K&R Truck Sales

What K&R Truck Sales does

K&R Truck Sales is a family-owned commercial truck dealership group founded in 1989 by Ed Rietman and Jeff Kolean and headquartered in Holland, Michigan. Operating under the West Michigan International brand since 2012, the company is an authorized dealer of International Truck and IC Bus products and serves commercial fleet operators, owner-operators, and businesses across Michigan. It sells a full lineup of International vehicles — MV, eMV, RH, LT, HX, HV, and CV series — alongside used truck inventory.

The group operates 5+ full-service dealership locations (Holland HQ, Grand Rapids, Kalamazoo, Lansing, Muskegon) and additional tire and service sites in Flint, Benzonia, and Detroit. Service infrastructure includes 90+ service bays and a parts inventory valued at more than $7.5 million, supporting 275+ employees. Beyond unit sales, K&R generates recurring revenue through service and repair, parts distribution, Idealease full-service leasing (partnership access to 430+ locations and 10,000+ vehicles), body and refinishing work via the Pro-Fleet Refinishing acquisition (2017), mobile mechanic services via West Michigan Mobile Mechanic (acquired 2018), and a Goodyear retread plant opened in Flint in 2024. The group also operates what is described as Michigan's first public commercial EV charging station, alongside sales of the International eMV electric truck.

The business model is a hybrid of transactional unit-sales gross margin and higher-margin recurring service, parts, leasing, and fleet-management revenue. Customer recognition is concentrated in the Michigan commercial-vehicle market, and the group has earned multiple International Truck Presidential Awards and the 2019 North American Dealer of the Year designation. Recent activity — Marshfield Transportation Products (2024), the Flint retread plant, and EV infrastructure — points to continued expansion of aftermarket, service, and electrified-product capabilities around the core dealer franchise.

Name

K&R Truck Sales

Legal name

K&R Truck Sales

Website

https://wmitrucks.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

K&R Truck Sales is a family-owned authorized International Truck dealer operating 5+ full-service locations across Michigan, selling new and used commercial trucks and generating recurring revenue from parts, service, Idealease fleet leasing, body work, mobile repair, and a Goodyear retread plant.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Other Motor Vehicle Dealers (4412), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Tire and Tube Merchant Wholesalers (423130), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Box Truck / Dry Van Truck Leasing & Rental (TLABABAF)

Keywords

• Commercial truck dealership
• Heavy truck repair
• Truck parts sales
• Commercial truck leasing
• Fleet maintenance services

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales: Sales of new and pre-owned semi-trucks. Inventory includes International trucks and other major brands. Flexible financing solutions available through International Financial.
2. Truck Service and Repair: Heavy truck maintenance and repair services, body shop services, DPF cleaning, and emergency mobile repair. Over 90 service bays across locations.
3. Parts Sales: Sales of new and used truck parts for all makes including International, Cummins, Eaton, Allison, and more. Over $7.5 million in parts inventory.
4. Truck Leasing and Rentals: Idealease full-service leasing and short/long-term rentals of International trucks.
5. Trailer Sales: Sales of new and pre-owned trailers including Witzco Challenger Trailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

K&R Truck Sales is an authorized International Truck dealership operating as West Michigan International that sells new and pre-owned medium- and heavy-duty commercial trucks, trailers, parts, and tires, and provides full-service truck repair, body shop, DPF cleaning, fleet maintenance, mobile emergency service, EV charging, financing, and Idealease leasing and rentals across West Michigan.

Product overview

K&R Truck Sales operates as a full-service truck dealership under the West Michigan International brand, offering a comprehensive portfolio of products and services. The core offering centers on International Trucks across multiple series (MV, eMV, RH, LT, HX, HV, CV) serving vocational, construction, regional haul, and long-haul applications. The company sells new and pre-owned trucks and trailers, with Witzco Challenger trailers available alongside truck sales. Services include heavy truck repair, body shop, DPF cleaning, fleet maintenance, emergency mobile repair, commercial tire services, and EV charging. The company operates an Idealease leasing and rental division with access to 430+ locations. Parts operations include OE and Fleetrite aftermarket parts with Marshfield Transportation Products supplying surplus/obsolete parts. Financing options are provided through International Financial. Connected vehicle solutions include International 360 and OnCommand Connection for fleet management. The company maintains 5 full-service locations across West Michigan with over 90 service bays.

Differentiator

Problem solved

Functional benefit

Products and services

• International MV Series Medium-Duty Truck Medium-duty vocational International truck sold to commercial buyers for landscaping, utility, and general applications, featuring straight frame rails for easy upfitting, robust hauling, and available snowplow configuration.
• International eMV Series Electric Truck All-electric medium-duty commercial truck from International built on the proven MV Series platform with 210 kWh lithium iron phosphate batteries and a factory-installed ePTO for powering equipment.
• International RH Series Regional Haul Truck International regional haul truck designed for maximum efficiency and driver comfort in regional delivery and distribution operations.
• International LT Series Long-Haul Truck with S13 Integrated Powertrain International on-highway flagship long-haul truck now equipped with the S13 Integrated Powertrain delivering up to 15% improved fuel efficiency and greater payload capacity than the prior generation.
• International HX Series Severe-Service Construction Truck International severe-service construction truck built for the toughest vocational applications, featuring a 3.5 million RBM huck-bolted single rail frame and an available 150,000-lb center tow pin.
• International HV Series Vocational Truck (2024 Redesign) Redesigned International vocational work truck equipped with the S13 Integrated Powertrain and available T14 transmission, featuring a sloped hood, panoramic wide windshield, and tight jobsite navigation.
• International CV Series Class 4/5 Commercial Truck International Class 4/5 commercial truck designed for small businesses, with available 4x4 drivetrain and a crew cab configuration that does not require a CDL up to 26,000 lbs GVW.
• Witzco Challenger Trailers Witzco Challenger brand trailers sold through the dealership for various commercial hauling applications.
• Idealease Full-Service Truck Leasing and Rentals Full-service commercial truck leasing and short/long-term rentals delivered through the ONE Idealease partnership, with fixed monthly costs covering the vehicle, maintenance, and optional services.
• Heavy Truck and Trailer Repair Service Full-service heavy truck and trailer repair across 90+ service bays, covering PM service, differentials, brakes, AC, DOT inspections, electrical, transmission, engine work, fabrication, and laser alignments for all makes.
• Truck Body Shop and Collision Repair Commercial truck body shop and collision repair service with paint booths, frame straightening, Axalta and Imron certified refinish, and nitrogen spray equipment.
• DPF and DOC Cleaning Service Diesel Particulate Filter and Diesel Oxidation Catalyst cleaning services for most makes of trucks and heavy equipment, including pneumatic cleaning and Stage 2 thermal regeneration cleaning.
• Fleet Maintenance and Predictive Diagnostics Service Proactive fleet maintenance program for commercial fleets, combining predictive diagnostics, accelerated service, International service contracts, and connected vehicle over-the-air programming.
• 24/7 Emergency Mobile Truck Repair 24/7 mobile truck repair service delivering preventative maintenance, basic repairs, jump starts, fueling, welding, brake work, emergency breakdown, hydraulic repairs, and DOT inspections at the customer's location.
• Commercial Class 8 EV Charging Station Public commercial EV charging station at the Kalamazoo location featuring 480 kW DC fast chargers optimized for Class 8 trucks, with payment processing via the EV Connect app.
• Commercial Tire Sales and Service Commercial truck tire sales and service offering Goodyear, Cooper, and Roadmaster brands, plus balancing, rotation, flat repair, roadside service, mobile tire assistance, and retreading.
• New and Used Truck Parts Sales New and used truck parts sales covering OE and Fleetrite aftermarket brands including Mitsubishi, Cummins, Eaton, Allison, Meritor, Bendix, Dana, and Shell, with $7.5M+ inventory and online ordering via RepairLink.
• Marshfield Transportation Products Surplus and Salvage Parts K&R-owned parts warehouse in Marshfield, Missouri supplying surplus, obsolete, and salvage truck parts including engines, transmissions, differentials, and body parts.
• Truck Financing Solutions Commercial truck financing solutions offering retail finance loans, TRAC leases, fair market value leases, and skip payment options through International Financial and Navistar Financial Corporation.
• S13 Integrated Powertrain International integrated engine, transmission, and aftertreatment system combining the S13 engine, T14 14-speed overdrive transmission, and Dual Stage Aftertreatment for up to 15% improved fuel efficiency and eliminated active regens.

Quantifiable outcome

• Extended service intervals enabled by S13 Integrated Powertrain dual-stage aftertreatment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core, major and minor.

• International TrucksflagshipChannel Partner/ Reseller/ Distributor · 1 January 1989Authorized International Truck dealer since 2012 (West Michigan International). Carries full lineup of new International trucks including LT, RH, HV, HX, MV, CV, and eMV series. Provides factory-trained technicians and warranty service.
• IdealeasecoreStrategic or Co-development PartnerONE Idealease partner providing full-service truck leasing and rental solutions. Offers short and long-term rentals, full-service leases, and dedicated maintenance. Network of 430+ locations across North America with 10,000+ vehicles.
• Witzco Challenger TrailerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Witzco Challenger Trailers as part of comprehensive truck and trailer sales offering.
• CumminscoreTechnology or IntegrationCummins authorized service provider. Factory-trained technicians certified to service Cummins engines. Extended service contracts available for Cummins engine components.
• Allison TransmissioncoreTechnology or IntegrationAllison authorized service location with certified technicians for Allison transmission service and repair.
• GoodyearmajorChannel Partner/ Reseller/ DistributorGoodyear tire dealer offering new tires, retread services, and tire maintenance. Goodyear Retread Plant opened in Flint, MI in 2024.
• Cooper TiremajorChannel Partner/ Reseller/ DistributorCooper Tire dealer offering commercial truck tires including Cooper Pro Series LHT truck tires.
• Marshfield Transportation ProductsmajorChannel Partner/ Reseller/ DistributorK&R company acquired in 2024 located in Marshfield, Missouri. Parts warehouse offering surplus, obsolete, and salvage parts for trucks.
• West Michigan Mobile MechaniccoreStrategic or Co-development PartnerAcquired mobile repair facility providing emergency roadside service and mobile repairs to extend service capabilities.
• Pro-Fleet RefinishingminorStrategic or Co-development PartnerAcquired in 2017 to add body shop capacity in the Kalamazoo market. Located in Mattawan, MI.

Scale indicators7 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• TEC Equipment: TEC Equipment is a major Volvo and Mack commercial truck dealership group on the West Coast and Mountain states. It offers full-service capabilities including sales, leasing, parts, body shop, and mobile service, comparable to K&R's integrated truck sales and service model.
• Empire Truck Sales: Empire Truck Sales is a Volvo and Mack authorized dealer group with locations in Michigan and the Midwest, offering full-service sales, leasing, parts and repair capabilities. Its Michigan presence makes it a regional peer competing with K&R for similar fleet and owner-operator customers.
• MHC Kenworth: MHC Kenworth is a large PACCAR-affiliated Kenworth dealership group with locations across the Midwest and South. Like K&R, MHC provides full-service commercial truck sales, leasing, parts, and maintenance through a multi-location authorized dealer footprint.
• Truck Country: Truck Country is a multi-location Daimler Truck dealership group in the Midwest, offering Freightliner, Western Star, and Sterling sales along with Idealease leasing, parts and service. Its Midwest footprint and full-service structure are highly comparable to K&R's West Michigan model.
• Rush Enterprises: Rush Enterprises is the largest commercial truck dealership group in North America, operating as an authorized International and Peterbilt dealer with hundreds of locations across the U.S. Like K&R, Rush combines new/used truck sales, Idealease leasing, parts, service and body shop operations — making it the most directly comparable publicly traded peer.
• Velocity Vehicle Group: Velocity Vehicle Group is a multi-location Daimler Truck dealership group offering Freightliner and Western Star sales, Idealease leasing, parts, and service. It mirrors K&R's full-service dealership model across multiple states and operates as a large franchised commercial truck dealer group.
• Premier Truck Group: Premier Truck Group is a multi-brand commercial truck dealership group representing Volvo, Mack, and Hino across numerous U.S. locations. It offers full-service operations including new/used truck sales, leasing, parts, service and body shop, making it a structural comparable to K&R's full-service dealership model.
• Nuss Truck & Equipment: Nuss Truck & Equipment is a regional Mack and Volvo commercial truck dealership group operating across the Upper Midwest. It provides new/used truck sales, financing, parts, and full-service repair — directly comparable to K&R's multi-location authorized dealer structure in the Midwest.

Broad incumbents

• Goodyear Commercial Tire & Service Centers: Goodyear operates a national network of commercial tire and service centers, overlapping with K&R's commercial tire sales, retread, and roadside service offerings. Goodyear is also K&R's retread partner (Flint plant 2024), making it both a supplier and an adjacent competitor in tire services.
• SelecTrucks: SelecTrucks is Daimler Truck's nationwide network of used commercial truck dealerships. While not a new-truck competitor, it directly overlaps with K&R's used truck sales business and competes for the same owner-operator and fleet customers in the secondary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K&R Truck Sales