What AddSecure does

AddSecure is a European provider of secure IoT connectivity and end-to-end critical communications solutions, organized across five business areas: IoT Connectivity (Link Manager SIM and VPN management), Alarm Signalling (the NGP product range including SafeCall, PathLink, and IRIS Series for PSTN/2G/3G replacement), Fleet Management (Co-Driver, Weboffice, AI video telematics, Logic TMS), Push-to-Talk (GroupTalk), and Personal Safety (AddAlert). The platform combines cellular connectivity, alarm transmission terminals, vehicle-mounted hardware, and cloud-based monitoring software (AddView) to serve security installers, transport and logistics operators, public sector buyers, and enterprise customers across 15 countries.

The company is privately held by Castik Capital Partners and Abry Partners and has executed 18 acquisitions since 2016, scaling from about 125 employees in Sweden and Norway to approximately 950 employees across Europe. The product portfolio is anchored by recurring subscription revenue from connectivity, alarm signalling services, and fleet management software, supplemented by hardware sales (4G alarm terminals, dashcams, PoC radios). The UK NGP portfolio holds BSI Kitemark, LPCB, and Secured by Design certifications, and the group maintains ISO 9001, 14001, and 27001 certifications, with EcoVadis Gold and Top 5% global ratings.

Go-to-market combines direct enterprise sales, a certified installer partner network for alarm signalling, acquisition-integrated regional telematics brands (LOSTnFOUND, frameLOGIC, Navkonzept, Vehco, RTL Telematics, Connexas, Dualtech), and self-service customer portals (Link Manager, AddView, Weboffice, eshop). Strategic partnerships with Schmitz Cargobull (OEM telematics), BT Redcare (UK alarm migration), and Kapsch TrafficCom (Swiss national toll JV) extend distribution into partner hardware and government contracts. Pricing is largely subscription-based with limited public disclosure; the AddSecure 4G Dashcam is listed at £25/month with a 12-month minimum for LCV fleets.

Name

AddSecure

Legal name

AddSecure Limited

Website

https://addsecure.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

AddSecure is a European provider of secure IoT connectivity, alarm signalling, fleet management, push-to-talk, and personal safety solutions, serving security installers, transport and logistics operators, and public sector buyers across 15 countries under private equity ownership.

Ownership category

akta.pro rank

Product category

Secure IoT Connectivity & Critical Communications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Security Systems Services (except Locksmiths) (561621)

SIC

Communications Services, Nec (4899), Computer Communications Equipment (3576)

akta.pro primary industry

Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

akta.pro secondary industries

Alarm System Installation, Maintenance & Repair (HSAHAAAD), Network/Wi‑Fi & Connectivity Setup for Alarm Systems (HSAHABAG)

Keywords

• Secure IoT connectivity
• Alarm signalling solutions
• Fleet management systems
• Push-to-talk communications
• Video telematics platforms

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. IoT Connectivity Services: Secure cellular and VPN connectivity solutions for large customers and IoT system integrators. Includes SIM card management and secure private cloud services.
2. Alarm Signalling: Alarm transmission services and hardware products (NGP, IRIS, PathLink) for intruder alarms, fire alarms, and lift alarms. Includes monitoring services.
3. Fleet Management Solutions: Fleet visibility, telematics, video telematics, transport management systems, and compliance solutions for transport and logistics companies.
4. Push-to-Talk Communications: Group communication solutions including GroupTalk 4G PoC radio devices and services for increased safety.
5. Hardware Sales: Sale of alarm signalling hardware, video cameras, dashcams, and IoT devices. Pricing example: AddSecure Dashcam at £25/month with 12-month minimum contract.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AddSecure provides secure IoT connectivity, certified alarm signalling (intruder, fire, and lift alarms), fleet and transport management systems, push-to-talk over cellular communications, and personal safety solutions for European enterprise customers. The company sells hardware (4G alarm terminals, dashcams, PoC radios), subscription software platforms (AddView monitoring, Weboffice, Link Manager), and managed connectivity services addressing PSTN/2G/3G network sunsets across transport, logistics, security, and public sector verticals.

Product overview

AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions with a platform-plus-modules architecture spanning five core business areas: IoT Connectivity (Link Manager for SIM and VPN management), Alarm Signalling (NGP portfolio including SafeCall, PathLink, IRIS Series for PSTN migration and alarm transmission), Fleet Management (Co-Driver, Weboffice, Video Telematics with AI-powered DMS/ADAS, Transport Management Systems), Push-to-Talk (GroupTalk PoC solutions), and Personal Safety (AddAlert for lone workers). The portfolio includes acquired brands such as LOSTnFOUND (RoadView, Logic TMS, TachoToWeb), Video Guard/Smart Surveillance, and various regional fleet management companies that have been rebranded to AddSecure. Products range from hardware devices (4G alarm terminals, dashcams, PoC radios) to software platforms (AddView monitoring, Weboffice fleet portal, Link Manager connectivity dashboard) and support industries including transport/logistics, construction, alarm monitoring, and public safety.

Differentiator

Problem solved

Functional benefit

Brands

• NGP (Next Generation Portfolio): Alarm signalling product range including PathLink, IRIS Series, and related alarm transmission terminals for UK market.
• Link Manager
• AddView
• Co-Driver
• FleetVision
• GroupTalk
• AddAlert
• Video Guard

Products and services

• AddSecure IoT Connectivity Platform Secure cellular and VPN IoT connectivity solution providing managed SIM connectivity and private cloud services for large enterprise customers and IoT system integrators.
• NGP (Next Generation Portfolio) Certified alarm signalling product range with fixed IP, Wi-Fi, and 4G-connected models for intruder, fire, and lift alarm transmission, meeting ETSI EN 303 645 cybersecurity standards with BSI Kitemark, LPCB, BRE, and Secured by Design certifications.
• NGP SafeCall 4G VoLTE PSTN line replacement solution with built-in dial capture port, dual SIM cards, and 12-hour battery backup to connect legacy alarm systems to 4G networks ahead of the UK PSTN switch-off.
• PathLink 4G upgrade solution enabling alarm panels to transition from legacy communication protocols to modern cellular networks.
• IRIS Series Europe/Global alarm transmission terminals including IRIS-4 50 for 4G connectivity, designed to address 2G/3G network sunset transitions.
• AddView Web and mobile-based alarm monitoring platform providing unified control and overview of secured premises, supporting industry-leading alarm messaging protocols with notifications via SMS, push, or email.
• Fleet Management Systems Comprehensive fleet management solution covering vehicle tracking, driver behaviour monitoring, and operational analytics, with solutions for visibility, productivity, safety, compliance, and sustainability across European fleets.
• Video Telematics Systems AI-powered video telematics with Driver Monitoring System (DMS) and Advanced Driver Assistance Systems (ADAS) for detecting driver fatigue and improving road safety, including dash cameras and multi-camera solutions.
• Transport Management Systems (Logic TMS) End-to-end cloud-based transport management platform that helps carriers optimize routing, scheduling, and resource allocation across their core business operations.
• Co-Driver Fleet management mobile application for drivers providing real-time vehicle monitoring, route tracking, eco-driving scores, and temperature alarms for cold transport.
• GroupTalk Push-to-talk over cellular (PoC) solution for group communication and increased safety, including the GT25 4G PoC radio hardware for faster, safer team communication.
• AddAlert Personal safety solution for protecting employees, particularly lone workers, through personal alarms, sensors, and alarm management applications.
• Smart Surveillance (Video Guard) Mobile video surveillance-as-a-service solution for construction, logistics, and infrastructure industries providing cloud-based video monitoring with advanced surveillance cameras.
• LOSTnFOUND RoadView Video telematics solution combining vehicle telematics and camera technology for fleet monitoring, incident recording, and driver safety analytics.
• TachoToWeb Platform for storage and analysis of tachograph files, processing both driver and vehicle data for compliance and regulatory reporting.
• AddSecure 4G Dashcam All-in-one 4G camera and telematics device for light commercial vehicles with live GPS tracking, 1080p HD video at 150-degree viewing angle, and driver behaviour data, priced at £25 per month with 12-month minimum contract.

Quantifiable outcome

• 50%+ reduction in accident rates
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schmitz CargobullcoreStrategic or Co-development Partner · 28 October 2025Europe-wide strategic partnership for fleet and transport solutions. Schmitz Cargobull, a leading manufacturer of trailers and truck bodies, partners with AddSecure to provide integrated telematics and fleet management solutions to their customers across Europe. Partnership announced October 2025.
• BT RedcarecoreStrategic or Co-development Partner · 1 January 2025Successful collaboration with BT Redcare to migrate their alarm signalling systems to AddSecure's NGP platform. Partnership for UK market enabling BT Redcare customers to transition to AddSecure's certified alarm signalling solutions.
• Skills for SecurityminorOthers · 1 January 2024Partnership with Skills for Security for training and professional development in the security industry.
• AstrataminorChannel Partner/ Reseller/ Distributor · 1 January 2024Partnership with Astrata, a global provider of fleet management and telematics solutions, showcased at IAA transportation expo.
• Kapsch TrafficComcoreStrategic or Co-development Partner · 28 December 2023Joint venture between LOSTnFOUND (part of AddSecure) and Kapsch TrafficCom awarded contract by Swiss Federal Office for Customs and Border Security (BAZG) for national toll project. Joint venture supplies hardware and services for Swiss toll system.
• Cold Chain FederationminorOthers · 2 May 2023Partnership announced for temperature-controlled transport solutions. Cold Chain Federation represents the temperature-controlled logistics industry in the UK.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CSL Group: UK provider of managed IoT connectivity specifically for the fire, security and alarm signalling market. Most direct alarm-signalling connectivity peer to AddSecure's Smart Alarms business, especially around PSTN/2G/3G migration.
• Eseye: UK-headquartered global IoT connectivity provider offering multi-IMSI SIM management, security and device management. Comparable to AddSecure's IoT connectivity, Link Manager platform and secure cellular services for system integrators.
• Samsara: US-based fleet management and IoT platform expanding across Europe with AI-powered video telematics, vehicle telematics and compliance solutions — directly comparable to AddSecure's Smart Transport unit and AI video telematics with DMS/ADAS.
• Wireless Logic: UK-headquartered IoT connectivity platform providing managed cellular SIM, VPN and security services to enterprise customers across Europe. Closest direct analogue to AddSecure's IoT Connectivity and Link Manager offering, serving similar verticals and integrators.
• Geotab: Canada-headquartered telematics provider with deep European fleet penetration. Comparable to AddSecure's fleet management, video telematics and compliance offerings for transport and logistics customers.

Broad incumbents

• Sector Alarm: European provider of monitored security and alarm services for residential and SME customers. Adjacent to AddSecure's Smart Alarms business, representing an installed-base buyer/customer for AddSecure's connectivity and signalling solutions.
• Verizon Connect: Global telematics and fleet management provider with European operations. Comparable to AddSecure's Smart Transport offering at the enterprise end, with significantly larger scale and broader product suite.
• Webfleet (Bridgestone): Bridgestone-owned fleet management platform serving European commercial fleets with telematics, compliance and EV fleet services. Established incumbent that overlaps with AddSecure Smart Transport in transport and logistics, though broader and more mature.
• BT Redcare: BT's alarm signalling and remote monitoring business in the UK — historically the dominant incumbent in the market AddSecure is now disrupting. Currently also a strategic partner migrating customers onto AddSecure's NGP platform.

Regional players

• Masternaut: France/UK-based fleet management and telematics provider focused on commercial vehicle fleets. Regionally comparable to AddSecure Smart Transport, with similar mid-market transport and logistics customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AddSecure