance support to SMEs and large organizations. Directly comparable on fire risk assessments and H&S advisory with similar mid-market positioning.
• Astutis: UK provider of accredited H&S training (NEBOSH, IOSH) and consultancy. Directly comparable to SWS's training and consultancy offering, though Astutis is materially larger and training-led rather than consultancy-led.
• Stallard Kane Associates: UK H&S, HR, and fire safety consultancy serving SMEs with fixed-fee service packages. Comparable to SWS in service scope, SME target market, and bundled compliance/support offering, with a similar regional UK footprint.
• British Management Solutions (BMS): UK ISO and management systems consultancy offering ISO 9001/14001/45001 implementation support. Directly comparable to SWS's ISO consultancy modules, with similar SME customer profile and project-based pricing.

Broad incumbents

• Peninsula Group: Major UK provider of H&S, HR, employment law, and ISO consultancy to SMBs. Overlaps with SWS on H&S advisory, fire safety, and ISO services, but competes nationally with a much larger consultant headcount and brand recognition.
• Ellis Whittam: UK-based employment law and H&S consultancy focused on the SME market. Overlaps with SWS in H&S risk assessments, policy support, and ongoing retainer-based compliance advisory.
• Citation Group: One of the UK's largest H&S, HR, and employment law consultancies serving SMEs and corporates. Comparable to SWS in core H&S compliance advisory, but operates at much greater scale, with proprietary digital platforms and a national sales force.
• Croner (Broadstone): Long-established UK H&S, HR, and compliance consultancy serving SMEs. Directly comparable in service mix (H&S advisory, ISO support, training) but with substantially greater scale and a broader service catalogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southwalessafety
• LinkedInlinkedin.com/company/southwalessafety
• Instagraminstagram.com/southwalessafety

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Wales Safety