What Jusbox Perfumes does

Jusbox Perfumes is an Italian niche and artistic fragrance brand, operated by Beauty San S.p.A. — a private limited company registered in Florence with paid-up share capital of €2,700,000 and co-created by Andrea Valdo and Chiara Valdo under the legal stewardship of Gualtiero Valdo. The brand's defining proposition is the conceptual fusion of music and perfumery: each of its 18+ fragrances is designed as an olfactory interpretation of a specific music genre, artist, or cultural moment — for example, Carioca Heart evokes Bossa Nova, Black Powder channels 1990s Grunge via Nirvana's 1992 MTV moment, Visionary Eye references David Bowie in 1970s Berlin, and Good Morning is built around Grieg's "Morning Mood." Formulations are produced in Italy with high fragrance concentrations (18-30%) using premium natural ingredients sourced from Laboratoire Monique Remy (LMR), and developed in collaboration with an elite roster of master perfumers including Dominique Ropion and Julien Rasquinet.

The product portfolio spans eau de parfum and extrait de parfum formats in 78ml and 30% extrait configurations, with retail prices ranging from €150 to €340 per bottle. A Discovery Kit line of three themed six-vial sets (Greatest Hits, Feel Good, Party Out) at €30 each functions as both a gifting format and a conversion funnel into full-size purchases, bundled with a €30 promotional voucher. Distribution combines a direct-to-consumer e-commerce storefront at jusboxperfumes.com with wholesale placement in 500+ retail doors across 23+ countries — including tier-one luxury department stores (Harrods, Selfridges, Printemps, El Palacio de Hierro, De Bijenkorf, Ludwig Beck), specialty artistic perfumeries (Fragrance Passion, Beautik Haute Parfumerie), boutique concept stores (Wow Concept Store, Skins Boutique), and regional distributors (Brocard in Ukraine, Rive Gauche/Rivoli Perfumery in Russia). The geographic footprint spans Western Europe, Central/Eastern Europe, North America, Latin America, Western Asia, and Asia Pacific, though shipments to the UK are currently suspended due to unresolved Brexit-related arrangements.

The go-to-market pairs editorial brand storytelling — anchored by a flagship partnership with the historical Olympic Studios Records in Barnes, London — with content marketing across Instagram, Facebook, Spotify-curated playlists, and an email newsletter offering 10% off first purchase. Marketing channels are predominantly top-of-funnel awareness and brand-building rather than performance-driven acquisition. Ownership remains closely held by the founding Valdo family, with no disclosed institutional investors, funding rounds, or M&A activity in the input data.

Name

Jusbox Perfumes

Legal name

Beauty San S.p.A.

Website

https://jusboxperfumes.com

Company type

Private

Operating status

Operating

Short description

Jusbox Perfumes is an Italian niche fragrance brand that designs eau de parfum and extrait de parfum creations inspired by specific music genres and cultural moments. It sells a portfolio of 18+ fragrances (€150-€340) direct-to-consumer and through 500+ luxury and specialty retail doors in 23+ countries.

Ownership category

akta.pro rank

Product category

Niche Artistic Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Fragrance Gift Sets & Discovery Kits (CRABADAI), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

Keywords

• Niche artistic perfumes
• Eau de parfum
• Italian made fragrances
• Music-inspired perfumes
• Discovery kits

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Jusbox Perfumes generates revenue through direct-to-consumer sales of artistic niche fragrances via their e-commerce platform, offering individual bottles and discovery kits at premium price points ranging from €30 to €340.
2. Wholesale/Distribution: Revenue is generated through wholesale distribution to luxury department stores, specialty perfumeries, and boutique concept stores globally, including Harrods, Selfridges, Printemps, and over 500 retail locations across 23+ countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jusbox Perfumes designs, produces, and sells artistic niche perfumes inspired by specific music genres, artists, and cultural moments. The portfolio includes approximately 18+ eau de parfum and extrait de parfum fragrances (78ml standard format, 18-30% concentration) plus three Discovery Kit sampling sets, all Made in Italy using premium raw materials and crafted in collaboration with elite master perfumers. Pricing ranges from €30 for Discovery Kits to €340 for premium extraits.

Product overview

Jusbox Perfumes is a niche and artistic perfume brand that merges music and fragrance into unified sensory experiences. The core offering consists of eau de parfum and extrait de parfum fragrances created in collaboration with renowned master perfumers (Julien Rasquinet, Dominique Ropion, Dominique Moellhausen, Bruno Jovanovic, Nelly Hachem-Ruiz, Antoine Lie) using precious raw materials sourced globally. Each fragrance is inspired by specific music genres, artists, or cultural moments (from 1940s jazz to 1970s punk, Bossa Nova, Disco, Rap, Acid House, and more). The portfolio includes approximately 18+ distinct fragrances organized around olfactory families (Fruity Woody, Woody Leather, Ambery Gourmand, Musky Floral, Cuir, Ozonic, Oriental Woody, Floral Musky, Woody Oud) and three Discovery Kit sampling sets (Greatest Hits, Feel Good, Party Out). All products are Made in Italy with a commitment to eco-sustainability and ethical-sustainable production principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Carioca Heart Fruity Woody eau de parfum created by master perfumer Julien Rasquinet, inspired by Bossa Nova music, with notes of primofiore lemon, pineapple, mango, peony, rum absolute, sandalwood, and vanilla at 22% concentration.
• Wave of Freedom Woody Fruity eau de parfum created by master perfumer Bruno Jovanovic, inspired by 1960s California surf culture and The Beach Boys, featuring Williams pear, coconut, pineapple, cinnamon, patchouli, amber, and tonka bean at 20% concentration.
• Cheeky Smile Ambery Woody fragrance created by master perfumer Dominique Moellhausen, inspired by London Acid House music, featuring a molecular cocktail of Iso E Super, Ambercore, Cashmeran, and Amber Extreme at 25% concentration.
• Feel 'n' Chill Green Ozonic fragrance created by master perfumer Dominique Ropion, inspired by Café del Mar in Ibiza and reggae/chillout music, featuring bergamot, watermelon, coconut water, fig leaves, vetiver, and musks at 19% concentration.
• Sisters B4 Misters Gourmand eau de parfum created by master perfumer Nelly Hachem-Ruiz, inspired by the Spice Girls and pop music, featuring ginger, lime, blackcurrant, banana, strawberry, lily of the valley, iris, sugared milk accord, sandalwood, and amber.
• Beat Café Woody Ambery fragrance created by master perfumer Dominique Ropion, inspired by the Beat Generation and 1960s folk/rock music, featuring black pepper, coriander, cognac accord, cistus labdanum, black leather, tobacco, vetiver, cedarwood, and benzoin balm.
• London Hall Woody Leather artistic perfume created by master perfumer Julien Rasquinet, inspired by London and Harrods department store, featuring saffron, cumin, lemon, Bulgarian rose, freesia, jasmine absolute, labdanum resin, olibanum, leather, vetiver, cedarwood, and patchouli at 20% concentration.
• Golden Serenade Woody Oud extrait de parfum created by master perfumer Julien Rasquinet, inspired by 1940s jazz and swing music (Glenn Miller Orchestra's Chattanooga Choo Choo), featuring saffron, clove bud, incense, patchouli heart LMR, oud oil LMR, vanilla, opoponax, and amber xtreme.
• Suit of Lights Musky extrait de parfum created by master perfumer Julien Rasquinet, inspired by Michael Jackson and the King of Pop, featuring tangerine oil, violet leaves, honeysuckle, orange blossom absolute LMR, sambac jasmine absolute LMR, freesia, geranium, cedarwood, sandalwood, and musk at 30% concentration.
• Fifty Four Ambery Gourmand eau de parfum created by master perfumer Julien Rasquinet, inspired by New York's Studio 54 nightclub, featuring piña colada accord, cardamom, Guatemala davana, saffron, chocolate accord, nagarmotha, cinnamon bark, rhum, vanilla resin absolute, sandalwood, patchouli, and tobacco at 22% concentration.
• Visionary Eye Woody Floral fragrance created by master perfumer Dominique Ropion, inspired by David Bowie and 1970s Berlin, featuring bergamot, wormwood, white thyme, Ceylon cinnamon LMR, lavender, iris, sandalwood, vanilla accord, and musk.
• Spring Dance Musky Floral unisex fragrance created by master perfumer Dominique Ropion, inspired by Vivaldi's 'The Four Seasons' and spring, featuring grapefruit, Tunisian rosemary LMR, honeysuckle accord, sambac jasmine absolute LMR, dry amber, and musks at 20% concentration.
• Night Flow Fruity Ambery unisex fragrance created by master perfumer Julien Rasquinet, inspired by New York rap and the 1977 blackout, featuring saffron, raspberry, pink pepper LMR, osmanthus LMR, davana essential oil, sambac jasmine LMR, ambergris accord, Indonesian patchouli oil LMR, leather accord, and tolu balsam at 20% concentration.
• Good Morning Musky Ozonic fragrance created by master perfumer Dominique Ropion, inspired by Edvard Grieg's 'Morning Mood', featuring mandarin, ocean breeze, magnolia, Egyptian violet leaf absolute LMR, cashmeran, and frozen musk at 22% concentration.
• Black Powder Cuir fragrance created by master perfumer Julien Rasquinet, inspired by Nirvana and the 1992 MTV Music Awards (Grunge), featuring blackcurrant, crispy apple, pimento, suede, tobacco leaves, frankincense, sandalwood, tonka beans, and patchouli at 18% concentration.
• 14Hour Dream Woody Gourmand unisex fragrance created by master perfumer Antoine Lie, inspired by Pink Floyd and psychedelic rock, featuring patchouli and vanilla notes.
• Siren & Sailors Floral Musky fragrance inspired by Amy Winehouse and the atmosphere of Camden Town, featuring blue-eyed soul musical genre influence.
• Green Bubble Oriental Woody fragrance created by master perfumer Julien Rasquinet, inspired by Jamaica and reggae culture.
• Discovery Kit Greatest Hits Curated Discovery Kit of 6 x 1.5ml samples featuring best-selling artistic fragrances including Black Powder, Feather Supreme, Siren & Sailors, Micro Love, Cheeky Smile, and Beat Café. Priced at €30 and includes a €30 promotional code valid 60 days toward purchasing a full-size 78ml fragrance.
• Discovery Kit Feel Good Curated Discovery Kit of 6 x 1.5ml samples featuring fresh, citrusy fragrances including Suit of Lights, Visionary Eye, Spring Dance, Good Morning, Feel 'n' Chill, and Micro Love.
• Discovery Kit Party Out Curated Discovery Kit of 6 x 1.5ml samples featuring intense, sensual fragrances including Golden Serenade, Beat Café, Cheeky Smile, 14Hour Dream, Green Bubble, and Night Flow. Includes a €30 promotional code valid 60 days toward a full-size fragrance purchase.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• HarrodscoreChannel Partner/ Reseller/ DistributorHarrods, the iconic luxury department store in London, is a key retail partner for Jusbox Perfumes. The brand's presence at Harrods establishes credibility in the luxury segment and provides access to affluent fragrance consumers.
• SelfridgescoreChannel Partner/ Reseller/ DistributorSelfridges department stores in London and Manchester carry Jusbox Perfumes products, providing premium retail presence in the UK market.
• Olympic Studios RecordsflagshipStrategic or Co-development PartnerUnique collaboration with the historical recording institution Olympic Studios Records located in Barnes, London. This partnership aligns with the brand's music-inspired fragrance concept and represents a key brand positioning alliance.
• Laboratoire Monique Remy (LMR)coreTechnology or IntegrationLMR provides premium natural extracts and rare ingredients used in Jusbox Perfumes formulations. Ingredients include LMR jasmine sambac absolute, LMR patchouli oil, LMR sandalwood, and other premium raw materials that differentiate the brand's formulations.
• De BijenkorfcoreChannel Partner/ Reseller/ DistributorDutch luxury department store chain with locations across the Netherlands including Amsterdam, Rotterdam, Den Haag, Maastricht, Eindhoven, Amstelveen, and Utrecht carrying Jusbox Perfumes.
• PrintempscoreChannel Partner/ Reseller/ DistributorFrench luxury department store in Paris featuring Jusbox Perfumes in their beauty halls, providing access to French luxury consumers.
• El Palacio de HierrocoreChannel Partner/ Reseller/ DistributorMexican luxury department store chain with multiple locations including Mexico City, Guadalajara, Veracruz, Villahermosa, and Puebla carrying Jusbox Perfumes products.
• Fragrance PassioncoreChannel Partner/ Reseller/ DistributorFrench specialty perfumery chain with locations in Tours, Nantes, Angers, La Rochelle, La Baule-Escoublac, Rennes, and Vannes featuring Jusbox Perfumes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Byredo: Swedish niche luxury fragrance and lifestyle brand with strong storytelling, premium pricing, and global luxury department store distribution. Comparable as a niche/artistic fragrance brand with similar distribution channels (luxury department stores, concept stores) and affluent target market.
• Diptyque: French luxury fragrance and lifestyle brand with premium positioning, artistic storytelling, and global distribution through luxury department stores and concept boutiques. Comparable on artistic storytelling-led niche fragrance model and luxury retail channel mix.
• Montale: French niche fragrance house specializing in high-concentration oud and oriental perfumes sold globally through specialty perfumeries. Comparable on artistic perfumery positioning, premium pricing tier, and global specialty retail distribution.
• Le Labo: Niche/artistic fragrance brand offering hand-blended, high-concentration perfumes with a strong cult following among affluent consumers and presence in luxury department stores. Comparable on artistic perfumery positioning, premium pricing, and DTC-plus-retail distribution.
• Xerjoff: Italian niche/artistic perfume house producing high-end fragrances using precious raw materials with a Made-in-Italy positioning. Direct peer on geography (Italian luxury heritage), premium price band, artistic storytelling, and luxury department store placement.
• Mancera: French niche perfume house producing extraits de parfum and high-concentration artistic fragrances in a comparable price band. Directly comparable on artistic perfumery positioning and use of premium ingredients.
• Parfums de Marly: French niche perfumery brand offering premium artistic fragrances (€150–€350) sold through luxury department stores, specialty perfumeries, and DTC channels globally. Directly comparable to Jusbox on premium positioning, distribution channels (Harrods, Selfridges), and target affluent collectors.
• Memo Paris: French niche fragrance brand built around artistic storytelling and travel-inspired scents, sold through luxury department stores and specialty perfumeries worldwide. Comparable to Jusbox on niche/artistic positioning, premium price points, and global luxury retail footprint.
• Initio Parfums Privés: Parisian niche fragrance brand offering artistic, high-concentration perfumes in a similar €150–€300+ price tier. Comparable on premium niche positioning, exclusive distribution model, and storytelling-led marketing to affluent collectors.
• Maison Francis Kurkdjian: Parisian niche/artistic fragrance house founded by a master perfumer, offering high-end perfumes with curated storytelling and luxury retail distribution. Highly comparable to Jusbox on master-perfumer pedigree, premium pricing, and luxury department store presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jusboxperfumes
• YouTubeopen.spotify.com/user/jusboxperfumes
• Facebookfacebook.com/jusboxperfumes
• Instagraminstagram.com/jusboxperfumes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jusbox Perfumes