Green Visions

What Green Visions does

Green Visions (legal entity: Green Visions Eco tours d.o.o.) is a Sarajevo-based adventure travel and eco-tourism operator founded in 2004, organizing guided and self-guided hiking, mountain biking, white water rafting, and snowshoeing tours across Bosnia and Herzegovina and the broader Western Balkans. The company's product portfolio centers on multi-day hiking expeditions along the Via Dinarica mega-trail — a 650+ km route network spanning eight countries — supported by complementary offerings including the Transbalkan MTB cycling route (11 days across three countries), bike and e-bike rental in Sarajevo, and tailored custom itineraries. It also operates the Unique Summer Travel Study Program in partnership with the U.S.-based BHeart Foundation for students aged 16-27, and serves as the official tour operator for the Trans Dinarica cycling route. Pricing spans EUR 60 for single-day experiences to EUR 2,250+ for 11-day multi-country expeditions, with revenue derived from packaged tour sales, equipment rentals (usage-based), and custom tour services.

The business operates a direct-to-consumer model with tours sold primarily through its website (greenvisions.ba), powered by the TrekkSoft booking platform, where TREKKSOFT AG processes credit card payments. Distribution is augmented by partnerships with the Via Dinarica Alliance and Outside Magazine Online for international demand generation, TripAdvisor listings (Certificate of Excellence 2024 and 2025), and earned media coverage in The New York Times and National Geographic Magazine. Customer segments include international adventure tourists, student/educational groups, and small private groups (typically 2-7 people). Marketing channels span content marketing via website and social media (Facebook, Instagram, YouTube, Twitter), PR/earned media, and referral partnerships.

The company is a privately held limited liability company under Bosnian law, founder-owned and operated with no disclosed institutional funding or parent entity. It maintains an affiliated NGO, Eko Akcija (established 2009 by a Green Visions co-founder), focused on environmental protection of Bosnia's protected areas, wild rivers, and anti-logging initiatives. The firm is headquartered at Trg Barcelone 5, Sarajevo, with a team of 11-50 employees and operates without proprietary technology platforms, mobile apps, or disclosed AI capabilities.

Name

Green Visions

Legal name

Green Visions Eco tours d.o.o.

Website

https://greenvisions.ba

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Visions is a Sarajevo-based adventure travel and eco-tourism operator offering guided and self-guided hiking, biking, rafting, and snowshoeing tours across Bosnia and Herzegovina and the Western Balkans, serving international adventure tourists, educational groups, and small private parties primarily via its TrekkSoft-powered website.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJABAL

Multi-Activity & Expedition Packages (Guided Adventure Trips)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAKAFAB

Adventure & Expedition Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAJAIAA

National Park & Protected Area Tours

Travel & Hospitality/Tours, Attractions & Experiences/Nature & Wildlife Experiences (National Parks, Wildlife Encounters, Eco-tours)

SECONDARYTHAKAOAC

Adventure & Expedition Custom Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYTHAAALAI

Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

Keywords

• Adventure travel tours
• Guided hiking holidays
• Mountain biking tours
• White water rafting
• Eco-tourism services

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Adventure Tour Packages: Green Visions generates revenue primarily through selling packaged adventure tours including guided hiking, biking, snowshoeing, and rafting experiences. Tours are sold as complete packages including accommodation, meals, transportation, and guides. The company offers both guided group tours and self-guided independent options with varying price points from EUR 180 to EUR 2,250+ per person depending on trip duration and complexity.
2. Equipment Rental: Revenue is generated from renting bikes, e-bikes, and camping/hiking equipment to travelers. Bike rental options include Specialized Rockhopper mountain bikes and Marin Sausalito E2 electric bikes.
3. Custom/Tailor-Made Tours: The company offers bespoke tour services where customers can hire specialized English-speaking guides for custom city, mountain, or outdoor adventure trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green Visions operates packaged adventure travel experiences in Bosnia and Herzegovina and the Western Balkans, selling guided and self-guided hiking, mountain biking, snowshoeing, and white water rafting tours along routes including the Via Dinarica mega-trail and Trans Dinarica cycling corridor. Core products are multi-day tour packages priced per person that include local guides, accommodation, meals, transportation, and equipment, complemented by premium bike/e-bike rentals and tailor-made private tour design. The company also runs an educational summer travel study program in partnership with a US-based nonprofit.

Product overview

Green Visions is an adventure travel and eco-tourism operator offering a comprehensive portfolio of guided and self-guided outdoor experiences in Bosnia and Herzegovina and the Western Balkans. The core offering centers on multi-day hiking tours along the Via Dinarica mega-trail, supported by complementary products including mountain biking tours, white water rafting, snowshoeing, and tailored adventure experiences. The company operates a booking and reservation platform powered by TrekkSoft and provides equipment rental services (bikes and e-bikes), with specialized offerings including educational study trips and custom tailor-made tours. The product ecosystem spans from day trips to multi-week expeditions across eight Western Balkan countries, with a focus on sustainable tourism and support for rural highland communities.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Eko AkcijacoreStrategic or Co-development Partner · 2 December 2009Eko Akcija is a non-governmental organization established by one of the founders of Green Visions on December 2, 2009, with headquarters in Sarajevo. The organization focuses on protecting protected areas in Bosnia and Herzegovina and has expanded to citizen-led actions including protection of wild rivers, clean air, citizen participation in local government, and illegal logging. Green Visions provides financial and logistical support and has acted as the office for Eko Akcija since its inception, demonstrating deep commitment to environmental protection.
• Via Dinarica AlliancecoreStrategic or Co-development PartnerVia Dinarica Alliance is a platform of professional outfitters that serves to promote and develop local communities and small businesses active in hospitality, service, tourism, agriculture, and cultural heritage along the Dinaric Alps. Green Visions has worked with Via Dinarica since 2014 to explore and promote the Via Dinarica mega-trail spanning eight countries across the Western Balkans. The partnership aims to connect countries and communities while creating a unique and diversified tourist offer for sustainable economic development.
• Outside Magazine OnlinecoreGTM or Marketing PartnerGreen Visions has partnered with Via Dinarica and Outside Magazine Online to promote the Via Dinarica hiking trail. Outside Magazine is a leading outdoor recreation and adventure travel media brand that helps showcase the trail to international adventure travelers seeking authentic mountain experiences.
• Trans DinaricacoreStrategic or Co-development PartnerGreen Visions is proud to be the official tour operator for the Trans Dinarica cycling route in Bosnia and Herzegovina, supporting the development of this landmark trail and delivering high-quality cycling experiences across the Balkans. Trans Dinarica is the first and only cycle route to connect all eight countries of the Western Balkans.
• TrekkSoft AGcoreTechnology or IntegrationTrekkSoft is the website builder and booking solution powering Green Visions' online presence. Credit card payments are collected by TREKKSOFT AG, headquartered in Matten, Switzerland. Green Visions' domain for booking and payment processing is owned and operated by TrekkSoft, with TREKKSOFT appearing on customer credit card statements.
• Exodus TravelsminorGTM or Marketing PartnerExodus Travels is a UK-based adventure travel company and the employer of Aldo Kane, a renowned Scottish extreme adventurer, former Royal Marine Commando, and TV presenter who serves as a brand ambassador. Green Visions worked with Aldo Kane on a special project showcasing the Via Dinarica Trail's importance and the region's adventure potential.
• BHeart FoundationcoreStrategic or Co-development PartnerBHeart Foundation is a non-profit organization based in the United States partnering with Green Visions to offer the Unique Summer Travel Study Program in Bosnia and Herzegovina. The program combines eco-tourism, guest lectures, workshops, volunteer work, adventure activities, and cultural immersion for students and young adults aged 16-27 from around the world.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Backroads: US active-vacation company specializing in biking, hiking, and multi-activity trips worldwide. Comparable in cycling and hiking product focus, premium guided experience positioning, and active-traveler customer demographic.
• Trek Travel: Boutique cycling vacation company offering guided bike tours in scenic destinations worldwide. Directly comparable on the cycling/adventure product overlap (Trans Dinarica-style multi-country bike tours) and premium guided-experience positioning.
• Wilderness Travel: US-based adventure tour operator offering hiking, wildlife, and cultural expeditions worldwide. Comparable in small-group guided adventure model, expedition-style itineraries, and active-traveler target market.
• Exodus Travels: UK-based adventure travel company offering guided walking, cycling, and discovery tours worldwide. Directly comparable as a multi-activity guided adventure operator with overlapping product categories (hiking, biking, cultural adventure). Aldo Kane, Green Visions' brand ambassador, is employed by Exodus.
• Mountain Travel Sobek: US-based adventure travel pioneer offering hiking, biking, and rafting expeditions worldwide. Comparable as a multi-activity adventure specialist with similar expedition-style product (multi-day guided hiking, rafting, custom itineraries) at comparable price points.
• Explore Worldwide: UK-based adventure travel company specializing in small-group discovery and active holidays. Closely comparable in business model and target customer (active travelers seeking guided walking and adventure experiences in less-mainstream destinations).
• KE Adventure Travel: UK adventure tour operator offering hiking, trekking, biking, and family adventure holidays. Comparable product mix (multi-day guided hiking and biking) and similar positioning in the active-adventure niche serving European and international travelers.
• Butterfield & Robinson: Luxury active-travel company offering guided walking, biking, and family adventures worldwide. Comparable in high-end guided adventure tours, multi-day expedition format, and overlap on hiking and cycling products.

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with broad destination coverage across Europe and emerging regions. Comparable as a multi-destination adventure travel brand with overlapping customer segments (active travelers seeking authentic experiences), though much larger and more diversified than Green Visions.

Others

• Via Dinarica Alliance: Platform of professional outfitters promoting the Via Dinarica mega-trail across eight Western Balkan countries. Green Visions is a founding partner; comparable as an allied operator network rather than a direct competitor — relevant for understanding ecosystem dynamics and partnership-driven distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenvisions
• YouTubeyoutube.com/user/greenvisions
• Facebookfacebook.com/greenvisions
• LinkedInlinkedin.com/company/green-visions
• Instagraminstagram.com/visitbosnia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Visions