The Russell inn bar

What The Russell inn bar does

The Russell Inn Bar is a privately operated, single-location family-friendly sports bar and restaurant at 137A Russell St, Morley, Western Australia (postcode 6062). The venue combines dine-in food service (starters, mains, burgers, salads, kids and seniors menus), a full bar (tap and bottled beer, cocktails from $12, spirits, wine, coffee, mocktails), weekly themed specials across all seven days, recurring live entertainment (Thursday karaoke, Saturday DJ nights, live local bands, Friday Chase the Ace), and live sports broadcasts (AFL, UFC). It also offers function and event hire with catering platters ($70–$135) and a gift voucher program ($20–$200 denominations, 12-month validity). Customer acquisition is primarily walk-in traffic supplemented by online reservations through the Quandoo platform and organic social media presence on Facebook and Instagram.

The underlying technology stack is minimal: there is no proprietary software, no API, no mobile app, and no disclosed POS or back-office system. The website (therussellinnbar.com) functions as a digital storefront for menus, function enquiries, and gift voucher purchases, while bookings are routed through Quandoo. The company has no disclosed subsidiaries, funding history, parent entity, or leadership team information; it operates as a single legal entity in Western Australia with an active commercial status.

The business model is straightforward hospitality revenue: food and beverage unit sales at pay-as-you-go pricing, supplemented by function/event hire (semi-fixed-price platters) and a one-time gift voucher channel. Customer segments span local families, sports fans, entertainment seekers, and function/event hosts. Brand reputation evidence includes a 4.1 Google rating across 532 reviews, with reviewers citing food quality, family-accommodating service, and venue atmosphere as strengths. Pricing carries a 10% public holiday surcharge, and certain tap beer promotions are restricted to the sports bar area and not valid after 8 PM or during special events.

Name

The Russell inn bar

Legal name

The Russell Inn Bar

Website

https://therussellinnbar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Russell Inn Bar is a privately operated, single-location family-friendly sports bar and restaurant in Morley, Western Australia, serving food, beverages, live sports broadcasts, and recurring entertainment to local families, sports fans, and private function clients.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Sports bar dining
• Casual dining restaurant
• Live entertainment venue
• Function venue hire
• Beverage service

Headquarters

HQ city

Morley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: The primary revenue stream comes from food and beverage sales including starters, mains, burgers, salads, cocktails, beers, wines, spirits, coffees, and daily specials. They offer weekly themed specials (Monday Wings, Tuesday Parmi, Wednesday Burger & Pint, Thursday Steaks, Friday Fish & Chips, Sunday Roast).
2. Function and Event Hosting: Revenue from hosting private functions including birthday parties, corporate gatherings, family reunions, and other celebrations. They offer function platters serving 8-10 persons and personalized event services including menu choices and room setup.
3. Gift Voucher Sales: Online and in-store sales of gift vouchers ranging from $20 to $200, valid for 12 months from date of issuance. Each voucher can be redeemed for the stated amount off the final bill.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Russell Inn Bar runs a family-friendly sports bar and restaurant at 137A Russell St, Morley, Western Australia, offering a full food menu (starters, salads, mains, burgers, kids and seniors menus), an extensive beverage selection (tap and bottled beers, cocktails, mocktails, spirits, wines, coffee and tea), live entertainment (karaoke, DJ nights, live music), live sports broadcasts on big screens, and venue hire with catering platters for private and corporate functions. The venue operates seven days a week with on-site parking and an outdoor beer garden.

Product overview

The Russell Inn Bar & Restaurant is a family-friendly sports bar and restaurant in Morley, Perth, Western Australia. The venue operates as a single unified hospitality offering with a full food and beverage service (including food menu, bar, cocktails, mocktails, spirits, wine, and tea/coffee), live entertainment (karaoke, DJ nights, live music), and live sports broadcasts. Additional services include function/event venue hire and gift voucher sales. The venue features a sports bar area with big screens, a beer garden, indoor seating, and a restaurant section, all open 7 days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Sporting Globe: National Australian sports bar chain with big screens, family-friendly dining, and a broad F&B menu. Directly comparable as a multi-segment sports bar/restaurant competing for similar suburban family and sports-fan trade.
• The Camfield: Large Perth bar and eatery near Optus Stadium with sports broadcasts, live entertainment, and a wide F&B menu. Comparable as a high-volume Perth sports/entertainment venue.
• The Aviary Perth: Perth CBD bar and restaurant with extensive food, cocktails, and live music programming. Comparable for the cocktail/spirits range and entertainment-led positioning in the Perth market.
• The Generous Squire: Perth-based pub featuring craft beer, food menu, live sports, and entertainment programming. Comparable Morrison-format sporting/pub venue competing in the same Perth catchment.
• Clancy's Fish Pub: Perth-born pub and restaurant chain with multiple WA locations. Comparable as a family-friendly suburban pub with broad F&B, entertainment, and function/event capabilities within the same metro market.
• Varsity Bar: Australian sports bar and casual dining chain with sports broadcasts, entertainment programming, and a family-friendly atmosphere. Closest concept-level competitor to the Russell Inn's sports bar/community offering.
• The Brisbane Hotel: Long-standing Perth pub with multiple bars, food offering, live music, and big-screen sports. Comparable for combining sports viewing, live entertainment, and casual dining in the Perth market.

Broad incumbents

• Hogs Breath Cafe: Established Australian steakhouse/casual dining chain. Comparable as a broader casual dining presence targeting families and groups, though without the dedicated sports bar element.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheRussellInnMorley
• Instagraminstagram.com/therussellinnbar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Russell inn bar