Wake Me Up

What Wake Me Up does

Wake Me Up Norway (Stiftelsen/organization number 922 998 043) is a Norwegian nonprofit founded on October 10, 2019 by Veronica Tangen, headquartered in Oslo at Gina Krogsvei 5b. Its core product is a mobile application (iOS and Android, branded "Wake Me Up Norway") that delivers free, confidential one-on-one video coaching sessions with over 50 volunteer coaches, mental trainers, and conversation partners (samtalepartnere) to Norwegian youth aged 15–26, with no waitlists. The platform is built on Visiba Care's video consultation infrastructure (a third-party platform from Sweden-based Visiba Group AB, with data processed in Mölndal and sub-processed via GleSYS), supports BankID-based authentication, and integrates chat and personality assessment tooling for the Karrierestøtte Ung career coaching program.

The business model is a freemium cross-subsidy nonprofit design. The 15–26 core service is free to users; revenue is generated through tiered corporate sponsorship (S at 50,900 NOK, L at 100,900 NOK, General at 500,000+ NOK annually), annual memberships (youth 100 NOK, supporter 490 NOK, family 590 NOK), private donations via DNB bank transfer and Vipps, paid corporate presentations, a subsidized 495-NOK conversation package for ages 26–34, and testamentary giving enabled via a Jurio partnership. Reach is amplified through a four-city WMU Hub network (Oslo, Stavanger, Trondheim, Lørenskog), school and sports-club presentations, an ambassador program featuring public figures, and an ecosystem of partners including NAV, the University of Oslo, Forandringshuset, YoungRIOT, Vålerenga Samfunn, EL og IT Forbundet, Virke, Normal, Studentsamskipnaden SiO, Ung Leve, UngSamtale, and Ung Norge. The organization publicly states that 100% of gifts fund operations, development, activities, and projects.

Name

Wake Me Up

Legal name

Wake Me Up Norway

Website

https://wakemeup.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Wake Me Up Norway is a Norwegian nonprofit that provides free, confidential video coaching and mental training via a mobile app to youth aged 15–26, funded by corporate sponsorships, memberships, donations, and a subsidized paid tier for ages 26–34.

Ownership category

akta.pro rank

Product category

Youth Mental Health Coaching and Life Mastery Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Mental health coaching
• Youth life coaching
• Video counseling services
• Nonprofit mental health
• Career coaching services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorship: Wake Me Up Norway generates revenue through tiered corporate sponsorship packages. The Sponsorship (S) tier costs 50,900 kr per year and includes a diploma, logo placement on the website, member logo for the sponsor's website, and membership for employees under 26. The Sponsorship (L) tier costs 100,900 kr per year and adds business interviews, profiling opportunities, and the ability to donate a workshop to a secondary school or association. A General Sponsor (Generalsponsor) tier costs 500,000+ kr per year and includes a tailored agreement, talks for employees, a mentor program for employees under 30, and partnership and profiling at events. One-time gifts and custom invoice amounts are also accepted. Sponsorships represent the primary revenue stream enabling the organization to operate the free coaching service.
2. Membership Fees: Wake Me Up operates as a membership-based nonprofit organization with annual membership fees: Youth Member (under 26) at 100 kr/year, Supporter Member (over 26) at 490 kr/year, and Family Member at 590 kr/year. Business and school/club membership tiers are also available on request. As of the membership terms page, the approved rates per the annual general meeting were 99 kr (youth), 499 kr (supporter), and 599 kr (family) per year. Membership registration is managed by SmartOrg AS (org. 916 476 507) with a 5% transaction fee. The membership provides access to coaching sessions, career guidance, network events, workshops, and the Youth Hub community.
3. Donations and Gifts: One-time and recurring donations from private individuals and businesses form a significant funding source. Wake Me Up accepts bank transfers (DNB account 1506.26.49892, please mark with 'gave') and Vipps (570306). Monthly recurring donors (fastgivere/månedsgivere) can set up AvtaleGiro or Vipps recurring gifts, providing financial predictability. Testamentary bequests (legatgaver) are also cultivated through a partnership with Jurio (a digital legal services platform) enabling free digital will creation. All gifts from companies and private individuals are stated to go 100% to operations, development, activities, and projects in Wake Me Up.
4. Paid Conversation Packages (26–34 age group): For young adults aged 26–34 who cannot afford professional help, Wake Me Up offers a paid conversation support package at 495 kr (versus the regular market price of 5,180 kr). Membership is required (495 kr for this age group). The package includes up to four 30-minute sessions with a qualified conversation partner via the video app, plus an introductory group session. This represents a cross-subsidy model where higher-income members fund expanded access for younger users.
5. Foredrag (Paid Speaking / Workshops): Wake Me Up offers research-based talks and workshops on mental well-being and life mastery for schools, sports clubs, youth organizations, universities, and businesses. The first presentation for schools is free as part of the preventive mission; additional sessions and all sessions for businesses are paid. Business presentations can be invoiced, with all revenue going directly to Wake Me Up's work for youth mental well-being. Custom workshops and assignments (skreddersydde oppdrag) are also offered for corporate clients. For corporate presentations, travel and accommodation costs are billed with a 15% surcharge.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Wake Me Up Norway provides free, confidential one-on-one coaching conversations via a proprietary mobile app to youth aged 15–26 across Norway, connecting them with over 50 volunteer coaches, mental trainers, and conversation partners through video consultations. The service is complemented by free downloadable self-help worksheets, free school presentations, a network of physical community hubs in four cities, career coaching with personality assessment for ages 16–26, and a subsidized paid conversation package for adults aged 26–34. Revenue to sustain the free core service comes from corporate sponsorships, individual memberships, donations, and paid workshops.

Product overview

Wake Me Up Norway is a non-profit organization offering a portfolio of mental health and life coaching services primarily targeting youth aged 15-26 in Norway. The core product is the Samtaleapp (Conversation App) — a mobile application that connects users with over 50 professional coaches, mental trainers, and mentors via video consultations. The app serves as the primary platform for one-on-one coaching sessions and is complemented by Foredrag og Workshop (lectures and workshops) for schools and organizations, Aktivitetsgrupper/WMU Hub (local community groups) in four cities, Gratis verktøy (free self-help tools including worksheets and resources), and specialized programs like Karrierestøtte Ung (career support) and Samtalestøtte i en vanskelig tid (conversation support for ages 26-34). The offerings are unified under the Wake Me Up Norway brand and are provided free of charge to the primary target demographic, funded by memberships, sponsorships, and donations.

Differentiator

Problem solved

Functional benefit

Brands

• Wake Me Up Norway App: Mobile application for booking video calls with professional conversation partners, mental trainers, and coaches. Available on iOS and Android for youth aged 15-26 years.

Products and services

• Wake Me Up Norway Samtaleapp (Conversation App) Mobile application (iOS and Android) that provides free video consultation sessions between Norwegian youth aged 15-26 and a network of over 50 volunteer coaches, mental trainers, and conversation partners. Users download the app, register with BankID, browse coach profiles with different specialties (love/grief, career, habits, relationships, health, leadership, economics), select a preferred partner, and book available time slots directly. The service is completely free for the primary target audience with no waitlist.
• Foredrag og Workshop (Lectures and Workshops) Research-based 45-minute presentations on mental well-being and life mastery delivered by Wake Me Up speakers at schools (videregående skoler), universities, sports clubs, and youth organizations across Norway. The first presentation per school is free as part of the preventive mission; subsequent school presentations and all corporate presentations are paid. Custom workshops and assignments (skreddersydde oppdrag) are also offered for corporate clients.
• WMU Hub (Community Hubs) Local community groups and meeting places for youth focused on mental well-being and personal development. Active WMU Hubs operate in Oslo, Stavanger, Trondheim, and Lørenskog, each led by local youth 'igangsettere' (startup organizers) who arrange events, workshops, networking meetups, and self-development groups. The hubs serve as both community service delivery and word-of-mouth marketing touchpoints.
• Karrierestøtte Ung (Youth Career Support) Career guidance program for Norwegian youth aged 16-26 using a scientifically based personality assessment tool. The program helps users identify strengths, values, and preferences to find matching study or career paths, and includes up to three free one-on-one video sessions with qualified conversation partners. The assessment is coupled with personalized coaching sessions.
• Samtalestøtte i en vanskelig tid (Conversation Support Package for ages 26-34) Heavily subsidized paid conversation support package for young adults aged 26-34 who cannot afford professional help, priced at 495 kr versus a regular market price of 5,180 kr. Requires a Supporter membership (490 kr/year). The package includes up to four 30-minute one-on-one video sessions with a qualified conversation partner via the Wake Me Up app, plus an introductory group session. Represents a cross-subsidy model where higher-income members fund expanded access for younger users.
• Gratis verktøy (Free Self-Help Tools and Resources) Free library of downloadable self-help resources covering topics such as handling difficult situations, expressing feelings and emotional vocabulary, starting conversations about mental health, cognitive reframing, gratitude practice, social confidence, frustration management, self-care planning, and mental health first aid. Includes the Tankevirus video app (tankevirus.no) offering free video content tailored to improve mental well-being and reduce rumination.

Quantifiable outcome

• Free coaching service with over 50 professional conversation partners available immediately with no waitlist
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Visiba Group ABcoreTechnology or Integration · 10 October 2019Visiba Group AB (org.no. 556967-9813, Kroksletts Fabriker 61, 431 37 Mölndal, Sweden) is the core technology provider and subcontractor for Wake Me Up Norway. They provide the e-health video consultation platform that powers the Wake Me Up app, enabling video calls and direct messaging between coaches and youth. Visiba Group processes data on behalf of Wake Me Up (as data processor) and manages GleSYS as a further sub-processor for data storage. This is the foundational technology infrastructure without which the coaching service cannot be delivered.
• NAV (Norges arbeids- og velferdsetat)coreStrategic or Co-development PartnerNAV (Norwegian Labour and Welfare Administration) is listed as a partner of Wake Me Up Norway. The partnership supports Wake Me Up's mission to reach vulnerable youth who may be interacting with NAV's services, potentially referring them to Wake Me Up's free coaching and mental health resources. The NAV logo appears in the sponsor and partner section of the website.
• University of Oslo (UiO)minorStrategic or Co-development PartnerThe University of Oslo is listed as a partner. Wake Me Up participated in the World Mental Health Day commemoration at UiO alongside Ung Leve, UngSamtale, and Studentsamskipnaden SiO. The partnership enables outreach to university students, a key demographic within the 15–26 age range, and provides a platform for mental health awareness raising.
• Sylte StudiosminorStrategic or Co-development PartnerSylte Studios is credited for website design, web development, and photography across wakemeup.no. The Sylte Studios logo appears in the partner section of the website, indicating an ongoing creative services partnership. Sylte Studios has produced professional photography and video content for Wake Me Up's brand.
• ForandringshusetminorStrategic or Co-development PartnerForandringshuset is listed as a partner and Wake Me Up entered a collaboration with them (announced via blog post in February 2022) to enable more youth to have access to an independent coach or conversation partner, as well as mentor programs and trialing additional WMU hubs. The partnership expands Wake Me Up's reach through Forandringshuset's community network.
• Vålerenga Samfunn (VIF Samfunn)minorStrategic or Co-development PartnerVålerenga Samfunn (VIF Samfunn) is Wake Me Up's partner in the Jobbsjansen program, which provides youth outside of school and work with vocational training, self-discovery, and new life goals. Wake Me Up contributes mental health tools, self-leadership, and personal development content to the program. Vålerenga Samfunn's Community Champions League project also featured Wake Me Up workshops. This is a complementary partnership combining vocational and mental health support for vulnerable youth.
• YoungRIOTminorStrategic or Co-development PartnerYoungRIOT is a digital innovative meeting place for young people entering the workforce. Wake Me Up entered a collaboration with YoungRIOT (announced November 2022), combining Wake Me Up's coaching with YoungRIOT's digital platform to reach youth at the critical early career stage. YoungRIOT's content, design, and language are tailored to young people.
• Studentsamskipnaden SiOminorStrategic or Co-development PartnerStudentsamskipnaden SiO (the student welfare organization for Oslo) partnered with Wake Me Up for the World Mental Health Day commemoration at the University of Oslo, alongside Ung Leve and UngSamtale. The partnership enables Wake Me Up to reach university students and promote the free conversation app on campus.
• Ung LeveminorOthersUng Leve is a partner in Wake Me Up's World Mental Health Day commemoration at UiO. Ung Leve focuses on suicide prevention and mental health among youth. The partnership creates a broader coalition for youth mental health advocacy and service promotion.
• UngSamtaleminorOthersUngSamtale is a partner in Wake Me Up's World Mental Health Day commemoration at UiO. UngSamtale provides a youth-oriented conversation service. The partnership aligns two complementary youth mental health organizations for joint advocacy and awareness raising.
• Ung NorgeminorStrategic or Co-development PartnerWake Me Up entered a partnership with Ung Norge (announced July 2020) to give young people in vulnerable situations access to safe support, conversations, and supportive adults — precisely when they need it most. The collaboration leverages Ung Norge's network to extend Wake Me Up's reach to the most vulnerable youth.
• EL og IT Forbundet (EL and IT Union)minorStrategic or Co-development PartnerEL og IT Forbundet arranged mental training workshops for apprentices in Drammen, delivered by Wake Me Up. The partnership brings Wake Me Up's services into the vocational training environment, addressing mental health and life mastery for young workers. This represents a novel channel for youth mental health support beyond schools and traditional settings.
• Virke (Handels- og servicenæringens hovedorganisasjon)minorStrategic or Co-development PartnerVirke (the Norwegian Confederation of Trade and Service Enterprises) is listed as a partner/sponsor of Wake Me Up, appearing in the partner logo section of the website. The partnership may involve joint initiatives around youth mental health in the retail and service sector.
• Normal (foreningen for normalisering av psykisk helse)minorStrategic or Co-development PartnerNormal (the association for normalizing mental health) is listed as a partner of Wake Me Up Norway. The partnership aligns two organizations working to destigmatize mental health issues and make mental health support accessible to youth.
• TingmannminorChannel Partner/ Reseller/ DistributorTingmann appears as a partner in the Wake Me Up sponsor and partner logo section. The nature of the partnership is not explicitly detailed in the available source material.
• Jurio (Digital Legal Services)minorGTM or Marketing PartnerWake Me Up partnered with Jurio (a digital legal services platform) to offer free digital will creation to supporters who wish to include Wake Me Up in their testament. This partnership enables Wake Me Up to promote legacy giving (legatgaver) as a fundraising channel, while Jurio gains a charitable cause to feature in its platform. The partnership is mutually beneficial for legacy fundraising and estate planning accessibility.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• UngSamtale: Youth-targeted conversation service (chat/phone) for young people in Norway up to age 25. Comparable in mission (free, low-threshold mental health conversations for Norwegian youth), channel mix (digital self-serve), and partnership ecosystem.
• Mental Helse Ungdom: Norwegian youth mental health membership organization advocating for and supporting young people with mental health challenges. Most direct analog in terms of mission, constituency (Norwegian youth), and nonprofit delivery model.
• Kors på halsen (Røde Kors): Norwegian Red Cross helpline for children and youth under 18. Comparable in offering free, confidential, digital conversation support to young Norwegians; broader incumbent with established public funding and similar brand trust.
• Ung Leve: Norwegian nonprofit offering group-based conversation and activity programs for youth aged 13–25 facing mental health challenges. Direct peer in target demographic, geographic market, and preventive conversation model; an existing co-marketing partner.

Others

• SnakkOmMobbing / Barnevakten: Norwegian parent/youth information services around online safety and well-being. Adjacent peer: shares content-library and school-presentation distribution motion in Norway but focuses on digital safety/screen guidance rather than mental coaching.

Broad incumbents

• BetterHelp: Global paid online therapy/coaching platform. Comparable digital delivery model to Wake Me Up's app but serves paying adults; serves as the paid incumbent that Wake Me Up's subsidized 26–34 tier competes with at a fraction of the price.
• Mental Helse (Norway): National Norwegian mental health interest organization with broad programming across age groups. Comparable as a nonprofit mental-health voice in Norway with membership and advocacy components, but operates at all ages rather than specializing in youth.
• Headspace Health (Ginger + Headspace): Global mental health and mindfulness platform with both consumer app and enterprise/B2B channels. Comparable in mindfulness/coaching content + employer distribution motion; incumbents in the corporate sponsorship segment Wake Me Up is selling into.

Emerging players

• 7 Cups: Global free (and paid-tier) emotional support platform connecting users to trained listeners via chat. Direct product analog to Wake Me Up's app-based peer/coach conversation model, though without cultural/linguistic localization for Norway.

Regional players

• Blå Kors Norge (Youth programs): Norwegian addiction and mental health nonprofit operating youth-facing preventive and early-intervention programs. Similar preventive, community-based, mission-driven delivery for vulnerable youth in Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wakemeupnorway
• Facebookfacebook.com/wakemeup.no
• LinkedInlinkedin.com/company/wake-me-up-norway

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Me Up