Orthopèdia

What Orthopèdia does

Orthopèdia is a privately held Italian orthopedic technical center headquartered in Cagliari, Sardinia, that delivers posture-assessment and custom-orthotic services to local individual consumers. The company's core offering is a free baropodometric test — a non-invasive analysis of plantar load and body-weight distribution used to evaluate posture and gait — which functions as a diagnostic entry point. Based on the results, Orthopèdia prescribes and supplies custom-made orthotic insoles (plantari) to address a catalog of over 100 posture-related conditions including cervicalgia, low back pain (mal di schiena/lombalgia), tallonite, metatarsalgia, alluce valgo, spina calcaneare, neuroma di Morton, and ankle/knee pain. Customer testimonials, all in Italian and dated February 2024, cite multi-year usage and tangible pain reduction outcomes, and the company emphasizes "over 10 years of experience in the sector" as a trust signal.

The business operates on a freemium-style professional services model: the baropodometric assessment is provided at no charge to attract leads, while revenue is generated from the subsequent custom orthotic sale. Distribution is entirely direct-to-consumer and local: customers book appointments through orthopedia.it/prenotazione or by phone (070657586) and receive in-person service at the Cagliari facility. The website, built on WordPress/Avada, is the only digital channel and serves both as a content/SEO surface explaining the 100+ posture problems treated and as a booking funnel; marketing relies on customer reviews rather than paid media or partnerships.

Operationally, Orthopèdia is a small private firm with 11–50 employees, no disclosed revenue, no institutional funding, no parent company, no M&A activity, no partnerships, and no leadership changes on record. The firm is independently owned, serves only the Sardinian market, and shows no current signals of geographic expansion, channel diversification, or productization beyond its single local service line.

Name

Orthopèdia

Legal name

Orthopèdia

Website

https://orthopedia.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Orthopèdia is a private orthopedic technical center in Cagliari, Sardinia, offering free baropodometric posture assessments and custom orthotic insoles to local individual consumers with posture-related joint, back, cervical, and foot pain.

Ownership category

akta.pro rank

Product category

Orthopedic Services

NAICS

Offices of Podiatrists (621391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)

Keywords

• Orthopedic services
• Custom orthotic insoles
• Baropodometric testing
• Posture assessment
• Plantar pressure analysis

Headquarters

HQ city

Cagliari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Orthopedic Healthcare Services: Orthopèdia generates revenue through medical/orthopedic healthcare services including baropodometric assessments and custom orthotic solutions (plantari/custom insoles). The initial baropodometric test is offered for free as a diagnostic entry point, with treatment solutions (custom insoles) forming the primary revenue-generating service. The model is local and appointment-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Orthopèdia is a technical orthopedic center that performs free baropodometric testing to assess patients' posture and foot pressure distribution, then provides custom-made orthotic insoles (plantari) to address posture-related conditions such as cervical pain, back pain, heel pain, Morton's neuroma, and knee/ankle pain. Services are delivered in person at its single Cagliari facility.

Product overview

Orthopèdia is a technical orthopedic center based in Cagliari offering a unified service focused on posture assessment and correction. The core offering is a free baropodometric test that analyzes foot pressure distribution and posture, which guides the recommendation and provision of custom orthotic insoles (plantari) to address various conditions including heel pain, back pain, cervical pain, knee and ankle issues, and more. The company has over 10 years of experience in the sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Test Baropodometrico Gratuito (Free Baropodometric Test) Non-invasive postural and plantar support analysis that determines the distribution of plantar load and body weight. Used to identify posture-related issues and guide the recommendation of custom orthotic solutions. Offered free of charge as a diagnostic entry point for individual consumers.
• Custom Orthotic Insoles (Plantari Personalizzati) Custom-made orthotic insoles prescribed based on the patient's baropodometric assessment results, designed to alleviate joint, muscle-tendon, and postural problems and improve physical comfort, resistance, and quality of life. Indicated for cervical pain, back pain, heel pain, metatarsalgia, Morton's neuroma, ankle and knee pain, hallux valgus, and other posture-related conditions.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Podartis: Italian company specializing in orthopedic insoles (plantari) and orthopedic footwear for posture and foot-related conditions. Directly comparable to Orthopèdia as both focus on custom orthotic solutions for musculoskeletal and postural issues in the Italian market.
• FootBalance: Custom foot orthotic provider using digital foot scanning and analysis to produce personalized insoles. Directly comparable to Orthopèdia's baropodometric diagnostic + custom insole workflow, with a more digitally-enabled delivery model.
• Aetrex: Foot wellness and orthotic insole company using foot scanning technology to deliver custom-fit orthotics. Directly comparable to Orthopèdia's baropodometric assessment + custom insole workflow, with a more technology-led and retail-channel approach.
• Superfeet Worldwide: Premium foot orthotics and insole brand serving individuals with foot, knee, and lower-body discomfort. Directly comparable to Orthopèdia's custom plantar business in product category and target customer (posture/foot pain sufferers), differing mainly in retail vs. clinical delivery model.

Broad incumbents

• Bauerfeind: Global incumbent manufacturer of orthopedic braces, supports, and insoles with a strong European presence. Comparable as a broader, established player offering orthotic products overlapping with Orthopèdia's custom insole business, but operating at much larger scale.
• Birkenstock: Iconic German footwear brand whose footbed technology competes directly with custom orthotic insoles for posture and foot pain. Comparable to Orthopèdia at the consumer level for posture/foot support, though as a mass-market incumbent rather than a custom-clinical provider.
• Ottobock: World-leading orthopedic technology company producing prosthetics, orthotics, and insoles. Comparable as an incumbent offering orthotic devices for foot, ankle, and postural conditions that overlap Orthopèdia's clinical scope, though with vastly broader product portfolio.

Emerging players

• Powerstep: Brand of over-the-counter and professional-grade orthotic insoles for foot, arch, and heel pain. Adjacent competitor to Orthopèdia's custom insoles at a lower price point and broader retail distribution, addressing overlapping patient conditions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orthopediaonline
• LinkedInlinkedin.com/company/orthopedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthopèdia