What Universe does

Universe is a private, single-location reproductive medicine clinic headquartered in Tbilisi, Georgia. Founded in 2007 under the original name Embryotox and later rebranded to Universe, the clinic operates as a vertically integrated fertility center delivering the full cycle of reproductive care — from initial consultation through advanced treatment — under one roof. It serves both local Georgian patients and international patients across the South Caucasus region, supported by a multilingual website (Georgian, English, Russian) and educational content channels.

The clinic's service portfolio is anchored by two flagship assisted reproductive technology offerings — Intrauterine Insemination (IUI) and In Vitro Fertilization (IVF) — and supported by an in-house embryology laboratory, laboratory diagnostics (hormonal, biochemical, immunological, serological), radiological diagnostics (obstetric, gynecological, abdominal, testicular, thyroid, breast, urinary ultrasound plus hysterosalpingography), and specialized consultations in reproductive medicine, andrology, urology, and obstetrics-gynecology. Targeted condition programs include endometriosis management and prolactin/hormonal disorder management. The technology footprint is conventional medical equipment (state-of-the-art ultrasound, IVF lab) rather than software- or AI-driven.

The business model is straightforward fee-for-service medical care: revenue is generated per consultation, diagnostic test, and procedure (IVF, IUI, surgical, etc.) delivered at the Tbilisi facility. The clinic has 11–50 employees, no disclosed external funding or institutional ownership, no published pricing, and serves a distributed individual-patient base across domestic and international segments. Its go-to-market relies on a multilingual website, an educational medical blog, and organic social media (Facebook, Instagram). Universe holds a long-standing partnership with Tbilisi State University's Faculty of Medicine, serving as a clinical training base for residents and doctoral students in obstetrics, gynecology, and reproductive medicine.

Name

Universe

Legal name

Universe

Website

https://clinicuniverse.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Universe is a private reproductive medicine clinic in Tbilisi, Georgia, founded in 2007, providing IVF, IUI, fertility diagnostics, andrology, and obstetrics-gynecology services to local Georgian patients and international patients across the South Caucasus region.

Ownership category

akta.pro rank

Product category

Fertility & Reproductive Medicine Services

NAICS

Family Planning Centers (62141), Medical Laboratories (621511)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Reproductive medicine services
• Fertility treatment clinic
• In vitro fertilization
• Assisted reproductive technology
• Gynecological diagnostics

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Medical Consultation Services: Revenue from consultations with reproductive specialists, obstetricians-gynecologists, andrologists, and urologists for fertility assessment and treatment planning
2. In Vitro Fertilization (IVF): Comprehensive IVF service including ovarian stimulation, egg retrieval, laboratory fertilization, embryo culture, and embryo transfer with cryopreservation of remaining embryos
3. Intrauterine Insemination (IUI): Assisted reproductive procedure involving sperm preparation and direct intrauterine placement, less invasive and more affordable alternative to IVF
4. Laboratory Diagnostics: Comprehensive laboratory testing including hormonal profiling, biochemical studies, immunological tests, serological screening, and thyroid function evaluation
5. Radiological Diagnostics: Ultrasound examinations including obstetric, gynecological, abdominal, testicular, thyroid, breast, and urinary tract imaging, plus hysterosalpingography (HSG)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Universe is a reproductive medicine clinic that delivers assisted reproductive technology services including Intrauterine Insemination (IUI) and In Vitro Fertilization (IVF), along with comprehensive reproductive diagnostics (laboratory and radiological) and specialist consultations in andrology, urology, and obstetrics-gynecology. The clinic provides individualized treatment plans supported by an in-house embryology laboratory and advanced ultrasound imaging for both local Georgian and international patients.

Product overview

Universe is a unified reproductive medicine center offering a comprehensive, integrated portfolio of medical services spanning diagnostics and treatment. The center combines its own multidisciplinary team of specialists (reproductologists, embryologists, andrologists, gynecologists, radiologists, and anesthesiologists) with state-of-the-art laboratory and radiological departments to deliver full-cycle reproductive care. The service portfolio centers on two flagship assisted reproductive technology offerings — Intrauterine Insemination (IUI) and In Vitro Fertilization (IVF) — supported by laboratory diagnostics, radiological imaging, and specialized consultations in andrology, urology, and obstetrics-gynecology. Additional offerings include targeted management of conditions such as endometriosis and hormonal disorders. The center was established in 2007 (formerly Embryotox) and serves as a clinical base for Tbilisi State University's Faculty of Medicine.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Male factor accounts for 40-50% of infertility cases, underscoring importance of comprehensive male evaluation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Tbilisi State University, Faculty of MedicinecoreStrategic or Co-development Partner · 1 January 2007Universe serves as a clinical base for the Faculty of Medicine at Tbilisi State University, providing hands-on training for residents and doctoral students in obstetrics, gynecology, and reproductive medicine. The clinic actively participates in the development of medical guidelines and protocols, international congresses and conferences, and continuing medical education programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shady Grove Fertility: Major US fertility practice network with comprehensive IVF, donor, and reproductive endocrinology services. Comparable scope to Universe but at significantly larger scale, with established research and training programs.
• IVI-RMA Global: World's largest assisted reproduction network with clinics across Europe, Latin America, and beyond. Comparable to Universe as a full-service IVF/fertility provider, but operating at vastly greater scale, geographic reach, and with institutional capital.
• Boston IVF: Established US-based fertility network offering full ART services including IVF, ICSI, PGT, and andrology. Comparable service breadth to Universe, with deeper research affiliations and significantly larger patient volumes.

Direct peers

• Gyncentrum: Polish fertility clinic chain offering IVF, ICSI, PGT, andrology, and reproductive surgery. Comparable to Universe in being a mid-sized regional fertility provider with full-cycle services and international patient flow.
• Medicover Fertility: European fertility clinic chain operating across Central and Eastern Europe with comprehensive IVF, IUI, and donor programs. Strongly comparable to Universe in geographic catchment (Eastern Europe/Caucasus adjacency) and service mix.
• Genea: Australia-based fertility group combining IVF clinics with proprietary embryo monitoring technology (Geri). Comparable to Universe in combining clinical ART services with technology investment and academic partnerships.
• CREATE Fertility: UK- and EU-based fertility clinic chain specializing in natural and mild-stimulation IVF, IUI, and fertility preservation. Similar full-service reproductive medicine positioning as Universe, with strong international patient focus.
• Institut Marquès: Spanish fertility clinic offering IVF, ICSI, egg/sperm donation, and PGT, with active international patient programs. Comparable to Universe in being a privately held single-country operator with multilingual patient outreach.
• Eugin (part of IVI-RMA): International fertility clinic group (now part of IVI-RMA) offering IVF, IUI, donor programs, and fertility preservation across multiple countries. Highly comparable to Universe in service portfolio, with stronger international patient-acquisition infrastructure.
• ReproArt (Georgia): Georgian fertility clinic offering IVF, ICSI, IUI, and reproductive surgery in Tbilisi. Direct domestic competitor to Universe, competing for the same local Georgian and South Caucasus patient pool with overlapping service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UniverseCenterOfficial
• Instagraminstagram.com/clinicuniverse
• LinkedInlinkedin.com/company/universe-reproductive-cente

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universe