The Camfield
The Camfield is a 3,000-capacity pub and microbrewery venue in Burswood, Western Australia, owned by Three Pound Group, serving general public diners, sports fans near Optus Stadium, corporate functions, and wedding clients through food, beverage, and event packages.
- Company typePrivate
- Founded2018
- HeadquartersBurswood, Western Australia, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Camfield does
The Camfield is a single-site hospitality venue operating as a high-capacity pub in Burswood, Western Australia, founded in 2018 and legally held through Riverbridge Hospitality Pty Ltd as Trustee for Burswood Riverbridge Unit Trust. It positions itself as 'Australia's largest pub' with a 3,000-patron capacity, 5 bars, 175 beer taps, and an onsite Little Creatures microbrewery. The venue is located 100m from Optus Stadium on the Swan River, with views of Perth's city skyline and Matagarup Bridge.
The venue operates across five distinct sub-branded spaces: The Canteen (main dining and bar), The Terraces (outdoor casual dining), The Beer Garden (large outdoor area with container bar and sports screens), The Hall (private events and weddings), and The Brewery (microbrewery). Its core service offering is a share-style food menu featuring local seasonal produce, craft beer, and a broad beverage program, alongside functions and event hosting for groups of 6 to 600, weddings, and ticketed event packages (Melbourne Cup, themed bottomless brunch, quiz nights, live sport viewing). Technology is limited to standard third-party booking platforms (NowBookIt for dining/gift vouchers, Oztix for event ticketing) with no proprietary platform or app.
The business is owned and operated by Three Pound Group, a Western Australian hospitality operator whose portfolio also includes The Stables Bar, The Reveley Bar, The Elford Hotel, Little Creatures Elizabeth Quay, Good Company Bar, and White Horse Tavern. Revenue is generated through direct-to-consumer transaction fees across four streams: food and beverage sales, ticketed event packages (e.g., Melbourne Cup Hall Luncheon at $240pp, 90s Bottomless Brunch at $65-$95pp), function and venue hire, and gift voucher sales. Customer segments span general public walk-ins, sports fans attending Optus Stadium events, corporate groups, and wedding parties. Pricing includes a 1.5% credit card surcharge and 15% public holiday surcharge. The company is privately held with no disclosed funding rounds, revenue, or employee count beyond a stated 11-50 range.
The Camfield firmographics
Firmographics- Name
- The Camfield
- Legal name
- Riverbridge Hospitality Pty Ltd as The Trustee for Burswood Riverbridge Unit Trust trading as The Camfield Bar
- Website
- https://thecamfieldbar.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Camfield is a 3,000-capacity pub and microbrewery venue in Burswood, Western Australia, owned by Three Pound Group, serving general public diners, sports fans near Optus Stadium, corporate functions, and wedding clients through food, beverage, and event packages.
- Ownership category
- akta.pro rank
The Camfield industry classification
Industry- Product category
- Hospitality Pubs and Event Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Neighborhood & Sports Bars (THAFAEAA)
Keywords
Where The Camfield is headquartered
LocationHeadquarters
- HQ city
- Burswood, Western Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Camfield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Share-style dining menu and extensive bar serving 175+ beer taps across 5 bars. Menu features fresh local produce, wood fired pizzas, steaks, and pub classics.
- Event Packages: Ticketed event experiences including Melbourne Cup packages (Hall Luncheon $240pp, Garden Party $169pp), bottomless brunch events ($65-95pp), and after-party entries ($35pp).
- Function and Venue Hire: Private event hire for celebrations, corporate functions, and weddings. The Hall accommodates large-scale events. Booking for 6-600 guests with tailored experiences.
- Gift Vouchers: Gift voucher sales through external platform (NowBookIt).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Melbourne Cup 2026 Hall Luncheon - 3-course share menu with 3-hour beverage package |
| Transaction based/ take rate | One time/ perpetual license | Melbourne Cup 2026 Garden Party - Food box with 3-hour beverage package |
| Transaction based/ take rate | One time/ perpetual license | Melbourne Cup After Party entry |
| Transaction based/ take rate | One time/ perpetual license | 90s Bottomless - Go With The Flow |
| Transaction based/ take rate | One time/ perpetual license | 90s Bottomless - Desi Driver (designated driver option) |
| Transaction based/ take rate | Pay-as-you-go | General Dining - no minimum spend required |
| Other | Pay-as-you-go | FOH Casual positions - Award rates apply |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Camfield product offering
Product offeringCore offering
The Camfield is a large-scale hospitality pub and event venue in Burswood, Perth, operating 5 bars, 175 beer taps, an onsite Little Creatures microbrewery, and a share-style food menu across multiple distinct spaces (dining, beer garden, terraces, function hall, brewery). The venue serves general dining patrons, hosts private and corporate functions including weddings for 6-600 guests, and runs ticketed event experiences such as Melbourne Cup packages and bottomless brunch events.
Product overview
The Camfield is Australia’s largest pub, operating as a single unified hospitality venue in Burswood, Perth since 2018. The venue comprises five distinct spaces—The Canteen (main bar and dining), The Terraces (outdoor), The Beer Garden (with container bar and screens), The Hall (private events/weddings), and The Brewery (onsite Little Creatures microbrewery)—offering 5 bars with 175 beer taps and a capacity of 3,000. Core services include food and beverage (share-style seasonal menu, craft beers, cocktails), functions and events hosting (groups 6-600), and entertainment (live sport, quiz nights, themed bottomless brunch events, Melbourne Cup packages). The venue operates as a traditional pub/hospitality establishment rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Canteen: Main dining area and canteen space within The Camfield venue
- The Terraces
- The Beer Garden
- The Hall
- The Brewery
Products and services
- Food & Drink Dining Share-style menu available throughout the venue featuring fresh local produce, steak sandwiches, chicken parmigiana, flame-grilled steaks, salads, and wood-fired pizzas, served with 175 beer taps across 5 bars. Open to the general public for walk-ins and group bookings of 6 or more.
- Functions & Events Comprehensive event hosting service for groups of 6 to 600 guests, including corporate functions, birthdays, reunions, staff development days, and large-scale music events, supported by a dedicated functions team that tailors experiences to budget and group requirements.
- Weddings Wedding celebration services held in The Hall private event space with high ceilings and refined finishes, featuring bespoke cakes by an in-house pastry chef, 3D venue tours, and comprehensive planning support for couples.
- Melbourne Cup Packages Annual Melbourne Cup celebration packages including Hall Luncheon (3-course share menu with 3-hour beverage package) and Garden Party (glass of champagne, 3-hour beverages, food box), with optional after-party entry included.
- Bottomless Brunch Events Themed bimonthly bottomless brunch events featuring 3 courses, 2 hours of free-flowing cocktails, beers and wine, DJs, and entertainment, with alcohol and non-alcoholic (designated driver) packages available.
- Live Sport Viewing Sports viewing experience with big screen TVs throughout the venue showing AFL, NRL, and other major sporting events, available in the beer garden and main bar areas with 175 beer taps.
- Quiz Nights Regular quiz night events providing entertainment and social engagement for patrons as part of the venue's recurring events calendar.
- Gift Vouchers Gift voucher sales redeemable at The Camfield, distributed through the NowBookIt gift card platform for use across food, beverage, and event offerings.
Companies that use The Camfield
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Camfield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Camfield partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Little CreaturescoreLittle Creatures operates a state-of-the-art microbrewery within The Camfield venue. Little Creatures is a born and bred West Australian brewery with origins dating back to construction of the Freo site in 1999. The partnership provides exclusive craft beer offerings including Pale Ale, Little Hazy Lager, Exxequee Me Juicy XPA, Ginger Beer, and seasonal rotating brews. The microbrewery is a central feature of The Camfield's beverage offering.
- Three Pound GroupcoreParent company/group that owns The Camfield. Three Pound Group also operates The Stables Bar, The Reveley Bar, The Elford Hotel, Little Creatures Elizabeth Quay, Good Company Bar, and White Horse Tavern.
- Optus StadiumcoreAdjacent entertainment venue located only 100m from The Camfield. Major events at Optus Stadium drive significant foot traffic to The Camfield for pre and post-event drinks and dining.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Camfield competitors and assessment
Company assessmentDirect peers
- Coogee Pavilion: Iconic multi-level beachfront pub in Sydney offering bar, dining, and event hire at large scale. Comparable destination-pub concept, multi-space venue model, and event-package revenue streams.
- The Corner Hotel: Large Melbourne pub with multiple bars, live music, and event hosting. Comparable scale, craft-beer focus, and event-driven GTM targeting a similar demographic of casual diners and group bookers.
- The Crafty Squire: Melbourne craft beer bar with extensive tap list and onsite brewery partnership. Comparable craft-beer-centric positioning and large-format tap offering, though smaller in physical scale.
- The Stables Bar: Perth-based bar owned by the same Three Pound Group parent. Directly comparable as a portfolio-mate venue with similar GTM, full-service hospitality operations, and event-driven revenue model in the Perth market.
- Good Company Bar: Perth bar operated within the Three Pound Group portfolio. Direct portfolio-mate with comparable operating model, customer segments, and event-friendly positioning in the Perth market.
- The Newport: Large-scale waterfront pub in Sydney with multiple bars, function spaces, and event-driven GTM. Comparable operating scale, F&B-plus-events model, and group-event positioning targeting similar demographics.
- The Elford Hotel: Perth hotel-pub operated by Three Pound Group. Comparable product mix of bar, dining, and event hosting within the same parent portfolio and Perth catchment.
- The Reveley Bar: Another Three Pound Group Perth venue offering bar, dining, and event packages. Comparable operating model, customer base, and event-driven revenue structure as a direct sister asset.
Regional players
- The Brisbane Hotel: Long-standing Perth pub and live music venue. Competes for the same Perth market and demographic, particularly around general dining, drinks, and casual entertainment.
- The Court Hotel: Perth multi-bar venue with live music and event programming. Direct Perth-market competitor for casual dining, group bookings, and event-driven hospitality spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Camfield social profiles
Digital presenceThe Camfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Camfield leadership team
Management profileNumber of profiles
The Camfield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Camfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Camfield
What does The Camfield do?
The Camfield is a large-scale hospitality pub and event venue in Burswood, Perth, operating 5 bars, 175 beer taps, an onsite Little Creatures microbrewery, and a share-style food menu across multiple distinct spaces (dining, beer garden, terraces, function hall, brewery). The venue serves general dining patrons, hosts private and corporate functions including weddings for 6-600 guests, and runs ticketed event experiences such as Melbourne Cup packages and bottomless brunch events.
Is The Camfield a public or private company?
The Camfield is a private company. It is classified as corporate owned and is currently operating.
When was The Camfield founded?
The Camfield was founded in 2018. It employs 11 to 50 people.
Where is The Camfield based?
The Camfield is headquartered in Burswood, Western Australia, Australia, in the Oceania region.
How does The Camfield make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Packages, function and Venue Hire and gift Vouchers.
Who are The Camfield's main competitors?
Direct peers on record are Coogee Pavilion, The Corner Hotel, The Crafty Squire, The Stables Bar, Good Company Bar, The Newport, The Elford Hotel and The Reveley Bar. Regional players are The Brisbane Hotel and The Court Hotel.
Does The Camfield have an API?
No public API is recorded for The Camfield.
What industry is The Camfield in?
The Camfield's product category is Hospitality Pubs and Event Venue. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 722410 and its SIC code is 5810.