What Mawja does

Mawja is a private, Tripoli-based media and technology services company founded in 2020 that delivers creative and digital production work to Libyan clients. Its service portfolio spans video production (pre-production through post-production including VFX, color correction, voice-over, and sound mastering), responsive web and application development, digital marketing delivered through social media channels, photography, branding and graphic design, and content writing. The company operates with a 21-person in-house team structured around functional heads (development, production, administration) plus individual contributors in front-end, back-end, UI/UX, VFX, photography, content, and community management, led by founder Yaseen Algiloushi as Chairman.

Mawja's revenue model is project-based professional services: engagements are quoted per project rather than sold as recurring subscriptions, and the stated client base of 59 spans SMBs, mid-market firms, telecom operators (Libyana, Almadar), government agencies (Facilities Security Authority), and international organizations (UNDP Libya), plus educational institutions (ISM, Alfawz International School). Distribution is single-country domestic and sales-led, relying on direct client engagement rather than channel partners or self-serve funnels. The website serves as the primary portfolio showcase, with social media used both for client campaigns and for Mawja's own top-of-funnel reach.

The company is bootstrapped and founder-owned, with no disclosed external funding, acquisitions, subsidiaries, or geographic expansion beyond Libya. Reported milestones in 2020 include volunteer COVID-19 awareness videos, a municipal elections coverage project, and a commercial launch video for Organic Land's delivery application, indicating an early-stage agency building both civic visibility and commercial client relationships in a market with limited professional creative vendors.

Name

Mawja

Legal name

MAWJA

Website

https://mawja.ly

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Mawja is a Tripoli-based, bootstrapped creative and technology agency founded in 2020 that delivers video production, web and app development, digital marketing, photography, branding, and content writing services to Libyan SMBs, telecom operators, government agencies, and international organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Tripoli

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Project-based creative services including video production, photography, branding, graphic design, and content writing. Revenue is generated through one-time project fees rather than recurring contracts.
2. Digital Marketing Services: Digital marketing services delivered through social media platforms, generating revenue as a service offering rather than advertising take-rate.
3. Web Design & Development: Customized website and application development services, billed on a per-project basis.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mawja is a Tripoli-based media and technology services agency founded in 2020 that provides video production, web and application development, digital marketing, photography, branding and graphic design, and content writing services. Deliverables are produced project-by-project for Libyan businesses, government agencies, NGOs, educational institutions, and SMBs, with a 21-person in-house team handling work from concept through final delivery.

Product overview

Mawja is a media and technology company offering a portfolio of creative services. The core offerings include Video Production (with Pre-Production, Production, and Post-Production phases covering scripting, filming, editing, VFX, and animation), Web & App Development, Digital Marketing, Photography, Branding and Graphic Design, and Content Writing. These services are delivered as standalone offerings rather than a unified software platform, with the company serving clients across Libya including schools, telecom companies, government entities, and commercial businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production End-to-end video production services for commercial videos, documentaries, music videos, short films, TV commercials, and animation, including pre-production (conceptualization, scripting, storyboarding, budgeting, location scouting), production (direction, lighting, sound, art direction), and post-production (editing, color correction, VFX, animation, music composition, voiceover, sound mastering). Targeted at Libyan businesses, government, and organizations needing professional video content.
• Web & App Development Responsive, modern, customized website design and development services for Libyan clients across industries including schools, telecom, retail, and SMBs.
• Digital Marketing Digital marketing services delivered through social media platforms to help Libyan businesses reach audiences quickly and effectively.
• Photography Professional photography services as part of Mawja's visual content production offerings for clients in Libya.
• Branding and Graphic Design Branding and graphic design services to establish and enhance corporate visual identity for Libyan businesses and organizations.
• Content Writing Professional content writing services for digital and marketing materials supporting Libyan clients' communications and campaigns.

Quantifiable outcome

• 59 Happy Clients served as documented on website

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Organic LandminorOthersStrategic client partnership for video production services. Mawja produced a commercial video for Organic Land's new application and delivery service launch (June 2020).
• StreamcoreOthersOngoing creative services partnership. Stream's Communication Manager provided a testimonial citing 9+ months of collaborative work on video production, catalogues, and promotional materials. Represents Mawja's most prominent client relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Liquid: Independent MENA creative agency offering branding, digital, content, and production services across the region. Comparable scope of services and regional orientation to Mawja.
• Socialeyez: MENA-focused social media creative and influencer agency with offices in the UAE and Jordan. Overlaps directly with Mawja's social media campaign management and content production capabilities.
• Crowd: UAE-based independent creative agency delivering branding, content, and digital campaigns. Comparable to Mawja as a regional full-service creative competitor with similar service breadth.
• Kijamii: Cairo-based digital and social media agency offering social media management, content production, and digital marketing. Most directly comparable to Mawja as a regional full-service creative/digital agency of similar scale targeting MENA clients.
• Netizency: UAE-born social media and content agency focused on the MENA region with a multidisciplinary creative, strategy, and production team. Comparable to Mawja in offering bundled creative and digital services to brand clients.

Broad incumbents

• Ogilvy MENA: Global advertising and communications network with deep MENA presence. Overlaps with Mawja on creative production, branding, and digital campaign work, typically at the higher end of the enterprise and government market.
• Serviceplan: Europe's largest independent agency group with a growing MENA footprint. Overlaps with Mawja's full-service creative, digital, and production capabilities, particularly for multinational clients operating in the region.
• Leo Burnett MENA: Global creative network with significant Middle East operations. Comparable to Mawja in the creative production and campaign execution space, but operating at a much larger scale and serving multinational clients.
• FP7 McCann MENA: Leading regional advertising network in the Middle East offering creative, digital, and production services. Competes for the same enterprise and government briefs in MENA as Mawja but at significantly larger scale.
• Wunderman Thompson MENA: Global creative, technology, and marketing network with substantial Middle East operations. Represents the larger, better-capitalized incumbent that competes for the same enterprise and government clients Mawja serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MAWJA
• LinkedInlinkedin.com/company/mawjaly

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mawja