Ung Norge
- Company typePrivate
- Founded2012
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
Ung Norge firmographics
Firmographics- Name
- Ung Norge
- Legal name
- Ung Norge
- Website
- https://ungnorge.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ung Norge industry classification
Industry- Product category
- Child Welfare and Youth Social Services
- NAICS
- Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industry
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)
Keywords
Where Ung Norge is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Ung Norge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Clothing Sales Revenue: The UngNorge Shop sells clothing at discounted/rabattert prices to members and the general public. NAV users pay subsidized fees (50-100 kr per garment). Proceeds fund the organization's activity programs.
- Free Clothing Distribution (In-Kind): Ung Norge distributes brand-new clothing donated by major Norwegian clothing suppliers (Varner, Line of Oslo, Cubus, Dressmann, Nike, etc.) free of charge to child welfare children and youth. Estimated annual distribution value exceeds 30 million NOK. This is an in-kind/goods value rather than cash revenue.
- Membership Dues: Free membership for those under 18. Adults pay a membership fee determined at the annual meeting. Members receive access to all activities, free clothing, and events.
- Sponsorships and Grants: Ung Norge receives support from corporate sponsors (Varner, Gjensidigestiftelsen, Lions Norge, and many local businesses) and government grants. These fund operations, shops, and activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free clothing for barnevernsbarn (child welfare children) |
| Unit Pricing | Monthly | Subsidized clothing for NAV-referred individuals |
| Transaction based/ take rate | Pay-as-you-go | Discounted clothing for members and general public |
| Subscription | Annual | Membership fee (adults over 18) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Ung Norge product offering
Product offeringCore offering
Ung Norge is a Norwegian non-profit organization that distributes free and subsidized brand-name clothing to children and youth in the child welfare system (barnevernsbarn) through its UngNorge Shop locations, while also running recreational, educational, and work-training programs including maritime activities (Båtliv), summer camps (Sommerleire), youth cafés, and the LOS aftercare mentorship program.
Product overview
Ung Norge is a non-profit organization (NPO) providing a portfolio of social services for children and youth in Norway, particularly those from child welfare backgrounds. The core offerings include: UngNorge Shop (clothing distribution), Båtliv (maritime/boating activities), Arbeidstrening (work training), Sommerleire (summer camps), Ungdoms Café (youth café), and the LOS aftercare program. Operations span multiple cities (Oslo, Bergen, Haugesund, Asker, Vestfold og Telemark, Sør) with both physical locations and activity centers like Lohavn. The organization distributes over 30 million NOK in clothing annually and provides recreational, educational, and employment support services.
Differentiator
Problem solved
Functional benefit
Products and services
- UngNorge Shop
Quantifiable outcome
- Over 30 million NOK in clothing distributed annually to barnevernsbarn
- +4 more outcomes
Companies that use Ung Norge
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ung Norge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ung Norge partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Lions Norge (Lions Norway)corePartnership announced December 2025. Lions Norge and Ung Norge will work together to care for barnevernsbarn, leveraging thousands of Lions members across Norway to provide support during aftercare and transition to independence.
- Varner-gruppencoreMajor Norwegian fashion retailer that donates clothing to Ung Norge, enabling the free clothing distribution. This is a founding-level partnership that makes the entire shop model possible. Provides brand-name clothing including pieces from their various brands.
- GjensidigestiftelsencoreNorwegian foundation that provided establishment grants enabling the opening of UngNorge Bergen (2018) and supports activity centers such as Lohavn and the 'Mestring på Sjøen' (Mastery at Sea) program. Key financial supporter of Ung Norge's infrastructure.
- Vålerenga Ishockey (VIF Hockey)coreVålerenga Ishockey collaborates with Ung Norge through their 'Klubben for alle' (Club for Everyone) social project. Hockey players participate in joint events like Havnelangs, providing role models for children in need. Nearly 400 children participated in one joint event.
- Passion for OceanminorMarine conservation organization that collaborates with Ung Norge on maritime activities at Lohavn and summer camps. Provides marine biology expertise for beach cleanups and water activities.
- Norsk Folkehjelp (Norwegian People's Aid)minorCollaborates with Ung Norge on maritime activities at Lohavn, contributing to the 'Mestring på Sjøen' program and water safety training.
- Line of OslocoreNorwegian fashion brand that donates clothing to Ung Norge shops, contributing to the free clothing distribution program alongside Varner.
- Oslo Havn / Hav eiendomcoreOslo Port Authority provided the Lohavn site (Sørenga) for Ung Norge's maritime activity center. Ung Norge has been located at Oslo port for nearly six years.
- Zuccarello Stiftelsen (Zuccarello Foundation)minorFoundation established by NHL player Mats Zuccarello that co-sponsors summer camps for barnevernsbarn, providing resources for outdoor and adventure activities.
- Strømøy Racing / Marit StrømøyminorFormula 1 boat racer Marit Strømøy and her Strømøy Racing team collaborate with Ung Norge on maritime activities and youth racing programs, including the 'Mestring på Sjøen' event at Lohavn.
- Norsk Fosterhjemsforening (Norwegian Foster Care Association)minorCollaborates with Ung Norge on organizing youth weekends (ungdoms-helger) in both Oslo and Bergen, bringing foster children together for activities and community.
- DressmanncoreNorwegian menswear retailer under Varner that donates clothing to Ung Norge, contributing to the free clothing program.
- FN SambandetminorUN Association in Norway (FN-sambandet) logo appears on Ung Norge's partner page. Nature of partnership not detailed in source material.
- CubuscoreNorwegian fashion retailer under Varner that donates clothing for free distribution through Ung Norge shops.
- Nike NorwaycoreNike Norway has donated clothing to Ung Norge in the past, contributing to large-scale clothing distributions (featured in Aftenposten article on clothing distribution events).
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Ung Norge competitors and assessment
Company assessmentEmerging players
- Fattighuset: Norwegian NGO addressing child and family poverty through material aid and outreach. Closely comparable in addressing clothing/material hardship and serving NAV-referred low-income families.
- Right to Play Norway: NGO using sport and play for child development among vulnerable youth. Overlaps with Ung Norge's maritime activities, summer camps, and Vålerenga hockey partnership approach of using activity-based engagement.
Broad incumbents
- Røde Kors (Norwegian Red Cross): Large Norwegian humanitarian organization with youth and integration programs. Comparable as a multi-mandate social services NGO with nationwide volunteer infrastructure and activity-center model.
- Frelsesarmeen (Salvation Army Norway): Established Norwegian humanitarian organization providing clothing, food, and social services to vulnerable populations. Comparable in operating physical distribution points (shops) and addressing child poverty and family hardship.
- Kirkens Bymisjon: Major Norwegian social-services NGO addressing poverty, exclusion, and vulnerable populations. Comparable in operating model (multi-city services, donor-funded, social outreach) though not focused exclusively on barnevernsbarn.
- Redd Barna (Save the Children Norway): Large established Norwegian NGO focused on children's rights and welfare. Comparable in target population (vulnerable children) and mission space, but operates at a much larger scale across multiple child-rights verticals.
- UNICEF Norway: Norwegian branch of the UN children's fund, addressing child welfare, rights, and emergency support. Comparable mission space and donor-driven model, though operating globally and through advocacy rather than direct clothing/activity distribution.
Regional players
- Barnas Stasjon: Local Norwegian children's services organization providing meeting places and support activities for vulnerable children and families — overlap in target population and community-hub operating model.
Direct peers
- SOS-barnebyer (SOS Children's Villages Norway): Norwegian chapter of an international NGO providing family-based care for children without parental care — the same barnevernsbarn / out-of-home-care population that Ung Norge serves.
- Norsk Fosterhjemsforening (Norwegian Foster Care Association): Norwegian NGO directly serving foster children and families — the same primary beneficiary population as Ung Norge. Actively collaborates with Ung Norge on youth weekends in Oslo and Bergen, making it a direct mission-aligned peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ung Norge social profiles
Digital presenceUng Norge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ung Norge leadership team
Management profileNumber of profiles
Profiles19 records
Ung Norge subsidiaries and ownership
Company hierarchySubsidiaries9 records
Ung Norge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ung Norge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ung Norge
What does Ung Norge do?
Ung Norge is a Norwegian non-profit organization that distributes free and subsidized brand-name clothing to children and youth in the child welfare system (barnevernsbarn) through its UngNorge Shop locations, while also running recreational, educational, and work-training programs including maritime activities (Båtliv), summer camps (Sommerleire), youth cafés, and the LOS aftercare mentorship program.
Is Ung Norge a public or private company?
Ung Norge is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ung Norge founded?
Ung Norge was founded in 2012. It employs 1 to 10 people.
Where is Ung Norge based?
Ung Norge is headquartered in Oslo, Norway, in the Europe region.
How does Ung Norge make money?
Four revenue lines are on record. Clothing Sales Revenue is the primary driver. The others are free Clothing Distribution (In-Kind), membership Dues and sponsorships and Grants.
Who are Ung Norge's main competitors?
Emerging players on record are Fattighuset and Right to Play Norway. Broad incumbents are Røde Kors (Norwegian Red Cross), Frelsesarmeen (Salvation Army Norway), Kirkens Bymisjon, Redd Barna (Save the Children Norway) and UNICEF Norway. Barnas Stasjon is listed as a regional player. Direct peers are SOS-barnebyer (SOS Children's Villages Norway) and Norsk Fosterhjemsforening (Norwegian Foster Care Association).
Does Ung Norge have an API?
No public API is recorded for Ung Norge.
What industry is Ung Norge in?
Ung Norge's product category is Child Welfare and Youth Social Services. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 6115 and its SIC code is 8200.