The Antipodes Water

What The Antipodes Water does

The Antipodes Water Company Limited is a New Zealand-based, privately held premium bottled water producer founded in 2003 and headquartered in Whakatane, Bay of Plenty. The company bottles still and sparkling artesian water in 500ml and 1000ml glass formats, sourced from a single 327-meter-deep aquifer filtered through silica-rich ignimbrite rock; the water has an age of 50 to 300 years at bottling and a Total Dissolved Solids level of 130 mg/L at a neutral pH of 7.0, requiring only microfiltration with no sterilization, additives, or chemical processing. The company became the world's first premium bottled water to achieve Carbon Zero Certification in 2007, and is a member of the United Nations Carbon Neutral Network.

The business serves two principal customer segments: premium consumers who purchase through direct-to-consumer e-commerce (antipodes.co.nz and 8 international storefronts across Australia, China, France, Hong Kong SAR, Philippines, Singapore, Taiwan, and UAE), and fine dining restaurants and hotels that use the product as a palate enhancer with wine and cuisine. Pricing is fixed and premium (e.g., NZD $36 per case of six 1000ml Sparkling, NZD $14.55 per case of twelve 500ml Sparkling), with a Subscribe & Save program offering 5% savings on 2-week or 4-week recurring deliveries. Fulfillment is handled by Negociants in New Zealand and Samuel Smith & Son in Australia, with global hospitality distribution routed through the Antipodes Water Network.

The company has remained a focused, niche premium brand with a small employee base (11-50) and no disclosed funding rounds, M&A activity, or revenue figures. Strategic emphasis is on sustainability credentials, international water tasting awards (including Berkeley Springs recognition and 2018 Champion Sparkling Water / Gold medals), and category leadership through the Fine Water Society, which it co-founded in 2008 with 20 other premium water producers.

Name

The Antipodes Water

Legal name

Antipodes Water Company Limited

Website

https://antipodes.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Antipodes Water Company Limited is a New Zealand privately held producer of premium still and sparkling artesian water bottled in glass from a 327m-deep aquifer, selling direct-to-consumer via 9 country storefronts and to fine dining hospitality through distributor partners.

Ownership category

akta.pro rank

Product category

Premium Bottled Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industry

Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Premium bottled water
• Artesian water sourcing
• Still sparkling water
• Glass bottle packaging
• Bottled water subscription

Headquarters

HQ city

Whakatane

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Water Product Sales: Sale of still and sparkling artesian water products in 500ml and 1000ml glass bottles. Products sold as one-off purchases or through subscription model with 5% savings on recurring deliveries (2-week or 4-week frequency). Revenue generated from consumer direct orders and restaurant/hospitality sector.
2. Restaurant & Hospitality Distribution: Premium water served in world's finest restaurants. The product positions itself as a palate enhancer for wine and cuisine enjoyment, commanding premium pricing in fine dining establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Antipodes Water bottles still and sparkling artesian water in glass containers (500ml and 1000ml), sourced exclusively from New Zealand's deepest high-quality aquifer at 327m depth, naturally filtered through silica-rich ignimbrite rock. The water requires only microfiltration before bottling with no sterilization, additives, or chemical processing. The company sells directly to consumers through country-specific e-commerce storefronts and to fine dining establishments via a hospitality distribution partner network.

Product overview

The Antipodes Water offers a focused portfolio of two premium artesian water products—Antipodes Sparkling (gently carbonated) and Antipodes Still (uncarbonated)—both sourced from New Zealand's deepest high-quality aquifer at 327m depth. Both products are available in 500ml and 1000ml glass bottles with identical specifications (TDS 130 mg/l, silica 78 mg/l, pH 7.0). The company supplements its core water sales with a Subscribe & Save subscription program offering 5% savings with flexible delivery frequencies. As the world's first carbon zero certified water brand since 2007, all products carry environmental responsibility credentials acknowledged by the United Nations.

Differentiator

Problem solved

Functional benefit

Products and services

• Antipodes Sparkling Water Gently carbonated artesian sparkling water sourced from New Zealand's deepest high-quality aquifer at 327m depth, microfiltrated with no sterilization or additives. Available in 500ml and 1000ml glass bottles for premium consumers and fine dining establishments.
• Antipodes Still Water Uncarbonated artesian still water sourced from New Zealand's deepest high-quality aquifer at 327m depth, microfiltrated with no sterilization or additives. Available in 500ml and 1000ml glass bottles for premium consumers and fine dining establishments.

Quantifiable outcome

• Low minerality of 130 mg/L TDS provides subtle, clean taste
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Fine Water SocietycoreStrategic or Co-development Partner · 1 January 2008Antipodes co-founded the Fine Water Society in 2008 along with 20 of the world's finest water producers. A global association of passionate water authorities committed to excellence in water production and appreciation.
• Negociants New ZealandmajorChannel Partner/ Reseller/ DistributorFulfillment and delivery partner for New Zealand orders. Payment appears as Negociants New Zealand on customer statements. Handles order processing and delivery within New Zealand.
• Samuel Smith & SonmajorChannel Partner/ Reseller/ DistributorAustralian fulfillment partner. Payment appears as Samuel Smith & Son on customer statements for Australian orders. Handles order processing and delivery within Australia.
• Shopify PaymentscoreTechnology or IntegrationPayment processing provider for online store transactions. Fully PCI-DSS compliant and complies with all appropriate industry security standards.
• Antipodes Water Network PartnersmajorChannel Partner/ Reseller/ DistributorNetwork of distributor partners for serving Antipodes at restaurants and establishments. Accessed via antipodeswaternetwork.com for B2B partnership inquiries.
• United Nations Carbon Neutral NetworkcoreStrategic or Co-development PartnerAntipodes is a member of the UN Carbon Neutral Network of companies and countries, acknowledged for environmental responsibility as the world's first carbon zero certified water.
• ToitucoreOthersCarbon zero certification body that certifies Antipodes as carbon zero since 2007. New Zealand-based environmental certification organisation.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Fiji Water: Fiji Water is the most direct peer to Antipodes: a premium artesian bottled water brand sourced from a single remote aquifer, sold in both still and sparkling formats with a global distribution footprint and strong fine-dining presence. Both brands rely on provenance storytelling (volcanic aquifer, untouched filtration) and target similar premium consumer and hospitality channels.
• Voss Water: Voss is a premium bottled water brand sold in glass bottles (and PET) to high-end hospitality and DTC consumers worldwide. Like Antipodes, Voss targets fine dining and luxury retail with a strong design-led and provenance-driven positioning, competing for the same shelf and table placements.
• Icelandic Glacial: Icelandic Glacial is a premium still and sparkling bottled water brand sold globally with a sustainability/ESG narrative similar to Antipodes. Both brands compete in the same high-end retail and hospitality channels with single-source provenance stories.
• Mountain Valley Spring Water: Mountain Valley is a U.S.-based premium spring water brand sold in glass bottles with strong fine-dining and DTC positioning. Like Antipodes, it leans on heritage source provenance, glass packaging, and sommelier/food pairing marketing to differentiate from incumbent premium brands.

Broad incumbents

• San Pellegrino: San Pellegrino (Nestlé Waters) is the global benchmark for premium sparkling mineral water served in fine dining. It is a broad incumbent that competes with Antipodes Sparkling in restaurants, hotels, and retail across the same 9 countries Antipodes operates in.
• Volvic: Volvic (Danone) is a globally distributed natural spring water brand with operations in many of the same international markets as Antipodes. As a broad incumbent at a more accessible price point, it sits below Antipodes' ultra-premium tier but competes for broader premium water mindshare.
• Perrier: Perrier (Nestlé Waters) is a globally recognized sparkling mineral water with deep fine-dining and foodservice penetration. As an incumbent, it competes directly with Antipodes Sparkling on restaurant menus and bar programs in international markets.
• Aqua Panna: Aqua Panna (Nestlé Waters) is a premium still spring water from Tuscany that, like Antipodes Still, is positioned for fine-dining table service globally. It competes for the same sommelier-driven water list placements in the world's top restaurants.
• Evian: Evian (owned by Danone) is a global premium mineral water brand with significant fine-dining penetration. As a broad incumbent with vastly larger marketing budgets and global distribution, Evian competes with Antipodes on restaurant water lists and in premium retail, though at a different price tier.

Regional players

• Gerolsteiner: Gerolsteiner is a premium German mineral water brand known for its high minerality and strong fine-dining presence across Europe. While Antipodes targets low-minerality and Gerolsteiner targets high-minerality, both compete in European premium hospitality water lists, particularly France where Antipodes has a storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/antipodes_water
• Facebookfacebook.com/antipodeswatercompany
• LinkedInlinkedin.com/company/antipodes-water

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Antipodes Water