LILIS

What LILIS does

LILIS is a New York-headquartered luxury body care brand that sells a Korean-inspired exfoliation and hydration line to affluent US consumers through both direct-to-consumer e-commerce and selective wholesale channels. The company was founded in 2024 by Helen Shin, is incorporated as LILIS BEAUTY, INC. in New York, and manufactures its products in South Korea, drawing on the founder's family experience with the Korean bathhouse ritual of 떡말이 (tteokmari). Its commercial footprint spans the Shopify-powered DTC storefront at lilis.co, six named luxury retailers (Nordstrom, Bloomingdale's, goop, Revolve, Violet Grey, Moda Operandi), and more than 30 independent spas and boutiques across the United States, supplemented by a professional esthetician partner program offering wholesale pricing, training, and marketing support.

The product portfolio is intentionally narrow, comprising three SKUs: Instant Peel, a $92 gommage gel exfoliant that physically binds to dead skin cells to lift them away without scrubbing; Firming Serum, a $110 lightweight hydrating renewal serum; and the Korean Body Resurfacing™ Set, an $180 bundle pairing the two. Underlying the brand is the registered Korean Body Resurfacing™ trademark along with proprietary ingredient complexes including Acquacell (watermelon, apple, and lentil extracts) and GojiBerry Kombu™ (fermented goji berry and kombu), combined with actives such as Arbutin, Bakuchiol, and Centella Asiatica derivatives.

The business model is one-time-purchase only, with no subscription tier currently offered; pricing is fixed at the SKU level across all channels. Revenue is generated through four streams: DTC e-commerce on Shopify, wholesale shipments to luxury department stores and specialty retailers, wholesale to professional estheticians and spas, and affiliate commissions via the ShopMy platform. The company has not disclosed any external funding, investor base, revenue, or headcount, and operates as an independent, founder-owned private entity.

Name

LILIS

Legal name

LILIS BEAUTY, INC.

Website

https://lilis.co

Company type

Private

Founded year

2024

Operating status

Operating

Short description

LILIS is a New York-based luxury Korean body care brand selling a three-SKU exfoliation and hydration line via Shopify DTC and US luxury wholesale (Nordstrom, Bloomingdale's, goop) to affluent consumers seeking premium body care.

Ownership category

akta.pro rank

Headquarters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Direct-to-Consumer E-commerce: LILIS sells products directly to consumers through its Shopify-powered online store at lilis.co, offering Instant Peel, Firming Serum, and bundled sets at fixed price points.
2. Wholesale/Retail Distribution: LILIS supplies products to luxury retail partners including Nordstrom, Bloomingdale's, goop, Revolve, Violet Grey, and Moda Operandi, as well as specialty boutiques and spas across the United States.
3. Affiliate/Referral (ShopMy): LILIS participates in ShopMy, a platform enabling content creators and users to share products and earn commission on sales they drive.
4. Professional Partner Wholesale: LILIS offers a wholesale program for estheticians and spa professionals who purchase products at wholesale pricing to offer LILIS treatments or re-sell to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

LILIS is a luxury Korean body care brand that manufactures and sells a focused line of body resurfacing products under its proprietary Korean Body Resurfacing™ methodology, including a gommage Instant Peel exfoliant, a hydrating Firming Serum, and a combined Set. The products are formulated with botanical complexes and manufactured in South Korea, then sold directly to consumers online and through premium retail and spa partners.

Product overview

LILIS is a luxury Korean body care brand offering a three-product portfolio centered on its proprietary Korean Body Resurfacing™ methodology. The product line consists of: (1) INSTANT PEEL – a gentle gel exfoliator that removes dead skin cells without irritation; (2) FIRMING SERUM – a lightweight hydrating renewal serum for smoother, firmer skin; and (3) KOREAN BODY RESURFACING™ SET – a bundled kit combining both products for a complete two-step body resurfacing regimen. Products are fragrance-free or feature the brand's Slow Blink scent (Amber, Eucalyptus, Sandalwood, Musk). All formulations are manufactured in South Korea and incorporate Korean skincare innovation inspired by traditional Korean bathhouse rituals.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Peel A $92 gommage-style Korean body exfoliant that gently rolls away dead skin cells to smooth and brighten body skin, formulated with Acquacell and GojiBerry Kombu™. Targeted at luxury body care consumers seeking at-home spa-grade resurfacing.
• Firming Serum A $110 hydrating Korean body serum designed to follow the Instant Peel step in the Korean Body Resurfacing™ routine, supporting firmness and moisture in body skin. Targeted at luxury body care consumers seeking at-home hydration and firming benefits.
• Korean Body Resurfacing™ Set A $180 bundled set combining the Instant Peel and Firming Serum into the full Korean Body Resurfacing™ multi-step routine for body exfoliation and hydration. Targeted at luxury body care consumers and gift buyers seeking the complete regimen.
• LILIS Certified Esthetician Partner Program A wholesale partner program for licensed estheticians and spas offering certified training and wholesale access to LILIS Korean body care products for in-spa treatments and retail resale.

Quantifiable outcome

• 96% of users said their skin felt smoother after using Instant Peel
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ShopMyminorGTM or Marketing PartnerLILIS participates in ShopMy, a social commerce platform that enables users to share and recommend products they love while earning commission on sales they drive. Users can curate their favorites and link products in their own voice with proof visible to their audience.
• Esthetician Partner ProgramcoreChannel Partner/ Reseller/ DistributorLILIS operates a partner program for licensed estheticians and spa professionals. Partners receive exclusive wholesale pricing, order incentives and bonuses, training and marketing support, featured placement on LILIS channels, and loyalty perks and rewards. Applications are reviewed and approval is not guaranteed.
• NordstromcoreChannel Partner/ Reseller/ DistributorNordstrom carries LILIS Instant Peel as a featured product, providing luxury department store distribution and access to Nordstrom's affluent customer base.
• goopcoreChannel Partner/ Reseller/ Distributorgoop features LILIS products in their curated wellness and lifestyle offerings, reaching goop's audience of luxury-conscious consumers interested in high-efficacy beauty.
• Bloomingdale'scoreChannel Partner/ Reseller/ DistributorBloomingdale's carries LILIS products across their beauty department, providing access to their luxury retail customers through in-store and online channels.
• RevolveminorChannel Partner/ Reseller/ DistributorRevolve features LILIS in their beauty and wellness category, targeting their fashion-forward, digitally-native millennial and Gen Z customer base.
• Violet GreycoreChannel Partner/ Reseller/ DistributorViolet Grey is a luxury beauty specialty retailer with physical boutiques in Los Angeles (Melrose) and New York (Madison Avenue), plus Hirsheifers in Manhasset. They carry the Korean Body Resurfacing Set and other LILIS products, positioning LILIS within a curated, expert-vetted beauty environment.
• Moda OperandiminorChannel Partner/ Reseller/ DistributorModa Operandi features LILIS in their designer beauty collection, targeting luxury consumers who appreciate high-end, design-forward beauty products.
• ShopifycoreTechnology or IntegrationLILIS's e-commerce store is built on Shopify's platform, which provides the online e-commerce infrastructure enabling LILIS to sell products directly to consumers, process payments, manage orders, and fulfill shipping.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Moon Juice: Luxury wellness and beauty brand with overlapping wellness-ritual positioning. Comparable to LILIS on premium pricing and editorial-driven brand authority, though operating in ingestible/topical wellness overlap.

Broad incumbents

• Glossier: Iconic DTC-first luxury beauty brand with strong retail presence. Comparable to LILIS as a digitally-native premium beauty company, though Glossier operates across many more categories and at greater scale.
• Drunk Elephant: Premium clean-beauty skincare brand carried by Sephora and luxury retailers. Comparable to LILIS on premium positioning, ingredient-led differentiation, and tier-1 retail distribution, though with a broader facial care portfolio.

Direct peers

• Frank Body: Body scrub and body care brand specializing in exfoliation and coffee-based formulas with strong social media presence. Comparable to LILIS on body-exfoliant category focus and DTC-led marketing.
• Tata Harper: Luxury natural skincare and body care brand with high price points, sold DTC and through prestige retailers like Sephora. Comparable to LILIS on premium positioning, ingredient-led branding, and body + face portfolio.
• Sol de Janeiro: Premium body care brand selling Brazilian-inspired products (bum bum creams, body scrubs) at luxury price points with strong DTC and retail distribution including Sephora and department stores. Directly comparable to LILIS in luxury positioning, channel mix, and body care focus.
• Nécessaire: Luxury body care brand offering premium exfoliants, lotions, and serums with minimalist branding and DTC-led distribution. Comparable to LILIS as a direct premium body care competitor targeting similar affluent consumers.
• Summer Fridays: Cult-favorite luxury skincare brand sold at Sephora and DTC with viral social media marketing. Comparable to LILIS on premium pricing, social-first brand building, and prestige retail distribution.
• Tatcha: Luxury Japanese-inspired skincare brand sold at Sephora, Nordstrom, and DTC, owned by Unilever. Comparable to LILIS on Asian-inspired formulation heritage, premium pricing, and tier-1 retailer relationships.
• OUAI: Celebrity-founded premium hair and body care brand sold at Sephora, Nordstrom, and DTC. Comparable to LILIS on founder-led premium positioning, multi-channel distribution, and luxury beauty audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lilis.body
• TikToktiktok.com/@lilis.body
• LinkedInlinkedin.com/company/lilis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LILIS