What The Pizzeria does

The Pizzeria is a privately held, multi-location Italian restaurant chain operating 8 locations across Long Island, New York (Babylon, Bay Shore, Lindenhurst, Smithtown, Yaphank, Islip, Bayport, and a Lake Grove food court at Smith Haven Mall). The core offering is a full-service dine-in Italian restaurant featuring New York-style round, square, and personal pizzas, house-made pasta, heroes, salads, appetizers, and dinner entrées, supported by a full bar and craft cocktail program. The company operates as THE PIZZERIA OF BAY SHORE, LLC for SMS marketing purposes across all locations and does not disclose ownership, founding date, or financial information.

The technology stack is intentionally lean: a single Toast Tab integration powers online ordering, payment processing, and gift card fulfillment at every location, with no proprietary digital channels, mobile app, or disclosed AI/automation features. Direct-to-consumer marketing relies on the company's own website, organic social (Facebook), Google Business reviews, an email newsletter, and an SMS opt-in (up to 4 promotional texts per month).

The business model combines dine-in retail (7 full-service restaurants plus one mall food court), takeout and delivery fulfilled through Toast Tab, off-premise catering for corporate and private events, on-premise private events at the Babylon location (up to 60 guests), and e-gift card sales. Pricing is a-la-carte unit pricing, with traditional pies at ~$21.95, specialty pies $24.95-$32.95, and time-of-day happy hour programs at select sites. Customer segments split between local community diners (primary, geography-based) and event/catering hosts (use-case-based). Distribution is exclusively concentrated in Suffolk County, Long Island, with no outside-Long-Island expansion disclosed and no external (VC or PE) ownership indicated.

Name

The Pizzeria

Legal name

The Pizzeria

Website

https://thepizzeriany.com

Company type

Private

Operating status

Operating

Short description

The Pizzeria is a privately held multi-location Italian restaurant chain operating 8 Long Island, NY locations serving local diners and event-catering customers through dine-in, takeout, delivery, catering, and gift card sales.

Ownership category

akta.pro rank

Product category

Full-service Italian / pizza restaurant chain

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Italian restaurant chain
• Pizza restaurant
• Event catering
• Online food ordering
• Long Island dining

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Food and beverage sales through 8 restaurant locations offering dine-in, takeout, and delivery services
2. Catering Services: Event catering services for parties, corporate events, and gatherings with customizable packages
3. Gift Card Sales: E-gift cards sold through Toast Tab platform, usable at any location

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Pizzeria operates 8 dine-in Italian restaurant locations across Long Island, NY, serving New York-style pizzas (round, square, personal), house-made pasta, appetizers, salads, sandwiches/heroes, dinner entrées, and full-bar cocktails. In addition to dine-in service, it offers takeout and delivery via the Toast Tab online ordering platform, event catering for parties and corporate functions, e-gift cards, and happy hour programs at select locations.

Product overview

The Pizzeria is a multi-location pizzeria restaurant chain operating 8 Long Island, NY locations (Babylon, Bay Shore, Bayport, Islip, Lake Grove, Lindenhurst, Smithtown, Yaphank). The core offering is a dine-in and takeout Italian restaurant featuring an elevated pizza menu alongside appetizers, salads, sandwiches, pasta dishes, dinners, and a full bar. The product portfolio includes three main pizza formats—Round Pies (18-inch traditional New York style), Square Pies (Grandma, Sicilian, and specialty varieties), and Personal Pies (individual-sized including gluten-free options)—alongside supporting food categories. The business extends through digital ordering via Toast Tab, full catering services for events, gift cards, and location-specific happy hour programs. The restaurant positions itself on elevated ingredients and hospitality with specialty items like vodka sauce-based pizzas, burrata toppings, and craft cocktails.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service Italian restaurant experience with dine-in seating, full bar, and table service across 8 Long Island, NY locations.
• Catering Services Off-site catering for events including corporate orders, family gatherings, weddings, birthdays, and holidays with customizable menu packages; on-premise private events at Babylon location (max 60 guests, 40 seated).
• Gift Cards Electronic and physical gift cards redeemable at any of the 8 Long Island locations.
• Round Pies Traditional New York-style round pizzas in 18-inch size, including Regular, Vodka Margherita, Babylon Pie, Bar Pie, Tri-Fecta, Uncle Benny, Aunt Danielle, Bruschetta, Buffalo Chicken, and Chicken Bacon Ranch varieties.
• Square Pies Square-shaped pizzas including Grandma, Upside Down, The Honey Pep, Crumbling Vodka, Sicilian, Meatball Burrata, White, and Thai Chili Chicken varieties.
• Personal Pies Individual-sized pizzas including Burrata Margherita, Prosciutto Arugula, Eggplant Rollatini, and Gluten-Free options.
• Appetizers Starters including Whipped Ricotta Toast, Arancini, Calamari, Baked Clams, Summer Shrimp, Homemade Meatballs, Tuscan Cuddles, Burrata Rustica, Vodka Fritters, Wings, Hand Cut Fries, Chicken Roll, Mozzarella Sticks, Fried Ravioli, and Calzones.
• Salads House, Caesar, The Salad, and Primiano Chop salads with various dressing options.
• Heroes & Sandwiches Italian sandwiches including Parmigiana (Chicken, Meatball, Shrimp, Eggplant, Sausage), The Hero, Primiano Chop Hero, and Focaccia Sandwiches.
• Pasta House-made pasta dishes including Penne Alla Vodka, The Mezzi Rig, Gnocchi, Beggar's Purse, Broccoli Rabe & Sausage, Endless Summer Shrimp, Spaghetti & Clams, and Cacio e Pepe. Gluten-free pasta available upon request.
• Dinners Entrée dishes including Chicken Parmigiana, Chicken Milanese, Chicken Francese, Chicken Stracciatella, Endless Summer Chicken, Trifecta Chicken Parm, and Shrimp Risotto.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering platform, payment processing, and gift card systems for all 8 The Pizzeria locations. Customers order through Toast Tab's digital ordering URLs for each specific location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Papa John's: National pizza chain with delivery focus and brand-driven marketing. Comparable pizza-centric menu and digital ordering infrastructure, though lacking full-service dining and bar that define The Pizzeria.
• Domino's Pizza: Largest pizza chain in the U.S. with delivery/takeout focus and proprietary digital ordering platform. Comparable product (pizza) and digital ordering leadership, though operating at vastly larger scale and pure QSR delivery model versus The Pizzeria's dine-in emphasis.

Direct peers

• Blaze Pizza: Fast-casual pizza chain with customizable pies and a modern ordering experience. Comparable product (pizza-centric menu) though operating in a counter-service rather than full-service format with full bar.
• MOD Pizza: Fast-casual pizza chain with artisan-style pies and inclusive brand positioning. Comparable in pizza-centric menu and multi-location operation, though lacking The Pizzeria's full-service dining and bar experience.
• Roberta's Pizza: Brooklyn-based elevated pizzeria known for artisanal pies, natural wine, and full bar. Comparable in upscale pizza positioning, specialty pies, and full-service hospitality experience, though single-origin neighborhood brand versus multi-location chain.
• California Pizza Kitchen: Casual-dining pizza chain offering elevated pizzas, pastas, salads, and full bar service in a sit-down restaurant format. Comparable to The Pizzeria's full-service model with similar menu breadth and per-ticket pricing, though at national scale.
• &pizza: Premium fast-casual pizza concept with craft positioning and modern design. Comparable in elevated pizza positioning and menu specialization, though at a younger stage of multi-location expansion.
• Marco's Pizza: Multi-unit franchised pizza chain with traditional and specialty pies. Comparable in multi-location pizza operations and takeout/delivery focus, though primarily QSR model versus The Pizzeria's full-service format.

Regional players

• Grimaldi's Pizzeria: Coal-oven New York-style pizzeria with multiple locations and full-service dining. Comparable in NY-style pizza focus, sit-down casual dining experience, and multi-location brand presence, primarily operating outside Long Island.
• Uncle Giuseppe's Marketplace: Long Island-based Italian market/restaurant chain offering prepared foods, catering, and groceries. Comparable in Long Island Italian-cuisine heritage, catering capabilities, and multi-location Long Island footprint, though combining retail with foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr?id=767755826108409&ev=PageView&noscript=1
• LinkedInlinkedin.com/company/the-pizzeriany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pizzeria