OCEAN BLEU
Océan Bleu is a Toulouse-based French strategic innovation consultancy that helps enterprises, public-sector organizations, and social economy actors identify new market spaces and co-design services using Blue Ocean Strategy, Service Design, and Business Model Design methodologies, delivered through modular consulting engagements, training, and facilitation tools.
- Company typePrivate
- Founded2008
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OCEAN BLEU does
Océan Bleu SARL SCOP is a French strategic innovation consultancy founded in 2008 in Toulouse (legal seat Tournefeuille), operating in the Occitanie region. The firm delivers consulting, training and facilitation engagements built around three core methodologies: Blue Ocean Strategy (licensed via Chan Kim and Renée Mauborgne through INSEAD), Service Design (a four-phase user-centered process of Discovery, Definition, Development and Validation), and Business Model Design (a visual canvas approach co-developed by co-founder Cyril Durand during his contribution to Osterwalder's "Business Model Generation"). These are packaged into four modular client pathways — Entreprendre, Collaborer, Explorer and Co-créer — addressing entrepreneurship support, collective intelligence, ambidextrous organization, and social/territorial co-design respectively. Additional offerings include training programs and innovation facilitation tools distributed through the L'Entrepriserie partner platform and a participatory Social Innovation Game financed by the European Social Fund.
The company is structured as a cooperative society (SARL SCOP) with 11 total employees and a bench of four named core consultants (Cyril Durand, Christian Turpaud, Corine Lavaud, Éva Villebrun). Its revenue model rests on three professional-services and productized revenue streams: project-based strategic innovation consulting (custom quote-based, multi-year), training on innovation methods via L'Entrepriserie, and one-time sales of innovation facilitation tools through the L'Entrepriserie online boutique. Distribution is direct-to-client for consulting, channel-partnered via L'Entrepriserie for training and tools, with marketing conducted through LinkedIn, YouTube, Meetup, and an email newsletter — all operating domestically within France.
Customer segments are hybrid and diversified across enterprises (CNES in aerospace, RATP Dev in transportation, ACTIA in automotive/tech, eXcent in engineering, CERFRANCE Vendée in accountancy, Composites Busch in industrial manufacturing, Synphonat in music), the public sector and territories (Palliance 12, Grand Quercy), and the social and solidarity economy (Adress Toulouse Métropole, Les Éthipreneurs). The firm is differentiated by certified practitioner credentials (notably Blue Ocean Strategy certification through INSEAD and co-authorship of Business Model Generation), a 16-year-old proprietary "organic innovation protocol," and an embedded position within the L'Entrepriserie ecosystem supported by partnerships with INSEAD, Bloom-up, Wakae, Wild Is The Game, the European Social Fund, and La Fabrique à Innovation.
OCEAN BLEU firmographics
Firmographics- Name
- OCEAN BLEU
- Legal name
- Océan Bleu SARL SCOP
- Website
- https://oceanbleu.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Océan Bleu is a Toulouse-based French strategic innovation consultancy that helps enterprises, public-sector organizations, and social economy actors identify new market spaces and co-design services using Blue Ocean Strategy, Service Design, and Business Model Design methodologies, delivered through modular consulting engagements, training, and facilitation tools.
- Ownership category
- akta.pro rank
Where OCEAN BLEU is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
OCEAN BLEU business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Innovation Consulting: Project-based consulting engagements for strategic innovation, service design, and business model development for enterprises and organizations.
- Training Programs: Training on innovation methods hosted by l'entrepriserie. Modules on Blue Ocean Strategy, Service Design, and Business Model Design.
- Innovation Tools: Sale of innovation facilitation tools developed within the l'entrepriserie laboratory, available through their boutique.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements - pricing based on project scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OCEAN BLEU product offering
Product offeringCore offering
Océan Bleu is a French innovation consulting firm that supports enterprises, organizations, entrepreneurs, and public-sector actors through visual and participatory methods. The company delivers strategic innovation engagements built on three core methodologies—Blue Ocean Strategy, Service Design, and Business Model Design—packaged as modular pathways (Entreprendre, Collaborer, Explorer, Co-créer), supplemented by training programs and facilitation tools sold through an online boutique.
Product overview
Océan Bleu is a consulting firm specializing in strategic innovation methodologies and services, not a software product company. The core offerings include three primary methodologies—Stratégie Océan Bleu (Blue Ocean Strategy), Design de Service (Service Design), and Business Model Design—which are delivered through four modular service pathways: Entreprendre (entrepreneurship support), Collaborer (collective intelligence), Explorer (ambidextrous organization), and Co-créer (social and territorial design). The company also offers training programs, innovation facilitation tools through its boutique, and workshops including a social innovation board game developed with European Social Fund support. All offerings are consultancy-based services aimed at helping organizations develop innovation capacity through visual, participatory, and collaborative approaches.
Differentiator
Problem solved
Functional benefit
Companies that use OCEAN BLEU
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
OCEAN BLEU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
OCEAN BLEU partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- L'EntrepriseriecoreTraining platform hosting Océan Bleu's innovation methodology courses including Blue Ocean Strategy, Service Design, and Business Model Design. Also operates the online boutique for innovation tools. Close ecosystem relationship.
- Bloom-upsupportingDigital partnership for the ambidextrous organization program, specifically for the digital component of the innovation lab offering.
- WakaesupportingCo-development partner for the Palliance 12 project in Aveyron, co-facilitating healthcare professional workshops and co-creation sessions.
- Wild Is The GamesupportingFacilitation techniques training provider for the Océan Bleu team in collective intelligence approaches.
- INSEADsupportingAcademic institution that developed the Blue Ocean Strategy methodology by Chan Kim and Renée Mauborgne. Océan Bleu practitioners are certified through this institution.
- La Fabrique à Innovation (Campus Innovation)supportingPartner for digital intrapreneurship tool Campus Innovation, used in eXcent's innovation management program.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OCEAN BLEU competitors and assessment
Company assessmentBroad incumbents
- IDEO: Pioneering global design and innovation firm with a broad portfolio spanning product, service, and organizational design. Comparable methodology DNA to Océan Bleu's Service Design and Business Model Design practices, but at vastly greater scale and scope.
- Doblin (Deloitte): Deloitte's innovation strategy practice, originally founded as an independent innovation consultancy. Comparable in targeting enterprise innovation transformation, but operates as a practice within a global professional services firm rather than as an independent boutique.
- Frog Design: Global design and innovation firm (now part of Capgemini) that combines design thinking, strategy, and product/service innovation. Comparable in offering design-led transformation but at much larger scale and broader portfolio than Océan Bleu.
Direct peers
- ?What If!: Global innovation and creativity consultancy (now part of Capgemini Invent) that pioneered participatory, methods-driven innovation sprints. Highly comparable in combining creativity facilitation with business impact, the same value Océan Bleu sells through its 'Collaborer' pathway.
- Bluenove: French consultancy specializing in collective intelligence, open innovation, and stakeholder co-creation. Directly comparable to Océan Bleu's 'Collaborer' and 'Co-créer' pathways and its territorial/public-sector service innovation work.
- Fabernovel: Paris-based innovation and digital transformation consultancy combining strategy, design, and emerging-technology advisory. Comparable to Océan Bleu in French footprint, enterprise client base, and offering modular innovation pathways.
- Strategos: Founded by Chan Kim and Renée Mauborgne, the originators of the Blue Ocean Strategy methodology that Océan Bleu's flagship offering is built around. Strategos is the most direct comparable globally — same methodology, similar consultancy delivery model.
- Kea & Partners: Paris-based innovation and transformation consultancy that combines strategic frameworks with field implementation. Closely comparable to Océan Bleu in size, French footprint, and the integration of design, strategy, and facilitation methodologies.
- Livework: European service design consultancy specializing in user-centered service innovation, prototyping, and stakeholder co-creation. Directly comparable to Océan Bleu's 'Design de Service' methodology and Discover/Define/Develop/Validate process.
- Innosight: Innovation strategy firm founded by Clayton Christensen. Comparable to Océan Bleu in helping established organizations build new growth engines and ambidextrous capabilities — the same problem Océan Bleu's 'Explorer' / Ambidextrous Organization pathway addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OCEAN BLEU social profiles
Digital presenceOCEAN BLEU compliance and trust
Trust signalCompliance1 record
OCEAN BLEU financial estimates
Financial estimateRevenue estimate
Valuation estimate
OCEAN BLEU leadership team
Management profileNumber of profiles
Profiles4 records
OCEAN BLEU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OCEAN BLEU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OCEAN BLEU
What does OCEAN BLEU do?
Océan Bleu is a French innovation consulting firm that supports enterprises, organizations, entrepreneurs, and public-sector actors through visual and participatory methods. The company delivers strategic innovation engagements built on three core methodologies—Blue Ocean Strategy, Service Design, and Business Model Design—packaged as modular pathways (Entreprendre, Collaborer, Explorer, Co-créer), supplemented by training programs and facilitation tools sold through an online boutique.
Is OCEAN BLEU a public or private company?
OCEAN BLEU is a private company. It is classified as management employee owned and is currently operating.
When was OCEAN BLEU founded?
OCEAN BLEU was founded in 2008. It employs 11 to 50 people.
Where is OCEAN BLEU based?
OCEAN BLEU is headquartered in Toulouse, France, in the Europe region.
How does OCEAN BLEU make money?
Three revenue lines are on record. Strategic Innovation Consulting is the primary driver. The others are training Programs and innovation Tools.
Who are OCEAN BLEU's main competitors?
Broad incumbents on record are IDEO, Doblin (Deloitte) and Frog Design. Direct peers are ?What If!, Bluenove, Fabernovel, Strategos, Kea & Partners, Livework and Innosight.
Does OCEAN BLEU have an API?
No public API is recorded for OCEAN BLEU.