What 180 Smoke does

180 Smoke, operated by 2360149 Ontario Inc., is a Canadian specialty retailer of vaping, heat-not-burn, and cannabis vaporizer products. The company runs a dual-channel model: 32 physical retail stores across Ontario (concentrated in the Greater Toronto Area and extending to Ottawa, Hamilton, and smaller Ontario communities) and a direct-to-consumer e-commerce platform at 180smoke.ca that fulfills orders across Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Nunavut, Northwest Territories, and Yukon. Quebec traffic is redirected to a sister site, qc.180smoke.ca, operated by 180 Global / 180 Mondial. The product portfolio spans disposable vapes (brands including STLTH, Flavour Beast, Elfbar, OXBAR, Geekbar, Allo, Kraze, Loop, VEEV), e-cigarette kits, e-liquids (nicotine salts and freebase), closed pod systems, IQOS heat-not-burn devices with TEREA tobacco sticks, cannabis vaporizers for dry herb and concentrates, and nicotine pouches. The proprietary Allo Ultra 10K Hybrid Disposable Vape system pairs prefilled 8mL pods with a 600mAh rechargeable USB-C battery for up to 10,000 puffs. Pricing is unit-based across tiers (disposables $10.99-$19.99; IQOS bundles $49.99-$155.99).

The business model is product-led growth combined with direct-to-consumer e-commerce. Revenue is generated through hardware sales (disposables, kits, IQOS devices) and recurring consumables (e-liquids, prefilled pods, TEREA sticks). The 180 Rewards loyalty program accrues 20 points per $1 spent across all participating retail locations and online, redeemable at 5,000 points for a $5 discount, providing a retention mechanism for repeat purchase. Distribution is reinforced by a same-day delivery partnership with Flashbird courier service in the GTA, Hamilton, and Burlington, plus next-day delivery in Ottawa, supported by Canada Post and UPS for national shipping. The company accepts Mastercard, Visa, Google Pay, and Apple Pay, and operates customer support via Zendesk. The primary customer segments are adult smokers transitioning to vaping and experienced vapers, with secondary segments including heat-not-burn/IQOS users and nicotine pouch users. No external parent company, private equity backing, or venture capital funding is identified in the source data.

Name

180 Smoke

Legal name

2360149 Ontario Inc.

Website

https://180smoke.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

180 Smoke is a Canadian specialty vape retailer operating 32 Ontario retail stores and a DTC e-commerce platform serving eight provinces and territories, offering disposable vapes, IQOS heat-not-burn devices, e-liquids, cannabis vaporizers, and nicotine pouches to adult smokers and vapers.

Ownership category

akta.pro rank

Product category

Specialty Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Heat-Not-Burn & Alternative Nicotine Device Retail (e.g., IQOS-type) (CRANAEAJ)

Keywords

• Vape retail store
• E-cigarette products
• Vaping devices
• Heat-not-burn devices
• Nicotine pouches

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices33 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vaping Hardware Sales: Sale of disposable vapes, pod systems, e-cigarette kits, and heat-not-burn devices including IQOS. Products sold in various formats: disposables, closed pods, refillable systems.
2. E-Liquids and Consumables: Sale of e-liquids (nicotine salts and freebase), prefilled pods, and cartridges. Nicotine strengths vary including options with and without nicotine.
3. 180 Rewards Loyalty Program: Points-based loyalty program where customers earn 20 points per $1 spent on eligible products. Points redeemable at 5000 minimum for $5 discount. Drives repeat purchases and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

180 Smoke operates a chain of approximately 32 vape retail stores in Ontario, Canada, and an associated e-commerce platform that sells vaping devices, e-liquids, heat-not-burn devices, nicotine pouches, and related accessories directly to adult consumers. The combined offering lets adult nicotine-vaping customers purchase hardware and consumables either in-store or online from a single branded retailer.

Product overview

180 Smoke is a Canadian e-commerce and retail vape store operator offering a comprehensive vaping product portfolio. The company operates 32 store locations across Ontario with same-day delivery to many postal codes. The product offering centers on disposable vapes (brands including STLTH, Flavour Beast, Elfbar, OXBAR, Geekbar, Allo, Kraze, Loop), e-cigarette kits, e-liquids (bottled nic salt and freebase), closed pod systems (STLTH, Level X, Veev), and heat-not-burn tobacco devices (IQOS ILUMA i, ILUMA i ONE, ILUMA i PRIME with TEREA tobacco sticks). The company also offers cannabis vaporizers for dry herb and concentrates, nicotine pouches, and herbal vaporizers. A key proprietary offering is the Allo Ultra 10K Hybrid Disposable Vape system, combining prefilled 8mL pods with a rechargeable 600mAh battery for up to 10,000 puffs per device. The hybrid design merges disposable convenience with eco-friendly replaceable pod cartridges. The 180 Rewards loyalty program provides 20 points per dollar spent across all product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaping devices and starter kits

Quantifiable outcome

• Same-day delivery available on eligible online orders in GTA, Hamilton, Burlington, and next-day in Ottawa
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• FlashbirdcoreTechnology or Integration180 Smoke partners with Flashbird courier service to provide same-day delivery to qualified postal codes in the Greater Toronto Area (GTA), Hamilton, and Burlington, and next-day delivery to Ottawa. Flashbird provides live tracking, SMS notifications, and scheduled delivery windows for orders placed before 1 PM EST.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DashVapes: One of Canada's largest vape e-commerce retailers with multiple retail locations, primarily in Ontario. Directly comparable product assortment (disposables, pods, e-liquids, hardware) and a similar DTC-plus-retail model against the same adult customer base.
• 180 Global / 180 Mondial: Sister site of 180 Smoke serving Quebec with the same product categories and brand. Operationally and commercially linked to 180 Smoke, providing a direct comparable for Quebec-specific category dynamics.
• VapeMeet: Canadian vape retailer offering disposables, e-liquids, pods, and hardware through both online and physical channels. Comparable product mix and target customer base in the Canadian adult vape market.
• Vape.ca: Canadian online vape retailer with a broad assortment of disposables, e-liquids, kits, and accessories. Directly comparable e-commerce GTM and product breadth to 180smoke.ca.

Emerging players

• STLTH: Major Canadian vape brand (closed pod systems) whose products 180 Smoke resells. Strong DTC and retail presence as a brand-side competitor with overlapping customer base in Ontario and across Canada.
• BMB (Flavour Beast): Canadian vape and nicotine brand owner whose disposables and pods are stocked by 180 Smoke. Rising brand-side competitor with its own e-commerce and retail ambitions, comparable on product category and target demographic.

Broad incumbents

• Vuse (British American Tobacco): Major global vape brand owned by BAT, competing in disposables and pods. Comparable on core product category and customer segment; much larger capital base and broader distribution.
• Philip Morris International (IQOS): Manufacturer of IQOS heat-not-burn devices that 180 Smoke resells. Comparable in the heat-not-burn category; PMI is both a supplier and a potential channel competitor as it expands direct retail and digital IQOS sales.

Regional players

• Vape and Co: Canadian vape retailer with Western Canada presence. Comparable product assortment and DTC model, but operates primarily outside Ontario, providing a regional comparison point for assortment and pricing.
• The Vape Shoppe: Canadian vape retailer with multiple storefronts and online ordering. Comparable retail-plus-DTC model and adult vape customer base, with regionally concentrated footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/180smoke
• Facebookfacebook.com/180smoke
• LinkedInlinkedin.com/company/180-smoke---ecigarette-ecigar-eshisha
• Instagraminstagram.com/180smoke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180 Smoke