trendTIC
trendTIC is a Chilean digital media outlet (founded 2014) that publishes Spanish-language technology, cybersecurity, and digital transformation news for readers in Chile, Colombia, Mexico, and Peru, monetizing through digital advertising on its website and social channels.
- Company typePrivate
- Founded2014
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What trendTIC does
trendTIC is a privately held Chilean digital media outlet, founded in 2014 and headquartered in Santiago, that publishes Spanish-language technology news, analysis, and opinion for Latin American audiences, with editorial desks covering Chile, Colombia, Mexico, and Peru. Its core product is a single web-based publishing platform (trendtic.cl) organized across topical categories including cybersecurity, artificial intelligence, digital transformation, cloud, telecommunications, e-commerce, FinTech, e-Health, innovation, startups, and gaming, supported by social channels on Facebook, Twitter/X, Instagram, YouTube, and LinkedIn plus an email newsletter. The business model is digital advertising: the site distributes free content to readers and monetizes via banner advertising and sponsored content placements, with no subscription paywall, no disclosed pricing, and no named advertiser roster in the source data. The operation runs with 1–10 employees, has accumulated 877+ pages of historical content, and shows evidence of low-quality monetization in the form of inserted sponsored copy referencing online gambling and casino brands, which is a material content-quality risk for brand-safety-conscious advertisers.
trendTIC firmographics
Firmographics- Name
- trendTIC
- Legal name
- trendTIC
- Website
- https://trendtic.cl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- trendTIC is a Chilean digital media outlet (founded 2014) that publishes Spanish-language technology, cybersecurity, and digital transformation news for readers in Chile, Colombia, Mexico, and Peru, monetizing through digital advertising on its website and social channels.
- Ownership category
- akta.pro rank
trendTIC industry classification
Industry- Product category
- Technology News Media
- NAICS
- Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where trendTIC is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
trendTIC business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Advertising: The media outlet generates revenue through digital advertising on its website, including banner ads and sponsored content placements visible throughout the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
trendTIC product offering
Product offeringCore offering
trendTIC is a digital technology news media outlet that publishes articles, analysis, and insights covering cybersecurity, artificial intelligence, digital transformation, cloud computing, telecommunications, e-commerce, FinTech, and innovation across Latin America, with primary coverage of Chile and additional regional reporting from Colombia, Mexico, and Peru.
Product overview
trendTIC is a specialized technology media outlet that functions as a single unified digital publication. The platform provides technology news coverage across multiple verticals including cybersecurity, artificial intelligence, digital transformation, cloud computing, telecommunications, e-commerce, FinTech, and innovation. Content is organized by regional focus (Chile, Colombia, Mexico, Peru) and topic categories such as Smart Home, Sustainability, and Electric Mobility.
Differentiator
Problem solved
Functional benefit
Products and services
- trendTIC News Platform A specialized digital technology news publication covering technological trends, cybersecurity, AI, digital transformation, and innovation across Latin America, with primary focus on Chile, Colombia, and Mexico. The platform organizes content by topic categories (cybersecurity, cloud, AI, telecom, FinTech, e-commerce) and by regional sections.
Companies that use trendTIC
Customer profileSegments2 records
Ideal customer profiles2 records
trendTIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
trendTIC partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
trendTIC competitors and assessment
Company assessmentBroad incumbents
- Wired (Spanish): Wired's Spanish edition covers technology, cybersecurity, AI and digital culture for Spanish-speaking audiences — overlapping trendTIC's content categories and language market.
- Engadget (Spanish coverage): Engadget is a large global consumer-tech publisher covering similar categories (AI, cybersecurity, gadgets, cloud) with Spanish-language reach — a broader incumbent benchmark for ad-supported tech-media models like trendTIC's.
- The Next Web: The Next Web is a global digital media company covering startups, AI, and emerging technology with advertising and event monetization — a broader incumbent point of reference for how a tech-media brand can scale beyond publishing.
- ZDNet: ZDNet is a global B2B technology publisher covering enterprise IT, cybersecurity and digital transformation on an ad-supported model — relevant as a scaled-up analogue of trendTIC's enterprise-tech beat.
Direct peers
- Contxto: Contxto is a Latin America–focused digital media outlet covering startups, technology and innovation across markets including Mexico, Colombia, Argentina and Chile — directly overlapping trendTIC's LatAm tech-coverage footprint.
- Canaltech: Canaltech is a leading Portuguese-language technology news portal in Brazil covering gadgets, AI, cybersecurity and telecom, monetized through digital advertising — structurally the same model as trendTIC and a close LatAm analogue in a neighboring market.
- Xataka: Xataka is the largest Spanish-language technology news site (with Mexico-focused spin-off Xataka México), covering consumer electronics, AI, cybersecurity and digital transformation on a free, ad-supported model — directly comparable to trendTIC's content model and Spanish-language audience.
- CNET en Español: CNET en Español is the Spanish-language edition of CNET covering consumer electronics, AI, cybersecurity and digital services on a free, ad-supported model — directly comparable to trendTIC's editorial product in Spanish.
Emerging players
- CIO América (Enterprise Networking/Eclipse): CIO América covers enterprise technology, digital transformation and IT leadership across Latin America for a B2B decision-maker audience — overlapping with trendTIC's primary reader segment and tech-vertical focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
trendTIC social profiles
Digital presencetrendTIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
trendTIC leadership team
Management profileNumber of profiles
trendTIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trendTIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trendTIC
What does trendTIC do?
trendTIC is a digital technology news media outlet that publishes articles, analysis, and insights covering cybersecurity, artificial intelligence, digital transformation, cloud computing, telecommunications, e-commerce, FinTech, and innovation across Latin America, with primary coverage of Chile and additional regional reporting from Colombia, Mexico, and Peru.
Is trendTIC a public or private company?
trendTIC is a private company. It is classified as unknown and is currently operating.
When was trendTIC founded?
trendTIC was founded in 2014. It employs 1 to 10 people.
Where is trendTIC based?
trendTIC is headquartered in Santiago, Chile, in the Latin America region.
How does trendTIC make money?
One revenue line is on record: digital Advertising.
Who are trendTIC's main competitors?
Broad incumbents on record are Wired (Spanish), Engadget (Spanish coverage), The Next Web and ZDNet. Direct peers are Contxto, Canaltech, Xataka and CNET en Español. CIO América (Enterprise Networking/Eclipse) is listed as an emerging player.
Does trendTIC have an API?
No public API is recorded for trendTIC.
What industry is trendTIC in?
trendTIC's product category is Technology News Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.