WashyWash

What WashyWash does

WashyWash is a single-market, app-first laundry and dry-cleaning service headquartered in Amman, Jordan, operating under the parent company GreenDay. Its core product is EcoClean, a proprietary wet-clean technology that uses biodegradable detergents and Seitz solvents from Germany, deployed on German BOWE machinery at a centralized processing facility. Each item is tracked through a barcode tagging system, and the facility processes 2,000+ items per day with a stated 99.9% germ elimination rate. Beyond EcoClean dry cleaning, the service portfolio includes weight-based Wash & Fold (minimum 6 kg), Iron Only, shoe care, tailoring, carpet cleaning, furniture cleaning, car detailing, and house deep cleaning, with pickup and delivery available across Amman six days a week (Saturday-Thursday, 9 AM-9 PM).

The company monetizes through per-transaction pricing (per item, per kilogram, per car, per home), pre-paid bundles with 12-month vouchers, a B2B Care product catalog, and a franchise licensing program. Customers place orders through mobile apps on iOS, Google Play, and Huawei App Gallery, or via the web. The primary customer segment is individual consumers, supplemented by a smaller B2B segment. Strategic partnerships with Seitz (stain removal materials and solvents) and BOWE (dry-cleaning machinery) anchor the technology stack on German engineering, and a referral program paying 5 JOD vouchers to both referrer and referred friend supports word-of-mouth acquisition.

The business is structurally a localized on-demand services platform rather than a software company. Growth levers are geographic (via the franchise program), product (adjacent cleaning verticals), and segment (B2B). There is no public disclosure of revenue, funding, or headcount above a 11-50 range, and the company is privately held under GreenDay with no observed institutional investor presence.

Name

WashyWash

Legal name

WashyWash

Website

https://washywash.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

WashyWash is an app-based laundry, dry-cleaning, and specialty cleaning service based in Amman, Jordan. Operating under parent GreenDay, it offers EcoClean wet-clean technology with pickup and delivery, serving individual consumers and a smaller B2B segment through mobile apps and a franchise program.

Ownership category

akta.pro rank

Product category

Laundry and Dry Cleaning Services

NAICS

Car Washes (811192)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)

akta.pro secondary industries

Same-Day / Express Wash-and-Fold (HSAJABAB), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic) (HSAEAGAK)

Keywords

• Laundry services
• Dry cleaning services
• Garment care
• Pickup and delivery
• Eco-friendly cleaning

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. EcoClean (Dry Cleaning) Services: Per-item dry cleaning service using eco-friendly wet-clean technology. Includes garments, accessories, bedding, curtains, bags, and specialty items. Pricing varies by item type and category.
2. Wash & Fold by Weight: Laundry service charged per kilogram with minimum 6kg. Includes pickup, sorting by colors, washing at 30°C, tumble drying, and folding. Items arrive in reusable bags.
3. Iron Only Service: Pressing and ironing service for pre-washed or previously cleaned items. Covers various categories including tops, bottoms, suits, cultural wear, outdoor gear, curtains, bedding, accessories, and children's items.
4. Pre-paid Bundles: Bulk pre-paid packages offering discounted rates: 50x Pre-paid Shirts, 100x Pre-paid Shirts, 10x Pre-paid Two-Piece Suits, 15x Pre-paid Dresses. Vouchers valid for 12 months from purchase.
5. Specialty Cleaning Services: Additional services including shoe care, tailoring/sewing, carpet cleaning (regular, shaggy, delicate), furniture cleaning, car detailing (sedan and SUV), house deep cleaning, and post-construction cleaning.
6. B2B Cleaning Products: Commercial cleaning products and solutions for business customers, including B2B products and spotting products available via catalog download.
7. Franchise Revenue: Franchise program allowing others to operate WashyWash locations under the brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

WashyWash is a Jordan-based laundry and dry cleaning service operating in Amman that picks up, processes, and returns customers' items. The company offers wash & fold (priced per kilogram), dry cleaning (per item), iron-only services, shoe care, carpet and furniture cleaning, car detailing, house deep cleaning, and tailoring, supported by its proprietary EcoClean technology. Orders are placed through a mobile app with barcode-tracked item handling throughout the cleaning cycle.

Product overview

WashyWash is a comprehensive eco-friendly laundry and dry cleaning service operating primarily in Amman, Jordan. The company offers a portfolio of core services organized as a platform-plus-modules model: the primary EcoClean (DryClean) wet-clean technology serves as the flagship offering, supplemented by Wash & Fold per KG (weight-based laundry), Iron Only, Shoe Care, Carpets, Furniture Cleaning, Car Detailing, House Deep Cleaning, Tailoring, and B2B Care product lines. Services are accessible through a mobile app (iOS, Android, Huawei) and web platform, featuring flexible pickup and delivery scheduling, a barcode tagging system for order tracking, and eco-friendly detergents. The company operates from a central facility and processes over 2,000 items daily.

Differentiator

Problem solved

Functional benefit

Products and services

• EcoClean Dry Cleaning Per-item dry cleaning service using proprietary EcoClean technology with German BOWE machinery and Seitz eco-friendly solvents, designed as a non-toxic alternative to conventional dry cleaning for consumers in Amman.
• Wash & Fold Wash and fold laundry service priced per kilogram, with pickup and delivery for household customers seeking outsourced everyday laundry in Amman.
• Iron Only Standalone ironing and pressing service for garments, available individually or as part of prepaid bundles for Amman households.
• Shoe Care Specialty shoe cleaning and restoration service offered as part of WashyWash's broader garment-care portfolio, available to Amman consumers.
• Carpet Cleaning Professional cleaning service for carpets, extending WashyWash's home-textile care beyond apparel to area rugs and floor coverings.
• Furniture Cleaning Upholstery and furniture cleaning service, expanding the company's specialty cleaning scope to household soft furnishings for Amman customers.
• Car Detailing Interior and exterior auto detailing service that extends the WashyWash cleaning brand into automotive care for consumers in Amman.
• House Deep Cleaning Whole-house deep cleaning service offered to Amman households as part of the company's expanded residential cleaning vertical.
• Tailoring and Alterations Garment tailoring and alterations service complementing the laundry and dry cleaning portfolio, offered to Amman customers through the same pickup-and-delivery logistics.
• B2B Care (Commercial Cleaning) Dedicated B2B segment offering commercial cleaning services and products to businesses through a downloadable catalog, supporting recurring, account-based cleaning relationships beyond the consumer base.

Quantifiable outcome

• Time savings of 16+ hours per month for customers who use the service 3x per week
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Seitz (Germany)coreTechnology or IntegrationPartnership with Seitz, Germany for stain removal materials. Seitz is cited as the best stain removal materials available in the market. Also provides Seitz solvents for the dry cleaning process.
• BOWE (Germany)coreTechnology or IntegrationPartnership with German BOWE for dry cleaning machinery. Cutting-edge BOWE machinery powers the dry cleaning process for fabric care excellence.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DRYV: US on-demand dry-cleaning and laundry pickup/delivery service. Comparable in app-based ordering and single-visit garment care model.
• Mulberrys: US dry-cleaning and laundry pickup/delivery chain with multi-service offerings (dry-clean, wash & fold, household items). Comparable in service breadth and central processing model.
• Laundrapp: UK on-demand laundry and dry-cleaning app offering door-to-door service. Comparable mobile-first consumer model with broader category coverage.
• ZipJet: European on-demand laundry and dry-cleaning app operating across multiple cities. Comparable app-first, multi-service model in international markets.
• Rinse: US-based dry-cleaning and laundry pickup/delivery service with strong app-based ordering, garment tracking, and multi-city operations. Closely comparable business model to WashyWash.
• ByNext: US laundry and dry-cleaning pickup/delivery service with app-based scheduling. Similar core offering and self-serve digital ordering model.
• Cleanly: US on-demand laundry and dry-cleaning pickup/delivery service with mobile-first ordering. Directly comparable consumer-facing laundry app model.
• Washmen: UAE-based app-driven laundry and dry-cleaning pickup/delivery service operating a similar central-facility model in MENA. Closest geographic and model competitor to WashyWash.
• JustClean: MENA-focused laundry and dry-cleaning app with pickup/delivery across multiple GCC markets. Direct competitor with broader regional footprint but similar consumer app-based model.

Regional players

• LebClean: Lebanon-based laundry and dry-cleaning pickup/delivery service. Regional MENA peer with similar app-based, central-facility operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Washywash.jo
• LinkedInlinkedin.com/company/washywash
• Instagraminstagram.com/washywash.jo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WashyWash