Productive
Productive is a San Mateo-based AI call assistant that records, transcribes, and automatically logs standard cell phone calls into CRMs. It serves primarily individual real estate agents plus sales and account professionals across SMB and emerging enterprise segments via 17+ CRM integrations.
- Company typePrivate
- Founded2021
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Productive does
Productive (legal entity Phoneic, Inc.) is a San Mateo, California-based software company that has built an AI-powered call assistant for standard cell phone calls. The product records and transcribes mobile conversations using proprietary automatic speech recognition and speaker identification technology, then automatically generates notes, tasks, calendar events, and follow-up actions from those conversations. A complementary feature called CAVI operates as an in-call AI voice assistant that drafts emails, schedules event invites, and researches conversation items in real time.
The company's core technical differentiator is operating on users' existing cell phone numbers and cellular service, eliminating the need for VoIP or new phone numbers. Its platform integrates natively with 17+ CRM and productivity systems, including Salesforce, HubSpot, Pipedrive, Wise Agent, KW Command, KvCore, Lofty, MoxiWorks, Follow Up Boss, BoomTown, ActiveCampaign, Zoho, SalesLoft, Outreach, Gong, Procore, and Office 365, allowing call data, notes, and extracted keywords to flow directly into users' existing sales and customer-management workflows.
Productive distributes primarily through a product-led growth motion: a 14-day free trial with no credit card required, downloadable iOS and Android apps, and a US-and-Canada-only service area. A dedicated enterprise sales motion exists for team deployments. The company's go-to-market is anchored in the real estate vertical — especially the Keller Williams ecosystem — supported by industry event presence, content marketing, and a 2022 selection into the National Association of REALTORS' Second Century Ventures REACH Canada accelerator program. Pricing is not publicly disclosed and the company has not announced institutional venture funding beyond the accelerator selection.
Productive firmographics
Firmographics- Name
- Productive
- Legal name
- Phoneic, Inc.
- Website
- https://productive.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Productive is a San Mateo-based AI call assistant that records, transcribes, and automatically logs standard cell phone calls into CRMs. It serves primarily individual real estate agents plus sales and account professionals across SMB and emerging enterprise segments via 17+ CRM integrations.
- Ownership category
- akta.pro rank
Productive industry classification
Industry- Product category
- Conversation Intelligence Software
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Voice Assistants & Voice UI (VUI) (HDAAAFAD), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Productive is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Productive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Productive operates as a subscription-based SaaS product with a free 14-day trial. Users can download the app from iOS App Store and Google Play. The service is currently available only to customers in the US and Canada. Specific pricing tiers are not publicly disclosed on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period for new users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Productive product offering
Product offeringCore offering
Productive Call Assistant is an AI-powered mobile app that records and transcribes cell phone calls, generates AI summaries and action items, and synchronizes call notes to CRMs and productivity platforms for business professionals. It uses proprietary automatic speech recognition (ASR) and speaker identification technology to automate call recording, transcription, note-taking, CRM logging, and follow-up task creation across 17+ integrations including Salesforce, HubSpot, Wise Agent, KW Command, and Follow Up Boss.
Product overview
Productive offers a unified AI-powered call assistant product that transforms cell phone calls into productive work sessions. The core Productive Call Assistant app provides automated call recording, transcription, AI note-taking, and CRM logging capabilities, complemented by CAVI, an AI voice assistant that creates emails and event invites from conversations. The platform integrates natively with over 15 CRM and productivity tools including Salesforce, HubSpot, Pipedrive, Wise Agent, and others, enabling seamless data flow between phone calls and business systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Productive Call Assistant AI-powered mobile call assistant app for iOS and Android that records and transcribes cell phone calls, generates AI summaries and action items, syncs notes to CRMs (Salesforce, HubSpot, Wise Agent, KW Command, Follow Up Boss, Pipedrive, Zoho, etc.), and automates follow-up emails and calendar events. Designed for business professionals (real estate, sales, mortgage, financial advising, medical, recruiting, construction) who conduct client calls over their cell phones.
- Productive for Real Estate Vertical product variant of the Productive Call Assistant designed for real estate agents, teams, and brokerages. Includes native integrations with real estate-specific CRMs (Wise Agent, KW Command, Follow Up Boss, LionDesk) and is offered with brokerage-level team deployments.
Quantifiable outcome
- 89% reduction in forgotten tasks and follow-ups
- +4 more outcomes
Companies that use Productive
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
Productive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature7 records
Productive partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SalesforcecoreNative integration partnership allowing automatic call logging, note synchronization, and CRM data population directly into Salesforce accounts. Users can automatically sync keywords, in-call notes, and follow-up tasks.
- HubSpotcoreNative integration partnership for automatic CRM logging and contact synchronization with HubSpot platform.
- Wise AgentcoreDeep native integration with Wise Agent CRM enabling automatic call record syncing, contact management, lead entry, and search criteria population directly from Productive calls.
- PipedrivecoreNative integration partnership for automatic call logging and CRM synchronization with Pipedrive sales CRM.
- ActiveCampaigncoreIntegration partnership enabling automatic call data synchronization and CRM logging for marketing automation workflows.
- Zoho CRMcoreNative integration partnership for automatic call logging and CRM synchronization with Zoho CRM platform.
- KW CommandcoreNative integration partnership with Keller Williams' proprietary CRM platform, KW Command, for automatic call logging and contact management.
- Keller WilliamscoreStrategic partnership through KW Command CRM integration and event participation at Keller Williams Family Reunion Conference and KW Mega Agent Camp. Company has strong presence in KW ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Productive competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Productive social profiles
Digital presenceProductive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Productive leadership team
Management profileNumber of profiles
Profiles3 records
Productive funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Productive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Productive
What does Productive do?
Productive Call Assistant is an AI-powered mobile app that records and transcribes cell phone calls, generates AI summaries and action items, and synchronizes call notes to CRMs and productivity platforms for business professionals. It uses proprietary automatic speech recognition (ASR) and speaker identification technology to automate call recording, transcription, note-taking, CRM logging, and follow-up task creation across 17+ integrations including Salesforce, HubSpot, Wise Agent, KW Command, and Follow Up Boss.
Is Productive a public or private company?
Productive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Productive founded?
Productive was founded in 2021. It employs 1 to 10 people.
Where is Productive based?
Productive is headquartered in San Mateo, United States, in the North America region.
How does Productive make money?
One revenue line is on record: saaS Subscription.
Does Productive have an API?
No public API is recorded for Productive.
What industry is Productive in?
Productive's product category is Conversation Intelligence Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 56142 and its SIC code is 7372.