ES PLA SA

What ES PLA SA does

Viajes Ibiza, S.A. (operating under ES PLA SA and trading as Viajes Ibiza) is a family-owned Spanish retail travel agency founded in 1960 and headquartered at C/ Vicente Cuervo 9, 07800 Ibiza, Illes Balears. The company operates as a retail travel agent (Agencia de Viajes Minorista) registered under travel agency code BAL 020, intermediating tourism services between travelers and providers for trips to Ibiza and Formentera. Its core products span hotel and apartment bookings (drawing on Bedsonline inventory and direct relationships), ferry ticketing in partnership with Balearia from mainland ports (Barcelona, Valencia, Dénia, Palma de Mallorca, Menorca), airport and port transfers in three service tiers (Shuttle €8.50, Private Standard €54, Premium VIP €100), and a catalogue of excursions ranging from catamaran sailing and jeep safaris to walking tours and nightclub tickets (€39–€92 per person).

The business operates on a multi-stream revenue model combining transaction-fee intermediation commissions (hotels, ferries, excursions, transfers) with direct revenue from wholly-owned subsidiaries: INVISA HOTELES (tourist establishments on Ibiza), HOTEL AC CARLTON (Madrid), HOTEL AC SOM (Barcelona), and transport operators IBIZATOURS & ISLANDBUS (discretionary traveler transport) and IBIZA GRAN TURISMO (luxury vehicle transport with driver). The technology backbone is the Neobookings-powered online platform at www.viajesibiza.com, which integrates hotel, ferry, transfer, and excursion booking with credit card payment processing via collaborating banking gateways and email-based confirmation workflows. Physical service counters at Ibiza Airport arrivals and ports supplement the digital channel, and the group is associated with GRUPO AVA for competitive market pricing.

The customer base is predominantly B2C leisure travelers to Ibiza and Formentera (individual tourists, families, and small groups), supplemented by group and incentive travel (end-of-year, end-of-course, family, and corporate incentive trips served via bespoke inquiry-based quotes) and a smaller business-traveler segment served through IBIZA GRAN TURISMO. Marketing is conducted primarily through the company's own website (Spanish and English), direct telephone/email contact, email booking confirmations, and GRUPO AVA cross-referrals. The group has no public listing, no disclosed funding rounds, and no documented leadership changes, operating as an independent family-controlled enterprise across the Balearic Islands and mainland Spanish cities.

Name

ES PLA SA

Legal name

Viajes Ibiza, S.A.

Website

https://viajesibiza.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Viajes Ibiza, S.A. is a family-owned Spanish retail travel agency founded in 1960, intermediating hotel, ferry, transfer, and excursion bookings to Ibiza and Formentera for individual leisure tourists, groups, and corporate travelers, supported by owned hotels and transport subsidiaries.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Travel agency services
• Ferry ticketing services
• Hotel booking services
• Airport transfer services
• Guided island excursions

Headquarters

HQ city

Ibiza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel and Accommodation Intermediation: Viajes Ibiza acts as a retail travel agency intermediary between customers and accommodation providers. The company earns commissions on hotel and apartment bookings facilitated through its platform, which draws on Bedsonline's inventory alongside its own partnerships.
2. Ferry and Boat Ticket Sales: Sale of ferry tickets to Ibiza and Formentera from ports including Barcelona, Valencia, Dénia, Palma de Mallorca, and Menorca, in collaboration with shipping company Balearia. Revenue generated through ticket price intermediation.
3. Island Transfer Services: Airport and port transfer services on Ibiza and Formentera offered in three tiers: Shuttle (shared, €8.50), Private Standard (€54), and Premium VIP (€100). Transfers include combined ferry-plus-road packages for Formentera.
4. Excursions and Activity Bookings: Sale of excursion packages including Formentera bus tours, catamaran sailing trips, Jeep safaris, island tours, and nightclub tickets. Excursions range from €39 (Ibiza by Night) to €92 (Jeep Safari), with combo packages available.
5. Owned Hospitality Establishments: The Viajes Ibiza family group operates its own tourist establishments under the INVISA HOTELES brand in prime locations on Ibiza, as well as HOTEL AC CARLTON in Madrid and HOTEL AC SOM in Barcelona, providing direct revenue from accommodation provision.
6. Transportation Companies: IBIZATOURS & ISLANDBUS (discretionary traveller transport) and IBIZA GRAN TURISMO (luxury vehicle transport with driver) operate as subsidiary transport companies within the group, generating revenue from passenger transport services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Viajes Ibiza operates as a retail travel agency (Agencia de Viajes minorista, code BAL 020) intermediating hotel and apartment bookings, ferry tickets to Ibiza and Formentera, three tiers of airport/port transfers, and guided excursions (catamaran, jeep safari, island tours, Formentera day trips) for travellers visiting the Balearic Islands. The company also owns and operates hotel properties under INVISA HOTELES in Ibiza plus HOTEL AC CARLTON in Madrid and HOTEL AC SOM in Barcelona, and runs subsidiary transport companies IBIZATOURS & ISLANDBUS and IBIZA GRAN TURISMO.

Product overview

Viajes Ibiza is a family-owned travel agency with over 50 years of experience serving tourism in Ibiza, operating as a retail travel agent that intermediates between clients and service providers. The company offers a comprehensive portfolio of travel services including: hotel and apartment bookings through its accommodation network, ferry tickets via Balearia to/from Ibiza and Formentera from mainland Spain, airport and port transfers in three service tiers (Shuttle, Private, Premium), guided excursions by boat, bus, and jeep exploring Ibiza's beaches, natural parks, and cultural sites, and group travel packages. The agency also provides access to island activities, nightclub tickets, and cultural experiences. The company is part of Grupo Ava (independent travel agency grouping) and is affiliated with Invisa Hotels, Hotel AC Carlton Madrid, Hotel AC Som Barcelona, Ibizatours & Islandbus, and Ibiza Gran Turismo transport companies.

Differentiator

Problem solved

Functional benefit

Brands

• IBIZATOURS & ISLANDBUS: Discretionary traveller transport company operating island transfers and transport services.
• IBIZA GRAN TURISMO

Products and services

• Hoteles y Apartamentos en Ibiza Hotel and apartment booking service in Ibiza providing access to the agency's broad portfolio of accommodations across the island with best-price guarantee and year-round availability, targeted at leisure travellers and families visiting the Balearic Islands.
• Billetes de Ferry a Ibiza y Formentera Ferry ticket booking service to Ibiza and Formentera from mainland Spain including Barcelona, Valencia, and Dénia ports, plus inter-island connections to Palma de Mallorca and Menorca, intermediated through shipping partner Balearia with dynamic vehicle selection by brand and model.
• Traslados en Ibiza y Formentera Airport and port transfer services on Ibiza and Formentera islands offered in three tiers: Shuttle (shared, €8.50 per person), Private Standard (€54 per booking), and Premium VIP (€100 per booking with luxury vehicle and meet-and-greet at arrival gate), including combined ferry-plus-road packages for Formentera.
• Excursiones y Actividades en Ibiza Guided tours and excursion packages on Ibiza and Formentera including Formentera bus tours, catamaran sailing trips to Illetas, jeep safaris, Es Vedrá and Cala Bassa cruises, Ibiza by Night walking tours, island coach tours with hippie market visits, and nightclub ticket reservations. Prices range from €39 (Ibiza by Night) to €92 (Jeep Safari).
• Viajes de Grupos e Incentivos Tailored group travel services including family trips, end-of-course trips, end-of-year trips, and corporate incentive groups, with bespoke quotes covering accommodation, transfers, excursions, ferries, and activities submitted via online inquiry form.
• INVISA HOTELES (Owned Hotel Brand) Group-owned hotel brand operating first-rate tourist establishments in prime locations across Ibiza island, providing direct accommodation supply to complement the agency's intermediated hotel bookings.

Quantifiable outcome

• All prices on the website are final, including taxes and management fees — no hidden charges.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• GRUPO AVAcoreChannel Partner/ Reseller/ DistributorViajes Ibiza is associated with GRUPO AVA, an independent travel agency grouping. This association provides access to all market offers and competitive pricing while maintaining the brand's local identity and independence. GRUPO AVA enables cross-referrals among member agencies.
• BaleariacoreStrategic or Co-development PartnerBalearia is the primary shipping company partner for ferry services to and from Ibiza. Viajes Ibiza sells ferry tickets to/from ports of Barcelona, Valencia, Dénia, Palma de Mallorca, and Formentera through Balearia's platform, acting as an authorised retailer. Balearia conditions (boarding times, cancellation policy, refund rules) apply to these bookings.
• BedsonlinesupportingTechnology or IntegrationBedsonline provides the technological platform for hotel and accommodation intermediation. Viajes Ibiza uses Bedsonline's inventory and booking infrastructure alongside its own direct hotel relationships to offer a broad range of accommodation options.
• Ibizatours & IslandbuscoreStrategic or Co-development PartnerIbizatours & Islandbus is the discretionary traveller transport company within the Viajes Ibiza family group. It operates island transfer services (shuttle, private, and premium) from Ibiza Airport and ports. Viajes Ibiza books clients onto these services as part of its integrated transfer offering.
• IBIZA GRAN TURISMOsupportingStrategic or Co-development PartnerIBIZA GRAN TURISMO is the luxury vehicle transport company with driver within the Viajes Ibiza family group, serving business travellers and premium clients requiring high-end transportation on the island.
• INVISA HOTELEScoreStrategic or Co-development PartnerINVISA HOTELES is the group's own hotel brand, operating first-rate tourist establishments in prime locations across Ibiza island. As a related-party entity, INVISA HOTELES represents the group's vertically integrated accommodation supply.
• Collaborating Banking EntitiessupportingTechnology or IntegrationBank entities collaborating with Viajes Ibiza provide the secure payment gateway infrastructure for credit card transactions on the website. Payments are processed through the secure payment portals of these banking partners.
• NeobookingssupportingTechnology or IntegrationNeobookings provides the booking engine technology and website design for www.viajesibiza.com, powering the hotel search, ferry booking, and reservation management functionality on the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• GetYourGuide: Global activities and excursions marketplace competing for Ibiza sightseeing bookings (catamaran, jeep safari, island tours) that overlap with Viajes Ibiza's excursion catalogue.
• Atrápalo: Spanish OTA focused on activities, experiences, and short breaks, directly competing with Viajes Ibiza's excursions and activities catalogue.

Direct peers

• Logitravel: Spain-based online travel agency specializing in packaged holidays including Balearic destinations; comparable in channel and destination focus to Viajes Ibiza's online booking platform.
• Viajes El Corte Inglés: Spanish retail travel agency chain offering multi-product travel services (hotels, transport, packages) to leisure and corporate customers, directly comparable to Viajes Ibiza's retail agency model.
• Nautalia Viajes: Spanish retail travel agency offering leisure packages, hotel intermediation, and excursions; comparable as a national multi-product retail travel intermediary.
• Catai Tours: Spanish tour operator packaging multi-day holidays and excursions across Spain and islands, comparable to Viajes Ibiza's tour and excursion intermediation business.
• Halcón Viajes: Large Spanish retail travel agency network within Ávoris that intermediates hotels, packages, and experiences; directly comparable in business model and product scope to Viajes Ibiza.
• W2M (World2Meet): Spanish B2B and B2C travel platform operating tour operations and destination services; comparable in multi-channel package distribution and tour operations.
• Viajes Barceló: Spanish travel agency division of Grupo Barceló that combines retail agency services with hotel ownership, similar in vertical integration to Viajes Ibiza's travel agency + hotel structure.

Broad incumbents

• Meliá Hotels International: Spanish hotel chain with significant presence in the Balearic Islands; comparable to Viajes Ibiza's owned hotel operations (INVISA HOTELES) and serves a similar destination customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/es-pla-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ES PLA SA