The Vapor Bar

What The Vapor Bar does

The Vapor Bar is a Canadian direct-to-consumer online vape retailer founded in 2014 and headquartered in Dundas, Ontario. It sells e-liquids and vape hardware to adult consumers across all 13 Canadian provinces and territories via the thevaporbar.ca e-commerce site, with no physical storefronts. The catalog comprises roughly 85 SKUs spanning e-liquids across ten proprietary house brands (Vapor Bar Houseline, Blizz Ice Cold, The Egg Man, Queens Vapor Co., The Keys, Malt Liquid, UNE, Coffin Nails, Volume, Lee's 100% VG Blends) plus third-party brands, alongside vape kits, pod systems, mods, tanks, coils, pods, batteries, and chargers sourced from manufacturers such as Vaporesso, SMOK, Aspire, Uwell, GeekVape, Freemax, Innokin, and Voopoo.

The platform is built on a standard e-commerce stack with mandatory age verification at checkout, ID-verified delivery, and Canada Post fulfillment. A distinguishing component is the Lab Direct bulk ordering program, launched in response to Canadian excise tax increases, which lets customers order e-liquids in 120ml, 250ml, 500ml, and 1 litre sizes that are produced to order at a London, Ontario partner lab operating an ISO 7 clean room and shipped directly to consumers. Supporting content tools include the Vape Wizard, a personalization quiz for device and nicotine strength selection, and the Vape Savings Calculator, which estimates yearly savings from switching from cigarettes to vaping.

Revenue is generated through one-time transactional unit sales across e-liquids and hardware with no subscription tier; bulk e-liquid pricing ranges from approximately CAD 58 to CAD 508 depending on size, and hardware ranges from roughly CAD 15 (coils) to CAD 110 (premium kits). GTM is content-led DTC: a blog covering vaping health and Canadian regulations, organic social on Facebook, Instagram, and X, email newsletter, and live chat support. The company is privately held with no disclosed investors, funding rounds, or M&A activity, and operates with a lean team of approximately 10 employees.

Name

The Vapor Bar

Legal name

The Vapor Bar

Website

https://thevaporbar.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Vapor Bar is a privately held Canadian online vape retailer founded in 2014, selling house-brand and third-party e-liquids plus vape hardware to adult consumers across all provinces and territories via a DTC e-commerce site and a Lab Direct bulk program.

Ownership category

akta.pro rank

Product category

Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), E-Liquid & Nicotine Salt Retail (CRANAEAH), Disposable Vape Retail (CRANAEAI), E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

Keywords

• Vape retail
• E-liquid sales
• Vaping hardware
• Bulk vape juice
• Smoking alternatives

Headquarters

HQ city

Dundas

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-Liquid Sales: Sale of e-liquids in various nicotine strengths (0mg, 3mg, 6mg, 12mg, 18mg, 10mg Salt, 20mg Salt) and sizes (120ml, 250ml, 500ml, 1 litre). Includes both branded e-liquids from partnered manufacturers and proprietary Vapor Bar Houseline. Bulk purchasing options available through Lab Direct program.
2. Vape Hardware Sales: Sale of vape devices including starter kits, pod systems, mods, tanks, and accessories (coils, pods, batteries, chargers). Products sourced from branded manufacturers like Vaporesso, SMOK, Aspire, Uwell, GeekVape, Freemax, Innokin, Voopoo.
3. Disposable Vapes and Pre-filled Pods: Sale of pre-filled vape devices and replacement pods forconvenient, low-maintenance vaping options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Vapor Bar is a Canadian online vape retailer selling e-liquids and vaping hardware directly to adult consumers nationwide. The store stocks 10+ house and third-party e-liquid brands in nicotine strengths from 0mg to 20mg (including salt nicotine), as well as vape kits, mods, tanks, coils, pods, and accessories from manufacturers such as Vaporesso, SMOK, Aspire, Uwell, GeekVape, Freemax, Innokin, and Voopoo. Its Lab Direct program allows customers to order e-liquids in bulk (120ml, 250ml, 500ml, 1 litre) produced fresh at a partner lab in London, Ontario (ISO 7 rated clean room) and shipped directly to customers.

Product overview

The Vapor Bar is a Canadian online vape retailer founded in 2014, offering a comprehensive portfolio of vaping products. The core offering consists of bulk e-liquids across multiple house and third-party brands (Vapor Bar Houseline, Blizz Ice Cold E-Liquids, The Egg Man, Queens Vapor Co., The Keys, Malt Liquid, UNE, Coffin Nails, Volume, Lee's 100% VG Blends) available through their Lab Direct bulk ordering program. Hardware products include pod kits (Vaporesso XROS series, Aspire Zelos 3, Smok Nord 4, Uwell Caliburn G3 Pro), box mods, tanks, coils, pods, batteries, and chargers from brands like Vaporesso, Aspire, Geek Vape, Smok, Uwell, Freemax, Voopoo, Nitecore, and Innokin. Supporting online tools include a Vape Wizard for device recommendations and a Vape Savings Calculator. The company operates with a partner lab in London, Ontario producing ISO 7 rated clean room e-liquids. Products are sold exclusively online with Canada-wide delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Vapor Bar Houseline: The company's house brand e-liquid line featuring flavors like Gold Dart, Blue Dart V2, No-Taste, and The One Percent.
• Blizz Ice Cold E-Liquids
• The Egg Man
• Queens Vapor Co.
• The Keys
• Malt Liquid
• UNE
• Coffin Nails
• Lee's 100% VG Blends
• Volume

Products and services

• Vapor Bar Houseline House brand e-liquid line featuring flavors such as Gold Dart (RY4 caramel tobacco), Blue Dart V2, No-Taste, The One Percent, Gil's Grapes, The New Black, and Ohh Yeah; available in bulk sizes up to 1 litre with multiple nicotine strengths.
• Blizz Ice Cold E-Liquids Menthol and ice-flavored e-liquid brand featuring Grape Ice, Lemon Lime Ice, Banana Ice, Peach Ice, Strawmelon Ice, and Mint Ice; available in bulk sizes with multiple nicotine strengths.
• The Egg Man Vanilla custard and dessert e-liquid brand offering Egg Man Vanilla, Egg Man Banana, Egg Man Lemon, Egg Man Strawberry, and Egg Man Blueberry.
• Queens Vapor Co. Tropical and fruity e-liquid brand featuring Tropical Blast, Tropical Blast Iced, Hydra Berry, Hydra Berry Iced, Mango Breeze, and Mango Breeze Iced.
• The Keys Sour and candy e-liquid brand featuring Sour Rainbow, Swedish, and Green Apple Raspberry flavors.
• Malt Liquid Malt-flavored e-liquid brand featuring 5¢ Original and 5¢ Pistachio Ride flavors.
• UNE Fruit-flavored e-liquid brand featuring Blueberry, Peach, Winter, Apple, Watermelon, Banana, and Strawberry.
• Coffin Nails Tobacco-flavored e-liquid brand featuring the Ash to Ash flavor.
• Volume E-liquid brand featuring Mariachi, Hi-Fidelity, and Stereosonic flavors.
• Lee's 100% VG Blends 100% Vegetable Glycerin e-liquid brand featuring Kokido, Aged Bourbon, and Strawbarb flavors for vapers preferring high VG liquids.
• Vape Kits Vape starter kits and pod systems including the Vaporesso XROS 4/XROS 4 NANO/XROS Pro/XROS 4 Mini/Eco Nano PRO/Eco Nano 2, Aspire Zelos 3 Starter Kit, Geek Vape Aegis Legend 3 200W Starter Kit, SMOK Nord 4 80W Pod Kit, and Uwell Caliburn G3 Pro Open Pod Kit.
• Box Mods Vape mods (battery only) including the Vaporesso GEN MAX 220W MOD, Aspire Zelos 3.0 80W Mod, and GeekVape Aegis Legend 3 Box Mod.
• Vape Tanks Vape tanks including the Aspire Nautilus 3 Tank (adjustable airflow), Freemax M Pro 2 Tank (COILTECH 4.0), and Innokin Zenith II Tank (5.5mL, twist-to-fill).
• Bulk E-Liquids / Lab Direct Program Bulk e-liquid ordering program offering e-liquids across all stocked brands in 120ml, 250ml, 500ml, and 1 litre sizes at discounted rates with no shortages. Nicotine strengths include 0mg, 3mg, 6mg, 12mg, 18mg, 10mg Salt, and 20mg Salt. Orders are produced and shipped directly by a partner lab in London, Ontario.
• Vape Wizard Interactive online tool that helps customers find an appropriate vape device, nicotine strength, and nicotine type based on smoking habits and preferences (cigarette consumption, device size, vapor production, device type).
• Vape Savings Calculator Online calculator that estimates yearly savings from switching from smoking to vaping based on cigarette consumption, province of residence, and device type (refillable vs disposable).

Quantifiable outcome

• Cost savings of hundreds to thousands of dollars per year compared to smoking cigarettes
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• London, Ontario Partner LabcoreTechnology or IntegrationThe Vapor Bar partners with a lab in London, Ontario for the production of their Lab Direct e-liquids. All Lab Direct orders are sent to this partner lab for production and shipping. The lab operates in an ISO 7 rated clean room and produces e-liquids in sizes 120ml, 250ml, 500ml, and 1 litre with various nicotine strengths. This partnership enables bulk ordering options and guaranteed product availability.
• Canada PostminorOthersShipping partner for order fulfillment across Canada. Orders are picked up at 1 pm EST Monday to Friday and shipped nationwide with unique tracking numbers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Juul Labs: Juul Labs is a major pod-system vape brand with Canadian distribution; while broader and brand-owned, it operates in the same vaping category and competes for the same adult consumer pool.
• Blu: Blu, owned by Imperial Brands, is a tobacco-incumbent vape brand sold across North America, overlapping with The Vapor Bar's closed-pod and hardware categories.
• Vuse: Vuse, owned by British American Tobacco, is one of the largest closed-system vape brands in Canada and competes for the same adult smoker-conversion consumer that The Vapor Bar targets.

Direct peers

• DashVapes: DashVapes is a Canadian online vape retailer selling e-liquids, hardware, and accessories nationwide, with a similar multi-brand catalog and DTC fulfillment model directly comparable to The Vapor Bar.
• Vape North: Vape North is a Canadian vape retailer operating online with similar e-liquid and hardware offerings, providing a comparable DTC shopping experience to The Vapor Bar.
• 180 Smoke: 180 Smoke is a Canadian online vape retailer offering e-cigarettes, e-liquids, and hardware with nationwide shipping, directly competing with The Vapor Bar in the same consumer segment.
• Vapeme: Vapeme is a Canadian e-commerce vape shop carrying e-liquids, pods, mods, and accessories, with a comparable DTC model and product breadth to The Vapor Bar.
• Vapour Canada: Vapour Canada is a Canadian online vape retailer offering e-liquids and hardware, serving the same adult consumer base across Canadian provinces as The Vapor Bar.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vaporbarcanada
• Facebookfacebook.com/vaporbarcanada
• Instagraminstagram.com/vaporbarcanada
• LinkedInlinkedin.com/company/the-vapor-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vapor Bar