The Wellness Co.

What The Wellness Co. does

The Wellness Co. is a clinical wellness and medical aesthetics practice founded in 2002 by Dawn Philp, FNP-BC, operating from a single location at 9658 Mission Gorge Rd in Santee, California, with daughter Jennifer serving as CEO and Co-Founder. Its core offering is the CLARITY Program, a biomarker-driven hormone optimization system that analyzes 42 biomarkers across 10 body systems against functional optimal ranges rather than standard reference ranges, delivered through three subscription tiers (Core, Elite, Transformation) with adaptive protocols adjusted every 8-12 weeks. The practice's service catalog spans bioidentical hormone replacement therapy (BHRT) and testosterone replacement therapy (TRT), peptide therapy (a library of 23 peptides), NAD+ therapy, in-house compounded IV therapy and vitamin injections delivered both in-clinic and via the mobile Drip Lab service, FDA-cleared SoftWave acoustic wave therapy, infrared sauna, thermography, weight management, body contouring, sexual wellness services (Forma V, PRP), and medical aesthetics including Botox, Morpheus8 radiofrequency microneedling, and dermal fillers.

The business operates on a platform-plus-membership model. Recurring revenue comes from CLARITY memberships (consultation-priced tiers) and The Wellness Co. Club VIP membership at $349/month, which bundles one premium service plus one add-on per month, 10% off additional services, and access to VIP events. A la carte services at $100-$399 per session and consultation-driven pricing on hormone and peptide protocols capture non-member demand. A freemium digital funnel — free lab reviews via app.urwellness.co/second-opinion and free 30-minute consultations — feeds top-of-funnel acquisition into paid memberships. GTM is consultative and sales-led, supported by an organic content engine of 14+ clinical blog articles, SEO around hormone therapy and functional medicine keywords, and social presence on Instagram and Facebook, all focused on the East County San Diego market. CLARITY and THE CLARITY METHOD are registered trademarks. As of 2026 the practice reports 200+ active CLARITY members, 18,000+ patients served over 24 years, and a 4.9 Google rating.

Name

The Wellness Co.

Legal name

The Wellness Co.

Website

https://urwellness.co

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wellness Co. is a single-location, NP-led clinical wellness and medical aesthetics practice in Santee, California, offering its flagship CLARITY biomarker-driven hormone optimization program alongside hormone therapy, peptide therapy, IV therapy, aesthetics, and regenerative services to adults in East County San Diego.

Ownership category

akta.pro rank

Product category

Functional Medicine and Medical Aesthetics Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYTHAJAHAI

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAJ

Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Functional medicine services
• Hormone replacement therapy
• Medical aesthetics services
• Regenerative medicine therapy
• IV therapy services

Headquarters

HQ city

Santee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CLARITY Membership Program: Tiered membership program (Core, Elite, Transformation) offering biomarker-driven hormone optimization with ongoing lab monitoring, provider visits, and adaptive protocols. Creates recurring monthly revenue with 200+ active members. Higher tiers include peptide credits and more frequent provider engagement.
2. The Wellness Co. Club Membership: $349/month VIP membership offering one premium service (IV Myers' Cocktail, Botox, SoftWave, or DermaPen) plus one add-on (B12 shots, thermography, red light therapy, or sauna) monthly. Includes 10% off all other services, monthly VIP events, pre-sale access, and birthday gift. Month-to-month with no contracts.
3. A La Carte Clinical Services: Individual service purchases including IV therapy formulations, SoftWave therapy, peptide therapy protocols, vitamin injections, NAD+ therapy, hormone therapy (BHRT/TRT), medical aesthetics (Botox, Morpheus8, dermal fillers), infrared sauna, weight management, body contouring, sexual wellness treatments, and thermography. One-time and series-based service delivery.
4. Free Lab Review Service: Free lab analysis service where patients upload bloodwork for review using functional ranges. Serves as top-of-funnel acquisition tool to convert free users into paying CLARITY members or service customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Wellness Co. operates a clinical wellness and medical aesthetics practice that delivers hormone optimization (CLARITY Program analyzing 42 biomarkers across 10 body systems), bioidentical hormone replacement therapy (BHRT/TRT), peptide therapy, IV therapy (including mobile Drip Lab), SoftWave therapy, weight management, body contouring, sexual wellness treatments, infrared sauna, thermography, and medical aesthetics (Botox/Dysport, Morpheus8, dermal fillers). Membership-based programs (CLARITY monthly tiers and The Wellness Co. Club at $349/month) underpin recurring revenue, complemented by a la carte services to individual patients.

Product overview

The Wellness Co. is a clinical wellness and medical aesthetics practice offering a comprehensive suite of services centered on its flagship CLARITY Program—a biomarker-driven hormone optimization system that analyzes 42 biomarkers across 10 body systems. The practice operates on a platform-plus-membership model, with the CLARITY Program as the core clinical methodology supported by tiered memberships (Core, Elite, Transformation). Treatment services span hormone therapy (BHRT, TRT), regenerative therapies (SoftWave, Peptide Therapy, NAD+), IV/Injection therapy, medical aesthetics (Botox, Morpheus8, Dermal Fillers), weight management, body contouring, infrared sauna, thermography, and sexual wellness treatments (Forma V, PRP). The Wellness Co. Club ($349/month) provides a recurring VIP membership structure separate from CLARITY, offering bundled premium services and add-ons. Founded in 2002, the NP-led practice emphasizes root-cause medicine over symptom management, with 24 years of clinical experience in East County San Diego.

Differentiator

Problem solved

Functional benefit

Brands

• CLARITY: The flagship clinical methodology program that analyzes 42 biomarkers across 10 body systems to build adaptive hormone, nutrition, and supplement protocols based on individual lab data.
• The Drip Lab

Products and services

• CLARITY Program Flagship biomarker-driven hormone optimization membership program that analyzes 42 biomarkers across 10 body systems using functional optimal ranges, building adaptive, living protocols (hormone, nutrition, supplement) adjusted every 8–12 weeks. Three monthly tiers (Core, Elite, Transformation), with higher tiers including peptide therapy credits and more frequent provider visits. For adults experiencing fatigue, brain fog, weight gain, hormone imbalance, or chronic symptoms missed by standard panels.
• The Wellness Co. Club VIP Membership VIP month-to-month membership at $349/month offering one premium service per month (IV Myers' Cocktail up to $240, Botox 1 area up to $300, SoftWave 1 area up to $300, or DermaPen) plus one add-on (8 B12 shots, thermography scan, 4 red light therapy sessions, or 4 sauna + shake plate sessions). Includes 10% off all other services, VIP monthly events, pre-sale access, and a birthday gift. No contracts.
• SoftWave Therapy FDA-cleared acoustic wave therapy that triggers the body's own stem cells to migrate to injury sites for chronic pain relief and tissue regeneration. 87% of patients report pain relief without surgery or medication. NP-administered at the Santee clinic.
• IV Therapy (The Drip Lab) Medical-grade IV infusions with 9 in-house compounded formulations (Potion No. 9 NAD+ Signature, OG Myers' Cocktail, Drip Dead Gorgeous, Immuni-C, Go Go Juice, Afterburn, and others), delivering 100% absorption in 30–90 minutes. Available in-office at the Santee clinic or mobile via The Drip Lab (homes, offices, events). NP-led delivery team.
• Peptide Therapy Prescription therapeutic peptides sourced from licensed compounding pharmacies with a library of 23 peptides matched to specific conditions (BPC-157, CJC-1295/Ipamorelin, PT-141, Thymosin Alpha-1, KPV, Selank, AOD 9604, and others). Indicated for recovery, hormone support, weight management, sexual wellness, and anti-aging.
• NAD+ Therapy Cellular energy restoration via IV infusion (Potion No. 9, 60–90 minutes) or intramuscular injection for anti-aging, DNA repair, mitochondrial support, and cognitive enhancement.
• Vitamin Injections Quick (15-minute) walk-in intramuscular vitamin injections with 20+ formulations including B12, Glutathione, Hotshot, NAD+, and Holy Hangover for energy, detox, anti-aging, and recovery.
• Botox & Dysport Neuromodulator injections for smoothing fine lines and wrinkles, delivered with 24 years of facial anatomy expertise by licensed providers.
• Morpheus8 Radiofrequency microneedling treatment that tightens skin from the inside out by stimulating collagen production in deeper tissue layers.
• Dermal Fillers Hyaluronic acid or similar injectable fillers to restore facial volume lost in the 30s and beyond, with subtle, natural results.
• Weight Management Medical weight management through root-cause metabolic optimization including hormone restoration, fasting-insulin correction, and biomarker-driven protocols. Does not prescribe GLP-1 medications.
• Body Contouring Non-invasive body contouring treatments targeting areas resistant to diet and exercise, with no downtime and visible results.
• Infrared Sauna Clinical infrared heat therapy operating at 120–150 degrees that penetrates 1.5–2 inches into tissue for detoxification, pain relief, muscle recovery, and cardiovascular conditioning.
• Medical Thermography Non-invasive full-body thermal imaging using high-resolution infrared camera technology to detect inflammation, circulatory changes, and physiological irregularities before structural problems develop.
• Forma V Vaginal Rejuvenation Non-invasive radiofrequency treatment for vaginal rejuvenation delivering controlled thermal energy to internal and external tissue for tightness, moisture, comfort, and intimate wellness. NP-administered in private clinical setting.
• PRP Enhancement Protocols Platelet-rich plasma therapy for intimate wellness using the patient's own blood-derived growth factors for tissue regeneration, improved blood flow, and enhanced sensitivity in both men and women.
• Bioidentical Hormone Replacement Therapy (BHRT) Hormone replacement using bioidentical estradiol, progesterone, and testosterone molecules identical to those the body produces, delivered via topical creams, pellets, oral capsules, or IM injections with full monitoring.
• Testosterone Replacement Therapy (TRT) Testosterone replacement therapy with full estradiol, hematocrit, and metabolic monitoring calibrated to labs, with delivery options including cypionate injections, pellet implants, or topical cream for men and women.
• Free Lab Review Free analysis of patient-uploaded lab results from any lab (Quest, LabCorp, etc.) using functional ranges to detect hidden patterns across 50+ markers including metabolic health, chronic inflammation, hormone balance, thyroid function, and nutrient depletion. No charge, no obligation; serves as a freemium lead-capture entry point for CLARITY membership conversion.

Quantifiable outcome

• 87% of patients report pain relief from SoftWave therapy
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Next Health: Los Angeles-based integrated longevity and wellness clinic offering IV therapy, hormone optimization, medical aesthetics, and biomarker-based programs. Closest direct competitor to The Wellness Co.'s integrated 'one roof' clinical wellness model.
• Midi Health: Telehealth clinic focused on perimenopause and menopause care, including BHRT and hormone optimization for women 40-65. Directly comparable to The Wellness Co.'s women in perimenopause/menopause segment, but at national scale via telehealth.
• Defy Medical: Telehealth provider of BHRT, TRT, and peptide therapy with lab-driven protocols. Comparable to The Wellness Co.'s hormone and peptide therapy offering, delivered remotely rather than in-person.
• Parsley Health: Functional medicine practice using comprehensive lab work and root-cause diagnosis for chronic conditions. Closely comparable in biomarker-driven diagnostic philosophy to The Wellness Co.'s CLARITY methodology, though delivered primarily via telehealth.
• The IV Doc: Mobile IV therapy service delivering medical-grade drips and vitamin injections to homes, offices, and events. Closely comparable to The Wellness Co.'s The Drip Lab mobile offering in business model and service mix.
• The Hydration Room: Southern California-based clinic chain specializing in IV therapy, vitamin injections, and wellness services. Comparable regional peer with overlapping service mix (IV drips, B12 shots, NAD+) and similar consult-led positioning.
• Liquivida: IV therapy and wellness lounge franchise offering vitamin drips, hormone replacement, and aesthetics. Directly comparable integrated service stack and clinic-style delivery model to The Wellness Co.

Broad incumbents

• Restore Hyper Wellness: National franchise offering IV drip therapy, cryotherapy, infrared sauna, aesthetics, and hormone optimization across 200+ locations. Comparable service mix to The Wellness Co., but at much larger scale and franchise-driven footprint.
• BioTE Medical: National BHRT and hormone optimization franchise with thousands of certified providers. Comparable clinical methodology (pellet-based BHRT) to The Wellness Co.'s hormone therapy offering but distributed via a provider-network model.

Emerging players

• Modern Age: New York-based chain of clinics focused on aging wellness, offering hormone therapy, IV therapy, skin treatments, and diagnostics. Comparable integrated anti-aging and hormone-optimization stack to The Wellness Co., though at earlier scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/urwellnessco
• Instagraminstagram.com/urwellnessco
• Xx.com/ecmedicalgroup
• LinkedInlinkedin.com/company/ec-medical-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellness Co.