The Best Place for Working Parents

What The Best Place for Working Parents does

The Best Place for Working Parents is a Fort Worth, Texas-based non-profit founded in 2019 that operates as a national initiative and community of business leaders committed to family-friendly workplace policies. The organization runs a single core product, the Best Places to Work for Working Parents Certification, which recognizes U.S. employers that integrate family-friendly strategies into their operations and has been granted annually since 2022, with companies such as Mindr achieving five consecutive years of recognition. It also offers a 3-minute employer assessment and policy guidance, and positions itself as a convening body for public-private partnerships advancing supportive care systems for working families.

The organization does not sell software, maintain a mobile app, or expose an API; there is no disclosed technology stack, no AI/ML capability, and no proprietary platform. Its primary distribution channel is direct engagement with U.S. enterprise buyers through a national business network, supplemented by earned-media placements (PR Newswire releases, UN panels). In February 2026, the organization received the International Federation for Family Development Award at the 64th session of the UN Commission for Social Development, with co-founders Sadie Funk and Sara Redington accepting the award and presenting on the ROI of family-friendly policies.

The revenue model is not publicly disclosed; with 1–10 employees and a non-profit structure, the organization is most likely funded by certification/assessment fees, grants, donations, or sponsorships associated with its network of "thousands of U.S. businesses." Ownership is concentrated in its two co-founders, with no parent company, institutional investors, or external funding rounds disclosed.

Name

The Best Place for Working Parents

Legal name

The Best Place for Working Parents

Website

https://bestplace4workingparents.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Best Place for Working Parents is a U.S. non-profit that certifies family-friendly employers through its annual Best Places to Work for Working Parents designation, supporting thousands of American businesses with policy guidance, a 3-minute assessment, and public-private partnership convening.

Ownership category

akta.pro rank

Product category

Workplace Certification Services

NAICS

Other Individual and Family Services (624190), Educational Services (611)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

akta.pro secondary industries

Home Visiting & Parent Coaching Programs (EDACALAC), Parent & Family Relations (EDALAOAK)

Keywords

• Workplace certification programs
• Family-friendly employer recognition
• Working parent policy guidance
• Employer assessment services
• Workplace culture certification

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

The Best Place for Working Parents is a U.S. non-profit initiative that issues the "Best Places to Work for Working Parents" certification to employers demonstrating family-friendly workplace policies. The organization offers a 3-minute employer assessment, policy guidance, and a national designation program that recognizes businesses integrating family-friendly strategies into their operations. The certification has been granted annually since 2022, with repeat recognitions such as Mindr's five-consecutive-year award.

Product overview

The Best Place for Working Parents is a national initiative and community of business leaders—a certification body rather than a software product company. The organization offers a single core product: the Best Places to Work for Working Parents Certification program, which recognizes employers committed to family-friendly workplace policies. The certification has been granted annually since 2022, with companies like Mindr achieving recognition for five consecutive years. The organization also conducts educational initiatives including panel discussions and represents thousands of U.S. businesses that integrate family-friendly strategies into their operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Places to Work for Working Parents Certification An annual certification and recognition program that designates companies as family-friendly workplaces. The award is granted to employers demonstrating remote-first culture and values that support families in the modern workforce.
• 3-Minute Employer Assessment A short self-administered assessment that helps U.S. employers evaluate their current family-friendly workplace practices and identify gaps.
• Family-Friendly Policy Guidance Guidance and advisory support provided to U.S. businesses on implementing family-friendly workplace policies, supportive care systems, and parental support programs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Federation for Family Development (IFFD)coreStrategic or Co-development Partner · 4 February 2026IFFD awarded The Best Place for Working Parents an International Federation for Family Development Award at the 64th session of the Commission for Social Development held at United Nations Headquarters in New York. Co-founders Sadie Funk and Sara Redington accepted the award and participated in a panel discussion highlighting the return on investment of family-friendly policies and the role of public-private partnerships in advancing supportive care systems for working families.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Great Place to Work: Operates the best-known employer certification program globally, surveying employees and certifying 'Great Place to Work' employers. Directly comparable to The Best Place for Working Parents as a workplace certification body, though broader in scope (not parent-specific).
• Seramount (formerly Working Mother Media): Operates the long-running 'Best Companies for Working Mothers' and broader inclusion-focused employer recognition programs. Closely comparable in mission and product (employer designation for working families) and historically the most recognized player in the parent-specific employer certification category.

Emerging players

• Fatherly: Digital media and content brand focused on modern fatherhood, including workplace and employer-facing content. Comparable in addressing father/caregiver inclusion in the workplace, but primarily a media brand rather than a certification or advocacy organization.
• Fairygodboss: Workplace ratings and career community with a strong focus on women in the workforce, including working mothers. Comparable in audience (working parents and women) and employer-engagement model, but operates primarily as a community and ratings platform rather than a formal certification body.
• The Mom Project: Connects mothers with employment opportunities and partners with employers on family-friendly talent programs. Comparable in mission (supporting working mothers via employer partnerships) and engaged-employer base, though positioned as a talent marketplace rather than a designation body.

Broad incumbents

• When Work Works (SHRM): A SHRM-administered workplace-effectiveness recognition program that includes flexibility and family-supportive policies. Comparable as an employer-designation program, but operated as part of SHRM's broader HR-industry agenda and not parent-specific.
• Fortune Best Workplaces: Annual Fortune/Energage list recognizing top workplaces in the U.S. and internationally, including family-friendly culture as one criterion. Comparable as an employer-recognition brand, though it covers the full workforce-experience spectrum rather than focusing on working parents.

Regional players

• Parents At Work (Australia): Australian non-profit focused on working parent support and family-friendly employer standards. Directly comparable in mission and certification-style programming, but operates in Australia rather than the U.S.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BestPlace4WP
• Facebookfacebook.com/BestPlace4WorkingParents
• LinkedInlinkedin.com/company/bestplace4workingparents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Best Place for Working Parents