Thailand Wellness & Healthcare Expo

Name

Thailand Wellness & Healthcare Expo

Legal name

PMG Corporation Co., Ltd. (บริษัท พีเอ็มจี คอร์ปอเรชั่น จำกัด)

Website

https://thailandwellnessexpo.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Show Exhibition

NAICS

All Other Amusement and Recreation Industries (71399), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Health, Wellness & Fitness Expos (MPAGAFAF)

akta.pro secondary industries

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Healthcare & Medical Congresses (MPAGAGAF)

Keywords

• Trade show exhibition
• Wellness healthcare events
• Business matchmaking services
• Exhibition booth sales
• Sports fitness expo

Headquarters

HQ city

Bang Kapi

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Exhibition booth space sales: The primary revenue stream is from selling exhibition booth space to wellness, healthcare, sports, and fitness companies. Booths are offered in standard sizes of 4, 6, 9, 16, 18, and 36 square metres with varying furniture and electrical inclusions. Additional revenue comes from raw space rentals for exhibitors who prefer to build their own stands.
2. Sponsorship packages: Sponsorship revenue is generated through exclusive promotional zones, featured exhibitor placements, and event branding opportunities within the expo. The website references an 'Exhibition Exclusive Promotion' section listing booth reservations across multiple zones.
3. B2B matchmaking services: Business matching services connect Thai and international exhibitors with buyers and partners, including targeted business-to-business matchmaking sessions to facilitate trade deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Thailand Wellness & Healthcare Expo is an annual trade exhibition organized by PMG Corporation Co., Ltd. that brings together wellness, healthcare, longevity, sports, and fitness exhibitors across 11 thematic zones. The 2026 edition is co-located with SPORTEC Thailand 2026 at BITEC Bangna (June 25-27, 2026), offering modular booth rentals, B2B matchmaking services, expert-led seminars, and government-backed SME financing programs spanning 10,000 square metres.

Product overview

Thailand Wellness & Healthcare Expo is a comprehensive trade exhibition platform that serves as ASEAN's leading event for health, wellness, fitness, and sports industries. The 2026 edition combines with SPORTEC Thailand to create a unified event spanning 11 thematic zones (Wellness, Health Care, Longevity, Senior Products, Digital Health, Aesthetics, Medical Equipment, Future Food, Food & Beverage, Experience Room, and Sports & Fitness) across 10,000 square meters at BITEC Bangna. The event offers exhibitors modular booth packages (4-36 sqm), a B2B matchmaking platform for business connections, and expert seminars led by medical specialists. Co-organized with Japan's TSO International Inc. and Sportec BKK Co., Ltd., the expo targets entrepreneurs, investors, and health enthusiasts seeking to explore global health trends and forge business networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Thailand Wellness & Healthcare Expo 2026 × SPORTEC Thailand 2026 Annual ASEAN trade exhibition combining wellness, healthcare, longevity, sports, and fitness exhibitors across 11 thematic zones (Wellness, Health Care, Longevity, Senior Products, Digital Health, Aesthetics, Medical Equipment, Future Food, Food & Beverage, Experience Room, and Sports & Fitness) at BITEC Bangna, targeting exhibitor businesses and health-conscious consumer visitors.
• Standard Exhibition Booth Rental (4-36 sqm) Modular booth packages available in 4, 6, 9, 16, 18, and 36 square metre sizes for exhibitor businesses, each including company signage, reception table(s), chair(s), trash bin(s), T5 28W fluorescent lighting, and 5-amp single-phase power outlet(s).
• B2B Business Matching Service Dedicated B2B matchmaking service connecting Thai and international exhibitors with buyers, distributors, and partners through targeted business-to-business sessions to facilitate trade deals and partnership formation.
• Expo Sponsorship Packages Sponsorship opportunities for partner organizations, including exclusive promotional zones, featured exhibitor placements, and event branding within the expo.

Quantifiable outcome

• Projected economic impact of over 500 million baht for the 2026 edition (up from 120 million baht projected for 2025)
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and supporting.

• SPORTEC Thailand / Sportec BKK Co., Ltd.coreStrategic or Co-development Partner · 25 June 2026Co-organization partnership bringing SPORTEC Thailand 2026 — Japan's leading sports and fitness expo with 15+ years of success — to Thailand for the first time. SPORTEC Thailand adds 100 booths dedicated to sports, fitness, and sports innovation, making the combined expo uniquely comprehensive across both wellness/healthcare and sports industries.
• Cares Expo Taipei 2026coreStrategic or Co-development PartnerInternational exhibition partner, linking the Thailand Wellness & Healthcare Expo with Taiwan's premier care and wellness expo, facilitating cross-border exhibitor and buyer exchange.
• Thailand Convention and Exhibition Bureau (TCEB)majorStrategic or Co-development PartnerGovernment agency supporting the expo as a major events platform, providing institutional backing and promotion for Thailand's MICE and wellness industries.
• National Science and Technology Development Agency (NSTDA)majorStrategic or Co-development PartnerGovernment research agency supporting the expo as a knowledge and innovation partner, connecting exhibitors with Thailand's science and technology ecosystem.
• Department of Business Development (กรมพัฒนาธุรกิจการค้า)majorStrategic or Co-development PartnerGovernment department providing institutional support, selecting and preparing 30 Thai SMEs to participate in the expo, and promoting Thailand's wellness industry development.
• Dhurakij Pundit UniversitysupportingStrategic or Co-development PartnerKnowledge partner providing academic expertise and research support to the expo's educational programming and wellness content.
• SME D BanksupportingStrategic or Co-development PartnerState-owned financial institution supporting SME exhibitors by providing access to financing, financial tools, and market opportunities as part of the expo's support ecosystem.
• Export-Import Bank of Thailand (EXIM Bank)supportingStrategic or Co-development PartnerThai export-import bank providing trade financing support and market access facilitation for Thai wellness exporters participating in the expo.
• Small Business Credit Guarantee Corporation (บสย. / SBCG)supportingStrategic or Co-development PartnerCredit guarantee corporation providing financial support infrastructure for SME exhibitors to access credit and business opportunities at the expo.
• EEC (Eastern Economic Corridor) OfficesupportingStrategic or Co-development PartnerEEC Office selected community enterprises and industrial estate health products bearing EEC SELECT certification from Chonburi, Rayong, and Chachoengsao to participate in the expo, promoting health products from the Eastern Economic Corridor.
• Designated Areas for Sustainable Tourism Administration (DASTA)supportingStrategic or Co-development PartnerGovernment body supporting the expo as a sustainable tourism partner, aligning wellness tourism with Thailand's eco-tourism initiatives.
• Thai Wellness AssociationsupportingStrategic or Co-development PartnerAssociation partner providing industry expertise and channeling member wellness businesses as exhibitors to the expo.
• Thai Health Promotion SocietysupportingStrategic or Co-development PartnerHealth promotion organization supporting the expo as a knowledge partner, contributing to the event's public health education and wellness awareness programming.
• Thai Elderly Healthcare Trade Association (TAAM)supportingStrategic or Co-development PartnerAssociation representing Thailand's elderly care and senior wellness businesses, channeling member companies as exhibitors in the Senior Products zone.
• Thai Aesthetic Medicine AssociationsupportingStrategic or Co-development PartnerAssociation supporting the Aesthetic zone of the expo, connecting member clinics and aesthetic medicine practitioners with the exhibition platform.
• Thai Massage Federation (สมาพันธ์หมอนวดไทย)supportingStrategic or Co-development PartnerNational federation of Thai traditional massage practitioners supporting the expo's wellness programming and connecting traditional Thai wellness with the broader health expo ecosystem.
• Thailand's First Cocoa and Chocolate Trade AssociationsupportingStrategic or Co-development PartnerTrade association supporting the expo's Future Food and Food & Beverage zones by connecting cocoa, chocolate, and functional food producers as exhibitors.
• Navavej International HospitalsupportingOthersHospital partner providing exhibitor presence and health service expertise to the expo, representing the healthcare provider community.
• Synphaet HospitalsupportingOthersHospital partner participating in the expo's healthcare exhibitor ecosystem, showcasing hospital health services and wellness programs.
• TSO International Inc. (Japan)coreStrategic or Co-development PartnerJapanese parent company of SPORTEC, with 15+ years of experience organizing sports and fitness expos in metropolitan Tokyo. Provides the international sports industry network, expertise, and brand credibility for SPORTEC Thailand 2026.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cares Expo Taipei: Taiwan's premier care and wellness trade show and a direct international exhibition partner of Thailand Wellness & Healthcare Expo. Comparable as a regional Asian healthcare/wellness exhibition organizer targeting both B2B exhibitors and consumer visitors.
• SPORTEC / TSO International Inc. Organizer of Japan's leading sports and fitness expo with 15+ years of track record and direct co-organizing partner for SPORTEC Thailand 2026. Comparable as a regional sports/wellness trade show operator targeting B2B buyers and consumers with a similar booth-sales and sponsorship revenue model.
• Vitafoods Asia: Leading nutraceuticals and wellness ingredients trade show in Asia. Comparable as a B2B wellness/functional food exhibition targeting supplement, food, and beverage brands — overlapping with the Thailand expo's Future Food, F&B, and Wellness zones.
• Wellness Expo Asia: Regional B2B and B2C wellness exhibition operating across Asia. Comparable as a directly competing wellness trade show organizer targeting health-conscious consumers and wellness brands in the same ASEAN regional market.

Emerging players

• FIBO Global Fitness (organizer: RX): Leading global fitness industry trade show. Comparable in its sports and fitness industry B2B focus, mirroring the SPORTEC Thailand component of the Thailand expo and targeting similar gym operators, trainers, and fitness equipment brands.

Regional players

• Health & Wellness Asia (Informa): Pan-Asian health and wellness trade events organized by Informa, often staged in Singapore and Malaysia. Comparable as a regional wellness exhibition organizer serving ASEAN buyers, though typically operating in different geographies than the Thailand-centered expo.

Broad incumbents

• RX Global (Reed Exhibitions) - Beautyworld series: Global exhibition company running beauty, wellness, and lifestyle trade shows across Asia and the Middle East. Comparable as an incumbent organizer with regional wellness/beauty exhibition brands that overlap with the Thai expo's Aesthetic and Wellness zones.
• Cosmoprof Asia: Major Asian beauty and aesthetic trade show. Comparable as a regional exhibition serving aesthetics, beauty, and personal care brands — directly overlapping with the Aesthetic and Medical Wellness zones of the Thailand expo.
• Informa Markets (Asia Health / FHA-FnB): Global exhibition giant operating multiple Asian healthcare, food, and lifestyle events including Asia Health and FHA-Food & Beverage. Comparable as a large incumbent organizer of regional B2B trade shows in overlapping wellness, healthcare, and food categories.
• Medical Fair Asia (Messe Düsseldorf Asia): Well-established Asian medical and healthcare trade show organized by a major global exhibition company. Comparable as a regional B2B healthcare exhibition platform, though broader in medical devices and hospital equipment versus the wellness/longevity focus of the Thai expo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whbexpo
• LinkedInlinkedin.com/company/thailandexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thailand Wellness & Healthcare Expo